透過集合功能整理內容
你可以依據偏好儲存及分類內容。
透過商家代管的本地店面取貨
與 MHLSF 信任狀態類似,「取貨」信任狀態是指
通過連續 10 項規範審查。理想上可以達成這個目標
評估商家時,MHLSF 的信任程序也是如此。上車地點
其實都是在導入 MHLSF 的同時。
與 Google 支援和 BD 團隊合作,開始進行
在整個過程中
相關資訊與洞察也能儲存至知識庫
達到「取貨」(當日或之後) 信任狀態後,即可啟用商家
若是使用「當日取貨」或「稍後取貨」,則可透過 API 呼叫
liasettings.setomnichannelexperience
可接受的值為:
- 「pickupToday」
- 「pickupLater」
視取貨類型而定,請務必提供其他屬性。
當日取貨
「當日取貨」功能可讓商家醒目顯示全通路
直接在店面商品目錄廣告中
購買各種購買選項如要使用「當日取貨」功能
功能,商家必須導入店面商品目錄廣告和商家代管
本地店面。此外,對於已選擇「當日取貨」的每項產品,
商家必須提供訂單當天或隔天取貨的服務
位置。
地圖項目類型 |
使用者體驗 |
已顯示購物註解 |
MHLSF 完整版 |
使用者點擊店面商品目錄廣告時,系統會將他們重新導向至產品到達網頁
顯示商品在特定商店的供應情形
可選擇在線上購買,然後在附近的實體店面取貨。 |
使用者會看到取貨服務供應情形文字,說明
商品可在線上購買,並在附近的實體店面取貨。 |
基本版 MHLSF |
使用者點擊店面商品目錄廣告時,系統會將他們重新導向至產品到達網頁
供購物者選取商店以查看點擊商品的頁面
價格/供應情形,以及可在線上購買並在實體商店取貨的選項
或商店。 |
使用者會看到一則註解,說明商品
開放線上購買,並在附近的商店取貨。 |
重要事項:
取貨服務供應情形可能會與門市店面供應情形有出入。如要在
在商家代管的本地店面 (基本版) 中導入當日取貨功能,
使用商店選取器,顯示商店的產品店面供應情形
到達網頁不過,指定商店的取貨服務供應情形可以是
顯示在結帳流程中的狀態
pos.inventory 現可設定取貨值
或者,這類屬性必須在商家的產品中提交
動態饋給與 MHLSF 相似,已啟用店面的產品動態饋給必須存在
在建立時納入取貨屬性
屬性規定和網站規範的詳細說明如下:
請造訪說明中心
基本版 MHLSF 提供「當日取貨」功能
當日取貨 (完整版 MHLSF)
稍後取貨
「稍後取貨」服務可讓商家提供線上到線下直接服務
為客戶提供優質體驗可選擇到店取貨
不論門市供應情形如何,「稍後取貨」功能
商家可以使用自家商店做為全通路資產,並掌握差異化優勢。
不同於其他的店面商品目錄廣告功能,「稍後取貨」不需要使用完整功能
商品目錄資訊
pos.inventory 現可設定取貨值
或者,你也可以在商家的產品動態饋給中提交這些屬性。
與 MHLSF 相似,應有或只建立針對店面啟用的產品動態饋給
加入取貨屬性。
屬性規定和網站規範的詳細說明如下:
請前往說明中心
「稍後取貨」的網站和動態饋給規定
除非另有註明,否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權,程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間:2025-07-25 (世界標準時間)。
[null,null,["上次更新時間:2025-07-25 (世界標準時間)。"],[[["\u003cp\u003ePickup with Merchant Hosted Local Store Front (Pickup) trusted status requires passing 10 consecutive guideline checks, similar to the Merchant Hosted Local Store Front (MHLSF) trusted status.\u003c/p\u003e\n"],["\u003cp\u003eOnce Pickup trusted status is achieved, merchants can enable "pickupToday" or "pickupLater" functionality through the \u003ccode\u003eliasettings.setomnichannelexperience\u003c/code\u003e API.\u003c/p\u003e\n"],["\u003cp\u003ePickup Today highlights omnichannel purchase options in local inventory ads, requiring same-day or next-day pickup and can be implemented with MHLSF Basic or Full.\u003c/p\u003e\n"],["\u003cp\u003ePickup Later provides a direct online to offline experience, allowing merchants to use stores as omnichannel assets without requiring full inventory information.\u003c/p\u003e\n"],["\u003cp\u003ePickup attributes can be set via the \u003ccode\u003epos.inventory\u003c/code\u003e API or submitted in the merchant's product feed enabled for Local.\u003c/p\u003e\n"]]],["Merchants achieve \"Pickup trusted status\" after 10 guideline checks, often during the Merchant Hosted Local Store Front (MHLSF) process. Enabling \"Pickup Today\" or \"Pickup Later\" is done via API through `liasettings.setomnichannelexperience`. \"Pickup Today\" requires local inventory ads, MHLSF implementation, and same/next-day pickup availability. \"Pickup Later\" offers in-store pickup within a specified timeframe, and it doesn't require full inventory information. Both options require attribute submission via API or product feeds, similar to MHLSF.\n"],null,["Pickup with Merchant Hosted local Store Front\n---------------------------------------------\n\n*** ** * ** ***\n\nSimilarly to the MHLSF Trusted status, Pick up trusted status is achieved upon\npassing 10 consecutive guidelines checks. Ideally this could be achieved during\nthe MHLSF trusted process as the merchants evaluated would be the same. Pickup\noptions in fact build upon the MHLSF implementation.\n\nWork with Google support and the Business development team to initiate\nthe process.\n\nOnce Pickup (today and or later) trusted status is achieved, enabling a merchant\nfor Pickup Today or Pickup Later can be done through the API by calling\n[liasettings.setomnichannelexperience](https://developers.google.com/shopping-content/reference/rest/v2.1/liasettings/setomnichannelexperience)\n\nAcceptable values are:\n\n- \"pickupToday\"\n- \"pickupLater\"\n\nAdditional attributes are required based on the type of Pickup.\n\nPick up Today\n-------------\n\nThe pick up today feature allows the merchant to highlight their omnichannel\npurchase options directly on local inventory ads. To use the pick up today\nfeature, the merchant must implement local inventory ads and Merchant Hosted\nLocal Store Front. In addition, for each product opted-in to pick up today, the\nmerchant must offer same day or next day pick up from the time the order is\nplaced.\n\n|------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------|\n| **Feature Type** | **User experience** | **Shopping annotation displayed** |\n| **MHLSF Full** | Clicking on a local inventory ad redirects to a product landing page that displays an item's availability at a specific store and offers the option to buy it online and pick it up at a store nearby. | Users will be shown pick up availability text which communicates that the item is available to buy online and pick up at a store nearby. |\n| **MHLSF Basic** | Clicking on a local inventory ad will redirect to a product landing page where shoppers can select a store to view the clicked item's price/availability, with the option to buy it online and pick it up at a store nearby. | Users will be shown an annotation which communicates that the item is available to buy online and pick up at a store nearby. |\n\n**Important**:\nPickup availability can be different from store local availability. To implement\npick up today with a merchant hosted local storefront (basic), you're required\nto have a store selector showing your store's local availability on your product\nlanding page. However, the pick up availability for a selected store can be\nshown during the checkout flow.\n\nSetting Pickup values are now available in [pos.inventory](https://developers.google.com/shopping-content/reference/rest/v2.1/pos/inventory)\n\nAlternatively, those attributes must be submitted in the merchant's product\nfeed. Similarly to MHLSF, a product feed enabled for Local should exist or be\ncreated to include the pick up attributes.\n\nA detailed description of the attribute requirements and website guidelines is\navailable on the help center:\n\n[Pickup Today with MHLSF Basic](https://support.google.com/merchants/answer/9432086)\n\n[Pickup Today with MHLSF Full](https://support.google.com/merchants/answer/9432087)\n\n### Pick up Later\n\nPick up later allows the merchant to provide a direct online to offline\nexperience for their customers. For items that can be picked up in store within\na specific SLA regardless of store availability, pick up later allows the\nmerchant to use their stores as an omnichannel asset and differentiator.\nUnlike other local inventory ads features, pick up later doesn't require full\ninventory information.\n\nSetting Pickup values are now available in [pos.inventory](https://developers.google.com/shopping-content/reference/rest/v2.1/pos/inventory)\n\nAlternatively, those attributes can be submitted in the merchant's product feed.\nSimilarly to MHLSF, a product feed enabled for Local should exist or be created\nto include the pick up attributes.\n\nA detailed description of the attribute requirements and website guidelines is\navailable on the help center\n\n[Website and Feed requirements for Pickup later](https://support.google.com/merchants/answer/9439765)"]]