识别热门品牌

您可以使用畅销商品报告查看 Google 购物和购物广告中的畅销品牌。您可以利用此报告中的信息了解哪些品牌 以及您目前是否在投放此类广告

如需了解详情,请参阅畅销商品报告简介

您的账号必须符合最低资格要求,并且您必须确保您或任何第三方在使用从您的 Merchant Center 账号中导出的市场洞察数据时,遵守 Merchant Center 条款及条件

查询 BestSellersBrandView 以查看 Google 上的畅销品牌。

您可以使用下面的示例查看畅销品牌。如需发出请求,请将以下 Merchant Center 查询语言语句传递给 reports.search 方法:

SELECT
  best_sellers.report_date, best_sellers.report_granularity,
  best_sellers.country_code, best_sellers.category_id,
  best_sellers.rank, best_sellers.previous_rank,
  best_sellers.relative_demand, best_sellers.previous_relative_demand,
  best_sellers.relative_demand_change, brand.name
FROM BestSellersBrandView
WHERE best_sellers.report_date = '2022-10-10'
  AND best_sellers.report_granularity = 'WEEKLY'
  AND best_sellers.country_code = 'US'
  AND best_sellers.category_id = 166
ORDER BY best_sellers.rank

您可以更改 WHERE 子句中的值以自定义报告 其他日期、粒度、国家/地区和类别

运行

点击运行,在 API Explorer 中试用该示例。点击 运行,在 请求网址。您可以修改查询。完整查询必须占一行, 使用 API Explorer

以下是上述查询的示例响应:

{
  "results": [
    {
      "bestSellers": {
        "reportDate": "2022-10-10",
        "reportGranularity": "WEEKLY",
        "countryCode": "US",
        "categoryId": "166"
        "rank": "1",
        "previousRank": "1",
        "relativeDemand": "VERY_HIGH",
        "previousRelativeDemand": "VERY_HIGH",
        "relativeDemandChange": "FLAT"
      }
      "brand": {
        "name": "Nike",
      }
    },
    {
      "bestSellers": {
        "reportDate": "2022-10-10",
        "reportGranularity": "WEEKLY",
        "countryCode": "US",
        "categoryId": "166"
        "rank": "2",
        "previousRank": "2",
        "relativeDemand": "HIGH",
        "previousRelativeDemand": "HIGH",
        "relativeDemandChange": "FLAT"
      }
      "brand": {
        "name": "SHEIN"
      }
    },
    {
      "bestSellers": {
        "reportDate": "2022-10-10",
        "reportGranularity": "WEEKLY",
        "countryCode": "US",
        "categoryId": "166"
        "rank": "3",
        "previousRank": "4",
        "relativeDemand": "HIGH",
        "previousRelativeDemand": "HIGH",
        "relativeDemandChange": "FLAT"
      }
      "brand": {
        "name": "adidas"
      }
    }
  ]
}