總覽
顯示第一個廣告所需的時間。這是從載入網頁到記錄第一次廣告曝光之間的間隔。
建議
這項指標並不代表發生特定問題。而是用來找出有待改善的部分，並追蹤長期的改善情形。
我們的目標是縮短顯示第一個廣告所需的時間。只要確保其他更具體的稽核項目都通過，應該就能為這個指標帶來重大影響。請特別注意，影響廣告代碼載入時間和第一個廣告請求的延遲時間 (從載入廣告代碼開始) 的稽核，可能會影響這項指標。
縮短顯示第一個廣告的時間
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上次更新時間：2025-07-25 (世界標準時間)。
[null,null,["上次更新時間：2025-07-25 (世界標準時間)。"],[[["\u003cp\u003eFirst Ad Render measures the time from page load to the first ad impression.\u003c/p\u003e\n"],["\u003cp\u003eThis metric helps identify areas for improvement in ad delivery speed, but is not indicative of specific issues.\u003c/p\u003e\n"],["\u003cp\u003eReducing tag load time and latency of the first ad request will likely improve First Ad Render times.\u003c/p\u003e\n"],["\u003cp\u003eRefer to Google's resources for best practices in GPT implementation and tagging to minimize latency.\u003c/p\u003e\n"]]],["The \"first ad render\" metric measures the time from page load to the first ad impression. Reducing this time is the primary goal, though the metric itself doesn't pinpoint specific problems. Improvements can be achieved by passing audits that affect tag load time and the latency of the first ad request from tag load. Resources are provided for avoiding common errors, minimizing page latency, and accessing the audit's source code, reporting issues and article improvement.\n"],null,["# Reduce time to render first ad\n\nOverview\n--------\n\nThe time it takes for the first ad to be rendered. This is the interval from\npage load until the first ad impression is recorded.\n\nRecommendations\n---------------\n\nThis metric is not indicative of a specific issue. It should be used to help\nidentify areas for improvement and track that improvement over time.\n\nThe goal here is to reduce the time it takes for the first ad to be rendered.\nEnsuring that other, more specific audits are passing should have a major impact\non this metric. In particular, audits affecting [tag load time](./tag-load-time)\nand [latency of first ad request (from tag load)](./ad-request-from-tag-load)\nare likely to affect this metric.\n\nMore information\n----------------\n\n[Avoiding Common GPT Implementation Mistakes](https://developers.google.com/publisher-tag/common_implementation_mistakes) \n\n[Tagging best practices to minimize page latency](https://support.google.com/admanager/answer/7485975) \n[View audit source](https://github.com/googleads/publisher-ads-lighthouse-plugin/tree/HEAD/lighthouse-plugin-publisher-ads/audits/first-ad-render.js) [Improve this article](https://github.com/googleads/publisher-ads-lighthouse-plugin/tree/HEAD/docs/audits/first-ad-render.md) [Report an issue](https://github.com/googleads/publisher-ads-lighthouse-plugin/issues/new?labels=documentation&template=documentation-feedback.md&title=Documentation+feedback%3A+first-ad-render.md)\n\n\u003cbr /\u003e"]]