競爭曝光率報表可協助您瞭解產品類別層級的競爭情況，並依據購物廣告和自然產品資訊 (又稱為免費產品資訊) 的展示曝光次數採取行動，提高曝光率。如要瞭解特定產品和品牌，請參閱暢銷商品報表。
您的帳戶必須符合基本資格規定，且您必須確保自己或任何第三方使用競爭曝光率資料的方式符合 Merchant Center 條款及細則。
瞭解 Content API for Shopping 提供哪些報表資料表和欄位。
競爭曝光率資料
競爭曝光率資料會按照國家/地區、Google 產品類別和流量來源分類。
您必須在 WHERE 子句中為所有競爭曝光率查詢指定國家/地區和類別值。您可以變更 WHERE 子句中的值，自訂日期、流量來源、國家/地區和類別的報表。
具有多個國家/地區和類別值的查詢可能需要較長的執行時間，或是逾時。
查看曝光率相近的商家
您可以查詢 CompetitiveVisibilityCompetitorView，查看曝光次數與您的商家相近的商家。
範例如下。如要提出要求，請將下列 Merchant Center 查詢語言陳述式傳遞至 reports.search 方法：
SELECT competitive_visibility.domain,
competitive_visibility.category_id,
competitive_visibility.country_code,
competitive_visibility.traffic_source,
competitive_visibility.is_your_domain,
competitive_visibility.rank,
competitive_visibility.ads_organic_ratio,
competitive_visibility.page_overlap_rate,
competitive_visibility.higher_position_rate,
competitive_visibility.relative_visibility
FROM CompetitiveVisibilityCompetitorView
WHERE competitive_visibility.date BETWEEN '2023-06-02' AND '2023-06-27'
AND competitive_visibility.category_id = 536
AND competitive_visibility.country_code = 'US'
AND competitive_visibility.traffic_source = 'ADS'
ORDER BY competitive_visibility.rank
您可以變更 WHERE 子句中的值，針對其他日期、流量類型、國家/地區和類別自訂報表。
按一下「Run」，試用 API Explorer 中的範例。按一下「Run」後，請將要求網址中的商家 ID 預留位置更新為您自己的商家 ID。您可以修改查詢。完整查詢必須留在一行中，才能與 API Explorer 搭配使用。
以下是先前查詢的回應範例：
{
"results": [
{
"competitiveVisibility": {
"domain": "examplepetstore.com",
"isYourDomain": false,
"countryCode": "US",
"categoryId": "536",
"trafficSource": "ADS",
"rank": "4",
"adsOrganicRatio": 8,
"pageOverlapRate": 0.19,
"higherPositionRate": 0.46,
"relativeVisibility": 0.5
}
},
{
"competitiveVisibility": {
"domain": "example.com",
"isYourDomain": true,
"countryCode": "US",
"categoryId": "536",
"trafficSource": "ADS",
"rank": "5",
"adsOrganicRatio": 30,
"pageOverlapRate": 1,
"higherPositionRate": 0,
"relativeVisibility": 0
}
},
]
}
查看曝光率最高的商家
您可以查詢 CompetitiveVisibilityTopMerchantView，看看哪些商家在特定類別 Google 上獲得最多曝光次數，以及貴商家進行比較。
範例如下。如要提出要求，請將下列 Merchant Center 查詢語言陳述式傳遞至 reports.search 方法：
SELECT
competitive_visibility.domain,
competitive_visibility.category_id,
competitive_visibility.country_code,
competitive_visibility.traffic_source,
competitive_visibility.is_your_domain,
competitive_visibility.rank,
competitive_visibility.ads_organic_ratio,
competitive_visibility.page_overlap_rate,
competitive_visibility.higher_position_rate
FROM CompetitiveVisibilityTopMerchantView
WHERE competitive_visibility.date BETWEEN '2022-08-01' AND '2022-09-01'
AND competitive_visibility.category_id = 100
AND competitive_visibility.country_code = 'US'
AND competitive_visibility.traffic_source = 'ORGANIC'
ORDER BY competitive_visibility.rank
按一下「Run」，試用 API Explorer 中的範例。按一下「Run」後，請將要求網址中的商家 ID 預留位置更新為您自己的商家 ID。您可以修改查詢。完整查詢必須留在一行中，才能與 API Explorer 搭配使用。
以下是先前查詢的回應範例：
{
"results": [
{
"competitiveVisibility": {
"domain": "examplepetstore.com",
"isYourDomain": false,
"countryCode": "US",
"categoryId": "100",
"trafficSource": "ORGANIC",
"rank": "1",
"adsOrganicRatio": 0.2,
"pageOverlapRate": 0.3,
"higherPositionRate": 0.45
}
},
{
"competitiveVisibility": {
"domain": "example.com",
"isYourDomain": false,
"countryCode": "US",
"categoryId": "100",
"trafficSource": "ORGANIC",
"rank": "2",
"adsOrganicRatio": 5,
"pageOverlapRate": 0.67,
"higherPositionRate": 0.89
}
}
]
}
比較曝光率與類別基準
您可以查詢 CompetitiveVisibilityBenchmarkView，瞭解一段時間內的曝光次數趨勢與其他賣方的平均趨勢。
範例如下。如要提出要求，請將下列 Merchant Center 查詢語言陳述式傳遞至 reports.search 方法：
SELECT
competitive_visibility.category_id,
competitive_visibility.country_code,
competitive_visibility.traffic_source,
competitive_visibility.date,
competitive_visibility.your_domain_visibility_trend,
competitive_visibility.category_benchmark_visibility_trend
FROM CompetitiveVisibilityBenchmarkView
WHERE competitive_visibility.date BETWEEN '2022-09-01' AND '2022-09-07'
AND competitive_visibility.category_id = 100
AND competitive_visibility.country_code = 'US'
AND competitive_visibility.traffic_source = 'ORGANIC'
ORDER BY competitive_visibility.date
按一下「Run」，試用 API Explorer 中的範例。按一下「Run」後，請將要求網址中的商家 ID 預留位置更新為您自己的商家 ID。您可以修改查詢。完整查詢必須留在一行中，才能與 API Explorer 搭配使用。
以下是先前查詢的回應範例：
{
"results": [
{
"competitiveVisibility": {
"date": {
"year": 2022,
"month": 9,
"day": 1
},
"countryCode": "US",
"categoryId": "100",
"trafficSource": "ORGANIC",
"yourDomainVisibilityTrend": 0,
"categoryBenchmarkVisibilityTrend": 0
}
},
{
"competitiveVisibility": {
"date": {
"year": 2022,
"month": 9,
"day": 2
},
"countryCode": "US",
"categoryId": "100",
"trafficSource": "ORGANIC",
"yourDomainVisibilityTrend": 0.3,
"categoryBenchmarkVisibilityTrend": -0.15
}
},
]
}