將網頁頂端廣告往下移
總覽
這項稽核可確保最上方的廣告版位不會太靠近初始可視區域頂端。許多廣告從未獲得觀看,因為使用者在廣告進入可見狀態前便捲動網頁並越過廣告。將廣告版位從可視區域最頂端移到其他位置,使用者較有可能在捲動網頁前看到廣告。
建議
將廣告版位重新放置在網頁更下方,靠近初始可視區域頂端的位置。一般來說,最上方的廣告版位中間與可視區域頂端相距至少 100 像素。
您也可以考慮將廣告放在可視區域底部附近 (不需捲動位置上方)。根據資料顯示,這種位置的可視率最高。
影響多媒體廣告可視度的 5 個因素
可視度最佳做法
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上次更新時間:2024-06-26 (世界標準時間)。
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