Account structure

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At a high level, a Local Feeds Partnership set up involves:

• A Multi-Client account and sub-accounts in the retailer's name
• A specific sub-account referred to as "Local Feed Partnership" (LFP) provider account used to submit Free Local Listings and Local inventory ads data on retailer's behalf.
• Merchants' sub-accounts linked to a Google Business Profile containing their stores.
• Merchants' sub-accounts linked to the LFP MC account.

The resulting structure is:

Key Point: The retailers' Merchant Center accounts need to be linked to a Google business profile in order to map the offers to the correct store in the dedicated Google Business profile. The retailers' Merchant Center sub-accounts also need to be linked to the LFP MC sub-account in order to have inventory data (price, quantity and store code) bypass inventory or guideline checks once a "Trusted" status is achieved.

Since the LFP MC account is only used for data transmission purposes, linking a Google Business profile is not needed for this account.

Sub-account management and creation

Merchant Center sub-accounts can be managed and created either through the Merchant Center MCA UI by:

• Logging into the MCA Account
• Click "Accounts" on the top left menu
• Click "Add Account" and follow the subsequent steps

or using the Merchant API.

Tip: if you have many accounts to manage, the Merchant API is the recommended option to manage all your sub-accounts.