此页面由 Cloud Translation API 翻译。

了解您的竞争格局

竞争洞察报告可帮助您了解了解商品类别层面的竞争格局，并据以采取行动来根据购物广告带来的展示次数提高曝光度和自然搜索结果（也称为非付费商品详情）。有关请参阅畅销商品报告。

您的账号必须符合最低资格要求，并且必须确保您或任何第三方对竞争洞察数据的使用符合 Merchant Center 条款条件。

查看哪些报告表格和字段都可通过 Content API for Shopping 实现。

竞争洞察数据

竞争洞察数据按国家/地区分组，Google 产品类别和流量来源。

您必须在 WHERE 子句中指定国家/地区和类别值，竞争洞察。您可以更改 WHERE 子句中的值来针对日期、流量来源、国家/地区和类别自定义报告。

如果查询包含多个国家/地区和类别值，则可能需要更长的时间才能执行，或超时。

查看曝光度差不多的商家

您可以使用 CompetitiveVisibilityCompetitorView 查看与您业务的展示次数相近的商家。

下面是一个示例。如需发出请求，请传递以下 Merchant Center 查询添加到 reports.search 方法：

SELECT competitive_visibility.domain,
       competitive_visibility.category_id,
       competitive_visibility.country_code,
       competitive_visibility.traffic_source,
       competitive_visibility.is_your_domain,
       competitive_visibility.rank,
       competitive_visibility.ads_organic_ratio,
       competitive_visibility.page_overlap_rate,
       competitive_visibility.higher_position_rate,
       competitive_visibility.relative_visibility
FROM CompetitiveVisibilityCompetitorView
WHERE competitive_visibility.date BETWEEN '2023-06-02' AND '2023-06-27'
  AND competitive_visibility.category_id = 536
  AND competitive_visibility.country_code = 'US'
  AND competitive_visibility.traffic_source = 'ADS'
ORDER BY competitive_visibility.rank

您可以更改 WHERE 子句中的值以自定义报告其他日期、流量类型、国家/地区类别。

运行

点击运行，在 API Explorer 中试用该示例。点击运行，在请求网址。您可以修改查询。完整查询必须占一行，使用 API Explorer。

以下是上述查询的示例响应：

{
  "results": [
    {
      "competitiveVisibility": {
        "domain": "examplepetstore.com",
        "isYourDomain": false,
        "countryCode": "US",
        "categoryId": "536",
        "trafficSource": "ADS",
        "rank": "4",
        "adsOrganicRatio": 8,
        "pageOverlapRate": 0.19,
        "higherPositionRate": 0.46,
        "relativeVisibility": 0.5
      }
    },
    {
      "competitiveVisibility": {
        "domain": "example.com",
        "isYourDomain": true,
        "countryCode": "US",
        "categoryId": "536",
        "trafficSource": "ADS",
        "rank": "5",
        "adsOrganicRatio": 30,
        "pageOverlapRate": 1,
        "higherPositionRate": 0,
        "relativeVisibility": 0
      }
    },
  ]
}

查看曝光度最高的商家

您可以使用 CompetitiveVisibilityTopMerchantView 了解哪些商家在 2023 年具体类别以及您商家的比较情况。

下面是一个示例。要发出请求，请传递以下 Merchant Center 查询 Language语句来 reports.search 方法：

SELECT
  competitive_visibility.domain,
  competitive_visibility.category_id,
  competitive_visibility.country_code,
  competitive_visibility.traffic_source,
  competitive_visibility.is_your_domain,
  competitive_visibility.rank,
  competitive_visibility.ads_organic_ratio,
  competitive_visibility.page_overlap_rate,
  competitive_visibility.higher_position_rate
FROM CompetitiveVisibilityTopMerchantView
WHERE competitive_visibility.date BETWEEN '2022-08-01' AND '2022-09-01'
  AND competitive_visibility.category_id = 100
  AND competitive_visibility.country_code = 'US'
  AND competitive_visibility.traffic_source = 'ORGANIC'
ORDER BY competitive_visibility.rank

运行

点击运行，在 API Explorer 中试用该示例。点击运行，在请求网址。您可以修改查询。完整查询必须占一行，使用 API Explorer。

以下是上述查询的示例响应：

{
  "results": [
    {
      "competitiveVisibility": {
        "domain": "examplepetstore.com",
        "isYourDomain": false,
        "countryCode": "US",
        "categoryId": "100",
        "trafficSource": "ORGANIC",
        "rank": "1",
        "adsOrganicRatio": 0.2,
        "pageOverlapRate": 0.3,
        "higherPositionRate": 0.45
      }
    },
    {
      "competitiveVisibility": {
        "domain": "example.com",
        "isYourDomain": false,
        "countryCode": "US",
        "categoryId": "100",
        "trafficSource": "ORGANIC",
        "rank": "2",
        "adsOrganicRatio": 5,
        "pageOverlapRate": 0.67,
        "higherPositionRate": 0.89
      }
    }
  ]
}

将您的曝光度与类别基准进行比较

您可以使用 CompetitiveVisibilityBenchmarkView 了解与平均值相比，一段时间内的展示次数变化趋势其他卖家的趋势。

下面是一个示例。如需发出请求，请传递以下 Merchant Center 查询发送到 reports.search 的语言语句方法：

SELECT
  competitive_visibility.category_id,
  competitive_visibility.country_code,
  competitive_visibility.traffic_source,
  competitive_visibility.date,
  competitive_visibility.your_domain_visibility_trend,
  competitive_visibility.category_benchmark_visibility_trend
FROM CompetitiveVisibilityBenchmarkView
WHERE competitive_visibility.date BETWEEN '2022-09-01' AND '2022-09-07'
  AND competitive_visibility.category_id = 100
  AND competitive_visibility.country_code = 'US'
  AND competitive_visibility.traffic_source = 'ORGANIC'
ORDER BY competitive_visibility.date

运行

点击运行，在 API Explorer 中试用该示例。点击运行，在请求网址。您可以修改查询。完整查询必须占一行，使用 API Explorer。

以下是上述查询的示例响应：

{
  "results": [
    {
      "competitiveVisibility": {
        "date": {
          "year": 2022,
          "month": 9,
          "day": 1
        },
        "countryCode": "US",
        "categoryId": "100",
        "trafficSource": "ORGANIC",
        "yourDomainVisibilityTrend": 0,
        "categoryBenchmarkVisibilityTrend": 0
      }
    },
    {
      "competitiveVisibility": {
        "date": {
          "year": 2022,
          "month": 9,
          "day": 2
        },
        "countryCode": "US",
        "categoryId": "100",
        "trafficSource": "ORGANIC",
        "yourDomainVisibilityTrend": 0.3,
        "categoryBenchmarkVisibilityTrend": -0.15
      }
    },
  ]
}