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了解您的竞争格局

竞争洞察报告可帮助您了解商品类别层面的竞争格局，并根据您的购物广告和自然搜索结果（也称为非付费商品详情）的展示次数，采取措施来提高您的曝光度。如需了解特定商品和品牌，请参阅畅销商品报告。

您的帐号必须满足最低资格要求，并且您必须确保您或任何第三方在使用竞争洞察数据时遵守 Merchant Center 条款及条件。

查看 Content API for Shopping 支持哪些报告表格和字段。

竞争洞察数据

竞争洞察数据按国家/地区、Google 商品类别和流量来源分组。

对于所有竞争性曝光度查询，您必须在 WHERE 子句中指定国家/地区和类别值。您可以更改 WHERE 子句中的值，针对日期、流量来源、国家/地区和类别自定义报告。

包含多个国家/地区和类别值的查询可能需要更长时间执行或超时。

查看曝光度相似的商家

您可以查询 CompetitiveVisibilityCompetitorView，查看与您商家的展示次数相近的商家。

下面提供了一个示例。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 reports.search 方法：

SELECT competitive_visibility.domain,
       competitive_visibility.category_id,
       competitive_visibility.country_code,
       competitive_visibility.traffic_source,
       competitive_visibility.is_your_domain,
       competitive_visibility.rank,
       competitive_visibility.ads_organic_ratio,
       competitive_visibility.page_overlap_rate,
       competitive_visibility.higher_position_rate,
       competitive_visibility.relative_visibility
FROM CompetitiveVisibilityCompetitorView
WHERE competitive_visibility.date BETWEEN '2023-06-02' AND '2023-06-27'
  AND competitive_visibility.category_id = 536
  AND competitive_visibility.country_code = 'US'
  AND competitive_visibility.traffic_source = 'ADS'
ORDER BY competitive_visibility.rank

您可以更改 WHERE 子句中的值，针对其他日期、流量类型、国家/地区和类别自定义报告。

运行

点击运行以在 API Explorer 中试用示例。点击运行后，在请求网址中将商家 ID 占位符更新为您自己的商家 ID。您可以修改查询。完整查询必须保留一行，才能使用 API Explorer。

以下是上述查询的示例响应：

{
  "results": [
    {
      "competitiveVisibility": {
        "domain": "examplepetstore.com",
        "isYourDomain": false,
        "countryCode": "US",
        "categoryId": "536",
        "trafficSource": "ADS",
        "rank": "4",
        "adsOrganicRatio": 8,
        "pageOverlapRate": 0.19,
        "higherPositionRate": 0.46,
        "relativeVisibility": 0.5
      }
    },
    {
      "competitiveVisibility": {
        "domain": "example.com",
        "isYourDomain": true,
        "countryCode": "US",
        "categoryId": "536",
        "trafficSource": "ADS",
        "rank": "5",
        "adsOrganicRatio": 30,
        "pageOverlapRate": 1,
        "higherPositionRate": 0,
        "relativeVisibility": 0
      }
    },
  ]
}

查看曝光度最高的商家

您可以查询 CompetitiveVisibilityTopMerchantView，查看特定类别中哪些商家在 Google 上获得的展示次数最多，以及您的商家的对比情况。

下面提供了一个示例。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 reports.search 方法：

SELECT
  competitive_visibility.domain,
  competitive_visibility.category_id,
  competitive_visibility.country_code,
  competitive_visibility.traffic_source,
  competitive_visibility.is_your_domain,
  competitive_visibility.rank,
  competitive_visibility.ads_organic_ratio,
  competitive_visibility.page_overlap_rate,
  competitive_visibility.higher_position_rate
FROM CompetitiveVisibilityTopMerchantView
WHERE competitive_visibility.date BETWEEN '2022-08-01' AND '2022-09-01'
  AND competitive_visibility.category_id = 100
  AND competitive_visibility.country_code = 'US'
  AND competitive_visibility.traffic_source = 'ORGANIC'
ORDER BY competitive_visibility.rank

运行

以下是上述查询的示例响应：

{
  "results": [
    {
      "competitiveVisibility": {
        "domain": "examplepetstore.com",
        "isYourDomain": false,
        "countryCode": "US",
        "categoryId": "100",
        "trafficSource": "ORGANIC",
        "rank": "1",
        "adsOrganicRatio": 0.2,
        "pageOverlapRate": 0.3,
        "higherPositionRate": 0.45
      }
    },
    {
      "competitiveVisibility": {
        "domain": "example.com",
        "isYourDomain": false,
        "countryCode": "US",
        "categoryId": "100",
        "trafficSource": "ORGANIC",
        "rank": "2",
        "adsOrganicRatio": 5,
        "pageOverlapRate": 0.67,
        "higherPositionRate": 0.89
      }
    }
  ]
}

将您的曝光度与类别基准进行比较

您可以查询 CompetitiveVisibilityBenchmarkView，了解展示次数与其他卖家的平均趋势相比随时间变化的趋势。

下面提供了一个示例。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 reports.search 方法：

SELECT
  competitive_visibility.category_id,
  competitive_visibility.country_code,
  competitive_visibility.traffic_source,
  competitive_visibility.date,
  competitive_visibility.your_domain_visibility_trend,
  competitive_visibility.category_benchmark_visibility_trend
FROM CompetitiveVisibilityBenchmarkView
WHERE competitive_visibility.date BETWEEN '2022-09-01' AND '2022-09-07'
  AND competitive_visibility.category_id = 100
  AND competitive_visibility.country_code = 'US'
  AND competitive_visibility.traffic_source = 'ORGANIC'
ORDER BY competitive_visibility.date

运行

以下是上述查询的示例响应：

{
  "results": [
    {
      "competitiveVisibility": {
        "date": {
          "year": 2022,
          "month": 9,
          "day": 1
        },
        "countryCode": "US",
        "categoryId": "100",
        "trafficSource": "ORGANIC",
        "yourDomainVisibilityTrend": 0,
        "categoryBenchmarkVisibilityTrend": 0
      }
    },
    {
      "competitiveVisibility": {
        "date": {
          "year": 2022,
          "month": 9,
          "day": 2
        },
        "countryCode": "US",
        "categoryId": "100",
        "trafficSource": "ORGANIC",
        "yourDomainVisibilityTrend": 0.3,
        "categoryBenchmarkVisibilityTrend": -0.15
      }
    },
  ]
}