運用 PPS 改善廣告活動
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
您可以在廣告請求中，以發布商提供的信號 (PPS) 的形式傳送目標對象和比對內容資料。透過 PPS，您可以使用使用者資料，透過標準分類，向所有交易類型的出價方傳達目標對象特徵，藉此改善程式輔助營利，而無須分享使用者 ID。目標對象特徵可包含行為和興趣相關資料 (IAB 目標對象分類 1.1 版)，以及比對內容資料 (IAB 內容分類 2.2 版)。您也可以傳送發布商提供的結構化信號，這些信號由 Google 定義，並允許傳送額外信號。
建構使用者信號 JSON
在頂層建立 JSON 物件，其中包含單一鍵/值組合。鍵應為 PublisherProvidedTaxonomySignals，其值應為物件陣列。陣列中的每個物件都應包含 2 個鍵/值組合：
建構結構化信號陣列
針對結構化信號，請新增 PublisherProvidedStructuredSignals 索引鍵，並將物件陣列設為值。根據下列信號鍵/值清單建構物件：
切換結構化信號表格檢視畫面
| 信號 |
<code" dir="ltr" translate="no">"type" Value</code"> |
可能的 "single_value" 值 |
可能的 "values" 值 |
| 音訊動態饋給類型 |
"audio_feed" |
"af_1"：音樂"af_2"：廣播"af_3"：Podcast
|
不適用 |
| 內容分級 |
"content_rating" |
"cr_1"：G"cr_2"：PG"cr_3"：T"cr_4"：MA
|
不適用 |
| 內容上傳 |
"delivery" |
不適用 |
"cd_1"：串流"cd_2"：漸進式"cd_3"：下載
|
| 製作品質 |
"prodq" |
"pq_1"：專業製作"pq_2"：產消合一"pq_3"：使用者原創內容 (UGC)
|
不適用 |
請參閱以下範例，瞭解如何使用 IAB_AUDIENCE_1_1 和 IAB_CONTENT_2_2 做為分類信號，並納入結構化信號。
const userSignals = {
"PublisherProvidedTaxonomySignals": [{
"taxonomy": "IAB_AUDIENCE_1_1",
"values": ["6", "284"]
// '6' = 'Demographic | Age Range | 30-34'
// '284' = 'Interest | Business and Finance | Mergers and Acquisitions'
},
{
"taxonomy": "IAB_CONTENT_2_2",
"values": ["49", "138"]
// '49' = 'Books and Literature | Poetry'
// '138' = 'Education | College Education | College Planning'
}],
"PublisherProvidedStructuredSignals": [{
"type": "audio_feed",
"single_value": "af_1",
},
{
"type": "delivery",
"values": ["cd_1", "cd_3"],
},
],
};
請按照下列步驟，透過 AdsRequest 傳送 PPS：
- 使用使用者的興趣、行為或內容資料建立 JSON 物件。
- 使用上述 JSON 物件建立 Base64 編碼 ASCII 字串。
- 使用
&ppsj= 參數，將已編碼的字串附加至廣告代碼網址。
const userSignals = {
"PublisherProvidedTaxonomySignals": [{
"taxonomy": "IAB_AUDIENCE_1_1",
"values": ["1", "284"]
}]
};
const sampleAdTag = "https://pubads.g.doubleclick.net/gampad/ads?iu=/21775744923/external/single_ad_samples&sz=640x480&cust_params=sample_ct%3Dlinear&ciu_szs=300x250%2C728x90&gdfp_req=1&output=vast&unviewed_position_start=1&env=vp"
const encodedSignals = encodeURIComponent(window.btoa(JSON.stringify(userSignals)));
const finalAdTag = sampleAdTag + "&ppsj=" + encodedSignals;
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上次更新時間：2025-08-31 (世界標準時間)。
[null,null,["上次更新時間：2025-08-31 (世界標準時間)。"],[[["\u003cp\u003ePublisher provided signals (PPS) let you share audience and contextual data with bidders to improve programmatic ad monetization using IAB taxonomies.\u003c/p\u003e\n"],["\u003cp\u003ePPS uses standard IAB taxonomies like Audience Taxonomy 1.1 and Content Taxonomy 2.2 to represent user characteristics without sharing identifiers.\u003c/p\u003e\n"],["\u003cp\u003eYou construct a JSON object with \u003ccode\u003ePublisherProvidedTaxonomySignals\u003c/code\u003e and \u003ccode\u003ePublisherProvidedStructuredSignals\u003c/code\u003e keys to send user signals.\u003c/p\u003e\n"],["\u003cp\u003eThese signals are then Base64 encoded and added to your ad tag URL using the \u003ccode\u003e&ppsj=\u003c/code\u003e parameter to include them in ad requests.\u003c/p\u003e\n"]]],[],null,["# Improve ad campaigns with PPS\n\nYou can send audience and contextual data as\n[publisher provided signals](//support.google.com/admanager/answer/12451124)\n(PPS) in ad requests. With PPS, you can use your user data to improve\nprogrammatic monetization by communicating your audience characteristics to\nbidders in all\n[transaction types](//support.google.com/admanager/answer/2805834), using\nstandard taxonomies, without the need to share user identifiers. Your audience\ncharacteristics can include behavioral and interest-based data (\n[IAB Audience Taxonomy 1.1](//iabtechlab.com/standards/audience-taxonomy/)), and\ncontextual data (\n[IAB Content Taxonomy 2.2](https://iabtechlab.com/standards/content-taxonomy/)).\nYou can also send publisher provided structured signals, which are defined by\nGoogle, and allow for additional signals to be sent.\n\nConstruct the user signals JSON\n-------------------------------\n\nAt the top level, create a JSON object with a single key-value pair. The key\nshould be `PublisherProvidedTaxonomySignals`, and its value should be an array\nof objects. Each object in the array should have 2 key-value pairs:\n\n- The `taxonomy` key, which accepts the following values that are mapped to\n following IAB public specifications:\n\n - `IAB_AUDIENCE_1_1` for Audience Taxonomy 1.1\n - `IAB_CONTENT_2_2` for Content Taxonomy 2.2\n- The `values` key with a corresponding array of string taxonomy values.\n\n### Construct the structured signals array\n\nFor structured signals, add the `PublisherProvidedStructuredSignals` key with a\nvalue of an array of objects. Construct the object based on the following list\nof signal key-values: \n\n#### Toggle view of structured signals table\n\n| Signal | \"type\" Value | Possible `\"single_value\"` Values | Possible `\"values\"` Values |\n|--------------------|--------------------|-------------------------------------------------------------------------------------------|--------------------------------------------------------------------|\n| Audio Feed Type | `\"audio_feed\"` | - `\"af_1\"`: Music - `\"af_2\"`: Broadcast - `\"af_3\"`: Podcast | n/a |\n| Content Rating | `\"content_rating\"` | - `\"cr_1\"`: G - `\"cr_2\"`: PG - `\"cr_3\"`: T - `\"cr_4\"`: MA | n/a |\n| Content Delivery | `\"delivery\"` | n/a | - `\"cd_1\"`: Streaming - `\"cd_2\"`: Progressive - `\"cd_3\"`: Download |\n| Production Quality | `\"prodq\"` | - `\"pq_1\"`: Professionally Produced - `\"pq_2\"`: Prosumer - `\"pq_3\"`: User Generated (UGC) | n/a |\n\nSee the following example that uses the `IAB_AUDIENCE_1_1` and `IAB_CONTENT_2_2`\nfor taxonomy signals and includes structured signals. \n\n const userSignals = {\n \"PublisherProvidedTaxonomySignals\": [{\n \"taxonomy\": \"IAB_AUDIENCE_1_1\",\n \"values\": [\"6\", \"284\"]\n // '6' = 'Demographic | Age Range | 30-34'\n // '284' = 'Interest | Business and Finance | Mergers and Acquisitions'\n },\n {\n \"taxonomy\": \"IAB_CONTENT_2_2\",\n \"values\": [\"49\", \"138\"]\n // '49' = 'Books and Literature | Poetry'\n // '138' = 'Education | College Education | College Planning'\n }],\n \"PublisherProvidedStructuredSignals\": [{\n \"type\": \"audio_feed\",\n \"single_value\": \"af_1\",\n },\n {\n \"type\": \"delivery\",\n \"values\": [\"cd_1\", \"cd_3\"],\n },\n ],\n };\n\nConfigure your ad request\n-------------------------\n\nFollow these steps to send PPS with your\n[`AdsRequest`](/interactive-media-ads/docs/sdks/html5/client-side/reference/js/google.ima.AdsRequest):\n\n- Create a JSON object with the user's interest, behavior, or contextual data.\n- Create a Base64-encoded ASCII string from the JSON object above.\n- Append the encoded string to your ad tag URL with the `&ppsj=` parameter.\n\n const userSignals = {\n \"PublisherProvidedTaxonomySignals\": [{\n \"taxonomy\": \"IAB_AUDIENCE_1_1\",\n \"values\": [\"1\", \"284\"]\n }]\n };\n\n const sampleAdTag = \"https://pubads.g.doubleclick.net/gampad/ads?iu=/21775744923/external/single_ad_samples&sz=640x480&cust_params=sample_ct%3Dlinear&ciu_szs=300x250%2C728x90&gdfp_req=1&output=vast&unviewed_position_start=1&env=vp\"\n\n const encodedSignals = encodeURIComponent(window.btoa(JSON.stringify(userSignals)));\n\n const finalAdTag = sampleAdTag + \"&ppsj=\" + encodedSignals;"]]
