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Meet
Merchant API
- the official successor to Content API for Shopping.
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Get the latest
on new Merchant API features, bug fixes, and updates.
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Note: Content API for Shopping will be sunset on August 18, 2026.
Reporting
Stay organized with collections
Save and categorize content based on your preferences.
The Reports service offers data views you can use to
learn about your products, their performance, and their competitive environment
on Google.
You can use the Reports service to do the following:
This reporting service is only available for standalone accounts. You can't
retrieve reports for advanced accounts.
See the guides in the left navigation menu for examples of how to query some of
the available views with the Reports service, and the list of all available
views and fields you can select in a
query.
Get started
The Reports service uses Merchant Center Query
Language.
Try this example to get started.
See Paging your data for details on
paging.
Views
You can only query one view per request. See the guides in the left navigation
menu for detailed examples of using the Reports service, and the list of all
the available views and fields you can
query.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-13 UTC.
[null,null,["Last updated 2025-08-13 UTC."],[[["\u003cp\u003eMerchant API, the new version of Content API for Shopping, is now in beta.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003eReports\u003c/code\u003e service provides data views to understand product performance and competition on Google.\u003c/p\u003e\n"],["\u003cp\u003eIt allows measuring product performance, filtering products, improving pricing, and viewing retail data insights.\u003c/p\u003e\n"],["\u003cp\u003eThe reporting service is exclusively for standalone accounts and unavailable for advanced accounts.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003eReports\u003c/code\u003e service uses Merchant Center Query Language and supports querying one view per request.\u003c/p\u003e\n"]]],["The content introduces the beta Merchant API, the new version of the Content API for Shopping. It also details the `Reports` service, which allows users to measure product performance, filter products, improve pricing, and view retail data to inform business strategy. Users can query data using Merchant Center Query Language. Actions include querying specific views and fields and utilizing the provided example and paging details. The reporting service is limited to standalone accounts.\n"],null,["# Reporting\n\nThe [`Reports`](/shopping-content/reference/rest/v2.1/reports) service offers data views you can use to\nlearn about your products, their performance, and their competitive environment\non Google.\n\nYou can use the [`Reports`](/shopping-content/reference/rest/v2.1/reports) service to do the following:\n\n- [Measure the performance of your\n products](/shopping-content/guides/reports/metrics).\n- [Filter your products by specific\n fields](/shopping-content/guides/reports/products).\n- [Improve product pricing](/shopping-content/guides/reports/price-insights).\n- [View retail data on Google that can help inform your business\n strategy](/shopping-content/guides/reports/market-insights).\n\nThis reporting service is only available for standalone accounts. You can't\nretrieve reports for advanced accounts.\n\nSee the guides in the left navigation menu for examples of how to query some of\nthe available views with the `Reports` service, and the list of [all available\nviews and fields](/shopping-content/guides/reports/fields) you can select in a\nquery.\n\nGet started\n-----------\n\nThe `Reports` service uses [Merchant Center Query\nLanguage](/shopping-content/guides/reports/query-language/overview).\n\nTry this [example](/shopping-content/guides/reports/example) to get started.\n\nSee [Paging your data](/shopping-content/guides/reports/paging) for details on\npaging.\n\nViews\n-----\n\nYou can only query one view per request. See the guides in the left navigation\nmenu for detailed examples of using the `Reports` service, and the list of [all\nthe available views and fields](/shopping-content/guides/reports/fields) you can\nquery."]]