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Merchant API
- Content API for Shopping 的官方後繼產品。
update
掌握最新資訊
瞭解 Merchant API 的新功能、錯誤修正和更新。
add_alert
注意：Content API for Shopping 將於 2026 年 8 月 18 日停用。
改善定價
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
你可以使用價格深入分析檢視畫面，查看產品的建議特價，以及更新產品價格後的預期成效預測。價格深入分析報表可協助你更有效地設定產品價格。
詳情請參閱「透過價格深入分析報表改善產品價格」。
查詢
PriceInsightsProductView，查看產品的建議特價。
你可以使用以下範例，查看產品的建議售價。如要提出要求，請將下列 Merchant Center 查詢語言陳述式傳遞至 reports.search 方法：
SELECT
product_view.id, product_view.title, product_view.brand,
product_view.price_micros,
product_view.currency_code, price_insights.suggested_price_micros,
price_insights.suggested_price_currency_code,
price_insights.predicted_impressions_change_fraction,
price_insights.predicted_clicks_change_fraction,
price_insights.predicted_conversions_change_fraction
FROM PriceInsightsProductView
執行
按一下「執行」，在 API Explorer 中試用範例。按一下「執行」後，請在要求網址中，將商家 ID 預留位置更新為自己的商家 ID。您可以修改查詢。如要使用 API 探索工具，完整查詢必須保留在一行。
以下是上述查詢的範例回應：
{
"results": [
{
"productView": {
"id": "online:en:US:12345",
"title": "UGG Women's s Classic Mini",
"brand": "UGG",
"priceMicros": "124990000"
"currencyCode": "USD"
}
"priceInsights": {
"suggestedPriceMicros": "135680000",
"suggestedPriceCurrencyCode": "USD",
"predictedImpressionsChangeFraction": "0.12609300017356873",
"predictedClicksChangeFraction": "0.508745014667511",
"predictedConversionsChangeFraction": "2.3431060314178467"
}
},
{
"productView": {
"id": "online:en:US:12346",
"title": "Nike React Infinity Run Flyknit 2",
"brand": "Nike",
"categoryL1": "Apparel & Accessories",
"priceMicros": "119990000"
"currencyCode": "USD"
}
"priceInsights": {
"suggestedPriceMicros": "125440000",
"suggestedPriceCurrencyCode": "USD",
"predictedImpressionsChangeFraction": "0.1799899935722351",
"predictedClicksChangeFraction": "0.6203680038452148",
"predictedConversionsChangeFraction": "1.234868049621582"
}
},
{
"productView": {
"id": "online:en:US:12347",
"title": " New Balance 327 White Trainers",
"brand": "New Balance",
"categoryL1": "Apparel & Accessories",
"priceMicros": "84990000"
"currencyCode": "USD"
}
"priceInsights": {
"suggestedPriceMicros": "82000000",
"suggestedPriceCurrencyCode": "USD",
"predictedImpressionsChangeFraction": "0.11538799852132797",
"predictedClicksChangeFraction": "0.5869849920272827",
"predictedConversionsChangeFraction": "1.3622850179672241"
}
}
]
}
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間：2025-08-13 (世界標準時間)。
[null,null,["上次更新時間：2025-08-13 (世界標準時間)。"],[[["\u003cp\u003eThe Merchant API is the new version of the Content API for Shopping and represents the future of product data integration.\u003c/p\u003e\n"],["\u003cp\u003eYou can use the Price Insights report to see suggested sale prices for your products and predictions for performance changes.\u003c/p\u003e\n"],["\u003cp\u003eQuery \u003ccode\u003ePriceInsightsProductView\u003c/code\u003e to retrieve suggested sale prices, predicted impressions, clicks, and conversions change fraction based on price adjustments.\u003c/p\u003e\n"],["\u003cp\u003eA sample query and response demonstrate how to use the \u003ccode\u003ereports.search\u003c/code\u003e method to access price insights data for your products.\u003c/p\u003e\n"]]],["The Merchant API beta, a new version of the Content API for Shopping, is introduced. The price insights view suggests optimal sale prices and predicts performance outcomes based on price changes. Users can query `PriceInsightsProductView` using a specific Merchant Center Query Language statement to access this data. A sample query and its response are provided, detailing product ID, title, brand, current price, suggested price, and predicted performance metrics like impressions, clicks, and conversions. The **API Explorer** can run the query using your merchant ID.\n"],null,["# Improve pricing\n\nYou can use the price insights view to see suggested sale prices for\nyour products, and predictions for the performance that you can expect if you\nupdate your products' prices. Using the price insights report can help you price\nyour products more effectively.\n\nSee [Improve product pricing with the price insights report](//support.google.com/merchants/answer/11916926) for more information.\n\nQuery\n[`PriceInsightsProductView`](/shopping-content/guides/reports/fields#priceinsightsproductview) to view suggested sale prices for your products.\n\nHere's a sample you can use to view suggested sales prices for your products. To make the request, pass the following Merchant Center Query Language statement to the [`reports.search`](/shopping-content/reference/rest/v2.1/reports/search) method: \n\n SELECT\n product_view.id, product_view.title, product_view.brand,\n product_view.price_micros, \n product_view.currency_code, price_insights.suggested_price_micros,\n price_insights.suggested_price_currency_code,\n price_insights.predicted_impressions_change_fraction,\n price_insights.predicted_clicks_change_fraction,\n price_insights.predicted_conversions_change_fraction\n FROM PriceInsightsProductView\n\n[Run](https://developers.google.com/shopping-content/reference/rest/v2.1/reports/search?apix=true&apix_params=%7B%22merchantId%22%3A0%2C%22resource%22%3A%7B%22query%22%3A%22SELECT%20%20product_view.id%2C%20product_view.title%2C%20product_view.brand%2C%20%20product_view.price_micros%2C%20%20%20product_view.currency_code%2C%20price_insights.suggested_price_micros%2C%20%20price_insights.suggested_price_currency_code%2C%20%20price_insights.predicted_impressions_change_fraction%2C%20%20price_insights.predicted_clicks_change_fraction%2C%20%20price_insights.predicted_conversions_change_fraction%2C%20%20price_insights.predicted_gross_profit_change_fraction%2C%20%20price_insights.predicted_monthly_gross_profit_change_micros%2C%20%20price_insights.predicted_monthly_gross_profit_change_currency_code%20FROM%20PriceInsightsProductView%22%7D%7D)\n\nClick **Run** to try the sample in the **API Explorer** . After you click\n**Run** , update the merchant ID placeholder to your own merchant ID in the\nrequest URL. You can modify the query. The full query must remain on one line to\nwork with the **API explorer**.\n\nHere's a sample response from the preceding query: \n\n {\n \"results\": [\n {\n \"productView\": {\n \"id\": \"online:en:US:12345\",\n \"title\": \"UGG Women's s Classic Mini\",\n \"brand\": \"UGG\",\n \"priceMicros\": \"124990000\"\n \"currencyCode\": \"USD\"\n }\n \"priceInsights\": {\n \"suggestedPriceMicros\": \"135680000\",\n \"suggestedPriceCurrencyCode\": \"USD\",\n \"predictedImpressionsChangeFraction\": \"0.12609300017356873\",\n \"predictedClicksChangeFraction\": \"0.508745014667511\",\n \"predictedConversionsChangeFraction\": \"2.3431060314178467\"\n }\n },\n {\n \"productView\": {\n \"id\": \"online:en:US:12346\",\n \"title\": \"Nike React Infinity Run Flyknit 2\",\n \"brand\": \"Nike\",\n \"categoryL1\": \"Apparel & Accessories\",\n \"priceMicros\": \"119990000\"\n \"currencyCode\": \"USD\"\n }\n \"priceInsights\": {\n \"suggestedPriceMicros\": \"125440000\",\n \"suggestedPriceCurrencyCode\": \"USD\",\n \"predictedImpressionsChangeFraction\": \"0.1799899935722351\",\n \"predictedClicksChangeFraction\": \"0.6203680038452148\",\n \"predictedConversionsChangeFraction\": \"1.234868049621582\"\n }\n },\n {\n \"productView\": {\n \"id\": \"online:en:US:12347\",\n \"title\": \" New Balance 327 White Trainers\",\n \"brand\": \"New Balance\",\n \"categoryL1\": \"Apparel & Accessories\",\n \"priceMicros\": \"84990000\"\n \"currencyCode\": \"USD\"\n }\n \"priceInsights\": {\n \"suggestedPriceMicros\": \"82000000\",\n \"suggestedPriceCurrencyCode\": \"USD\",\n \"predictedImpressionsChangeFraction\": \"0.11538799852132797\",\n \"predictedClicksChangeFraction\": \"0.5869849920272827\",\n \"predictedConversionsChangeFraction\": \"1.3622850179672241\"\n }\n }\n ]\n }"]]
