About This Guide

This guide aims to provide Storebuilders and prospect Local Feed Partnership providers with a set of integration best practices to have their merchants display their offers on Local Inventory Ads (LIA) and Free Local Listings. It highlights the various Google APIs required to efficiently manage large numbers of Merchant Center, Google Ads and Google Business Profile accounts. While navigating the guide, you can expect to find the following guidance for most all sections:

  • Introduction and Business Impact
  • Tech guidance (API & others)
  • Known issues & tips

Glossary

Through this document some abbreviations are commonly used:

  • LFP: Local Feeds Partnership
  • GBP: Google Business Profile
  • MC: Merchant Center
  • MCA: Multi Client account
  • MHLSF: Merchant Hosted Local Store Front
  • GLHSF: Google Hosted Local Store Front
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Requirements