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Overview and data requirements
What is a Local Feeds Partnership provider?
Merchants who have a physical presence can benefit from Local Inventory
Ads and Free Local Listings through Google's
Local Feeds Partnership (LFP) integration. The Local Feeds
Partnership integration helps retailers use Local Inventory Ads or Free Local
listings through an inventory data provider.
At a glance, the optimal setup to integrate as an LFP requires the following
steps.
Some of them are a one-time setup while others are a recurrent event for every
single merchant.
Create a MCA (Multi Client Account) account or convert an existing
Merchant Center into one.
Set up a sub-account in the Partner's company name as it will be used to
submit data as a Local Feed Partnership provider. Work with Google
Support to enable the feature after creating the account.
Set up the necessary Merchant Center accounts to submit data for.
Link the retailers' Merchant Center accounts to their Google Business
Profiles.
You can then either retrieve the Business Profile store codes entered in
the Google business profile or, alternatively, send business address and
phone numbers so that Google can operate a match to the Google Business
profile using your specified store codes.
Set up Authentication for calling the API (recommended) or use a file
upload mechanism.
Enable Local Free Listings and or Local Inventory Ads as destinations in
your retailer's merchant center accounts.
Submit product and inventory data for all your retailers' accounts.
Trusted Status (depending on which page a user lands on)
All Merchants' offers clicks land on a Google hosted store page:
Upon passing 5 in-store inventory checks for 5 merchants, partners are
granted "Trusted" status. No further inventory checks are required to
onboard subsequent merchants. Those 5 merchants should be representative
of the larger set of merchants.
All Merchants' offers clicks land on the Merchant hosted store page:
Only landing page guideline checks are required. No in-store inventory
checks needed. Upon passing 10 guideline checks, partners can achieve
"MHLSF-only" trusted status.
A partner can achieve both Trusted statuses if their retailers have a
combination of Google Hosted and Merchant Local store fronts. In this case,
five merchants need to pass the in-store inventory checks and ten merchants
need to pass the website guideline checks.
Summary of one time operation and recurrent steps for every Merchant Onboarding
LFP Partnership onboarding - One time operations:
MCA and LFP sub-account setup
Set up Authentication for calling the API
Achieve Trusted status
Merchant onboarding - One time operations:
Merchant Center creation (if merchant doesn't exist yet) under the MCA
Link Retailer's Merchant Center Account to the LFP sub-account
Link Retailer's Merchant Center Account to the Google Business Profile
Enable Free Local Listings and or Local Inventory Ads as destination
Recurrent events for every single onboarded Merchant Center account:
[null,null,["Last updated 2024-09-03 UTC."],[[["\u003cp\u003eThe Local Feeds Partnership (LFP) enables retailers with physical stores to leverage Local Inventory Ads and Free Local Listings via an inventory data provider.\u003c/p\u003e\n"],["\u003cp\u003eSetting up as an LFP provider involves creating accounts, linking Google Business Profiles, transmitting data, and potentially achieving Trusted Status.\u003c/p\u003e\n"],["\u003cp\u003eLFP onboarding requires one-time setup steps for partners and merchants, followed by recurring data transmissions for each merchant.\u003c/p\u003e\n"],["\u003cp\u003eAchieving Trusted Status involves passing in-store inventory checks for Google Hosted store pages and/or guideline checks for Merchant Hosted store pages.\u003c/p\u003e\n"],["\u003cp\u003eMerchants using LFP can display their local inventory and offers on Google, driving in-store traffic and sales.\u003c/p\u003e\n"]]],[],null,["Overview and data requirements\n------------------------------\n\n*** ** * ** ***\n\n### What is a Local Feeds Partnership provider?\n\nMerchants who have a physical presence can benefit from [Local Inventory\nAds](https://support.google.com/merchants/answer/3057972) and [Free Local Listings](https://support.google.com/merchants/answer/9825611) through Google's\n[Local Feeds Partnership](https://support.google.com/merchants/answer/7683169) (LFP) integration. The Local Feeds\nPartnership integration helps retailers use Local Inventory Ads or Free Local\nlistings through an inventory data provider.\n\nAt a glance, the optimal setup to integrate as an LFP requires the following\nsteps.\nSome of them are a one-time setup while others are a recurrent event for every\nsingle merchant.\n\n1. [*Account structure*](https://developers.google.com/merchant/storebuilder/local/sections/account_structure/1_0_overview.md):\n 1. Create a MCA (Multi Client Account) account or convert an existing Merchant Center into one.\n 2. Set up a sub-account in the Partner's company name as it will be used to submit data as a Local Feed Partnership provider. Work with Google Support to enable the feature after creating the account.\n 3. Set up the necessary Merchant Center accounts to submit data for.\n2. [*Google Business Profile linking*](https://developers.google.com/merchant/storebuilder/local/sections/account_structure/3_0_google_business_profile_linking.md):\n 1. Link the retailers' Merchant Center accounts to their Google Business Profiles.\n 2. You can then either retrieve the Business Profile store codes entered in the Google business profile or, **alternatively**, send business address and phone numbers so that Google can operate a match to the Google Business profile using your specified store codes.\n3. [*Data transmission and requirements*](https://developers.google.com/merchant/storebuilder/local/sections/data_transmission/1_0_overview.md):\n 1. Set up Authentication for calling the API **(recommended)** or use a file upload mechanism.\n 2. Enable Local Free Listings and or Local Inventory Ads as destinations in your retailer's merchant center accounts.\n 3. Submit product and inventory data for all your retailers' accounts.\n4. [*Trusted Status*](https://developers.google.com/merchant/storebuilder/local/sections/trusted_status/ghlsf_trusted.md) (**depending on which page a user lands on** )\n 1. All Merchants' offers clicks land on a Google hosted store page:\n - Upon passing 5 in-store inventory checks for 5 merchants, partners are granted \"Trusted\" status. No further inventory checks are required to onboard subsequent merchants. Those 5 merchants should be representative of the larger set of merchants.\n 2. All Merchants' offers clicks land on the Merchant hosted store page:\n - Only landing page guideline checks are required. No in-store inventory checks needed. Upon passing 10 guideline checks, partners can achieve \"MHLSF-only\" trusted status.\n 3. A partner can achieve both Trusted statuses if their retailers have a combination of Google Hosted and Merchant Local store fronts. In this case, five merchants need to pass the in-store inventory checks and ten merchants need to pass the website guideline checks.\n\n### Summary of one time operation and recurrent steps for every Merchant Onboarding\n\n**LFP Partnership onboarding - One time operations**:\n\n- MCA and LFP sub-account setup\n- Set up Authentication for calling the API\n- Achieve Trusted status\n\n**Merchant onboarding - One time operations**:\n\n- Merchant Center creation (if merchant doesn't exist yet) under the MCA\n- Link Retailer's Merchant Center Account to the LFP sub-account\n- Link Retailer's Merchant Center Account to the Google Business Profile\n- Enable Free Local Listings and or Local Inventory Ads as destination\n\n**Recurrent events for every single onboarded Merchant Center account**:\n\n- Data transmission: product and inventory data."]]
