由于生成大型报告请求可能需要一定的时间,因此 Search Ads 360 API 提供了一种用于请求和下载报告的异步技术。这个 方法时,您需要发送一个初始请求,指定您希望在报告中包含的数据, 然后发送其他轮询请求,直到 Search Ads 360 生成报告。 Search Ads 360 会将报表数据拆分为多个文件,具体取决于报表的大小。部署 已生成报告,您可以发送下载每个报告文件的请求。如果您 但请求的数据量较少,您可以只发送一个同步 请求。
发出异步请求
- 致电
Reports.request()
以指定您要在报告中包含的数据类型请参阅报告类型,了解您 可以请求。Search Ads 360 会验证请求并返回报表 ID(此 ID 是此 ID 的唯一标识符) 请求。
- 致电
Reports.get()
。Search Ads 360 的响应表明:
- 报告是否可供下载。
- 如果报告已准备就绪,则提供一个或多个用于下载报告的网址。
- 致电
Reports.getFile()
即可下载经过编码的报告文件,也可以直接从网址下载。Search Ads 360 会以 UTF-8 编码的文件返回报表。
我应该以怎样的频率轮询报告以查看报告是否准备就绪?
Search Ads 360 生成报告所需的时间主要取决于 报告。尝试每分钟轮询一次报告状态,然后 如果您的平均报告请求时间明显增加或减少,请调整频率 即可。
将异步报表拆分为多个文件
为响应异步请求,Search Ads 360 会自动将大型报表拆分为
多个文件。使用 Reports.request.maxRowsPerFile
属性指定文件大小上限。生成的每个报告文件都必须包含
最多 maxRowsPerFile
个报告行(不包括标题)。其他网址
是为每个文件生成的,并返回以响应 Reports.get()
。相关信息
有关如何下载报告文件的信息,请参阅下载
报告。
对于 CSV 报告,每个文件中的标题都会重复。
异步示例
以下是使用异步方法的示例请求和响应。
JSON
POST https://www.googleapis.com/doubleclicksearch/v2/reports Authorization: Bearer your OAuth 2.0 access token Content-type: application/json { "reportScope": { "agencyId": "12300000000000456", // Replace with your ID "advertiserId": "21700000000011523", // Replace with your ID }, "reportType": "keyword", // This report covers all keywords in the // advertiser specified in reportScope. "columns": [ { "columnName": "campaignId" }, // Here are some attribute columns available for keyword { "columnName": "keywordText" }, // reports. { "columnName": "keywordLandingPage" }, { "columnName": "date" }, // The date column segments the report by individual days. { "columnName": "dfaRevenue" }, // Here are some metric columns available for keyword { // reports "columnName": "visits", "startDate": "2013-01-01", // Each metric column can optionally specify its own start "endDate": "2013-01-31", // and end date; by default the report timeRange is used. "headerText": "visits last month" // Every column can optionally specify a headerText, which // changes the name of the column in the report. } ], "timeRange" : { "startDate" : "2012-05-01", // Dates are inclusive and specified in YYYY-MM-DD format. "endDate" : "2012-05-02" // Alternatively, try the "changedMetricsSinceTimestamp" or "changedAttributesSinceTimestamp" // options. See Incremental reports. }, "filters": [ { "column" : { "columnName": "keywordLandingPage" }, "operator" : "startsWith", "values" : [ // With this filter, only keywords with landing pages "http://www.foo.com", // rooted at www.foo.com or www.bar.com are returned. "http://www.bar.com" // See Filtered reports. ] } ], "downloadFormat": "csv", "maxRowsPerFile": 6000000, // Required. See Splitting reports into multiple files. "statisticsCurrency": "agency", // Required. See Currency for statistics. "verifySingleTimeZone": false, // Optional. Defaults to false. See Time zone. "includeRemovedEntities": false // Optional. Defaults to false. }
Java
/** * Creates a campaign report request, submits the report, and returns the report ID. */ private static String createReport(Doubleclicksearch service) throws IOException { try { return service.reports().request(createSampleRequest()).execute().getId(); } catch (GoogleJsonResponseException e) { System.err.println("Report request was rejected."); for (ErrorInfo error : e.getDetails().getErrors()) { System.err.println(error.getMessage()); } System.exit(e.getStatusCode()); return null; // Unreachable code. } } /** * Creates a simple static request that lists the ID and name of all * campaigns under agency 12300000000000456 and advertiser 21700000000011523. * Substitute your own agency ID and advertiser IDs for the IDs in this sample. */ private static ReportRequest createSampleRequest() { return new ReportRequest() .setReportScope(new ReportScope() .setAgencyId(12300000000000456L) // Replace with your ID .setAdvertiserId(21700000000011523L)) // Replace with your ID .setReportType("campaign") .setColumns(Arrays.asList( new ReportApiColumnSpec[] { new ReportApiColumnSpec().setColumnName("campaignId"), new ReportApiColumnSpec().setColumnName("campaign") })) .setTimeRange(new TimeRange() .setStartDate("2012-05-01") .setEndDate("2012-05-01")) .setDownloadFormat("csv") .setStatisticsCurrency("usd") .setMaxRowsPerFile(5000000); }
.NET
此函数创建一份报表,列出广告客户下的广告系列,并将 将返回的令牌返回给reportId
。
using api = Google.Apis.Doubleclicksearch.v2; /// <summary> /// Creates a report with a sample request and returns the report ID. /// </summary> /// <param name="service">Search Ads 360 API service.</param> private static string CreateReport(api.DoubleclicksearchService service) { var req = service.Reports.Request(CreateSampleRequest()); var report = req.Execute(); Console.WriteLine("Created report: ID={0}", report.Id); return report.Id; } /// <summary> /// Returns a simple static request that lists the ID and name of all /// campaigns under an advertiser. /// Substitute your own agency ID and advertiser IDs for the IDs in this sample. /// </summary> private static api.Data.ReportRequest CreateSampleRequest() { return new api.Data.ReportRequest { ReportScope = new api.Data.ReportRequest.ReportScopeData { AgencyId = 12300000000000456, // Replace with your ID AdvertiserId = 21700000000011523 // Replace with your ID }, ReportType = ReportType.CAMPAIGN, Columns = new List<api.Data.ReportApiColumnSpec> { new api.Data.ReportApiColumnSpec { ColumnName = "campaignId", }, new api.Data.ReportApiColumnSpec { ColumnName = "campaign", }, }, TimeRange = new api.Data.ReportRequest.TimeRangeData { StartDate = "2015-01-01", EndDate = "2015-01-07", }, DownloadFormat = "csv", StatisticsCurrency = "usd", MaxRowsPerFile = 5000000, }; }
Python
def request_report(service): """Request sample report and print the report ID that DS returns. See Set Up Your Application. Args: service: An authorized Doubleclicksearch service. Returns: The report id. """ request = service.reports().request( body= { "reportScope": { "agencyId": "12300000000000456", // Replace with your ID "advertiserId": "21700000000011523", // Replace with your ID "engineAccountId": "700000000073991" // Replace with your ID }, "reportType": "keyword", "columns": [ { "columnName": "campaignId" }, { "columnName": "keywordText" }, { "columnName": "keywordLandingPage" }, { "columnName": "date" }, { "columnName": "dfaRevenue" }, { "columnName": "visits", "startDate": "2013-01-01", "endDate": "2013-01-31", "headerText": "visits last month" } ], "timeRange" : { "startDate" : "2012-05-01", "endDate" : "2012-05-02" }, "filters": [ { "column" : { "columnName": "keywordLandingPage" }, "operator" : "startsWith", "values" : [ "http://www.foo.com", "http://www.bar.com" ] } ], "downloadFormat": "csv", "maxRowsPerFile": 6000000, "statisticsCurrency": "agency", "verifySingleTimeZone": "false", "includeRemovedEntities": "false" } ) json_data = request.execute() return json_data['id']
如果验证成功
如果报表通过验证,Search Ads 360 会返回一个报表 ID。Search Ads 360 还会 返回与货币代码和时区有关的元数据。
{ "kind": "adsdartsearch#report", "id": "MTMyNDM1NDYK", // This is the report id. "isReportReady": false, // The report is not finished generating. "request": { // The request that created this report. ... }, "statisticsCurrencyCode": "CAD", // The currency used for statistics. E.g., if // advertiser currency was requested, this would be // currency code of the advertiser in scope. "statisticsTimeZone": "America/New_York" // If all statistics in the report were sourced from // a single time zone, this would be it. If // verifySingleTimeZone was set to true in the request, // then this field will always be populated (or the // request will fail). }
如果验证失败
如果报告未通过验证,Search Ads 360 会返回 HTTP 400
响应
以及一个错误对象。例如,上面的示例请求并未指定实际
代理机构:
{ "error": { "code": 400, "message": "statisticsCurrency: the agency in scope does not have a valid currency. Please make sure the agency is properly initialized in Search Ads 360." } }
针对报告状态的投票
使用报告 ID 调用 Report.Get()
。
JSON
GET https://www.googleapis.com/doubleclicksearch/v2/reports/MTMyNDM1NDYK
Java
/** * Polls the reporting API with the reportId until the report is ready. * Returns the report. */ private static Report pollUntilReportIsFinished(Doubleclicksearch service, String reportId) throws IOException, InterruptedException { long delay = 1; while (true) { Report report = null; try { report = service.reports().get(reportId).execute(); } catch (GoogleJsonResponseException e) { System.err.println("Report generation has failed."); System.exit(e.getStatusCode()); } if (report.getIsReportReady()) { return report; } System.out.format("Report %s is not ready - waiting %s seconds.%n", reportId, delay); Thread.sleep(TimeUnit.SECONDS.toMillis(delay)); delay = delay + delay; // Double the delay for the next iteration. } }
.NET
using api = Google.Apis.Doubleclicksearch.v2; /// <summary> /// Polls until the report with the given ID completes. /// </summary> /// <param name="service">Search Ads 360 API service.</param> /// <param name="reportId">Report ID to poll.</param> /// <exception cref="ApplicationException"> /// Thrown when the report completes, but has failed. /// </exception> private static api.Data.Report PollUntilReportIsFinished( api.DoubleclicksearchService service, string reportId) { TimeSpan delay = TimeSpan.FromSeconds(1); while (true) { api.Data.Report report; try { report = service.Reports.Get(reportId).Execute(); } catch (Google.GoogleApiException ex) { throw new ApplicationException("Report generation failed", ex); } if (report.IsReportReady.GetValueOrDefault(false)) { return report; } Console.WriteLine("Report is not ready - waiting {0}", delay); Thread.Sleep(delay); delay = delay.Add(delay); // Double the delay for the next iteration. } }
Python
import pprint import simplejson from googleapiclient.errors import HttpError def poll_report(service, report_id): """Poll the API with the reportId until the report is ready, up to ten times. Args: service: An authorized Doubleclicksearch service. report_id: The ID DS has assigned to a report. """ for _ in xrange(10): try: request = service.reports().get(reportId=report_id) json_data = request.execute() if json_data['isReportReady']: pprint.pprint('The report is ready.') # For large reports, DS automatically fragments the report into multiple # files. The 'files' property in the JSON object that DS returns contains # the list of URLs for file fragment. To download a report, DS needs to # know the report ID and the index of a file fragment. for i in range(len(json_data['files'])): pprint.pprint('Downloading fragment ' + str(i) + ' for report ' + report_id) download_files(service, report_id, str(i)) # See Download the report. return else: pprint.pprint('Report is not ready. I will try again.') time.sleep(10) except HttpError as e: error = simplejson.loads(e.content)['error']['errors'][0] # See Response Codes pprint.pprint('HTTP code %d, reason %s' % (e.resp.status, error['reason'])) break
如果报告尚未就绪
如果报表尚未生成,Search Ads 360 会返回 HTTP 202
响应,而 isReportReady
字段为 false。
{ "kind": "doubleclicksearch#report", "id": "MTMyNDM1NDYK", "isReportReady": false, "request": { ... }, ... }
报告准备就绪后
当报告生成完毕并可供下载时,isReportReady
字段为 true。响应还包含一个附加字段 files
,
(包含用于下载报告文件的网址)。
{ "kind": "doubleclicksearch#report", "id": "MTMyNDM1NDYK", "isReportReady": true, "request": { ... }, ... "rowCount": 1329, // Total rows in the report, not counting headers. "files": [ { "url": "https://www.googleapis.com/doubleclicksearch/v2/reports/MTMyNDM1NDYK/files/0" "byteCount": "10242323" }, { "url": "https://www.googleapis.com/doubleclicksearch/v2/reports/MTMyNDM1NDYK/files/1" "byteCount": "10242323" } ], }
如果报告生成失败
如果 Search Ads 360 无法生成报告,则会返回 以及相应的说明
{ "error" : { "code" : 410, // Or other error codes. "message" : "Processing was halted on the backend and will not continue." } }
请参阅响应代码,获取 Search Ads 360 可能返回的错误。
下载报告
您可以直接点击每个报告文件网址,或调用 Reports.getFile()
以下载报告。
报告 ID 和文件编号(索引为 0)。Search Ads 360 会以 UTF-8 编码的文件返回报表。
下面是 Reports.getFile()
请求的示例:
JSON
GET https://www.googleapis.com/doubleclicksearch/v2/reports/MTMyNDM1NDYK/files/0?alt=media
GET https://www.googleapis.com/doubleclicksearch/v2/reports/MTMyNDM1NDYK/files/1?alt=media
Java
/** * Downloads the shards of a completed report to the given local directory. * Files are named CampaignReport0.csv, CampaignReport1.csv, and so on. */ private static void downloadFiles( Doubleclicksearch service, Report report, String localPath) throws IOException { for (int i = 0; i < report.getFiles().size(); i++) { FileOutputStream outputStream = new FileOutputStream(new File(localPath, "CampaignReport" + i)); service.reports().getFile(report.getId(), i).executeAndDownloadTo(outputStream); outputStream.close(); } }
.NET
using api = Google.Apis.Doubleclicksearch.v2; /// <summary> /// Downloads the shards of a completed report to the given local directory. /// Files are named CampaignReport0.csv, CampaignReport1.csv, and so on. /// </summary> /// <param name="service">Search Ads 360 API service.</param> /// <param name="report">Report ID to download.</param> /// <param name="localPath">Path of the directory to place downloaded files.</param> private static void DownloadFiles( api.DoubleclicksearchService service, api.Data.Report report, string localPath) { Directory.CreateDirectory(localPath); for (int i = 0; i < report.Files.Count; ++i) { string fileName = Path.Combine( localPath, string.Format("CampaignReport{0}.csv", i)); Console.WriteLine("Downloading shard {0} to {1}", i, fileName); using (Stream dst = File.OpenWrite(fileName)) { service.Reports.GetFile(report.Id, i).Download(dst); } } }
Python
def download_files(service, report_id, report_fragment): """Generate and print sample report. Args: service: An authorized Doubleclicksearch service. report_id: The ID DS has assigned to a report. report_fragment: The 0-based index of the file fragment from the files array. """ f = file('report-' + report_fragment + '.csv', 'w') request = service.reports().getFile_media(reportId=report_id, reportFragment=report_fragment) f.write(request.execute().decode('utf-8')) f.close()
示例报告
下面是一个 CSV 报告示例。每个报告文件片段都有自己的标题 。有关此格式的详情,请参阅 RFC 4180。
keywordText,campaignId,landingPageUrl,day,revenue,visits last month,my revenue google,71700000002104742,http://www.google.com,2012-05-01,10.2,5,20 google,71700000002104742,http://www.google.com,2012-05-02,11,10,60.23
下载 ID 映射文件
您可以下载包含旧版 Search Ads 360 和 新版 Search Ads 360。对于所请求的广告客户,该文件包含所有子实体(例如 引擎账号、广告系列、广告组等)同时存在于旧版 Search Ads 360 中, 和新版 Search Ads 360。
Python
def download_mapping_file(service, file_name, agency_id, advertiser_id): """Generate and save mapping file to a csv. Args: service: An authorized Doubleclicksearch service. file_name: Filename to write the ID mapping file. agency_id: DS ID of the agency. advertiser_id: DS ID of the advertiser. """ request = service.reports().getIdMappingFile_media(agencyId=agency_id, advertiserId=advertiser_id) response = request.execute() response = response.decode('utf-8') f = open(file_name + '.csv', 'w') f.write(response) f.close()