REST Resource: networks.reports

Resource: Report

The Report resource.

JSON representation 
{
  "name": string,
  "reportId": string,
  "visibility": enum (Visibility),
  "reportDefinition": {
    object (ReportDefinition)
  },
  "displayName": string,
  "updateTime": string,
  "createTime": string,
  "locale": string,
  "scheduleOptions": {
    object (ScheduleOptions)
  }
}
Fields
name

string

Identifier. The resource name of the report. Report resource name have the form: networks/{networkCode}/reports/{reportId}
reportId

string (int64 format)

Output only. Report ID.
visibility

enum (Visibility)

Optional. The visibility of a report.
reportDefinition

object (ReportDefinition)

Required. The report definition of the report.
displayName

string

Optional. Display name for the report.
updateTime

string (Timestamp format)

Output only. The instant this report was last modified.

Uses RFC 3339, where generated output will always be Z-normalized and use 0, 3, 6 or 9 fractional digits. Offsets other than "Z" are also accepted. Examples: "2014-10-02T15:01:23Z", "2014-10-02T15:01:23.045123456Z" or "2014-10-02T15:01:23+05:30".
createTime

string (Timestamp format)

Output only. The instant this report was created.

Uses RFC 3339, where generated output will always be Z-normalized and use 0, 3, 6 or 9 fractional digits. Offsets other than "Z" are also accepted. Examples: "2014-10-02T15:01:23Z", "2014-10-02T15:01:23.045123456Z" or "2014-10-02T15:01:23+05:30".
locale

string

Output only. The locale of this report. Locale is set from the user's locale at the time of the request. Locale can't be modified.
scheduleOptions

object (ScheduleOptions)

Optional. The schedule options of this report.

Visibility

The visibility of a report.

Enums
HIDDEN Default value. Reports with hidden visibility won't appear in the Ad Manager UI.
DRAFT Reports with draft visibility will appear in the Ad Manager UI only if the user has configured the UI to show them.
SAVED Reports with saved visibility will appear in the Ad Manager UI by default.

ReportDefinition

The definition of how a report should be run.

JSON representation 
{
  "dimensions": [
    enum (Dimension)
  ],
  "metrics": [
    enum (Metric)
  ],
  "filters": [
    {
      object (Filter)
    }
  ],
  "timeZoneSource": enum (TimeZoneSource),
  "timeZone": string,
  "currencyCode": string,
  "dateRange": {
    object (DateRange)
  },
  "customDimensionKeyIds": [
    string
  ],
  "lineItemCustomFieldIds": [
    string
  ],
  "orderCustomFieldIds": [
    string
  ],
  "creativeCustomFieldIds": [
    string
  ],
  "reportType": enum (ReportType),
  "timePeriodColumn": enum (TimePeriodColumn),
  "flags": [
    {
      object (Flag)
    }
  ],
  "sorts": [
    {
      object (Sort)
    }
  ],
  "comparisonDateRange": {
    object (DateRange)
  }
}
Fields
dimensions[]

enum (Dimension)

Required. The list of dimensions to report on. If empty, the report will have no dimensions, and any metrics will be totals.
metrics[]

enum (Metric)

Required. The list of metrics to report on. If empty, the report will have no metrics.
filters[]

object (Filter)

Optional. The filters for this report.
timeZoneSource

enum (TimeZoneSource)

Optional. Where to get the time zone for this report. Defaults to using the network time zone setting (PUBLISHER). If source is PROVIDED, the timeZone field in the report definition must also set a time zone.
timeZone

string

Optional. If timeZoneSource is PROVIDED, this is the time zone to use for this report. Leave empty for any other time zone source. Time zone in IANA format. For example, "America/New_York".
currencyCode

string

Optional. The ISO 4217 currency code for this report. Defaults to publisher currency code if not specified.
dateRange

object (DateRange)

Required. The primary date range of this report.
customDimensionKeyIds[]

string (int64 format)

Optional. Custom Dimension keys that represent CUSTOM_DIMENSION_* dimensions. The index of this repeated field corresponds to the index on each dimension. For example, customDimensionKeyIds[0] describes CUSTOM_DIMENSION_0_VALUE_ID and CUSTOM_DIMENSION_0_VALUE.
lineItemCustomFieldIds[]

string (int64 format)

Optional. Custom field IDs that represent LINE_ITEM_CUSTOM_FIELD_* dimensions. The index of this repeated field corresponds to the index on each dimension. For example, lineItemCustomFieldIds[0] describes LINE_ITEM_CUSTOM_FIELD_0_OPTION_ID and LINE_ITEM_CUSTOM_FIELD_0_VALUE.
orderCustomFieldIds[]

string (int64 format)

Optional. Custom field IDs that represent ORDER_CUSTOM_FIELD_* dimensions. The index of this repeated field corresponds to the index on each dimension. For example, orderCustomFieldIds[0] describes ORDER_CUSTOM_FIELD_0_OPTION_ID and ORDER_CUSTOM_FIELD_0_VALUE.
creativeCustomFieldIds[]

string (int64 format)

Optional. Custom field IDs that represent CREATIVE_CUSTOM_FIELD_* dimensions. The index of this repeated field corresponds to the index on each dimension. For example, creativeCustomFieldIds[0] describes CREATIVE_CUSTOM_FIELD_0_OPTION_ID and CREATIVE_CUSTOM_FIELD_0_VALUE.
reportType

enum (ReportType)

Required. The type of this report.
timePeriodColumn

enum (TimePeriodColumn)

Optional. Include a time period column to introduce comparison columns in the report for each generated period. For example, set to "QUARTERS" here to have a column for each quarter present in the primary date range. If "PREVIOUS PERIOD" is specified in comparisonDateRange, then each quarter column will also include comparison values for its relative previous quarter.
flags[]

object (Flag)

Optional. List of flags for this report. Used to flag rows in a result set based on a set of defined filters.
sorts[]

object (Sort)

Optional. Default sorts to apply to this report.
comparisonDateRange

object (DateRange)

Optional. The comparison date range of this report. If unspecified, the report won't have any comparison metrics.

Dimension

Reporting dimensions.

Enums
DIMENSION_UNSPECIFIED Default value. This value is unused.
ACTIVE_VIEW_MEASUREMENT_SOURCE

The measurement source of a video ad.

Corresponds to "Active View measurement source value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
ACTIVE_VIEW_MEASUREMENT_SOURCE_NAME

Active View measurement source localized name.

Corresponds to "Active View measurement source" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
ADVERTISER_CREDIT_STATUS

Advertiser credit status ENUM

Corresponds to "Advertiser credit status value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: ENUM
ADVERTISER_CREDIT_STATUS_NAME

Advertiser credit status locallized name

Corresponds to "Advertiser credit status" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: STRING
ADVERTISER_DOMAIN_NAME

The domain name of the advertiser.

Corresponds to "Advertiser domain" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
ADVERTISER_EXTERNAL_ID

The ID used in an external system for advertiser identification

Corresponds to "Advertiser external ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
ADVERTISER_ID

The ID of an advertiser company assigned to an order

Corresponds to "Advertiser ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: IDENTIFIER
ADVERTISER_LABELS

Labels applied to the advertiser can be used for either competitive exclusion or ad exclusion

Corresponds to "Advertiser labels" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING_LIST
ADVERTISER_LABEL_IDS

Label ids applied to the advertiser can be used for either competitive exclusion or ad exclusion

Corresponds to "Advertiser label IDs" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: IDENTIFIER_LIST
ADVERTISER_NAME

The name of an advertiser company assigned to an order

Corresponds to "Advertiser" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: STRING
ADVERTISER_PRIMARY_CONTACT

The name of the contact associated with an advertiser company

Corresponds to "Advertiser primary contact" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
ADVERTISER_STATUS

Advertiser status ENUM

Corresponds to "Advertiser status value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, REACH

Data format: ENUM
ADVERTISER_STATUS_NAME

Advertiser status locallized name

Corresponds to "Advertiser status" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
ADVERTISER_TYPE

Advertiser type ENUM

Corresponds to "Advertiser type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: ENUM
ADVERTISER_TYPE_NAME

Advertiser type locallized name

Corresponds to "Advertiser type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: STRING
ADVERTISER_VERTICAL

The category of an advertiser, such as Arts & Entertainment or Travel & Tourism.

Corresponds to "Advertiser vertical" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
ADX_PRODUCT

Classification of different Ad Exchange products.

Corresponds to "Ad Exchange product value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
ADX_PRODUCT_NAME

Localized name of the classification of different Ad Exchange products.

Corresponds to "Ad Exchange product" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
AD_EXPERIENCES_TYPE

Ad experiences type.

Corresponds to "Ad experiences value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
AD_EXPERIENCES_TYPE_NAME

Localized name of the Ad experiences type.

Corresponds to "Ad experiences" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
AD_LOCATION

Shows an ENUM value describing whether a given piece of publisher inventory was above (ATF) or below the fold (BTF) of a page.

Corresponds to "Ad location value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
AD_LOCATION_NAME

Shows a localized string describing whether a given piece of publisher inventory was above (ATF) or below the fold (BTF) of a page.

Corresponds to "Ad location" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
AD_TECHNOLOGY_PROVIDER_DOMAIN

The domain of the ad technology provider associated with the bid.

Corresponds to "Ad technology provider domain" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
AD_TECHNOLOGY_PROVIDER_ID

The ID of the ad technology provider associated with the bid.

Corresponds to "Ad technology provider ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
AD_TECHNOLOGY_PROVIDER_NAME

The name of the ad technology provider associated with the bid.

Corresponds to "Ad technology provider" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
AD_TYPE

Segmentation of ad types.

Corresponds to "Ad type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
AD_TYPE_NAME

Localized name of the ad type.

Corresponds to "Ad type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
AD_UNIT_CODE

The code of the ad unit where the ad was requested.

Corresponds to "Ad unit code" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED, REACH

Data format: STRING
AD_UNIT_CODE_LEVEL_1

The code of the first level ad unit of the ad unit where the ad was requested.

Corresponds to "Ad unit code level 1" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_CODE_LEVEL_10

The code of the tenth level ad unit of the ad unit where the ad was requested.

Corresponds to "Ad unit code level 10" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_CODE_LEVEL_11

The code of the eleventh level ad unit of the ad unit where the ad was requested.

Corresponds to "Ad unit code level 11" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_CODE_LEVEL_12

The code of the twelfth level ad unit of the ad unit where the ad was requested.

Corresponds to "Ad unit code level 12" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_CODE_LEVEL_13

The code of the thirteenth level ad unit of the ad unit where the ad was requested.

Corresponds to "Ad unit code level 13" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_CODE_LEVEL_14

The code of the fourteenth level ad unit of the ad unit where the ad was requested.

Corresponds to "Ad unit code level 14" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_CODE_LEVEL_15

The code of the fifteenth level ad unit of the ad unit where the ad was requested.

Corresponds to "Ad unit code level 15" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_CODE_LEVEL_16

The code of the sixteenth level ad unit of the ad unit where the ad was requested.

Corresponds to "Ad unit code level 16" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_CODE_LEVEL_2

The code of the second level ad unit of the ad unit where the ad was requested.

Corresponds to "Ad unit code level 2" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_CODE_LEVEL_3

The code of the third level ad unit of the ad unit where the ad was requested.

Corresponds to "Ad unit code level 3" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_CODE_LEVEL_4

The code of the fourth level ad unit of the ad unit where the ad was requested.

Corresponds to "Ad unit code level 4" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_CODE_LEVEL_5

The code of the fifth level ad unit of the ad unit where the ad was requested.

Corresponds to "Ad unit code level 5" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_CODE_LEVEL_6

The code of the sixth level ad unit of the ad unit where the ad was requested.

Corresponds to "Ad unit code level 6" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_CODE_LEVEL_7

The code of the seventh level ad unit of the ad unit where the ad was requested.

Corresponds to "Ad unit code level 7" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_CODE_LEVEL_8

The code of the eighth level ad unit of the ad unit where the ad was requested.

Corresponds to "Ad unit code level 8" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_CODE_LEVEL_9

The code of the ninth level ad unit of the ad unit where the ad was requested.

Corresponds to "Ad unit code level 9" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_ID

The ID of the ad unit where the ad was requested.

Corresponds to "Ad unit ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED, REACH

Data format: IDENTIFIER
AD_UNIT_ID_ALL_LEVEL

The full hierarchy of ad unit IDs where the ad was requested, from root to leaf, excluding the root ad unit ID.

Corresponds to "Ad unit ID (all levels)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED, REACH

Data format: IDENTIFIER_LIST
AD_UNIT_ID_LEVEL_1

The first level ad unit ID of the ad unit where the ad was requested.

Corresponds to "Ad unit ID level 1" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: IDENTIFIER
AD_UNIT_ID_LEVEL_10

The tenth level ad unit ID of the ad unit where the ad was requested.

Corresponds to "Ad unit ID level 10" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: IDENTIFIER
AD_UNIT_ID_LEVEL_11

The eleventh level ad unit ID of the ad unit where the ad was requested.

Corresponds to "Ad unit ID level 11" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: IDENTIFIER
AD_UNIT_ID_LEVEL_12

The twelfth level ad unit ID of the ad unit where the ad was requested.

Corresponds to "Ad unit ID level 12" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: IDENTIFIER
AD_UNIT_ID_LEVEL_13

The thirteenth level ad unit ID of the ad unit where the ad was requested.

Corresponds to "Ad unit ID level 13" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: IDENTIFIER
AD_UNIT_ID_LEVEL_14

The fourteenth level ad unit ID of the ad unit where the ad was requested.

Corresponds to "Ad unit ID level 14" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: IDENTIFIER
AD_UNIT_ID_LEVEL_15

The fifteenth level ad unit ID of the ad unit where the ad was requested.

Corresponds to "Ad unit ID level 15" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: IDENTIFIER
AD_UNIT_ID_LEVEL_16

The sixteenth level ad unit ID of the ad unit where the ad was requested.

Corresponds to "Ad unit ID level 16" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: IDENTIFIER
AD_UNIT_ID_LEVEL_2

The second level ad unit ID of the ad unit where the ad was requested.

Corresponds to "Ad unit ID level 2" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: IDENTIFIER
AD_UNIT_ID_LEVEL_3

The third level ad unit ID of the ad unit where the ad was requested.

Corresponds to "Ad unit ID level 3" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: IDENTIFIER
AD_UNIT_ID_LEVEL_4

The fourth level ad unit ID of the ad unit where the ad was requested.

Corresponds to "Ad unit ID level 4" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: IDENTIFIER
AD_UNIT_ID_LEVEL_5

The fifth level ad unit ID of the ad unit where the ad was requested.

Corresponds to "Ad unit ID level 5" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: IDENTIFIER
AD_UNIT_ID_LEVEL_6

The sixth level ad unit ID of the ad unit where the ad was requested.

Corresponds to "Ad unit ID level 6" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: IDENTIFIER
AD_UNIT_ID_LEVEL_7

The seventh level ad unit ID of the ad unit where the ad was requested.

Corresponds to "Ad unit ID level 7" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: IDENTIFIER
AD_UNIT_ID_LEVEL_8

The eighth level ad unit ID of the ad unit where the ad was requested.

Corresponds to "Ad unit ID level 8" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: IDENTIFIER
AD_UNIT_ID_LEVEL_9

The ninth level ad unit ID of the ad unit where the ad was requested.

Corresponds to "Ad unit ID level 9" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: IDENTIFIER
AD_UNIT_ID_TOP_LEVEL

The top-level ad unit ID of the ad unit where the ad was requested.

Corresponds to "Ad unit ID (top level)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: IDENTIFIER
AD_UNIT_NAME

The name of the ad unit where the ad was requested.

Corresponds to "Ad unit" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED, REACH

Data format: STRING
AD_UNIT_NAME_ALL_LEVEL

The full hierarchy of ad unit names where the ad was requested, from root to leaf, excluding the root ad unit name.

Corresponds to "Ad unit (all levels)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED, REACH

Data format: STRING_LIST
AD_UNIT_NAME_LEVEL_1

The first level ad unit name of the ad unit where the ad was requested.

Corresponds to "Ad unit level 1" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_NAME_LEVEL_10

The tenth level ad unit name of the ad unit where the ad was requested.

Corresponds to "Ad unit level 10" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_NAME_LEVEL_11

The eleventh level ad unit name of the ad unit where the ad was requested.

Corresponds to "Ad unit level 11" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_NAME_LEVEL_12

The twelfth level ad unit name of the ad unit where the ad was requested.

Corresponds to "Ad unit level 12" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_NAME_LEVEL_13

The thirteenth level ad unit name of the ad unit where the ad was requested.

Corresponds to "Ad unit level 13" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_NAME_LEVEL_14

The fourteenth level ad unit name of the ad unit where the ad was requested.

Corresponds to "Ad unit level 14" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_NAME_LEVEL_15

The fifteenth level ad unit name of the ad unit where the ad was requested.

Corresponds to "Ad unit level 15" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_NAME_LEVEL_16

The sixteenth level ad unit name of the ad unit where the ad was requested.

Corresponds to "Ad unit level 16" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_NAME_LEVEL_2

The second level ad unit name of the ad unit where the ad was requested.

Corresponds to "Ad unit level 2" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_NAME_LEVEL_3

The third level ad unit name of the ad unit where the ad was requested.

Corresponds to "Ad unit level 3" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_NAME_LEVEL_4

The fourth level ad unit name of the ad unit where the ad was requested.

Corresponds to "Ad unit level 4" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_NAME_LEVEL_5

The fifth level ad unit name of the ad unit where the ad was requested.

Corresponds to "Ad unit level 5" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_NAME_LEVEL_6

The sixth level ad unit name of the ad unit where the ad was requested.

Corresponds to "Ad unit level 6" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_NAME_LEVEL_7

The seventh level ad unit name of the ad unit where the ad was requested.

Corresponds to "Ad unit level 7" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_NAME_LEVEL_8

The eighth level ad unit name of the ad unit where the ad was requested.

Corresponds to "Ad unit level 8" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_NAME_LEVEL_9

The ninth level ad unit name of the ad unit where the ad was requested.

Corresponds to "Ad unit level 9" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_NAME_TOP_LEVEL

The top-level ad unit name of the ad unit where the ad was requested.

Corresponds to "Ad unit (top level)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AD_UNIT_REWARD_AMOUNT

The reward amount of the ad unit where the ad was requested.

Corresponds to "Ad unit reward amount" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED, REACH

Data format: INTEGER
AD_UNIT_REWARD_TYPE

The reward type of the ad unit where the ad was requested.

Corresponds to "Ad unit reward type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED, REACH

Data format: STRING
AD_UNIT_STATUS

The status of the ad unit

Corresponds to "Ad unit status value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: ENUM
AD_UNIT_STATUS_NAME

The name of the status of the ad unit

Corresponds to "Ad unit status" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
AGENCY_LEVEL_1_ID

The ID of an agency at level 1 of agency hierarchy.

Corresponds to "Agency ID (Level 1)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
AGENCY_LEVEL_1_NAME

The name of an agency at level 1 of agency hierarchy.

Corresponds to "Agency (Level 1)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
AGENCY_LEVEL_2_ID

The ID of an agency at level 2 of agency hierarchy.

Corresponds to "Agency ID (Level 2)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
AGENCY_LEVEL_2_NAME

The name of an agency at level 2 of agency hierarchy.

Corresponds to "Agency (Level 2)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
AGENCY_LEVEL_3_ID

The ID of an agency at level 3 of agency hierarchy.

Corresponds to "Agency ID (Level 3)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
AGENCY_LEVEL_3_NAME

The name of an agency at level 3 of agency hierarchy.

Corresponds to "Agency (Level 3)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
AGE_BRACKET

User age bracket enum.

Corresponds to "Age bracket value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
AGE_BRACKET_NAME

Localized user age bracket returned from Google Analytics. For example, "18-24", "25-34", "35-44", "45-54", "55-64", "65+".

Corresponds to "Age bracket" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
APP_VERSION

The app version.

Corresponds to "App version" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
AUCTION_PACKAGE_DEAL

The name of Auction Package deal

Corresponds to "Auction package deal" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
AUCTION_PACKAGE_DEAL_ID

The ID of Auction Package deal

Corresponds to "Auction package deal ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
AUDIENCE_SEGMENT_ID_TARGETED

ID of targeted audience segment, including all first-party and third-party segments that matched the user on the winning line item.

Corresponds to "Audience segment ID (targeted)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
AUDIENCE_SEGMENT_TARGETED

Name of targeted audience segment, including all first-party and third-party segments that matched the user on the winning line item.

Corresponds to "Audience segment (targeted)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
AUTO_REFRESHED_TRAFFIC

Enum value of Auto refreshed traffic.

Corresponds to "Auto refreshed traffic value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
AUTO_REFRESHED_TRAFFIC_NAME

Indicates if the traffic is from auto-refreshed ad requests.

Corresponds to "Auto refreshed traffic" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
BIDDER_ENCRYPTED_ID

The encrypted version of BIDDER_ID.

Corresponds to "Bidder encrypted ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
BIDDER_NAME

The name of the bidder.

Corresponds to "Bidder" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
BRANDING_TYPE

The amount of information about the Publisher's page sent to the buyer who purchased the impressions.

Corresponds to "Branding type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
BRANDING_TYPE_NAME

The localized version of branding type, the amount of information about the Publisher's page sent to the buyer who purchased the impressions.

Corresponds to "Branding type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
BROWSER_CATEGORY

Browser category.

Corresponds to "Browser category value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, REACH

Data format: ENUM
BROWSER_CATEGORY_NAME

Browser category name.

Corresponds to "Browser category" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
BROWSER_ID

The ID of the browser.

Corresponds to "Browser ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
BROWSER_NAME

The name of the browser.

Corresponds to "Browser" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
BUYER_NETWORK_ID

The ID of the buyer network.

Corresponds to "Buyer network ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
BUYER_NETWORK_NAME

The name of the buyer network.

Corresponds to "Buyer network" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
CALLOUT_STATUS_CATEGORY

The callout status category in the Ads traffic navigator report.

Corresponds to "Callout status category value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types:

Data format: ENUM
CALLOUT_STATUS_CATEGORY_NAME

The callout status category name in the Ads traffic navigator report.

Corresponds to "Callout status category" in the Ad Manager UI.

Compatible with the following report types:

Data format: STRING
CARRIER_ID

Mobile carrier ID.

Corresponds to "Carrier ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
CARRIER_NAME

Name of the mobile carrier.

Corresponds to "Carrier" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
CHANNEL

Inventory segmentation by channel.

Corresponds to "Channel" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
CHILD_NETWORK_CODE

Child Publisher Network Code

Corresponds to "Child network code" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
CHILD_NETWORK_ID

Child Publisher Network ID

Corresponds to "Child network ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
CHILD_PARTNER_NAME

Child Partner Network Name

Corresponds to "Child network" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
CITY_ID

The criteria ID of the city in which the ad served.

Corresponds to "City ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, PRIVACY_AND_MESSAGING, AD_SPEED

Data format: IDENTIFIER
CITY_NAME

The name of the city in which the ad served.

Corresponds to "City" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, PRIVACY_AND_MESSAGING, AD_SPEED

Data format: STRING
CLASSIFIED_ADVERTISER_ID

The ID of an advertiser, classified by Google, associated with a creative transacted

Corresponds to "Advertiser ID (classified)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: IDENTIFIER
CLASSIFIED_ADVERTISER_NAME

The name of an advertiser, classified by Google, associated with a creative transacted

Corresponds to "Advertiser (classified)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
CLASSIFIED_BRAND_ID

ID of the brand, as classified by Google,

Corresponds to "Brand ID (classified)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: IDENTIFIER
CLASSIFIED_BRAND_NAME

Name of the brand, as classified by Google,

Corresponds to "Brand (classified)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
CONTENT_ID

ID of the video content served.

Corresponds to "Content ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
CONTENT_NAME

Name of the video content served.

Corresponds to "Content" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
CONTINENT

The continent in which the ad served (derived from country).

Corresponds to "Continent value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
CONTINENT_NAME

The name of the continent in which the ad served (derived from country).

Corresponds to "Continent" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
COUNTRY_CODE

The ISO code of the country in which the ad served.

Corresponds to "Country code" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, PRIVACY_AND_MESSAGING, AD_SPEED

Data format: STRING
COUNTRY_ID

The criteria ID of the country in which the ad served.

Corresponds to "Country ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, PRIVACY_AND_MESSAGING, AD_SPEED

Data format: IDENTIFIER
COUNTRY_NAME

The name of the country in which the ad served.

Corresponds to "Country" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, PRIVACY_AND_MESSAGING, AD_SPEED

Data format: STRING
CREATIVE_BILLING_TYPE

Enum value of creative billing type

Corresponds to "Creative billing type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
CREATIVE_BILLING_TYPE_NAME

Localized string value of creative billing type

Corresponds to "Creative billing type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
CREATIVE_CLICK_THROUGH_URL

Represents the click-through URL of a creative

Corresponds to "Creative click through url" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
CREATIVE_ID

The ID of a creative

Corresponds to "Creative ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: IDENTIFIER
CREATIVE_NAME

Creative name

Corresponds to "Creative" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
CREATIVE_SET_ROLE_TYPE

ENUM describing whether the creative is part of a creative set and if so, what its role in the creative set is.

Corresponds to "Creative set role type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
CREATIVE_SET_ROLE_TYPE_NAME

Localized name describing whether the creative is part of a creative set and if so, what its role in the creative set is.

Corresponds to "Creative set role type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
CREATIVE_TECHNOLOGY

Creative technology ENUM

Corresponds to "Creative technology value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
CREATIVE_TECHNOLOGY_NAME

Creative technology locallized name

Corresponds to "Creative technology" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
CREATIVE_THIRD_PARTY_VENDOR

Third party vendor name of a creative

Corresponds to "Creative third party vendor" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
CREATIVE_TYPE

Enum value of creative type

Corresponds to "Creative type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: ENUM
CREATIVE_TYPE_NAME

Localized string name of creative type

Corresponds to "Creative type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
CREATIVE_VIDEO_REDIRECT_THIRD_PARTY

The third party where Google Ad Manager was redirected for the creative, based on the domain.

Corresponds to "Creative video redirect third party" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
CURATOR_ID

The ID of a Curation partner

Corresponds to "Curation partner ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
CURATOR_NAME

The name of a Curation partner

Corresponds to "Curation partner" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
CUSTOM_SPOT_ID

The ID of an ad spot. An ad spot can be added to an ad break template, as well as directly targeted by a video line item.

Corresponds to "Custom spot ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
CUSTOM_SPOT_NAME

The name of an ad spot. An ad spot can be added to an ad break template, as well as directly targeted by a video line item.

Corresponds to "Custom spot" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
DATE

Breaks down reporting data by date.

Corresponds to "Date" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, PRIVACY_AND_MESSAGING, AD_SPEED

Data format: DATE
DAY_OF_WEEK

Breaks down reporting data by day of the week. Monday is 1 and 7 is Sunday.

Corresponds to "Day of week" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, PRIVACY_AND_MESSAGING

Data format: INTEGER
DEAL_ID

Deal ID

Corresponds to "Deal ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
DEAL_NAME

Deal name

Corresponds to "Deal" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
DELIVERED_SECURE_SIGNAL_ID

The ID of the secure signals that were sent to the bidder who won the impression.

Corresponds to "Secure signal ID (delivered)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
DELIVERED_SECURE_SIGNAL_NAME

The name of the secure signals that were sent to the bidder who won the impression.

Corresponds to "Secure signal name (delivered)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
DEMAND_CHANNEL

Demand channel.

Corresponds to "Demand channel value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: ENUM
DEMAND_CHANNEL_NAME

Demand channel name.

Corresponds to "Demand channel" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: STRING
DEMAND_SOURCE

Demand source.

Corresponds to "Demand source value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types:

Data format: ENUM
DEMAND_SOURCE_NAME

Demand source name.

Corresponds to "Demand source" in the Ad Manager UI.

Compatible with the following report types:

Data format: STRING
DEMAND_SUBCHANNEL

Demand subchannel.

Corresponds to "Demand subchannel value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
DEMAND_SUBCHANNEL_NAME

Demand subchannel name.

Corresponds to "Demand subchannel" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
DEVICE

The device on which an ad was served.

Corresponds to "Device value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
DEVICE_CATEGORY

The device category to which an ad is being targeted.

Corresponds to "Device category value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, PRIVACY_AND_MESSAGING, AD_SPEED

Data format: ENUM
DEVICE_CATEGORY_NAME

The name of the category of device (smartphone, feature phone, tablet, or desktop) to which an ad is being targeted.

Corresponds to "Device category" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, PRIVACY_AND_MESSAGING, AD_SPEED

Data format: STRING
DEVICE_NAME

The localized name of the device on which an ad was served.

Corresponds to "Device" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
DSP_SEAT_ID

The ID of DSP Seat

Corresponds to "DSP seat ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
DYNAMIC_ALLOCATION_TYPE

Categorization of inventory sources based on AdX dynamic allocation backfill type.

Corresponds to "Dynamic allocation value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
DYNAMIC_ALLOCATION_TYPE_NAME

Localized name of the dynamic allocation type.

Corresponds to "Dynamic allocation" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
ESP_DELIVERY

Status of Encrypted Signals for Publishers delivery.

Corresponds to "Secure signal delivery value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
ESP_DELIVERY_NAME

Localized name of the ESP delivery status.

Corresponds to "Secure signal delivery" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
ESP_PRESENCE

Whether Encrypted Signals for Publishers are present on the ad request.

Corresponds to "Secure signal presence value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
ESP_PRESENCE_NAME

Localized name of the ESP presence status.

Corresponds to "Secure signal presence" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
EXCHANGE_THIRD_PARTY_COMPANY_ID

ID of the yield partner as classified by Google

Corresponds to "Yield partner ID (classified)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
EXCHANGE_THIRD_PARTY_COMPANY_NAME

Name of the yield partner as classified by Google

Corresponds to "Yield partner (classified)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
FIRST_LOOK_PRICING_RULE_ID

The ID of the first look pricing rule.

Corresponds to "First look pricing rule ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
FIRST_LOOK_PRICING_RULE_NAME

The name of the first look pricing rule.

Corresponds to "First look pricing rule" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
FIRST_PARTY_ID_STATUS

Whether a first-party user identifier was present on a given ad-request.

Corresponds to "First-party ID status value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
FIRST_PARTY_ID_STATUS_NAME

The localized name of whether a first-party user identifier was present on a given ad-request.

Corresponds to "First-party ID status" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
GENDER

User gender enum value returned from Google Analytics.

Corresponds to "Gender value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
GENDER_NAME

Localized user gender returned from Google Analytics. For example, "male", "female".

Corresponds to "Gender" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
GOOGLE_ANALYTICS_STREAM_ID

The ID of a Google Analytics stream. For example, web site or mobile app

Corresponds to "Google Analytics stream ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
GOOGLE_ANALYTICS_STREAM_NAME

The name of a Google Analytics stream. For example, web site or mobile app.

Corresponds to "Google Analytics stream" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
HBT_YIELD_PARTNER_ID

The ID of the header bidding trafficking yield partner.

Corresponds to "Yield partner ID (header bidding trafficking)" in the Ad Manager UI (when showing API fields).

Compatible with the following report types:

Data format: IDENTIFIER
HBT_YIELD_PARTNER_NAME

The name of the header bidding trafficking yield partner.

Corresponds to "Yield partner (header bidding trafficking)" in the Ad Manager UI.

Compatible with the following report types:

Data format: STRING
HOUR

Breaks down reporting data by hour in one day.

Corresponds to "Hour" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
IMPRESSION_COUNTING_METHOD

Impression Counting Method ENUM.

Corresponds to "Impression counting method value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
IMPRESSION_COUNTING_METHOD_NAME

Localized impression counting method name.

Corresponds to "Impression counting method" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
INTERACTION_TYPE

The interaction type of an ad.

Corresponds to "Interaction type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
INTERACTION_TYPE_NAME

The localized name of the interaction type of an ad.

Corresponds to "Interaction type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
INTEREST

User interest returned from Google Analytics.

Corresponds to "Interests" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
INVENTORY_FORMAT

Inventory format. The format of the ad unit (e.g, banner) where the ad was requested.

Corresponds to "Inventory format value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
INVENTORY_FORMAT_NAME

Inventory format name. The format of the ad unit (e.g, banner) where the ad was requested.

Corresponds to "Inventory format" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
INVENTORY_TYPE

Inventory type. The kind of web page or device where the ad was requested.

Corresponds to "Inventory type (expanded) value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
INVENTORY_TYPE_NAME

Inventory type name. The kind of web page or device where the ad was requested.

Corresponds to "Inventory type (expanded)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
IS_ADX_DIRECT

Whether traffic is Adx Direct.

Corresponds to "Is AdX Direct" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: BOOLEAN
IS_CURATION_TARGETED

If curation was targeted by the buyer when buying the impression

Corresponds to "Is curation targeted" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: BOOLEAN
IS_DROPPED

Whether the query was dropped.

Corresponds to "Is Dropped" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: BOOLEAN
IS_FIRST_LOOK_DEAL

Whether traffic is First Look.

Corresponds to "Is First Look" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: BOOLEAN
KEY_VALUES_ID

The Custom Targeting Value ID

Corresponds to "Key-values ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
KEY_VALUES_NAME

The Custom Targeting Value formatted like {keyName}={valueName}

Corresponds to "Key-values" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
LINE_ITEM_AGENCY

The agency of the order associated with the line item.

Corresponds to "Line item agency" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
LINE_ITEM_ARCHIVED

Whether a Line item is archived.

Corresponds to "Line item is archived" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: BOOLEAN
LINE_ITEM_COMPANION_DELIVERY_OPTION

Line item comanion delivery option ENUM value.

Corresponds to "Line item companion delivery option value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, REACH

Data format: ENUM
LINE_ITEM_COMPANION_DELIVERY_OPTION_NAME

Localized line item comanion delivery option name.

Corresponds to "Line item companion delivery option" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
LINE_ITEM_COMPUTED_STATUS

The computed status of the LineItem.

Corresponds to "Line item computed status value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: ENUM
LINE_ITEM_COMPUTED_STATUS_NAME

The localized name of the computed status of the LineItem.

Corresponds to "Line item computed status" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: STRING
LINE_ITEM_CONTRACTED_QUANTITY

The contracted units bought for the Line item.

Corresponds to "Line item contracted quantity" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: INTEGER
LINE_ITEM_COST_PER_UNIT

The cost per unit of the Line item.

Corresponds to "Line item rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: MONEY
LINE_ITEM_COST_TYPE

Line item cost type ENUM value.

Corresponds to "Line item cost type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: ENUM
LINE_ITEM_COST_TYPE_NAME

Localized line item cost type name.

Corresponds to "Line item cost type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: STRING
LINE_ITEM_CREATIVE_END_DATE

Represent the end date of a creative associated with line item

Corresponds to "Line item creative end date" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DATE
LINE_ITEM_CREATIVE_ROTATION_TYPE

The creative rotation type of the LineItem.

Corresponds to "Line item creative rotation type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, REACH

Data format: ENUM
LINE_ITEM_CREATIVE_ROTATION_TYPE_NAME

The localized name of the creative rotation type of the LineItem.

Corresponds to "Line item creative rotation type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
LINE_ITEM_CREATIVE_START_DATE

Represent the start date of a creative associated with line item

Corresponds to "Line item creative start date" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DATE
LINE_ITEM_CURRENCY_CODE

The 3 letter currency code of the Line Item

Corresponds to "Line item currency code" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: STRING
LINE_ITEM_DELIVERY_INDICATOR

The progress made for the delivery of the Line item.

Corresponds to "Line item delivery indicator" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: PERCENT
LINE_ITEM_DELIVERY_RATE_TYPE

The delivery rate type of the LineItem.

Corresponds to "Line item delivery rate type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: ENUM
LINE_ITEM_DELIVERY_RATE_TYPE_NAME

The localized name of the delivery rate type of the LineItem.

Corresponds to "Line item delivery rate type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: STRING
LINE_ITEM_DISCOUNT_ABSOLUTE

The discount of the LineItem in whole units in the LineItem's currency code, or if unspecified the Network's currency code.

Corresponds to "Line item discount (absolute)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: MONEY
LINE_ITEM_DISCOUNT_PERCENTAGE

The discount of the LineItem in percentage.

Corresponds to "Line item discount (percentage)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: WHOLE_PERCENT
LINE_ITEM_END_DATE

The end date of the Line item.

Corresponds to "Line item end date" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: DATE
LINE_ITEM_END_DATE_TIME

The end date and time of the Line item.

Corresponds to "Line item end time" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: TIMESTAMP
LINE_ITEM_ENVIRONMENT_TYPE

The ENUM value of the environment a LineItem is targeting.

Corresponds to "Line item environment type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, REACH

Data format: ENUM
LINE_ITEM_ENVIRONMENT_TYPE_NAME

The localized name of the environment a LineItem is targeting.

Corresponds to "Line item environment type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
LINE_ITEM_EXTERNAL_DEAL_ID

The deal ID of the Line item. Set for Programmatic Direct campaigns.

Corresponds to "Line item deal ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: IDENTIFIER
LINE_ITEM_EXTERNAL_ID

The external ID of the Line item.

Corresponds to "Line item external ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
LINE_ITEM_FREQUENCY_CAP

The frequency cap of the Line item (descriptive string).

Corresponds to "Line item frequency cap" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
LINE_ITEM_ID

Line item ID.

Corresponds to "Line item ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: IDENTIFIER
LINE_ITEM_LABELS

Line item labels.

Corresponds to "Line item labels" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING_LIST
LINE_ITEM_LABEL_IDS

Line item label IDs.

Corresponds to "Line item label IDs" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: IDENTIFIER_LIST
LINE_ITEM_LAST_MODIFIED_BY_APP

The application that last modified the Line Item.

Corresponds to "Line item last modified by app" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
LINE_ITEM_LIFETIME_CLICKS

The total number of clicks delivered of the lifetime of the Line item.

Corresponds to "Line item lifetime clicks" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: INTEGER
LINE_ITEM_LIFETIME_IMPRESSIONS

The total number of impressions delivered over the lifetime of the Line item.

Corresponds to "Line item lifetime impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: INTEGER
LINE_ITEM_LIFETIME_VIEWABLE_IMPRESSIONS

The total number of viewable impressions delivered over the lifetime of the Line item.

Corresponds to "Line item lifetime viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: INTEGER
LINE_ITEM_MAKEGOOD

Whether or not the Line item is Makegood. Makegood refers to free inventory offered to buyers to compensate for mistakes or under-delivery in the original campaigns.

Corresponds to "Line item is makegood" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: BOOLEAN
LINE_ITEM_NAME

Line item Name.

Corresponds to "Line item" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: STRING
LINE_ITEM_NON_CPD_BOOKED_REVENUE

The cost of booking for the Line item (non-CPD).

Corresponds to "Line item booked revenue (exclude CPD)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: MONEY
LINE_ITEM_OPTIMIZABLE

Whether a Line item is eligible for opitimization.

Corresponds to "Line item is optimizable" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: BOOLEAN
LINE_ITEM_PO_NUMBER

The PO number of the order associated with the line item.

Corresponds to "Line item PO number" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: STRING
LINE_ITEM_PRIMARY_GOAL_TYPE

Goal type ENUM value of the primary goal of the line item.

Corresponds to "Line item primary goal type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, REACH

Data format: ENUM
LINE_ITEM_PRIMARY_GOAL_TYPE_NAME

Localized goal type name of the primary goal of the line item.

Corresponds to "Line item primary goal type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
LINE_ITEM_PRIMARY_GOAL_UNITS_ABSOLUTE

The total number of impressions or clicks that are reserved for a line item. For line items of type BULK or PRICE_PRIORITY, this represents the number of remaining impressions reserved. If the line item has an impression cap goal, this represents the number of impressions or conversions that the line item will stop serving at if reached.

Corresponds to "Line item primary goal units (absolute)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: INTEGER
LINE_ITEM_PRIMARY_GOAL_UNITS_PERCENTAGE

The percentage of impressions or clicks that are reserved for a line item. For line items of type SPONSORSHIP, this represents the percentage of available impressions reserved. For line items of type NETWORK or HOUSE, this represents the percentage of remaining impressions reserved.

Corresponds to "Line item primary goal units (percentage)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: WHOLE_PERCENT
LINE_ITEM_PRIMARY_GOAL_UNIT_TYPE

Unit type ENUM value of the primary goal of the line item.

Corresponds to "Line item primary goal unit type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, REACH

Data format: ENUM
LINE_ITEM_PRIMARY_GOAL_UNIT_TYPE_NAME

Localized unit type name of the primary goal of the line item.

Corresponds to "Line item primary goal unit type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
LINE_ITEM_PRIORITY

The priority of this Line item as a value between 1 and 16. In general, a lower priority means more serving priority for the Line item.

Corresponds to "Line item priority" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: INTEGER
LINE_ITEM_RESERVATION_STATUS

ENUM value describing the state of inventory reservation for the LineItem.

Corresponds to "Line item reservation status value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, REACH

Data format: ENUM
LINE_ITEM_RESERVATION_STATUS_NAME

Localized string describing the state of inventory reservation for the LineItem.

Corresponds to "Line item reservation status" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
LINE_ITEM_SALESPERSON

The sales person of the order associated with the line item.

Corresponds to "Line item salesperson" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
LINE_ITEM_SECONDARY_SALESPEOPLE

The secondary sales people of the order associated with the line item.

Corresponds to "Line item secondary salespeople" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING_LIST
LINE_ITEM_SECONDARY_TRAFFICKERS

The secondary traffickers of the order associated with the line item.

Corresponds to "Line item secondary traffickers" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING_LIST
LINE_ITEM_START_DATE

The start date of the Line item.

Corresponds to "Line item start date" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: DATE
LINE_ITEM_START_DATE_TIME

The start date and time of the Line item.

Corresponds to "Line item start time" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: TIMESTAMP
LINE_ITEM_TRAFFICKER

The trafficker of the order associated with the line item.

Corresponds to "Line item trafficker" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
LINE_ITEM_TYPE

Line item type ENUM value.

Corresponds to "Line item type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: ENUM
LINE_ITEM_TYPE_NAME

Localized line item type name.

Corresponds to "Line item type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: STRING
LINE_ITEM_UNLIMITED_END

Whether the Line item end time and end date is set to effectively never end.

Corresponds to "Line item is unlimited end time" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: BOOLEAN
LINE_ITEM_VALUE_COST_PER_UNIT

The artificial cost per unit used by the Ad server to help rank inventory.

Corresponds to "Line item value cost per unit" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: MONEY
LINE_ITEM_WEB_PROPERTY_CODE

The web property code used for dynamic allocation Line Items.

Corresponds to "Line item web property code" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
MASTER_COMPANION_CREATIVE_ID

The ID of creative, includes regular creatives, and master and companions in case of creative sets

Corresponds to "Master and Companion creative ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
MASTER_COMPANION_CREATIVE_NAME

Name of creative, includes regular creatives, and master and companions in case of creative sets

Corresponds to "Master and Companion creative" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
MEDIATION_YIELD_PARTNER_ID

The ID of the yield partner for Mediation.

Corresponds to "Yield partner ID (mediation)" in the Ad Manager UI (when showing API fields).

Compatible with the following report types:

Data format: IDENTIFIER
MEDIATION_YIELD_PARTNER_NAME

The name of the yield partner for Mediation.

Corresponds to "Yield partner (mediation)" in the Ad Manager UI.

Compatible with the following report types:

Data format: STRING
METRO_ID

The criteria ID of the metro area in which the ad served.

Corresponds to "Metro ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, PRIVACY_AND_MESSAGING, AD_SPEED

Data format: IDENTIFIER
METRO_NAME

The name of the metro area in which the ad served.

Corresponds to "Metro" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, PRIVACY_AND_MESSAGING, AD_SPEED

Data format: STRING
MOBILE_APP_FREE

Whether the mobile app is free.

Corresponds to "App is free" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: BOOLEAN
MOBILE_APP_ICON_URL

URL of app icon for the mobile app.

Corresponds to "App icon URL" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: STRING
MOBILE_APP_ID

The ID of the Mobile App.

Corresponds to "App ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, PRIVACY_AND_MESSAGING

Data format: STRING
MOBILE_APP_NAME

The name of the mobile app.

Corresponds to "App" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, PRIVACY_AND_MESSAGING

Data format: STRING
MOBILE_APP_OWNERSHIP_STATUS

Ownership status of the mobile app.

Corresponds to "App ownership status value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
MOBILE_APP_OWNERSHIP_STATUS_NAME

Ownership status of the mobile app.

Corresponds to "App ownership status" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
MOBILE_APP_STORE

The App Store of the mobile app.

Corresponds to "App store value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
MOBILE_APP_STORE_NAME

The localized name of the mobile app store.

Corresponds to "App store" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
MOBILE_INVENTORY_TYPE

Mobile inventory type. Identifies whether a mobile ad came from a regular web page, an AMP web page, or a mobile app. Values match the Inventory type dimension available in the Overview Home dashboard. Note: Video takes precedence over any other value, for example, if there is an in-stream video impression on a desktop device, it will be attributed to in-stream video and not desktop web.

Corresponds to "Inventory type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, PRIVACY_AND_MESSAGING, AD_SPEED

Data format: ENUM
MOBILE_INVENTORY_TYPE_NAME

Mobile inventory type name. Identifies whether a mobile ad came from a regular web page, an AMP web page, or a mobile app.

Corresponds to "Inventory type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, PRIVACY_AND_MESSAGING, AD_SPEED

Data format: STRING
MOBILE_SDK_VERSION_NAME

SDK version of the mobile device.

Corresponds to "App SDK version" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
MONTH_YEAR

Breaks down reporting data by month and year.

Corresponds to "Month and year" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, PRIVACY_AND_MESSAGING

Data format: INTEGER
NATIVE_AD_FORMAT_ID

Native ad format ID.

Corresponds to "Native ad format ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
NATIVE_AD_FORMAT_NAME

Native ad format name.

Corresponds to "Native ad format" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
NATIVE_STYLE_ID

Native style ID.

Corresponds to "Native style ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
NATIVE_STYLE_NAME

Native style name.

Corresponds to "Native style" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
NO_FILL_REASON_CATEGORY

No fill reason category in the Ads traffic navigator report.

Corresponds to "No fill reason category value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types:

Data format: ENUM
NO_FILL_REASON_CATEGORY_NAME

No fill reason category name in the Ads traffic navigator report.

Corresponds to "No fill reason category" in the Ad Manager UI.

Compatible with the following report types:

Data format: STRING
OPERATING_SYSTEM_CATEGORY

Operating system category.

Corresponds to "Operating system category value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, REACH

Data format: ENUM
OPERATING_SYSTEM_CATEGORY_NAME

Operating system category name.

Corresponds to "Operating system category" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
OPERATING_SYSTEM_VERSION_ID

ID of the operating system version.

Corresponds to "Operating system ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
OPERATING_SYSTEM_VERSION_NAME

Details of the operating system, including version.

Corresponds to "Operating system" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
OPTIMIZATION_TYPE

Enum value of the optimization type.

Corresponds to "Optimization type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
OPTIMIZATION_TYPE_NAME

Localized name of the optimization type.

Corresponds to "Optimization type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
ORDER_AGENCY

Order agency.

Corresponds to "Order agency" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
ORDER_AGENCY_ID

Order agency ID.

Corresponds to "Order agency ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: IDENTIFIER
ORDER_BOOKED_CPC

Order booked CPC.

Corresponds to "Order booked CPC" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: INTEGER
ORDER_BOOKED_CPM

Order booked CPM.

Corresponds to "Order booked CPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: INTEGER
ORDER_DELIVERY_STATUS

Order delivery status ENUM value.

Corresponds to "Order delivery status value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
ORDER_DELIVERY_STATUS_NAME

Order delivery status localized name.

Corresponds to "Order delivery status" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
ORDER_END_DATE

Order end date.

Corresponds to "Order end date" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: DATE
ORDER_END_DATE_TIME

Order end date and time.

Corresponds to "Order end time" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: TIMESTAMP
ORDER_EXTERNAL_ID

Order external ID.

Corresponds to "Order external ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: IDENTIFIER
ORDER_ID

Order ID.

Corresponds to "Order ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: IDENTIFIER
ORDER_LABELS

Order labels.

Corresponds to "Order labels" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING_LIST
ORDER_LABEL_IDS

Order labels IDs.

Corresponds to "Order label IDs" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: IDENTIFIER_LIST
ORDER_LIFETIME_CLICKS

Order lifetime clicks.

Corresponds to "Order lifetime clicks" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: INTEGER
ORDER_LIFETIME_IMPRESSIONS

Order lifetime impressions.

Corresponds to "Order lifetime impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: INTEGER
ORDER_NAME

Order name.

Corresponds to "Order" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: STRING
ORDER_PO_NUMBER

Order PO number.

Corresponds to "Order PO number" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: STRING
ORDER_PROGRAMMATIC

Whether the Order is programmatic.

Corresponds to "Order is programmatic" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: BOOLEAN
ORDER_SALESPERSON

Order sales person.

Corresponds to "Order salesperson" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
ORDER_SALESPERSON_ID

Order sales person ID.

Corresponds to "Order salesperson ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: IDENTIFIER
ORDER_SECONDARY_SALESPEOPLE

Order secondary sales people.

Corresponds to "Order secondary salespeople" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING_LIST
ORDER_SECONDARY_SALESPEOPLE_ID

Order secondary sales people ID.

Corresponds to "Order secondary salespeople ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: IDENTIFIER_LIST
ORDER_SECONDARY_TRAFFICKERS

Order secondary traffickers.

Corresponds to "Order secondary traffickers" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING_LIST
ORDER_SECONDARY_TRAFFICKERS_ID

Order secondary traffickers ID.

Corresponds to "Order secondary trafficker IDs" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: IDENTIFIER_LIST
ORDER_START_DATE

Order start date.

Corresponds to "Order start date" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: DATE
ORDER_START_DATE_TIME

Order start date and time.

Corresponds to "Order start time" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, AD_SPEED

Data format: TIMESTAMP
ORDER_TRAFFICKER

Order trafficker.

Corresponds to "Order trafficker" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
ORDER_TRAFFICKER_ID

Order trafficker ID.

Corresponds to "Order trafficker ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: IDENTIFIER
ORDER_UNLIMITED_END

Whether the Order end time and end date is set to effectively never end.

Corresponds to "Order is unlimited end time" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: BOOLEAN
PAGE_PATH

Page path is the part of a page URL that comes after the domain but before the query strings from Google Analytics.

Corresponds to "Page path" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
PAGE_TITLE_AND_SCREEN_CLASS

Page title (web) and screen class (mobile) returned from Google Analytics.

Corresponds to "Page title and screen class" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
PAGE_TITLE_AND_SCREEN_NAME

Page title (web) and screen name (mobile) returned from Google Analytics.

Corresponds to "Page title and screen name" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
PLACEMENT_ID

Placement ID

Corresponds to "Placement ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: IDENTIFIER
PLACEMENT_ID_ALL

The full list of placement IDs associated with the ad unit.

Corresponds to "Placement ID (all)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: IDENTIFIER_LIST
PLACEMENT_NAME

Placement name

Corresponds to "Placement" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
PLACEMENT_NAME_ALL

The full list of placement names associated with the ad unit.

Corresponds to "Placement (all)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING_LIST
PLACEMENT_STATUS

Placement status ENUM value

Corresponds to "Placement status value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
PLACEMENT_STATUS_NAME

Localized placement status name.

Corresponds to "Placement status" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
PLACEMENT_STATUS_NAME_ALL

The full list of localized placement status names associated with the ad unit.

Corresponds to "Placement status (all)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING_LIST
POSTAL_CODE_ID

The criteria ID of the postal code in which the ad served.

Corresponds to "Postal code ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, PRIVACY_AND_MESSAGING, AD_SPEED

Data format: IDENTIFIER
POSTAL_CODE_NAME

The name of the postal code in which the ad served.

Corresponds to "Postal code" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, PRIVACY_AND_MESSAGING, AD_SPEED

Data format: STRING
PPID_STATUS

Indicates the valid PPID (Publisher provided identifier) status on a given ad request.

Corresponds to "PPID status value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
PPID_STATUS_NAME

The localized name of that indicates the valid PPID (Publisher provided identifier) status on a given ad request.

Corresponds to "PPID status" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
PREDICTED_VIEWABILITY_BUCKET

Predicted viewability score bucket.

Corresponds to "Predicted viewability bucket value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
PREDICTED_VIEWABILITY_BUCKET_NAME

The localized name of the predicted viewability score bucket.

Corresponds to "Predicted viewability bucket" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
PRESENTED_SECURE_SIGNAL_ID

The ID of the secure signals sent in the ad request.

Corresponds to "Secure signal ID (presented)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
PRESENTED_SECURE_SIGNAL_NAME

The name of the secure signals sent in the ad request.

Corresponds to "Secure signal name (presented)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
PRIMARY_PERSONALIZATION_ID_TYPE

The ID type selected for personalization.

Corresponds to "Primary personalization ID type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
PRIMARY_PERSONALIZATION_ID_TYPE_NAME

The localized name of the ID type selected for personalization.

Corresponds to "Primary personalization ID type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
PROGRAMMATIC_BUYER_ID

The ID of the buyer on a programmatic proposal.

Corresponds to "Programmatic buyer ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: IDENTIFIER
PROGRAMMATIC_BUYER_NAME

The name of the buyer on a programmatic proposal.

Corresponds to "Programmatic buyer" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
PROGRAMMATIC_CHANNEL

Programmatic channel. The type of transaction that occurred in Ad Exchange.

Corresponds to "Programmatic channel value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
PROGRAMMATIC_CHANNEL_NAME

Programmatic channel name. The type of transaction that occurred in Ad Exchange.

Corresponds to "Programmatic channel" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH

Data format: STRING
PUBLISHER_PROVIDED_SIGNALS_ALL_LEVELS_EXTERNAL_CODE

External code ID of a publisher provided signal (all levels).

Corresponds to "Publisher provided signals external code (all levels)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
PUBLISHER_PROVIDED_SIGNALS_ALL_LEVELS_IDS

The ancestor chain of IDs of a publisher provided signal (all levels).

Corresponds to "Publisher provided signals ID (all levels)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER_LIST
PUBLISHER_PROVIDED_SIGNALS_ALL_LEVELS_NAME

The ancestor chain of names of a publisher provided signal (all levels).

Corresponds to "Publisher provided signals (all levels)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING_LIST
PUBLISHER_PROVIDED_SIGNALS_ALL_LEVELS_TIER

Tier of a publisher provided signal (all levels).

Corresponds to "Publisher provided signals tier (all levels)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
PUBLISHER_PROVIDED_SIGNALS_ALL_LEVELS_TYPE

Type of a publisher provided signal (all levels).

Corresponds to "Publisher provided signals type (all levels)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
PUBLISHER_PROVIDED_SIGNALS_DELIVERED_EXTERNAL_CODE

External code ID of a publisher provided signal (delivered).

Corresponds to "Publisher provided signals external code (delivered)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
PUBLISHER_PROVIDED_SIGNALS_DELIVERED_IDS

The ancestor chain of IDs of a publisher provided signal (delivered).

Corresponds to "Publisher provided signals ID (delivered)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER_LIST
PUBLISHER_PROVIDED_SIGNALS_DELIVERED_NAME

The ancestor chain of names of a publisher provided signal (delivered).

Corresponds to "Publisher provided signals (delivered)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING_LIST
PUBLISHER_PROVIDED_SIGNALS_DELIVERED_TIER

Tier of a publisher provided signal (delivered).

Corresponds to "Publisher provided signals tier (delivered)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
PUBLISHER_PROVIDED_SIGNALS_DELIVERED_TYPE

Type of a publisher provided signal (delivered).

Corresponds to "Publisher provided signals type (delivered)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
PUBLISHER_PROVIDED_SIGNALS_TOP_LEVEL_EXTERNAL_CODE

External code ID of a publisher provided signal (top level).

Corresponds to "Publisher provided signals external code (top level)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
PUBLISHER_PROVIDED_SIGNALS_TOP_LEVEL_ID

ID of a publisher provided signal (top level).

Corresponds to "Publisher provided signals ID (top level)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
PUBLISHER_PROVIDED_SIGNALS_TOP_LEVEL_NAME

Name of a publisher provided signal (top level).

Corresponds to "Publisher provided signals (top level)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING_LIST
PUBLISHER_PROVIDED_SIGNALS_TOP_LEVEL_TIER

Tier of a publisher provided signal (top level).

Corresponds to "Publisher provided signals tier (top level)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
PUBLISHER_PROVIDED_SIGNALS_TOP_LEVEL_TYPE

Type of a publisher provided signal (top level).

Corresponds to "Publisher provided signals type (top level)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
PUBLISHER_PROVIDED_SIGNAL_DATA_PROVIDER_ID

Data provider ID associated with a publisher provided signal.

Corresponds to "Publisher provided signals (data provider ID)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
PUBLISHER_PROVIDED_SIGNAL_DATA_PROVIDER_NAME

Data provider name associated with a publisher provided signal.

Corresponds to "Publisher provided signals (data provider)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
REGION_ID

The criteria ID of the region (for example, US state) in which the ad served.

Corresponds to "Region ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, PRIVACY_AND_MESSAGING, AD_SPEED

Data format: IDENTIFIER
REGION_NAME

The name of the region (for example, US state) in which the ad served.

Corresponds to "Region" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, PRIVACY_AND_MESSAGING, AD_SPEED

Data format: STRING
REJECTION_CLASS_CATEGORY

The rejection class category in the Ads traffic navigator report.

Corresponds to "Rejection class category value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types:

Data format: ENUM
REJECTION_CLASS_CATEGORY_NAME

The rejection class category name in the Ads traffic navigator report.

Corresponds to "Rejection class category" in the Ad Manager UI.

Compatible with the following report types:

Data format: STRING
RENDERED_CREATIVE_SIZE

The size of a rendered creative, It can differ with the creative's size if a creative is shown in an ad slot of a different size.

Corresponds to "Rendered creative size" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
REQUESTED_AD_SIZES

Inventory Requested Ad Sizes dimension

Corresponds to "Requested ad sizes" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
REQUEST_TYPE

Request type ENUM

Corresponds to "Request type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: ENUM
REQUEST_TYPE_NAME

Request type locallized name

Corresponds to "Request type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, AD_SPEED

Data format: STRING
SERVER_SIDE_UNWRAPPING_ELIGIBLE

Indicates if a request was eligible for server-side unwrapping.

Corresponds to "Server-side unwrapping eligible" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: BOOLEAN
SERVING_RESTRICTION

The serving restriction mode for privacy.

Corresponds to "Serving restriction value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
SERVING_RESTRICTION_NAME

The localized name of the serving restriction mode for privacy.

Corresponds to "Serving restriction" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
SITE

Information about domain or subdomains.

Corresponds to "Site" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, PRIVACY_AND_MESSAGING

Data format: STRING
TARGETING_ID

The ID of the browser, device or other environment into which a line item or creative was served.

Corresponds to "Targeting ID" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
TARGETING_NAME

Information about the browser, device and other environments into which a line item or creative was served.

Corresponds to "Targeting" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
TARGETING_TYPE

The way in which advertisers targeted their ads.

Corresponds to "Targeting type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
TARGETING_TYPE_NAME

The localized name of the way in which advertisers targeted their ads.

Corresponds to "Targeting type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
THIRD_PARTY_ID_STATUS

Whether a third-party cookie or device ID was present on a given ad request.

Corresponds to "Third-party ID status value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
THIRD_PARTY_ID_STATUS_NAME

The localized name of whether a third-party cookie or device ID was present on a given ad request.

Corresponds to "Third-party ID status" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
TOPICS_STATUS

Reports the status of Topics in the ad request.

Corresponds to "Topics status value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
TOPICS_STATUS_NAME

The localized name of the status of Topics in the ad request.

Corresponds to "Topics status" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
TOP_PRIVATE_DOMAIN

Inventory top private domain dimension

Corresponds to "Domain" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, PRIVACY_AND_MESSAGING

Data format: STRING
TRAFFIC_SOURCE

Inventory Traffic source dimension

Corresponds to "Traffic source value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
TRAFFIC_SOURCE_NAME

Inventory Traffic source dimension name

Corresponds to "Traffic source" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
UNIFIED_PRICING_RULE_ID

Unified pricing rule ID dimension

Corresponds to "Unified pricing rule ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
UNIFIED_PRICING_RULE_NAME

Unified pricing rule name dimension

Corresponds to "Unified pricing rule" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
URL

A URL defined under a publisher's inventory.

Corresponds to "URL" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
URL_ID

A URL defined under a publisher's inventory.

Corresponds to "URL ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
USER_MESSAGES_ENTITLEMENT_SOURCE

Enum value for the entitlement source.

Corresponds to "Entitlement source value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: ENUM
USER_MESSAGES_ENTITLEMENT_SOURCE_NAME

The localized name of the entitlement source.

Corresponds to "Entitlement source" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: STRING
USER_MESSAGES_OPERATING_SYSTEM_CRITERIA_ID

Targeting criteria ID for the operating system group. Used for User Messages reports.

Corresponds to "Operating system group ID" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER
USER_MESSAGES_OPERATING_SYSTEM_CRITERIA_NAME

The name of the operating system group. Used for User Messages reports.

Corresponds to "Operating system group" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: STRING
VAST_VERSION

The VAST version of the creative that is returned for an ad request.

Corresponds to "Vast version value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
VAST_VERSION_NAME

The localized name of the VAST version of the creative that is returned for an ad request.

Corresponds to "Vast version" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
VIDEO_AD_BREAK_TYPE

The break type of a video ad request.

Corresponds to "Video ad break type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
VIDEO_AD_BREAK_TYPE_NAME

The localized name of the break type of a video ad request.

Corresponds to "Video ad break type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
VIDEO_AD_DURATION

Video ad duration

Corresponds to "Video ad duration" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
VIDEO_AD_FORMATS_RULE

The name of the video ad formats rule used to control the ad formats eligible for your inventory.

Corresponds to "Video ad formats rule" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
VIDEO_AD_FORMATS_RULE_ID

The ID of the video ad formats rule used to control the ad formats eligible for your inventory.

Corresponds to "Video ad formats rule ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
VIDEO_AD_REQUEST_DURATION

The duration of a video ad request.

Corresponds to "Video ad request duration value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
VIDEO_AD_REQUEST_DURATION_NAME

The localized name of the duration of a video ad request.

Corresponds to "Video ad request duration" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
VIDEO_AD_REQUEST_SOURCE

The video ad request source enum.

Corresponds to "Ad request source value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
VIDEO_AD_REQUEST_SOURCE_NAME

The localized name of the video ad request source.

Corresponds to "Ad request source" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
VIDEO_AD_TYPE

Video ad type

Corresponds to "Video ad type value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
VIDEO_AD_TYPE_NAME

Video ad type localized name

Corresponds to "Video ad type" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
VIDEO_FALLBACK_POSITION

Fallback position of the video ad.

Corresponds to "Fallback position" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
VIDEO_MEASUREMENT_SOURCE

The performance of the video ad inventory broken out by source.

Corresponds to "Video measurement source value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
VIDEO_MEASUREMENT_SOURCE_NAME

Video measurement source localized name.

Corresponds to "Video measurement source" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
VIDEO_PLCMT

The video placement enum as defined by ADCOM 1.0-202303.

Corresponds to "Video placement value (new)" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
VIDEO_PLCMT_NAME

The localized name of the video placement as defined by ADCOM 1.0-202303.

Corresponds to "Video placement (new)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
VIDEO_POSITION_IN_POD

The position in the video pod. For example 0, 1, 2, etc.

Corresponds to "Position in pod" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
VIDEO_POSITION_OF_POD

The position of the pod in the video stream. For example pre-roll, mid-roll, post-roll.

Corresponds to "Position of pod" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
VIDEO_SDK_VERSION

The video SDK version enum.

Corresponds to "Video SDK version value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types: HISTORICAL

Data format: ENUM
VIDEO_SDK_VERSION_NAME

The localized name of the video SDK version.

Corresponds to "Video SDK version" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
WEEK

Breaks down reporting data by week of the year.

Corresponds to "Week" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL, REACH, PRIVACY_AND_MESSAGING

Data format: INTEGER
YIELD_GROUP_BUYER_NAME

Name of the company within a yield group

Corresponds to "Yield partner" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
YIELD_GROUP_BUYER_TAG_NAME

Tag of the company within a yield group.

Corresponds to "Yield group buyer tag" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
YIELD_GROUP_ID

ID of the group of ad networks or exchanges used for Mediation and Open Bidding

Corresponds to "Yield group ID" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: IDENTIFIER
YIELD_GROUP_NAME

Name of the group of ad networks or exchanges used for Mediation and Open Bidding

Corresponds to "Yield group" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: STRING
YOUTUBE_AD_DURATION_BUCKET

YouTube instream ad duration bucket.

Corresponds to "Ad duration value" in the Ad Manager UI (when showing API fields).

Compatible with the following report types:

Data format: ENUM
YOUTUBE_AD_DURATION_BUCKET_NAME

YouTube instream ad duration bucket name.

Corresponds to "Ad duration" in the Ad Manager UI.

Compatible with the following report types:

Data format: STRING
YOUTUBE_AD_TYPE

YouTube instream Ad Type.

Corresponds to "YouTube ad type ID" in the Ad Manager UI (when showing API fields).

Compatible with the following report types:

Data format: ENUM
YOUTUBE_AD_TYPE_NAME

YouTube instream Ad Type locallized name.

Corresponds to "YouTube ad type" in the Ad Manager UI.

Compatible with the following report types:

Data format: STRING
LINE_ITEM_CUSTOM_FIELD_0_OPTION_ID Custom field option ID for Line Item with custom field ID equal to the ID in index 0 of ReportDefinition.line_item_custom_field_ids.
LINE_ITEM_CUSTOM_FIELD_1_OPTION_ID Custom field option ID for Line Item with custom field ID equal to the ID in index 1 of ReportDefinition.line_item_custom_field_ids.
LINE_ITEM_CUSTOM_FIELD_2_OPTION_ID Custom field option ID for Line Item with custom field ID equal to the ID in index 2 of ReportDefinition.line_item_custom_field_ids.
LINE_ITEM_CUSTOM_FIELD_3_OPTION_ID Custom field option ID for Line Item with custom field ID equal to the ID in index 3 of ReportDefinition.line_item_custom_field_ids.
LINE_ITEM_CUSTOM_FIELD_4_OPTION_ID Custom field option ID for Line Item with custom field ID equal to the ID in index 4 of ReportDefinition.line_item_custom_field_ids.
LINE_ITEM_CUSTOM_FIELD_5_OPTION_ID Custom field option ID for Line Item with custom field ID equal to the ID in index 5 of ReportDefinition.line_item_custom_field_ids.
LINE_ITEM_CUSTOM_FIELD_6_OPTION_ID Custom field option ID for Line Item with custom field ID equal to the ID in index 6 of ReportDefinition.line_item_custom_field_ids.
LINE_ITEM_CUSTOM_FIELD_7_OPTION_ID Custom field option ID for Line Item with custom field ID equal to the ID in index 7 of ReportDefinition.line_item_custom_field_ids.
LINE_ITEM_CUSTOM_FIELD_8_OPTION_ID Custom field option ID for Line Item with custom field ID equal to the ID in index 8 of ReportDefinition.line_item_custom_field_ids.
LINE_ITEM_CUSTOM_FIELD_9_OPTION_ID Custom field option ID for Line Item with custom field ID equal to the ID in index 9 of ReportDefinition.line_item_custom_field_ids.
LINE_ITEM_CUSTOM_FIELD_10_OPTION_ID Custom field option ID for Line Item with custom field ID equal to the ID in index 10 of ReportDefinition.line_item_custom_field_ids.
LINE_ITEM_CUSTOM_FIELD_11_OPTION_ID Custom field option ID for Line Item with custom field ID equal to the ID in index 11 of ReportDefinition.line_item_custom_field_ids.
LINE_ITEM_CUSTOM_FIELD_12_OPTION_ID Custom field option ID for Line Item with custom field ID equal to the ID in index 12 of ReportDefinition.line_item_custom_field_ids.
LINE_ITEM_CUSTOM_FIELD_13_OPTION_ID Custom field option ID for Line Item with custom field ID equal to the ID in index 13 of ReportDefinition.line_item_custom_field_ids.
LINE_ITEM_CUSTOM_FIELD_14_OPTION_ID Custom field option ID for Line Item with custom field ID equal to the ID in index 14 of ReportDefinition.line_item_custom_field_ids.
LINE_ITEM_CUSTOM_FIELD_0_VALUE Custom field value for Line Item with custom field ID equal to the ID in index 0 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 0 is of type STRING or DROPDOWN.
LINE_ITEM_CUSTOM_FIELD_1_VALUE Custom field value for Line Item with custom field ID equal to the ID in index 1 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 1 is of type STRING or DROPDOWN.
LINE_ITEM_CUSTOM_FIELD_2_VALUE Custom field value for Line Item with custom field ID equal to the ID in index 2 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 2 is of type STRING or DROPDOWN.
LINE_ITEM_CUSTOM_FIELD_3_VALUE Custom field value for Line Item with custom field ID equal to the ID in index 3 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 3 is of type STRING or DROPDOWN.
LINE_ITEM_CUSTOM_FIELD_4_VALUE Custom field value for Line Item with custom field ID equal to the ID in index 4 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 4 is of type STRING or DROPDOWN.
LINE_ITEM_CUSTOM_FIELD_5_VALUE Custom field value for Line Item with custom field ID equal to the ID in index 5 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 5 is of type STRING or DROPDOWN.
LINE_ITEM_CUSTOM_FIELD_6_VALUE Custom field value for Line Item with custom field ID equal to the ID in index 6 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 6 is of type STRING or DROPDOWN.
LINE_ITEM_CUSTOM_FIELD_7_VALUE Custom field value for Line Item with custom field ID equal to the ID in index 7 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 7 is of type STRING or DROPDOWN.
LINE_ITEM_CUSTOM_FIELD_8_VALUE Custom field value for Line Item with custom field ID equal to the ID in index 8 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 8 is of type STRING or DROPDOWN.
LINE_ITEM_CUSTOM_FIELD_9_VALUE Custom field value for Line Item with custom field ID equal to the ID in index 9 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 9 is of type STRING or DROPDOWN.
LINE_ITEM_CUSTOM_FIELD_10_VALUE Custom field value for Line Item with custom field ID equal to the ID in index 10 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 10 is of type STRING or DROPDOWN.
LINE_ITEM_CUSTOM_FIELD_11_VALUE Custom field value for Line Item with custom field ID equal to the ID in index 11 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 11 is of type STRING or DROPDOWN.
LINE_ITEM_CUSTOM_FIELD_12_VALUE Custom field value for Line Item with custom field ID equal to the ID in index 12 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 12 is of type STRING or DROPDOWN.
LINE_ITEM_CUSTOM_FIELD_13_VALUE Custom field value for Line Item with custom field ID equal to the ID in index 13 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 13 is of type STRING or DROPDOWN.
LINE_ITEM_CUSTOM_FIELD_14_VALUE Custom field value for Line Item with custom field ID equal to the ID in index 14 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 14 is of type STRING or DROPDOWN.
ORDER_CUSTOM_FIELD_0_OPTION_ID Custom field option ID for Order with custom field ID equal to the ID in index 0 of ReportDefinition.order_custom_field_ids.
ORDER_CUSTOM_FIELD_1_OPTION_ID Custom field option ID for Order with custom field ID equal to the ID in index 1 of ReportDefinition.order_custom_field_ids.
ORDER_CUSTOM_FIELD_2_OPTION_ID Custom field option ID for Order with custom field ID equal to the ID in index 2 of ReportDefinition.order_custom_field_ids.
ORDER_CUSTOM_FIELD_3_OPTION_ID Custom field option ID for Order with custom field ID equal to the ID in index 3 of ReportDefinition.order_custom_field_ids.
ORDER_CUSTOM_FIELD_4_OPTION_ID Custom field option ID for Order with custom field ID equal to the ID in index 4 of ReportDefinition.order_custom_field_ids.
ORDER_CUSTOM_FIELD_5_OPTION_ID Custom field option ID for Order with custom field ID equal to the ID in index 5 of ReportDefinition.order_custom_field_ids.
ORDER_CUSTOM_FIELD_6_OPTION_ID Custom field option ID for Order with custom field ID equal to the ID in index 6 of ReportDefinition.order_custom_field_ids.
ORDER_CUSTOM_FIELD_7_OPTION_ID Custom field option ID for Order with custom field ID equal to the ID in index 7 of ReportDefinition.order_custom_field_ids.
ORDER_CUSTOM_FIELD_8_OPTION_ID Custom field option ID for Order with custom field ID equal to the ID in index 8 of ReportDefinition.order_custom_field_ids.
ORDER_CUSTOM_FIELD_9_OPTION_ID Custom field option ID for Order with custom field ID equal to the ID in index 9 of ReportDefinition.order_custom_field_ids.
ORDER_CUSTOM_FIELD_10_OPTION_ID Custom field option ID for Order with custom field ID equal to the ID in index 10 of ReportDefinition.order_custom_field_ids.
ORDER_CUSTOM_FIELD_11_OPTION_ID Custom field option ID for Order with custom field ID equal to the ID in index 11 of ReportDefinition.order_custom_field_ids.
ORDER_CUSTOM_FIELD_12_OPTION_ID Custom field option ID for Order with custom field ID equal to the ID in index 12 of ReportDefinition.order_custom_field_ids.
ORDER_CUSTOM_FIELD_13_OPTION_ID Custom field option ID for Order with custom field ID equal to the ID in index 13 of ReportDefinition.order_custom_field_ids.
ORDER_CUSTOM_FIELD_14_OPTION_ID Custom field option ID for Order with custom field ID equal to the ID in index 14 of ReportDefinition.order_custom_field_ids.
ORDER_CUSTOM_FIELD_0_VALUE Custom field value for Order with custom field ID equal to the ID in index 0 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 0 is of type STRING.
ORDER_CUSTOM_FIELD_1_VALUE Custom field value for Order with custom field ID equal to the ID in index 1 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 1 is of type STRING.
ORDER_CUSTOM_FIELD_2_VALUE Custom field value for Order with custom field ID equal to the ID in index 2 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 2 is of type STRING.
ORDER_CUSTOM_FIELD_3_VALUE Custom field value for Order with custom field ID equal to the ID in index 3 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 3 is of type STRING.
ORDER_CUSTOM_FIELD_4_VALUE Custom field value for Order with custom field ID equal to the ID in index 4 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 4 is of type STRING.
ORDER_CUSTOM_FIELD_5_VALUE Custom field value for Order with custom field ID equal to the ID in index 5 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 5 is of type STRING.
ORDER_CUSTOM_FIELD_6_VALUE Custom field value for Order with custom field ID equal to the ID in index 6 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 6 is of type STRING.
ORDER_CUSTOM_FIELD_7_VALUE Custom field value for Order with custom field ID equal to the ID in index 7 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 7 is of type STRING.
ORDER_CUSTOM_FIELD_8_VALUE Custom field value for Order with custom field ID equal to the ID in index 8 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 8 is of type STRING.
ORDER_CUSTOM_FIELD_9_VALUE Custom field value for Order with custom field ID equal to the ID in index 9 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 9 is of type STRING.
ORDER_CUSTOM_FIELD_10_VALUE Custom field value for Order with custom field ID equal to the ID in index 10 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 10 is of type STRING.
ORDER_CUSTOM_FIELD_11_VALUE Custom field value for Order with custom field ID equal to the ID in index 11 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 11 is of type STRING.
ORDER_CUSTOM_FIELD_12_VALUE Custom field value for Order with custom field ID equal to the ID in index 12 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 12 is of type STRING.
ORDER_CUSTOM_FIELD_13_VALUE Custom field value for Order with custom field ID equal to the ID in index 13 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 13 is of type STRING.
ORDER_CUSTOM_FIELD_14_VALUE Custom field value for Order with custom field ID equal to the ID in index 14 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 14 is of type STRING.
CREATIVE_CUSTOM_FIELD_0_OPTION_ID Custom field option ID for Creative with custom field ID equal to the ID in index 0 of ReportDefinition.creative_custom_field_ids.
CREATIVE_CUSTOM_FIELD_1_OPTION_ID Custom field option ID for Creative with custom field ID equal to the ID in index 1 of ReportDefinition.creative_custom_field_ids.
CREATIVE_CUSTOM_FIELD_2_OPTION_ID Custom field option ID for Creative with custom field ID equal to the ID in index 2 of ReportDefinition.creative_custom_field_ids.
CREATIVE_CUSTOM_FIELD_3_OPTION_ID Custom field option ID for Creative with custom field ID equal to the ID in index 3 of ReportDefinition.creative_custom_field_ids.
CREATIVE_CUSTOM_FIELD_4_OPTION_ID Custom field option ID for Creative with custom field ID equal to the ID in index 4 of ReportDefinition.creative_custom_field_ids.
CREATIVE_CUSTOM_FIELD_5_OPTION_ID Custom field option ID for Creative with custom field ID equal to the ID in index 5 of ReportDefinition.creative_custom_field_ids.
CREATIVE_CUSTOM_FIELD_6_OPTION_ID Custom field option ID for Creative with custom field ID equal to the ID in index 6 of ReportDefinition.creative_custom_field_ids.
CREATIVE_CUSTOM_FIELD_7_OPTION_ID Custom field option ID for Creative with custom field ID equal to the ID in index 7 of ReportDefinition.creative_custom_field_ids.
CREATIVE_CUSTOM_FIELD_8_OPTION_ID Custom field option ID for Creative with custom field ID equal to the ID in index 8 of ReportDefinition.creative_custom_field_ids.
CREATIVE_CUSTOM_FIELD_9_OPTION_ID Custom field option ID for Creative with custom field ID equal to the ID in index 9 of ReportDefinition.creative_custom_field_ids.
CREATIVE_CUSTOM_FIELD_10_OPTION_ID Custom field option ID for Creative with custom field ID equal to the ID in index 10 of ReportDefinition.creative_custom_field_ids.
CREATIVE_CUSTOM_FIELD_11_OPTION_ID Custom field option ID for Creative with custom field ID equal to the ID in index 11 of ReportDefinition.creative_custom_field_ids.
CREATIVE_CUSTOM_FIELD_12_OPTION_ID Custom field option ID for Creative with custom field ID equal to the ID in index 12 of ReportDefinition.creative_custom_field_ids.
CREATIVE_CUSTOM_FIELD_13_OPTION_ID Custom field option ID for Creative with custom field ID equal to the ID in index 13 of ReportDefinition.creative_custom_field_ids.
CREATIVE_CUSTOM_FIELD_14_OPTION_ID Custom field option ID for Creative with custom field ID equal to the ID in index 14 of ReportDefinition.creative_custom_field_ids.
CREATIVE_CUSTOM_FIELD_0_VALUE Custom field value for Creative with custom field ID equal to the ID in index 0 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 0 is of type STRING.
CREATIVE_CUSTOM_FIELD_1_VALUE Custom field value for Creative with custom field ID equal to the ID in index 1 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 1 is of type STRING.
CREATIVE_CUSTOM_FIELD_2_VALUE Custom field value for Creative with custom field ID equal to the ID in index 2 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 2 is of type STRING.
CREATIVE_CUSTOM_FIELD_3_VALUE Custom field value for Creative with custom field ID equal to the ID in index 3 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 3 is of type STRING.
CREATIVE_CUSTOM_FIELD_4_VALUE Custom field value for Creative with custom field ID equal to the ID in index 4 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 4 is of type STRING.
CREATIVE_CUSTOM_FIELD_5_VALUE Custom field value for Creative with custom field ID equal to the ID in index 5 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 5 is of type STRING.
CREATIVE_CUSTOM_FIELD_6_VALUE Custom field value for Creative with custom field ID equal to the ID in index 6 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 6 is of type STRING.
CREATIVE_CUSTOM_FIELD_7_VALUE Custom field value for Creative with custom field ID equal to the ID in index 7 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 7 is of type STRING.
CREATIVE_CUSTOM_FIELD_8_VALUE Custom field value for Creative with custom field ID equal to the ID in index 8 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 8 is of type STRING.
CREATIVE_CUSTOM_FIELD_9_VALUE Custom field value for Creative with custom field ID equal to the ID in index 9 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 9 is of type STRING.
CREATIVE_CUSTOM_FIELD_10_VALUE Custom field value for Creative with custom field ID equal to the ID in index 10 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 10 is of type STRING.
CREATIVE_CUSTOM_FIELD_11_VALUE Custom field value for Creative with custom field ID equal to the ID in index 11 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 11 is of type STRING.
CREATIVE_CUSTOM_FIELD_12_VALUE Custom field value for Creative with custom field ID equal to the ID in index 12 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 12 is of type STRING.
CREATIVE_CUSTOM_FIELD_13_VALUE Custom field value for Creative with custom field ID equal to the ID in index 13 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 13 is of type STRING.
CREATIVE_CUSTOM_FIELD_14_VALUE Custom field value for Creative with custom field ID equal to the ID in index 14 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 14 is of type STRING.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_0_OPTION_ID Custom field option ID for Backfill line item with custom field ID equal to the ID in index 0 of ReportDefinition.line_item_custom_field_ids.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_1_OPTION_ID Custom field option ID for Backfill line item with custom field ID equal to the ID in index 1 of ReportDefinition.line_item_custom_field_ids.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_2_OPTION_ID Custom field option ID for Backfill line item with custom field ID equal to the ID in index 2 of ReportDefinition.line_item_custom_field_ids.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_3_OPTION_ID Custom field option ID for Backfill line item with custom field ID equal to the ID in index 3 of ReportDefinition.line_item_custom_field_ids.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_4_OPTION_ID Custom field option ID for Backfill line item with custom field ID equal to the ID in index 4 of ReportDefinition.line_item_custom_field_ids.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_5_OPTION_ID Custom field option ID for Backfill line item with custom field ID equal to the ID in index 5 of ReportDefinition.line_item_custom_field_ids.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_6_OPTION_ID Custom field option ID for Backfill line item with custom field ID equal to the ID in index 6 of ReportDefinition.line_item_custom_field_ids.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_7_OPTION_ID Custom field option ID for Backfill line item with custom field ID equal to the ID in index 7 of ReportDefinition.line_item_custom_field_ids.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_8_OPTION_ID Custom field option ID for Backfill line item with custom field ID equal to the ID in index 8 of ReportDefinition.line_item_custom_field_ids.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_9_OPTION_ID Custom field option ID for Backfill line item with custom field ID equal to the ID in index 9 of ReportDefinition.line_item_custom_field_ids.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_10_OPTION_ID Custom field option ID for Backfill line item with custom field ID equal to the ID in index 10 of ReportDefinition.line_item_custom_field_ids.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_11_OPTION_ID Custom field option ID for Backfill line item with custom field ID equal to the ID in index 11 of ReportDefinition.line_item_custom_field_ids.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_12_OPTION_ID Custom field option ID for Backfill line item with custom field ID equal to the ID in index 12 of ReportDefinition.line_item_custom_field_ids.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_13_OPTION_ID Custom field option ID for Backfill line item with custom field ID equal to the ID in index 13 of ReportDefinition.line_item_custom_field_ids.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_14_OPTION_ID Custom field option ID for Backfill line item with custom field ID equal to the ID in index 14 of ReportDefinition.line_item_custom_field_ids.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_0_VALUE Custom field value for Backfill line item with custom field ID equal to the ID in index 0 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 0 is of type STRING or DROPDOWN.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_1_VALUE Custom field value for Backfill line item with custom field ID equal to the ID in index 1 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 1 is of type STRING or DROPDOWN.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_2_VALUE Custom field value for Backfill line item with custom field ID equal to the ID in index 2 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 2 is of type STRING or DROPDOWN.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_3_VALUE Custom field value for Backfill line item with custom field ID equal to the ID in index 3 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 3 is of type STRING or DROPDOWN.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_4_VALUE Custom field value for Backfill line item with custom field ID equal to the ID in index 4 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 4 is of type STRING or DROPDOWN.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_5_VALUE Custom field value for Backfill line item with custom field ID equal to the ID in index 5 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 5 is of type STRING or DROPDOWN.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_6_VALUE Custom field value for Backfill line item with custom field ID equal to the ID in index 6 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 6 is of type STRING or DROPDOWN.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_7_VALUE Custom field value for Backfill line item with custom field ID equal to the ID in index 7 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 7 is of type STRING or DROPDOWN.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_8_VALUE Custom field value for Backfill line item with custom field ID equal to the ID in index 8 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 8 is of type STRING or DROPDOWN.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_9_VALUE Custom field value for Backfill line item with custom field ID equal to the ID in index 9 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 9 is of type STRING or DROPDOWN.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_10_VALUE Custom field value for Backfill line item with custom field ID equal to the ID in index 10 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 10 is of type STRING or DROPDOWN.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_11_VALUE Custom field value for Backfill line item with custom field ID equal to the ID in index 11 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 11 is of type STRING or DROPDOWN.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_12_VALUE Custom field value for Backfill line item with custom field ID equal to the ID in index 12 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 12 is of type STRING or DROPDOWN.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_13_VALUE Custom field value for Backfill line item with custom field ID equal to the ID in index 13 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 13 is of type STRING or DROPDOWN.
BACKFILL_LINE_ITEM_CUSTOM_FIELD_14_VALUE Custom field value for Backfill line item with custom field ID equal to the ID in index 14 of ReportDefinition.line_item_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 14 is of type STRING or DROPDOWN.
BACKFILL_ORDER_CUSTOM_FIELD_0_OPTION_ID Custom field option ID for Backfill order with custom field ID equal to the ID in index 0 of ReportDefinition.order_custom_field_ids.
BACKFILL_ORDER_CUSTOM_FIELD_1_OPTION_ID Custom field option ID for Backfill order with custom field ID equal to the ID in index 1 of ReportDefinition.order_custom_field_ids.
BACKFILL_ORDER_CUSTOM_FIELD_2_OPTION_ID Custom field option ID for Backfill order with custom field ID equal to the ID in index 2 of ReportDefinition.order_custom_field_ids.
BACKFILL_ORDER_CUSTOM_FIELD_3_OPTION_ID Custom field option ID for Backfill order with custom field ID equal to the ID in index 3 of ReportDefinition.order_custom_field_ids.
BACKFILL_ORDER_CUSTOM_FIELD_4_OPTION_ID Custom field option ID for Backfill order with custom field ID equal to the ID in index 4 of ReportDefinition.order_custom_field_ids.
BACKFILL_ORDER_CUSTOM_FIELD_5_OPTION_ID Custom field option ID for Backfill order with custom field ID equal to the ID in index 5 of ReportDefinition.order_custom_field_ids.
BACKFILL_ORDER_CUSTOM_FIELD_6_OPTION_ID Custom field option ID for Backfill order with custom field ID equal to the ID in index 6 of ReportDefinition.order_custom_field_ids.
BACKFILL_ORDER_CUSTOM_FIELD_7_OPTION_ID Custom field option ID for Backfill order with custom field ID equal to the ID in index 7 of ReportDefinition.order_custom_field_ids.
BACKFILL_ORDER_CUSTOM_FIELD_8_OPTION_ID Custom field option ID for Backfill order with custom field ID equal to the ID in index 8 of ReportDefinition.order_custom_field_ids.
BACKFILL_ORDER_CUSTOM_FIELD_9_OPTION_ID Custom field option ID for Backfill order with custom field ID equal to the ID in index 9 of ReportDefinition.order_custom_field_ids.
BACKFILL_ORDER_CUSTOM_FIELD_10_OPTION_ID Custom field option ID for Backfill order with custom field ID equal to the ID in index 10 of ReportDefinition.order_custom_field_ids.
BACKFILL_ORDER_CUSTOM_FIELD_11_OPTION_ID Custom field option ID for Backfill order with custom field ID equal to the ID in index 11 of ReportDefinition.order_custom_field_ids.
BACKFILL_ORDER_CUSTOM_FIELD_12_OPTION_ID Custom field option ID for Backfill order with custom field ID equal to the ID in index 12 of ReportDefinition.order_custom_field_ids.
BACKFILL_ORDER_CUSTOM_FIELD_13_OPTION_ID Custom field option ID for Backfill order with custom field ID equal to the ID in index 13 of ReportDefinition.order_custom_field_ids.
BACKFILL_ORDER_CUSTOM_FIELD_14_OPTION_ID Custom field option ID for Backfill order with custom field ID equal to the ID in index 14 of ReportDefinition.order_custom_field_ids.
BACKFILL_ORDER_CUSTOM_FIELD_0_VALUE Custom field value for Backfill order with custom field ID equal to the ID in index 0 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 0 is of type STRING or DROPDOWN.
BACKFILL_ORDER_CUSTOM_FIELD_1_VALUE Custom field value for Backfill order with custom field ID equal to the ID in index 1 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 1 is of type STRING or DROPDOWN.
BACKFILL_ORDER_CUSTOM_FIELD_2_VALUE Custom field value for Backfill order with custom field ID equal to the ID in index 2 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 2 is of type STRING or DROPDOWN.
BACKFILL_ORDER_CUSTOM_FIELD_3_VALUE Custom field value for Backfill order with custom field ID equal to the ID in index 3 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 3 is of type STRING or DROPDOWN.
BACKFILL_ORDER_CUSTOM_FIELD_4_VALUE Custom field value for Backfill order with custom field ID equal to the ID in index 4 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 4 is of type STRING or DROPDOWN.
BACKFILL_ORDER_CUSTOM_FIELD_5_VALUE Custom field value for Backfill order with custom field ID equal to the ID in index 5 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 5 is of type STRING or DROPDOWN.
BACKFILL_ORDER_CUSTOM_FIELD_6_VALUE Custom field value for Backfill order with custom field ID equal to the ID in index 6 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 6 is of type STRING or DROPDOWN.
BACKFILL_ORDER_CUSTOM_FIELD_7_VALUE Custom field value for Backfill order with custom field ID equal to the ID in index 7 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 7 is of type STRING or DROPDOWN.
BACKFILL_ORDER_CUSTOM_FIELD_8_VALUE Custom field value for Backfill order with custom field ID equal to the ID in index 8 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 8 is of type STRING or DROPDOWN.
BACKFILL_ORDER_CUSTOM_FIELD_9_VALUE Custom field value for Backfill order with custom field ID equal to the ID in index 9 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 9 is of type STRING or DROPDOWN.
BACKFILL_ORDER_CUSTOM_FIELD_10_VALUE Custom field value for Backfill order with custom field ID equal to the ID in index 10 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 10 is of type STRING or DROPDOWN.
BACKFILL_ORDER_CUSTOM_FIELD_11_VALUE Custom field value for Backfill order with custom field ID equal to the ID in index 11 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 11 is of type STRING or DROPDOWN.
BACKFILL_ORDER_CUSTOM_FIELD_12_VALUE Custom field value for Backfill order with custom field ID equal to the ID in index 12 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 12 is of type STRING or DROPDOWN.
BACKFILL_ORDER_CUSTOM_FIELD_13_VALUE Custom field value for Backfill order with custom field ID equal to the ID in index 13 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 13 is of type STRING or DROPDOWN.
BACKFILL_ORDER_CUSTOM_FIELD_14_VALUE Custom field value for Backfill order with custom field ID equal to the ID in index 14 of ReportDefinition.order_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 14 is of type STRING or DROPDOWN.
BACKFILL_CREATIVE_CUSTOM_FIELD_0_OPTION_ID Custom field option ID for Backfill creative with custom field ID equal to the ID in index 0 of ReportDefinition.creative_custom_field_ids.
BACKFILL_CREATIVE_CUSTOM_FIELD_1_OPTION_ID Custom field option ID for Backfill creative with custom field ID equal to the ID in index 1 of ReportDefinition.creative_custom_field_ids.
BACKFILL_CREATIVE_CUSTOM_FIELD_2_OPTION_ID Custom field option ID for Backfill creative with custom field ID equal to the ID in index 2 of ReportDefinition.creative_custom_field_ids.
BACKFILL_CREATIVE_CUSTOM_FIELD_3_OPTION_ID Custom field option ID for Backfill creative with custom field ID equal to the ID in index 3 of ReportDefinition.creative_custom_field_ids.
BACKFILL_CREATIVE_CUSTOM_FIELD_4_OPTION_ID Custom field option ID for Backfill creative with custom field ID equal to the ID in index 4 of ReportDefinition.creative_custom_field_ids.
BACKFILL_CREATIVE_CUSTOM_FIELD_5_OPTION_ID Custom field option ID for Backfill creative with custom field ID equal to the ID in index 5 of ReportDefinition.creative_custom_field_ids.
BACKFILL_CREATIVE_CUSTOM_FIELD_6_OPTION_ID Custom field option ID for Backfill creative with custom field ID equal to the ID in index 6 of ReportDefinition.creative_custom_field_ids.
BACKFILL_CREATIVE_CUSTOM_FIELD_7_OPTION_ID Custom field option ID for Backfill creative with custom field ID equal to the ID in index 7 of ReportDefinition.creative_custom_field_ids.
BACKFILL_CREATIVE_CUSTOM_FIELD_8_OPTION_ID Custom field option ID for Backfill creative with custom field ID equal to the ID in index 8 of ReportDefinition.creative_custom_field_ids.
BACKFILL_CREATIVE_CUSTOM_FIELD_9_OPTION_ID Custom field option ID for Backfill creative with custom field ID equal to the ID in index 9 of ReportDefinition.creative_custom_field_ids.
BACKFILL_CREATIVE_CUSTOM_FIELD_10_OPTION_ID Custom field option ID for Backfill creative with custom field ID equal to the ID in index 10 of ReportDefinition.creative_custom_field_ids.
BACKFILL_CREATIVE_CUSTOM_FIELD_11_OPTION_ID Custom field option ID for Backfill creative with custom field ID equal to the ID in index 11 of ReportDefinition.creative_custom_field_ids.
BACKFILL_CREATIVE_CUSTOM_FIELD_12_OPTION_ID Custom field option ID for Backfill creative with custom field ID equal to the ID in index 12 of ReportDefinition.creative_custom_field_ids.
BACKFILL_CREATIVE_CUSTOM_FIELD_13_OPTION_ID Custom field option ID for Backfill creative with custom field ID equal to the ID in index 13 of ReportDefinition.creative_custom_field_ids.
BACKFILL_CREATIVE_CUSTOM_FIELD_14_OPTION_ID Custom field option ID for Backfill creative with custom field ID equal to the ID in index 14 of ReportDefinition.creative_custom_field_ids.
BACKFILL_CREATIVE_CUSTOM_FIELD_0_VALUE Custom field value for Backfill creative with custom field ID equal to the ID in index 0 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 0 is of type STRING or DROPDOWN.
BACKFILL_CREATIVE_CUSTOM_FIELD_1_VALUE Custom field value for Backfill creative with custom field ID equal to the ID in index 1 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 1 is of type STRING or DROPDOWN.
BACKFILL_CREATIVE_CUSTOM_FIELD_2_VALUE Custom field value for Backfill creative with custom field ID equal to the ID in index 2 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 2 is of type STRING or DROPDOWN.
BACKFILL_CREATIVE_CUSTOM_FIELD_3_VALUE Custom field value for Backfill creative with custom field ID equal to the ID in index 3 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 3 is of type STRING or DROPDOWN.
BACKFILL_CREATIVE_CUSTOM_FIELD_4_VALUE Custom field value for Backfill creative with custom field ID equal to the ID in index 4 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 4 is of type STRING or DROPDOWN.
BACKFILL_CREATIVE_CUSTOM_FIELD_5_VALUE Custom field value for Backfill creative with custom field ID equal to the ID in index 5 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 5 is of type STRING or DROPDOWN.
BACKFILL_CREATIVE_CUSTOM_FIELD_6_VALUE Custom field value for Backfill creative with custom field ID equal to the ID in index 6 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 6 is of type STRING or DROPDOWN.
BACKFILL_CREATIVE_CUSTOM_FIELD_7_VALUE Custom field value for Backfill creative with custom field ID equal to the ID in index 7 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 7 is of type STRING or DROPDOWN.
BACKFILL_CREATIVE_CUSTOM_FIELD_8_VALUE Custom field value for Backfill creative with custom field ID equal to the ID in index 8 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 8 is of type STRING or DROPDOWN.
BACKFILL_CREATIVE_CUSTOM_FIELD_9_VALUE Custom field value for Backfill creative with custom field ID equal to the ID in index 9 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 9 is of type STRING or DROPDOWN.
BACKFILL_CREATIVE_CUSTOM_FIELD_10_VALUE Custom field value for Backfill creative with custom field ID equal to the ID in index 10 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 10 is of type STRING or DROPDOWN.
BACKFILL_CREATIVE_CUSTOM_FIELD_11_VALUE Custom field value for Backfill creative with custom field ID equal to the ID in index 11 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 11 is of type STRING or DROPDOWN.
BACKFILL_CREATIVE_CUSTOM_FIELD_12_VALUE Custom field value for Backfill creative with custom field ID equal to the ID in index 12 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 12 is of type STRING or DROPDOWN.
BACKFILL_CREATIVE_CUSTOM_FIELD_13_VALUE Custom field value for Backfill creative with custom field ID equal to the ID in index 13 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 13 is of type STRING or DROPDOWN.
BACKFILL_CREATIVE_CUSTOM_FIELD_14_VALUE Custom field value for Backfill creative with custom field ID equal to the ID in index 14 of ReportDefinition.creative_custom_field_ids. Treats the value as a string. Can only be used if the custom field at index 14 is of type STRING or DROPDOWN.
CUSTOM_DIMENSION_0_VALUE_ID Custom Dimension Value ID for Custom Dimension with key equal to the key in index 0 of ReportDefinition.custom_dimension_key_ids.
CUSTOM_DIMENSION_1_VALUE_ID Custom Dimension Value ID for Custom Dimension with key equal to the key in index 1 of ReportDefinition.custom_dimension_key_ids.
CUSTOM_DIMENSION_2_VALUE_ID Custom Dimension Value ID for Custom Dimension with key equal to the key in index 2 of ReportDefinition.custom_dimension_key_ids.
CUSTOM_DIMENSION_3_VALUE_ID Custom Dimension Value ID for Custom Dimension with key equal to the key in index 3 of ReportDefinition.custom_dimension_key_ids.
CUSTOM_DIMENSION_4_VALUE_ID Custom Dimension Value ID for Custom Dimension with key equal to the key in index 4 of ReportDefinition.custom_dimension_key_ids.
CUSTOM_DIMENSION_5_VALUE_ID Custom Dimension Value ID for Custom Dimension with key equal to the key in index 5 of ReportDefinition.custom_dimension_key_ids.
CUSTOM_DIMENSION_6_VALUE_ID Custom Dimension Value ID for Custom Dimension with key equal to the key in index 6 of ReportDefinition.custom_dimension_key_ids.
CUSTOM_DIMENSION_7_VALUE_ID Custom Dimension Value ID for Custom Dimension with key equal to the key in index 9 of ReportDefinition.custom_dimension_key_ids.
CUSTOM_DIMENSION_8_VALUE_ID Custom Dimension Value ID for Custom Dimension with key equal to the key in index 8 of ReportDefinition.custom_dimension_key_ids.
CUSTOM_DIMENSION_9_VALUE_ID Custom Dimension Value ID for Custom Dimension with key equal to the key in index 9 of ReportDefinition.custom_dimension_key_ids.
CUSTOM_DIMENSION_0_VALUE Custom Dimension Value name for Custom Dimension with key equal to the ID in index 0 of ReportDefinition.custom_dimension_key_ids.
CUSTOM_DIMENSION_1_VALUE Custom Dimension Value name for Custom Dimension with key equal to the ID in index 1 of ReportDefinition.custom_dimension_key_ids.
CUSTOM_DIMENSION_2_VALUE Custom Dimension Value name for Custom Dimension with key equal to the ID in index 2 of ReportDefinition.custom_dimension_key_ids.
CUSTOM_DIMENSION_3_VALUE Custom Dimension Value name for Custom Dimension with key equal to the ID in index 3 of ReportDefinition.custom_dimension_key_ids.
CUSTOM_DIMENSION_4_VALUE Custom Dimension Value name for Custom Dimension with key equal to the ID in index 4 of ReportDefinition.custom_dimension_key_ids.
CUSTOM_DIMENSION_5_VALUE Custom Dimension Value name for Custom Dimension with key equal to the ID in index 5 of ReportDefinition.custom_dimension_key_ids.
CUSTOM_DIMENSION_6_VALUE Custom Dimension Value name for Custom Dimension with key equal to the ID in index 6 of ReportDefinition.custom_dimension_key_ids.
CUSTOM_DIMENSION_7_VALUE Custom Dimension Value name for Custom Dimension with key equal to the ID in index 7 of ReportDefinition.custom_dimension_key_ids.
CUSTOM_DIMENSION_8_VALUE Custom Dimension Value name for Custom Dimension with key equal to the ID in index 8 of ReportDefinition.custom_dimension_key_ids.
CUSTOM_DIMENSION_9_VALUE Custom Dimension Value name for Custom Dimension with key equal to the ID in index 9 of ReportDefinition.custom_dimension_key_ids.

Metric

Reporting metrics.

Enums
METRIC_UNSPECIFIED Default value. This value is unused.
ACTIVE_USERS

The number of people who engaged with your site or app in the specified date range from Google Analytics.

Corresponds to "Active users" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
ACTIVE_VIEW_AUDIBLE_AT_START_PERCENT

Number of impressions with unmuted playback at start.

Corresponds to "Active View % audible at start" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
ACTIVE_VIEW_AUDIBLE_THROUGH_COMPLETION_PERCENT

Number of impressions with unmuted playback through the entire stream.

Corresponds to "Active View % audible through completion" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
ACTIVE_VIEW_AUDIBLE_THROUGH_FIRST_QUARTILE_PERCENT

Number of impressions with unmuted playback through at least 25%.

Corresponds to "Active View % audible through first quartile" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
ACTIVE_VIEW_AUDIBLE_THROUGH_MIDPOINT_PERCENT

Number of impressions with unmuted playback through at least 50%.

Corresponds to "Active View % audible through midpoint" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
ACTIVE_VIEW_AUDIBLE_THROUGH_THIRD_QUARTILE_PERCENT

Number of impressions with unmuted playback through at least 75%.

Corresponds to "Active View % audible through third quartile" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Active View total average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Total Active View average viewable time (seconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE
ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Total number of impressions that were eligible to measure viewability.

Corresponds to "Total Active View eligible impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
ACTIVE_VIEW_EVER_AUDIBLE_BACKGROUNDED_PERCENT

Number of impressions where the ad player is in the background at any point during playback with volume > 0.

Corresponds to "Active View % ever audible while backgrounded" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
ACTIVE_VIEW_EVER_AUDIBLE_PERCENT

Number of impressions where volume > 0 at any point.

Corresponds to "Active View % ever audible" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
ACTIVE_VIEW_EVER_BACKGROUNDED_PERCENT

Number of impressions where the ad player is in the background at any point during playback.

Corresponds to "Active View % ever backgrounded" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
ACTIVE_VIEW_EVER_MUTED_PERCENT

Number of impressions where volume = 0 at any point.

Corresponds to "Active View % ever muted" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
ACTIVE_VIEW_IMPRESSIONS_AUDIBLE_AND_VISIBLIE_AT_COMPLETION

The number of measurable impressions that were played to video completion, and also audible and visible at the time of completion.

Corresponds to "Total Active View impressions audible and visible at completion" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

The total number of impressions that were sampled and measured by active view.

Corresponds to "Total Active View measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view).

Corresponds to "Total Active View % measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
ACTIVE_VIEW_PLUS_MEASURABLE_COUNT

Number of impressions where we were able to collect Active View+ signals.

Corresponds to "Active View+ measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
ACTIVE_VIEW_REVENUE

Revenue generated from Active View impressions.

Corresponds to "Total Active View revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

The total number of impressions viewed on the user's screen.

Corresponds to "Total Active View viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view).

Corresponds to "Total Active View % viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Active View AdSense average time in seconds that specific impressions are reported as being viewable.

Corresponds to "AdSense Active View average viewable time (seconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE
ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Total number of impressions delivered by AdSense that were eligible to measure viewability.

Corresponds to "AdSense Active View eligible impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

The number of impressions delivered by AdSense that were sampled, and measurable by active view.

Corresponds to "AdSense Active View measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

The percentage of impressions delivered by AdSense that were measurable by active view (out of all AdSense impressions sampled for active view).

Corresponds to "AdSense Active View % measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

The number of impressions delivered by AdSense viewed on the user's screen.

Corresponds to "AdSense Active View viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view).

Corresponds to "AdSense Active View % viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
ADSENSE_AVERAGE_ECPM

The average effective cost-per-thousand-impressions earned from the ads delivered by AdSense through line item dynamic allocation.

Corresponds to "AdSense average eCPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
ADSENSE_CLICKS

Number of clicks delivered by AdSense demand channel.

Corresponds to "AdSense clicks" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
ADSENSE_CTR

The ratio of impressions served by AdSense that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. The AdSense CTR is calculated as: (AdSense clicks / AdSense impressions).

Corresponds to "AdSense CTR" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
ADSENSE_IMPRESSIONS

Total impressions delivered by AdSense.

Corresponds to "AdSense impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
ADSENSE_PERCENT_CLICKS

Ratio of clicks delivered by AdSense through line item dynamic allocation in relation to the total clicks delivered.

Corresponds to "AdSense clicks (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
ADSENSE_PERCENT_IMPRESSIONS

Ratio of impressions delivered by AdSense through line item dynamic allocation in relation to the total impressions delivered.

Corresponds to "AdSense impressions (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
ADSENSE_PERCENT_REVENUE

Ratio of revenue generated by AdSense through line item dynamic allocation in relation to the total revenue.

Corresponds to "AdSense revenue (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
ADSENSE_PERCENT_REVENUE_WITHOUT_CPD

Ratio of revenue generated by AdSense through line item dynamic allocation in relation to the total revenue (excluding CPD).

Corresponds to "AdSense revenue w/o CPD (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
ADSENSE_RESPONSES_SERVED

The total number of times that an AdSense ad is delivered.

Corresponds to "AdSense responses served" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
ADSENSE_REVENUE

Revenue generated from AdSense through line item dynamic allocation, calculated in the network's currency and time zone.

Corresponds to "AdSense revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Active View AdExchange average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Ad Exchange Active View average viewable time (seconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE
AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Total number of impressions delivered by Ad Exchange that were eligible to measure viewability.

Corresponds to "Ad Exchange Active View eligible impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view.

Corresponds to "Ad Exchange Active View measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

The percentage of impressions delivered by Ad Exchange that were measurable by active view (out of all Ad Exchange impressions sampled for active view).

Corresponds to "Ad Exchange Active View % measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

The number of impressions delivered by Ad Exchange viewed on the user's screen.

Corresponds to "Ad Exchange Active View viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view).

Corresponds to "Ad Exchange Active View % viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_EXCHANGE_AVERAGE_ECPM

The average effective cost-per-thousand-impressions earned from the ads delivered by Ad Exchange through line item dynamic allocation.

Corresponds to "Ad Exchange average eCPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AD_EXCHANGE_CLICKS

Number of clicks delivered by the Ad Exchange.

Corresponds to "Ad Exchange clicks" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_EXCHANGE_CPC

The average effective cost-per-click earned from the ads delivered by Ad Exchange through line item dynamic allocation.

Corresponds to "Ad Exchange CPC" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AD_EXCHANGE_CTR

The ratio of impressions served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange CTR is calculated as: (Ad Exchange clicks / Ad Exchange impressions).

Corresponds to "Ad Exchange CTR" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_EXCHANGE_DELIVERY_RATE

Ratio of impressions delivered by Ad Exchange through line item dynamic allocation to ad requests.

Corresponds to "Ad Exchange delivery rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_EXCHANGE_IMPRESSIONS

Total impressions delivered by the Ad Exchange.

Corresponds to "Ad Exchange impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_EXCHANGE_IMPRESSIONS_PER_AD_VIEWER

The total number of impressions based on the number of ad viewers.

Corresponds to "Ad Exchange impressions per ad viewer" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE
AD_EXCHANGE_IMPRESSIONS_PER_SESSION

The total number of impressions based on the number of sessions.

Corresponds to "Ad Exchange impressions per session" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE
AD_EXCHANGE_LIFT

The increase in revenue gained for won impressions over the applicable third party price (the minimum CPM or the best price specified during dynamic allocation),

Corresponds to "Ad Exchange lift earnings" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_EXCHANGE_MATCHED_REQUEST_CTR

The ratio of matched ad requests served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange Matched Request CTR is calculated as: (Ad Exchange clicks / Ad Exchange Macthed Ad Requests).

Corresponds to "Ad Exchange matched request CTR" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_EXCHANGE_MATCHED_REQUEST_ECPM

The average effective cost per thousand matched ad requests earned from the ads delivered by Ad Exchange through line item dynamic allocation.

Corresponds to "Ad Exchange matched request eCPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AD_EXCHANGE_MATCH_RATE

The number of responses served divided by the number of queries eligible in ad exchange.

Corresponds to "Ad Exchange match rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_EXCHANGE_OPPORTUNITIES_FROM_ERRORS

Total opportunities from video VAST error within the waterfall for backfill ads.

Corresponds to "Ad Exchange opportunities from errors" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_EXCHANGE_OPPORTUNITIES_FROM_IMPRESSIONS

Number of opportunities from impressions within the waterfall for backfill ads.

Corresponds to "Ad Exchange opportunities from impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_EXCHANGE_PERCENT_CLICKS

Ratio of clicks delivered by Ad Exchange through line item dynamic allocation in relation to the total clicks delivered.

Corresponds to "Ad Exchange clicks (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_EXCHANGE_PERCENT_IMPRESSIONS

Ratio of impressions delivered by Ad Exchange through line item dynamic allocation in relation to the total impressions delivered.

Corresponds to "Ad Exchange impressions (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_EXCHANGE_PERCENT_REVENUE

Ratio of revenue generated by Ad Exchange through line item dynamic allocation in relation to the total revenue.

Corresponds to "Ad Exchange revenue (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_EXCHANGE_PERCENT_REVENUE_WITHOUT_CPD

Ratio of revenue generated by Ad Exchange through line item dynamic allocation in relation to the total revenue (excluding CPD).

Corresponds to "Ad Exchange revenue w/o CPD (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_EXCHANGE_PLUS_YIELD_GROUP_ECPM

The average effective cost-per-thousand-impressions earned from the ads delivered by Ad Exchange through line item dynamic allocation and yield group partners.

Corresponds to "Ad Exchange plus yield group eCPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AD_EXCHANGE_PLUS_YIELD_GROUP_IMPRESSIONS

Total impressions delivered by the Ad Exchange and third-party networks.

Corresponds to "Ad Exchange plus yield group impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_EXCHANGE_PLUS_YIELD_GROUP_REVENUE

Revenue generated from the Ad Exchange and Yield Group, calculated in your network's currency and time zone.

Corresponds to "Ad Exchange plus yield group revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AD_EXCHANGE_RESPONSES_SERVED

The total number of times that an Ad Exchange ad is delivered.

Corresponds to "Ad Exchange responses served" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_EXCHANGE_REVENUE

Revenue generated from the Ad Exchange through line item dynamic allocation, calculated in your network's currency and time zone.

Corresponds to "Ad Exchange revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AD_EXCHANGE_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT

The Ad Exchange revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network.

Corresponds to "Ad Exchange revenue paid through MCM auto-payment" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AD_EXCHANGE_REVENUE_PER_AD_VIEWER

The total amount of Ad Exchange revenue based on the number of ad viewers.

Corresponds to "Ad Exchange revenue per ad viewer" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AD_EXCHANGE_TOTAL_REQUESTS

The number of programmatic eligible queries in Ad Exchange.

Corresponds to "Ad Exchange total requests" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_EXCHANGE_TOTAL_REQUEST_CTR

The ratio of total ad requests served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange Total Request CTR is calculated as: (Ad Exchange clicks / Ad Exchange Total Ad Requests).

Corresponds to "Ad Exchange total request CTR" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_EXCHANGE_TOTAL_REQUEST_ECPM

The average effective cost per thousand ad requests earned from the ads delivered by Ad Exchange through line item dynamic allocation and yield group partners.

Corresponds to "Ad Exchange total request eCPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AD_EXPOSURE_SECONDS

Length of time in seconds that an ad is visible on the user's screen from Google Analytics.

Corresponds to "Ad exposure (seconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE
AD_REQUESTS

The total number of times that an ad request is sent to the ad server including dynamic allocation.

Corresponds to "Total ad requests" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Active View ad server average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Ad server Active View average viewable time (seconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE
AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Total number of impressions delivered by the ad server that were eligible to measure viewability.

Corresponds to "Ad server Active View eligible impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

The number of impressions delivered by the ad server that were sampled, and measurable by active view.

Corresponds to "Ad server Active View measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

The percentage of impressions delivered by the ad server that were measurable by active view (out of all the ad server impressions sampled for active view).

Corresponds to "Ad server Active View % measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_SERVER_ACTIVE_VIEW_NON_MEASURABLE_IMPRESSIONS

The number of impressions delivered by Ad Server that were not measured. For example, impressions where measurement was attempted but failed.

Corresponds to "Ad server Active View non-measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_SERVER_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS

The number of impressions delivered by Ad Server that were measured by active view, but deemed not viewable.

Corresponds to "Ad server Active View non-viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_SERVER_ACTIVE_VIEW_NON_VIEWABLE_IMPRESSIONS_DISTRIBUTION

The fraction of non-viewable impressions among eligible impressions from Ad Server in Active View reporting."

Corresponds to "Ad server Active View non-viewable impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_SERVER_ACTIVE_VIEW_UNDETERMINED_IMPRESSIONS_DISTRIBUTION

The fraction of non-eligible impressions among eligible impressions from Ad Server in Active View reporting."

Corresponds to "Ad server Active View undetermined impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

The number of impressions delivered by the ad server viewed on the user's screen.

Corresponds to "Ad server Active View viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_DISTRIBUTION

The fraction of viewable impressions among eligible impressions from Ad Server in Active View reporting.

Corresponds to "Ad server Active View viewable impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view).

Corresponds to "Ad server Active View % viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_SERVER_AVERAGE_ECPM

Average effective cost-per-thousand-impressions earned from the ads delivered by the Google Ad Manager server.

Corresponds to "Ad server average eCPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AD_SERVER_AVERAGE_ECPM_WITHOUT_CPD

Average effective cost-per-thousand-impressions earned from the ads delivered by the Google Ad Manager server, excluding CPD value.

Corresponds to "Ad server average eCPM w/o CPD" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AD_SERVER_BEGIN_TO_RENDER_IMPRESSIONS

Total raw impressions counted when creative begins to render or the first frame of a video is shown.

Corresponds to "Ad server begin to render impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_SERVER_CLICKS

Total clicks served by the Google Ad Manager server. It usually takes about 30 minutes for new clicks to be recorded and added to the total displayed in reporting.

Corresponds to "Ad server clicks" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_SERVER_COMPLETED_VIEWS

The number of completed views for ad server.

Corresponds to "Ad server completed views" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_SERVER_COVIEWED_IMPRESSIONS

Total coviewed impressions delivered by the Ad Server.

Corresponds to "Ad server impressions (co-viewed)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_SERVER_CPD_REVENUE

CPD revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue.

Corresponds to "Ad server CPD revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AD_SERVER_CTR

Ratio of impressions served by the Google Ad Manager server that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. The ad server CTR is calculated as: (Ad server clicks / Ad server impressions).

Corresponds to "Ad server CTR" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_SERVER_GROSS_REVENUE

Gross revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. This includes pre-rev-share revenue for Programmatic traffic. This metric is to help with the transition from gross to net revenue reporting.

Corresponds to "Ad server total revenue (gross)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AD_SERVER_GROSS_REVENUE_WITHOUT_CPD

Gross revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server, excluding CPD revenue. This includes pre-rev-share revenue for Programmatic traffic. This metric is to help with the transition from gross to net revenue reporting.

Corresponds to "Ad server CPM and CPC revenue (gross)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AD_SERVER_IMPRESSIONS

Total impressions delivered by the Ad Server.

Corresponds to "Ad server impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_SERVER_IMPRESSIONS_WITH_COMPANION

Total impressions delivered by the Ad Server with companion impressions.

Corresponds to "Ad server impressions with companion" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_SERVER_INACTIVE_BEGIN_TO_RENDER_IMPRESSIONS

Impressions (via begin to render methodology) delivered by the Google Ad Manager server considered inactive, as defined by served to a device receiving ad or bid requests continuously for a session of greater than 16 hours without a "reset" event.

Corresponds to "Ad server inactive begin to render impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_SERVER_PERCENT_CLICKS

Ratio of clicks delivered by the Google Ad Manager server in relation to the total clicks delivered.

Corresponds to "Ad server clicks (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_SERVER_PERCENT_IMPRESSIONS

Ratio of impressions delivered by the Google Ad Manager server in relation to the total impressions delivered.

Corresponds to "Ad server impressions (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_SERVER_PERCENT_REVENUE

Ratio of revenue generated by the Google Ad Manager server in relation to the total revenue.

Corresponds to "Ad server revenue (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_SERVER_PERCENT_REVENUE_WITHOUT_CPD

Ratio of revenue generated by the Google Ad Manager server (excluding CPD) in relation to the total revenue.

Corresponds to "Ad server revenue w/o CPD (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
AD_SERVER_RESPONSES_SERVED

The total number of times that an ad is served by the ad server.

Corresponds to "Ad server responses served" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_SERVER_REVENUE

All CPM, CPC, and CPD revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue.

Corresponds to "Ad server total revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AD_SERVER_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT

The Google Ad Manager server revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network.

Corresponds to "Ad server revenue paid through MCM auto-payment" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AD_SERVER_REVENUE_WITHOUT_CPD

Revenue (excluding CPD) earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue.

Corresponds to "Ad server CPM and CPC revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AD_SERVER_TARGETED_CLICKS

The number of clicks delivered by the ad server by explicit custom criteria targeting.

Corresponds to "Ad server targeted clicks" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_SERVER_TARGETED_IMPRESSIONS

The number of impressions delivered by the ad server by explicit custom criteria targeting.

Corresponds to "Ad server targeted impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_SERVER_TRACKED_ADS

The number of tracked ads delivered by the ad server.

Corresponds to "Ad server tracked ads" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_SERVER_UNFILTERED_BEGIN_TO_RENDER_IMPRESSIONS

Total raw impressions counted when creative begins to render or the first frame of a video is shown, before invalid traffic filtrations by Ad Server.

Corresponds to "Ad server unfiltered begin to render impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_SERVER_UNFILTERED_CLICKS

Total clicks delivered by the Ad Server before spam filtering.

Corresponds to "Ad server unfiltered clicks" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_SERVER_UNFILTERED_DOWNLOADED_IMPRESSIONS

Total downloaded impressions delivered by the Ad Server before spam filtering.

Corresponds to "Ad server unfiltered downloaded impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_SERVER_UNFILTERED_IMPRESSIONS

Deprecated. This metric has been renamed to AD_SERVER_UNFILTERED_DOWNLOADED_IMPRESSIONS. The server will normalize any requests using this value to AD_SERVER_UNFILTERED_DOWNLOADED_IMPRESSIONS. This value will be removed on or after October 1, 2025.
AD_SERVER_UNFILTERED_TRACKED_ADS

The number of tracked ads delivered by the ad server before invalid traffic filtrations.

Corresponds to "Ad server unfiltered tracked ads" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
AD_UNIT_EXPOSURE_SECONDS

Length of time in seconds that an ad unit is visible on the user's screen from Google Analytics.

Corresponds to "Ad unit exposure (seconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE
AD_VIEWERS

The number of users who viewed an ads on your site or app in the specified date range from Google Analytics.

Corresponds to "Ad viewers" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
ATN_ADS_FAILED_TO_RENDER

Number of ads that Ad Manager failed to render in the Ads traffic navigator report.

Corresponds to "Ads failed to render" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_ELIGIBLE_LINE_ITEMS

Number of line items that matched an ad request in the Ads traffic navigator report.

Corresponds to "Eligible line items" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_ELIGIBLE_LINE_ITEMS_AD_REQUESTS

Number of ad requests that contain eligible line items for the auction in the Ads traffic navigator report.

Corresponds to "Ad requests with eligible line items" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_HBT_ALLOWED_AD_REQUESTS

Number of ad requests that have header bidding trafficking demand in the Ads traffic navigator report.

Corresponds to "Ad requests allowing header bidding trafficking" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_HBT_BIDS_IN_AUCTION

Number of header bidding trafficking bids that are able to match an ad request and enter the auction in the Ads traffic navigator report.

Corresponds to "Competing header bidding trafficking bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_HBT_BIDS_IN_AUCTION_AD_REQUESTS

Number of header bidding trafficking ad requests with bids in auction in the Ads traffic navigator report.

Corresponds to "Ad requests with competing header bidding trafficking bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_HBT_CANDIDATE_BIDS

Number of header bidding trafficking candidate bids that match an ad request in the Ads traffic navigator report.

Corresponds to "Header bidding trafficking bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_HBT_INVALID_AD_REQUESTS

Number of invalid header bidding trafficking ad requests in the Ads traffic navigator report.

Corresponds to "Invalid ad requests allowing header bidding trafficking" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_HBT_NO_BIDS_AD_REQUESTS

Number of header bidding trafficking ad requests with no bids in the Ads traffic navigator report.

Corresponds to "Header bidding trafficking ad requests with no bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_HBT_REJECTED_BIDS

Number of header bidding trafficking bids that didn't match the ad request in the Ads traffic navigator report.

Corresponds to "Rejected header bidding trafficking bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_HBT_VALID_AD_REQUESTS

Number of ad requests with the header bidding trafficking demand that are valid in the Ads traffic navigator report.

Corresponds to "Valid header bidding trafficking ad requests" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_HBT_WITH_BIDS_AD_REQUESTS

Number of header bidding trafficking ad requests with bids in the Ads traffic navigator report.

Corresponds to "Header bidding trafficking ad requests with bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_INVALID_AD_REQUESTS

Ad requests that are not valid in the Ads traffic navigator report.

Corresponds to "Invalid ad requests" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_LINE_ITEMS_CREATIVE_NOT_RETRIEVED

Number of line items with no creative retrieved in the Ads traffic navigator report.

Corresponds to "Creative not retrieved" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_LINE_ITEMS_IN_AUCTION

Number of line items that matched an ad request and entered in auction in the Ads traffic navigator report.

Corresponds to "Competing line items" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_LINE_ITEMS_NOT_COMPETING

Number of line items that were ranked but did not compete in auction in the Ads traffic navigator report.

Corresponds to "Non-competing line items" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_LINE_ITEMS_NOT_SELECTED

Number of line items that matched an ad request but were not selected to compete in the auction in the Ads traffic navigator report.

Corresponds to "Not selected to compete" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_LINE_ITEM_IN_AUCTION_AD_REQUESTS

Number of line item ad requests in auction in the Ads traffic navigator report.

Corresponds to "Ad requests with competing line items" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_LINE_ITEM_TARGETED_AD_REQUESTS

Number of line item targeted ad requests in the Ads traffic navigator report.

Corresponds to "Ad requests with targeted line items" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_MEDIATION_ALLOWED_AD_REQUESTS

Number of ad requests with the mediation demand in the Ads traffic navigator report.

Corresponds to "Ad requests allowing mediation" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_MEDIATION_INVALID_AD_REQUESTS

Number of invalid mediation ad requests in the Ads traffic navigator report.

Corresponds to "Invalid ad requests allowing mediation" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_MEDIATION_LOADED_ADS_FROM_CHAINS

Number of times the Yield Partner's ad was loaded in the Ads traffic navigator report.

Corresponds to "Loaded ads from chains" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_MEDIATION_NO_PARTNER_AD_REQUESTS

Number of ad requests with mediation demand having no partners in the Ads traffic navigator report.

Corresponds to "Mediation requests with no partners" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_MEDIATION_PARTNERS_IN_AUCTION

Number of mediation yield partners in auction in the Ads traffic navigator report.

Corresponds to "Competing mediation partners" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_MEDIATION_PARTNERS_IN_AUCTION_AD_REQUESTS

Number of ad requests in auction that serve mediation chains in the Ads traffic navigator report.

Corresponds to "Ad requests with competing mediation partners" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_MEDIATION_REJECTED_PARTNERS

Number of mediation partners that didn't match an ad request in the Ads traffic navigator report.

Corresponds to "Rejected partners" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_MEDIATION_TARGETED_PARTNERS

Number of mediation partners that have targeted an ad request and are able to match it in the Ads traffic navigator report.

Corresponds to "Targeted mediation partners" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_MEDIATION_TOTAL_YIELD_PARTNERS

Number of partners on served mediation chains in the Ads traffic navigator report.

Corresponds to "Total yield partners" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_MEDIATION_UNLOADED_ADS_FROM_CHAINS

Number of ads from mediation chains that Ad Manager won't serve in the Ads traffic navigator report.

Corresponds to "Unloaded ads from chains" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_MEDIATION_UNUSED_BIDS_OR_PARTNERS

Number of times the Yield Partner's mediation chain ad was not reached in the Ads traffic navigator report.

Corresponds to "Unused bids or partners" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_MEDIATION_VALID_AD_REQUESTS

Number of ad requests that have mediation demand in the Ads traffic navigator report.

Corresponds to "Valid mediation ad requests" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_MEDIATION_WITH_PARTNERS_AD_REQUESTS

Number of ad requests with mediation demand having partners in the Ads traffic navigator report.

Corresponds to "Ad requests with targeted mediation partners" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_PROGRAMMATIC_AD_REQUESTS_WITH_BIDS

Number of ad requests with programmatic demand that have received a bid in the Ads traffic navigator report.

Corresponds to "Ad requests with bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_PROGRAMMATIC_AD_REQUESTS_WITH_BID_REQUESTS_SENT

Number of ad requests with programmatic demand that have sent a bid to at least one buyer in the Ads traffic navigator report.

Corresponds to "Ad requests with bid requests sent" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_PROGRAMMATIC_ALLOWED_AD_REQUESTS

Number of ad requests with programmatic demand in the Ads traffic navigator report.

Corresponds to "Ad requests allowing programmatic" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_PROGRAMMATIC_BIDS_IN_AUCTION

Number of ads with programmatic bids that entered the auction in the Ads traffic navigator report.

Corresponds to "Competing programmatic bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_PROGRAMMATIC_BID_IN_AUCTION_AD_REQUESTS

Number of ad requests that have received eligible programmatic bids to compete in the auction in the Ads traffic navigator report.

Corresponds to "Ad requests with competing programmatic bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_PROGRAMMATIC_BID_REQUESTS_SENT

Number of programmatic callout bid requests sent to buyers in the Ads traffic navigator report.

Corresponds to "Bid requests sent" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_PROGRAMMATIC_BID_REQUESTS_WITH_RESPONSE

Number of programmatic callout bid requests that resulted with a response in the Ads traffic navigator report.

Corresponds to "Bid requests with response" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_PROGRAMMATIC_BID_REQUEST_CANDIDATES

All buyers that Ad Manager could potentially send a programmatic bid request to in the Ads traffic navigator report.

Corresponds to "Bid request candidates" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_PROGRAMMATIC_BID_REQUEST_ERRORS

Number of programmatic callout bid requests with errors in the Ads traffic navigator report.

Corresponds to "Bid request errors" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_PROGRAMMATIC_INELIGIBLE_AD_REQUESTS

Number of ad requests that are ineligible for programmatic in the Ads traffic navigator report.

Corresponds to "Invalid ad requests allowing programmatic" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_PROGRAMMATIC_REJECTED_BIDS

Number of programmatic callout bids rejected in the Ads traffic navigator report.

Corresponds to "Rejected bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_PROGRAMMATIC_SKIPPED_BID_REQUESTS

Number of programmatic callout bid requests Ad Manager won't send to buyers in the Ads traffic navigator report.

Corresponds to "Skipped bid requests" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_PROGRAMMATIC_TOTAL_BIDS

Number of programmatic bids that Ad Manager received from buyers in the Ads traffic navigator report.

Corresponds to "Total programmatic bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_PROGRAMMATIC_VALID_AD_REQUESTS

Number of ad requests that allow programmatic in the Ads traffic navigator report.

Corresponds to "Valid ad requests allowing programmatic" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_REJECTED_LINE_ITEMS

Number of line items targeted that didn't match an ad request in the Ads traffic navigator report.

Corresponds to "Rejected line items" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_SERVED_MEDIATION_CHAINS

Number of mediation chains Ad Manager serves in the Ads traffic navigator report.

Corresponds to "Served mediation chains" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_SERVED_SINGLE_ADS

Number of single ads served in the Ads traffic navigator report.

Corresponds to "Served single ads" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_TARGETED_LINE_ITEMS

Number of line items with targeting that matches an ad request in the Ads traffic navigator report.

Corresponds to "Targeted line items" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_TOTAL_AD_REQUESTS

Total number of ad requests which counts optimized pod request as a single request in the Ads traffic navigator report.

Corresponds to "Total ad requests (ATN)" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_TOTAL_COMPETING_ADS_IN_AUCTION

Number of competing ads in auction in the Ads traffic navigator report.

Corresponds to "Total competing ads" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_TOTAL_LOADED_ADS

Total number of ads loaded in the Ads traffic navigator report.

Corresponds to "Total loaded ads" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_VALID_AD_REQUESTS

Ad requests that are valid in the Ads traffic navigator report.

Corresponds to "Valid ad requests" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
ATN_YIELD_GROUP_MEDIATION_PASSBACKS

Number of times the Yield Partner passed-back on a Mediation chain ad in the Ads traffic navigator report.

Corresponds to "Yield group mediation passbacks" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
AVERAGE_ECPM

eCPM averaged across the Google Ad Manager server, AdSense, and Ad Exchange.

Corresponds to "Total average eCPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AVERAGE_ECPM_WITHOUT_CPD

eCPM averaged across the Google Ad Manager server (excluding CPD), AdSense, and Ad Exchange.

Corresponds to "Total average eCPM w/o CPD" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AVERAGE_ENGAGEMENT_SECONDS_PER_SESSION

Average user engagement seconds per session in Google Analytics.

Corresponds to "Average engagement time per session (seconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE
AVERAGE_ENGAGEMENT_SECONDS_PER_USER

Average user engagement seconds per user in Google Analytics.

Corresponds to "Average engagement time per user (seconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE
AVERAGE_IMPRESSIONS_PER_UNIQUE_VISITOR

The average number of unique users reached per ad impression.

Corresponds to "Average impressions/unique visitor" in the Ad Manager UI.

Compatible with the following report types: REACH

Data format: DOUBLE
AVERAGE_PURCHASE_REVENUE_PER_PAYING_USER

Average total purchase revenue per user in Google Analytics.

Corresponds to "ARPPU" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AVERAGE_REVENUE_PER_USER

Average revenue earned from each active user in Google Analytics.

Corresponds to "ARPU" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
AVERAGE_SESSION_SECONDS

Average length of a session in Google Analytics.

Corresponds to "Average session duration (seconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE
BOUNCE_RATE

The ratio of (sessions - engaged sessions) / sessions.

Corresponds to "Bounce rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
CLICKS

The number of times a user clicked on an ad.

Corresponds to "Total clicks" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
CODE_SERVED_COUNT

The total number of times that the code for an ad is served by the ad server including dynamic allocation.

Corresponds to "Total code served count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
CPC_REVENUE

Total amount of CPC revenue.

Corresponds to "CPC revenue" in the Ad Manager UI.

Compatible with the following report types:

Data format: MONEY
CPM_REVENUE

Total amount of CPM revenue.

Corresponds to "CPM revenue" in the Ad Manager UI.

Compatible with the following report types:

Data format: MONEY
CREATIVE_LOAD_TIME_0_500_PERCENT

Percent of creatives whose load time is between [0, 500ms).

Corresponds to "Creative load time 0 - 500ms (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
CREATIVE_LOAD_TIME_1000_2000_PERCENT

Percent of creatives whose load time is between [1000, 2000ms).

Corresponds to "Creative load time 1s - 2s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
CREATIVE_LOAD_TIME_2000_4000_PERCENT

Percent of creatives whose load time is between [2000, 4000ms).

Corresponds to "Creative load time 2s - 4s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
CREATIVE_LOAD_TIME_4000_8000_PERCENT

Percent of creatives whose load time is between [4000, 8000ms).

Corresponds to "Creative load time 4s - 8s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
CREATIVE_LOAD_TIME_500_1000_PERCENT

Percent of creatives whose load time is between [500, 1000ms).

Corresponds to "Creative load time 500ms - 1s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
CREATIVE_LOAD_TIME_GT_8000_PERCENT

Percent of creatives load time is greater than 8000ms.

Corresponds to "Creative load time >8s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
CTR

For standard ads, your ad clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions expressed as a fraction. Ad CTR = Clicks / Ad impressions.

Corresponds to "Total CTR" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
DOM_LOAD_TO_FIRST_AD_REQUEST_0_500_PERCENT

Percent of dom load time to 1st ad request in [0, 500ms) range.

Corresponds to "Page navigation to first ad request time 0 - 500ms (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
DOM_LOAD_TO_FIRST_AD_REQUEST_1000_2000_PERCENT

Percent of dom load time to 1st ad request in [1000ms, 2000ms) range.

Corresponds to "Page navigation to first ad request time 1s - 2s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
DOM_LOAD_TO_FIRST_AD_REQUEST_2000_4000_PERCENT

Percent of dom load time to 1st ad request in [2000ms, 4000ms) range.

Corresponds to "Page navigation to first ad request time 2s - 4s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
DOM_LOAD_TO_FIRST_AD_REQUEST_4000_8000_PERCENT

Percent of dom load time to 1st ad request in [4000ms, 8000ms) range.

Corresponds to "Page navigation to first ad request time 4s - 8s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
DOM_LOAD_TO_FIRST_AD_REQUEST_500_1000_PERCENT

Percent of dom load time to 1st ad request in [500ms, 1000ms) range.

Corresponds to "Page navigation to first ad request time 500ms - 1s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
DOM_LOAD_TO_FIRST_AD_REQUEST_GT_8000_PERCENT

Percent of dom load time to 1st ad request in [8000ms, +inf) range.

Corresponds to "Page navigation to first ad request time >8s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
DOM_LOAD_TO_TAG_LOAD_TIME_0_500_PERCENT

Percent of dom load time to tag load time in [0, 500ms) range.

Corresponds to "Page navigation to tag loaded time 0 - 500ms (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
DOM_LOAD_TO_TAG_LOAD_TIME_1000_2000_PERCENT

Percent of dom load time to tag load time in [1000ms, 2000ms) range.

Corresponds to "Page navigation to tag loaded time 1s - 2s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
DOM_LOAD_TO_TAG_LOAD_TIME_2000_4000_PERCENT

Percent of dom load time to tag load time in [2000ms, 4000ms) range.

Corresponds to "Page navigation to tag loaded time 2s - 4s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
DOM_LOAD_TO_TAG_LOAD_TIME_4000_8000_PERCENT

Percent of dom load time to tag load time in [4000ms, 8000ms) range.

Corresponds to "Page navigation to tag loaded time 4s - 8s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
DOM_LOAD_TO_TAG_LOAD_TIME_500_1000_PERCENT

Percent of dom load time to tag load time in [500ms, 1000ms) range.

Corresponds to "Page navigation to tag loaded time 500ms - 1s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
DOM_LOAD_TO_TAG_LOAD_TIME_GT_8000_PERCENT

Percent of dom load time to tag load time in [8000ms, +inf) range.

Corresponds to "Page navigation to tag loaded time >8s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
DROPOFF_RATE

Percentage of ad responses that didn't result in an impression.

Corresponds to "Drop-off rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
ENGAGED_SESSIONS

Engaged session count from Google Analytics.

Corresponds to "Engaged sessions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
ENGAGED_SESSIONS_PER_USER

Engaged sessions per user from Google Analytics.

Corresponds to "Engaged sessions per user" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE
ENGAGEMENT_RATE

The ratio of engaged sessions to sessions.

Corresponds to "Engagement rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
EUROPEAN_REGULATIONS_MESSAGES_SHOWN

Number of times a European regulations message was shown to users.

Corresponds to "European regulations messages shown" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER
FILL_RATE

The rate at which an ad request is filled by the ad server including dynamic allocation.

Corresponds to "Total fill rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
GOOGLE_ANALYTICS_CLICKS

The number of clicks joined with Google Analytics data.

Corresponds to "Google Analytics clicks" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
GOOGLE_ANALYTICS_CTR

The click-through rate from Google Analytics data.

Corresponds to "Google Analytics CTR" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
GOOGLE_ANALYTICS_ECPM

The eCPM revenue data from Google Analytics.

Corresponds to "Google Analytics eCPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
GOOGLE_ANALYTICS_IMPRESSIONS

The number of impressions joined with Google Analytics data.

Corresponds to "Google Analytics impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
GOOGLE_ANALYTICS_REVENUE

The amount of revenue joined with Google Analytics data.

Corresponds to "Google Analytics revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
GOOGLE_ANALYTICS_VIEWS

Number of views of a web site or mobile screen from Google Analytics.

Corresponds to "Views" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
GOOGLE_ANALYTICS_VIEWS_PER_USER

Number of views per user from Google Analytics.

Corresponds to "Views per user" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE
GOOGLE_SOLD_AUCTION_COVIEWED_IMPRESSIONS

The number of coviewed impressions sold by Google in partner sales.

Corresponds to "Google-sold auction impressions (co-viewed)" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
GOOGLE_SOLD_AUCTION_IMPRESSIONS

The number of auction impressions sold by Google in partner sales.

Corresponds to "Google-sold auction impressions" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
GOOGLE_SOLD_COVIEWED_IMPRESSIONS

The number of coviewed impressions sold by Google in partner sales.

Corresponds to "Google-sold impressions (co-viewed)" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
GOOGLE_SOLD_IMPRESSIONS

The number of impressions sold by Google in partner sales.

Corresponds to "Google-sold impressions" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
GOOGLE_SOLD_RESERVATION_COVIEWED_IMPRESSIONS

The number of coviewed impressions sold by Google in partner sales.

Corresponds to "Google-sold reservation impressions (co-viewed)" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
GOOGLE_SOLD_RESERVATION_IMPRESSIONS

The number of reservation impressions sold by Google in partner sales.

Corresponds to "Google-sold reservation impressions" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
IMPRESSIONS

Total impressions from the Google Ad Manager server, AdSense, Ad Exchange, and yield group partners.

Corresponds to "Total impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
INACTIVE_BEGIN_TO_RENDER_IMPRESSIONS

The number of impressions (via begin to render methodology) considered inactive, as defined by served to a device receiving ad or bid requests continuously for a session of greater than 16 hours without a "reset" event. Only applied to CTV ads.

Corresponds to "Inactive begin to render impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
INVOICED_IMPRESSIONS

The number of invoiced impressions.

Corresponds to "Invoiced impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
INVOICED_UNFILLED_IMPRESSIONS

The number of invoiced unfilled impressions.

Corresponds to "Invoiced unfilled impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
MUTED_IMPRESSIONS

The number of impressions where the user chose to mute the ad.

Corresponds to "Total muted impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
MUTE_ELIGIBLE_IMPRESSIONS

The number of impressions that had the "Mute This Ad" overlay applied.

Corresponds to "Total mute eligible impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
OVERDELIVERED_IMPRESSIONS

The number of impressions that were overdelivered.

Corresponds to "Total overdelivered impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
PARTNER_SALES_FILLED_POD_REQUESTS

The number of filled pod requests (filled by partner or Google) in partner sales.

Corresponds to "Filled pod requests" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
PARTNER_SALES_FILL_RATE

The percent of filled requests to total ad requests in partner sales.

Corresponds to "Fill rate" in the Ad Manager UI.

Compatible with the following report types:

Data format: PERCENT
PARTNER_SALES_PARTNER_MATCH_RATE

The percent of partner filled requests to total ad requests in partner sales.

Corresponds to "Partner match rate" in the Ad Manager UI.

Compatible with the following report types:

Data format: PERCENT
PARTNER_SALES_QUERIES

The number of queries eligible for partner sales.

Corresponds to "Total partner sales ad requests" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
PARTNER_SALES_UNFILLED_IMPRESSIONS

The number of partner unfilled impressions in partner sales. If a pod request is not filled by partner but filled by Google, this metric will still count 1.

Corresponds to "Partner unfilled impressions" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
PARTNER_SALES_UNMATCHED_QUERIES

The number of partner unmatched queries in partner sales. If an ad request is not filled by partner but filled by Google, this metric will still count 1.

Corresponds to "Partner unmatched ad requests" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
PARTNER_SOLD_CODE_SERVED

The number of code served sold by partner in partner sales.

Corresponds to "Partner-sold code served count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
PARTNER_SOLD_COVIEWED_IMPRESSIONS

The number of coviewed impressions sold by partner in partner sales.

Corresponds to "Partner-sold impressions (co-viewed)" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
PARTNER_SOLD_IMPRESSIONS

The number of impressions sold by partner in partner sales.

Corresponds to "Partner-sold impressions" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
PROGRAMMATIC_ELIGIBLE_AD_REQUESTS

The total number of ad requests eligible for programmatic inventory, including Programmatic Guaranteed, Preferred Deals, backfill, and open auction.

Corresponds to "Programmatic eligible ad requests" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
PROGRAMMATIC_MATCH_RATE

The number of programmatic responses served divided by the number of programmatic eligible ad requests. Includes Ad Exchange, Open Bidding, and Preferred Deals.

Corresponds to "Programmatic match rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
PROGRAMMATIC_RESPONSES_SERVED

Total number of ad responses served from programmatic demand sources. Includes Ad Exchange, Open Bidding, and Preferred Deals.

Differs from AD_EXCHANGE_RESPONSES_SERVED, which doesn't include Open Bidding ad requests.

Corresponds to "Programmatic responses served" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
REACH_IMPRESSIONS

Number of impressions for reach reports.

Corresponds to "Total reach impressions" in the Ad Manager UI.

Compatible with the following report types: REACH

Data format: INTEGER
RESPONSES_SERVED

The total number of times that an ad is served by the ad server including dynamic allocation.

Corresponds to "Total responses served" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
RETENTION

Retention of users in Google Analytics

Corresponds to "Retention" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
REVENUE

Total amount of CPM, CPC, and CPD revenue based on the number of units served by the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks.

Corresponds to "Total revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT

The total revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network.

Corresponds to "Total revenue paid through MCM auto-payment" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
REVENUE_WITHOUT_CPD

Total amount of revenue (excluding CPD) based on the number of units served by the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks.

Corresponds to "Total CPM and CPC revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
REWARDS_GRANTED

The number of rewards granted to users from watching ads.

Corresponds to "Total rewards granted" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
RICH_MEDIA_VIDEO_COMPLETES

The number of times a rich media video was fully played.

Corresponds to "Rich media video completes" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
RICH_MEDIA_VIDEO_INTERACTIONS

The number of times a user clicked on the graphical controls of a video player.

Corresponds to "Rich media total video interactions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
RICH_MEDIA_VIDEO_INTERACTION_RATE

The ratio of video interactions to video plays. Represented as a percentage.

Corresponds to "Rich media video interaction rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
RICH_MEDIA_VIDEO_MIDPOINTS

The number of times a rich media video was played up to midpoint.

Corresponds to "Rich media video midpoints" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
RICH_MEDIA_VIDEO_MUTES

The number of times a rich media video was muted.

Corresponds to "Rich media video mutes" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
RICH_MEDIA_VIDEO_PAUSES

The number of times a rich media video was paused.

Corresponds to "Rich media video pauses" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
RICH_MEDIA_VIDEO_PLAYS

The number of times a rich media video was played.

Corresponds to "Rich media video plays" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
RICH_MEDIA_VIDEO_REPLAYS

The number of times a rich media video was restarted.

Corresponds to "Rich media video replays" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
RICH_MEDIA_VIDEO_STOPS

The number of times a rich media video was stopped.

Corresponds to "Rich media video stops" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
RICH_MEDIA_VIDEO_UNMUTES

The number of times a rich media video was unmuted.

Corresponds to "Rich media video unmutes" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
RICH_MEDIA_VIDEO_VIEW_RATE

The percentage of a video watched by a user.

Corresponds to "Rich media video view rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
RICH_MEDIA_VIDEO_VIEW_TIME

The average amount of time(seconds) that a rich media video was viewed per view.

Corresponds to "Rich media video average view time" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE
SERVER_SIDE_UNWRAPPING_AVERAGE_LATENCY_MS

The average latency in milliseconds across all server-side unwrapping callout requests. There is no special handling for error or timeout responses. This reflects the entire chain of a parent callout request, which may result in multiple child callouts. This metric is not sliced by child callout dimensions.

Corresponds to "Server-side unwrapping average latency (milliseconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE
SERVER_SIDE_UNWRAPPING_CALLOUTS

The total number of server-side unwrapping callout requests.

Corresponds to "Server-side unwrapping callouts" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
SERVER_SIDE_UNWRAPPING_EMPTY_RESPONSES

The total number of server-side unwrapping callouts that returned an empty response. Timeouts are not considered empty responses.

Corresponds to "Server-side unwrapping empty responses" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
SERVER_SIDE_UNWRAPPING_ERROR_RESPONSES

The total number of server-side unwrapping callouts that returned an error response. Timeouts and empty responses are not considered errors.

Corresponds to "Server-side unwrapping error responses" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
SERVER_SIDE_UNWRAPPING_SUCCESSFUL_RESPONSES

The total number of successfully unwrapped, non-empty server-side wrapping callouts. Successful unwrapping does not indicate that the resulting creative was served.

Corresponds to "Server-side unwrapping successful responses" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
SERVER_SIDE_UNWRAPPING_TIMEOUTS

The total number of server-side unwrapping callouts that timed out before returning a response.

Corresponds to "Server-side unwrapping timeouts" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
SESSIONS

Count of sessions from Google Analytics.

Corresponds to "Sessions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
TAG_LOAD_TO_FIRST_AD_REQUEST_0_500_PERCENT

Percent of tag load time to 1st ad request in [0, 500ms) range.

Corresponds to "Tag loaded to first ad request time 0 - 500ms (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
TAG_LOAD_TO_FIRST_AD_REQUEST_1000_2000_PERCENT

Percent of tag load time to 1st ad request in [1000ms, 2000ms) range.

Corresponds to "Tag loaded to first ad request time 1s - 2s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
TAG_LOAD_TO_FIRST_AD_REQUEST_2000_4000_PERCENT

Percent of tag load time to 1st ad request in [2000ms, 4000ms) range.

Corresponds to "Tag loaded to first ad request time 2s - 4s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
TAG_LOAD_TO_FIRST_AD_REQUEST_4000_8000_PERCENT

Percent of tag load time to 1st ad request in [4000ms, 8000ms) range.

Corresponds to "Tag loaded to first ad request time 4s - 8s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
TAG_LOAD_TO_FIRST_AD_REQUEST_500_1000_PERCENT

Percent of tag load time to 1st ad request in [500ms, 1000ms) range.

Corresponds to "Tag loaded to first ad request time 500ms - 1s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
TAG_LOAD_TO_FIRST_AD_REQUEST_GT_8000_PERCENT

Percent of tag load time to 1st ad request in [8000ms, +inf) range.

Corresponds to "Tag loaded to first ad request time >8s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
TARGETED_CLICKS

The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "Total targeted clicks" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
TARGETED_IMPRESSIONS

The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "Total targeted impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
UNFILLED_IMPRESSIONS

The total number of missed impressions due to the ad servers' inability to find ads to serve including dynamic allocation.

Corresponds to "Unfilled impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
UNIQUE_VISITORS

The total number of unique users who viewed the ad.

Corresponds to "Total unique visitors" in the Ad Manager UI.

Compatible with the following report types: REACH

Data format: INTEGER
UNLOADED_IMPRESSIONS_DUE_TO_CPU

The number of impressions impacted by Chrome Ads Intervention due to CPU usage.

Corresponds to "Total unloaded impressions due to CPU" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
UNLOADED_IMPRESSIONS_DUE_TO_NETWORK

The number of impressions impacted by Chrome Ads Intervention due to network usage.

Corresponds to "Total unloaded impressions due to Network" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
UNMATCHED_AD_REQUESTS

The total number of times that an ad is not returned by the ad server.

Corresponds to "Total unmatched ad requests" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
UNVIEWED_REASON_OTHER_PERCENT

The percentage of unviewed impressions due to other reasons.

Corresponds to "Other non-viewable impression reasons (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
UNVIEWED_REASON_SLOT_NEVER_ENTERED_VIEWPORT_PERCENT

The percentage of unviewed impressions due to slot never entered viewport.

Corresponds to "Slot never entered viewport (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_FILLED_PERCENT

The percentage of unviewed impressions due to scrolled past before ad filled.

Corresponds to "User scrolled before ad filled (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_LOADED_PERCENT

The percentage of unviewed impressions due to scrolled past before ad loaded.

Corresponds to "User scrolled/navigated before ad loaded (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
UNVIEWED_REASON_USER_SCROLLED_BEFORE_ONE_SECOND_PERCENT

The percentage of unviewed impressions due to insufficient time on screen.

Corresponds to "User scrolled/navigated before 1 second (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT
USER_ENGAGEMENT_DURATION_IN_SECONDS

Time of users interacting with web site or mobile app from Google Analytics in seconds.

Corresponds to "User engagement duration (seconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
USER_MESSAGES_AD_BLOCKING_EXTENSION_RATE

Fraction of page views where users had ad blocker extensions installed. Includes only Desktop page views.

Corresponds to "Ad blocking extension rate" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: PERCENT
USER_MESSAGES_AD_BLOCKING_RECOVERY_ALLOWLISTED_COUNT

Number of ad-blocking messages shown in the selected date range that resulted in users adding the site to their allowlist to view ads

Corresponds to "Ad blocking recovery message conversions" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER
USER_MESSAGES_AD_BLOCKING_RECOVERY_MESSAGES_SHOWN

Number of times an ad blocking recovery message was shown to users.

Corresponds to "Ad blocking recovery messages shown" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER
USER_MESSAGES_ALLOW_ADS_PAGEVIEWS

The number of page views generated by users with an ad blocking extension installed who were shown the ad blocking recovery message and later allowed ads.

Corresponds to "Allow-ads page views" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER
USER_MESSAGES_CCPA_MESSAGES_SHOWN

Number of times a US state regulations message was shown to users.

Corresponds to "US states messages shown" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER
USER_MESSAGES_IDFA_ATT_ALERTS_SHOWN

Number of iOS ATT alerts that were triggered by an IDFA message (IDFA messages can be IDFA explainers or GDPR messages).

Corresponds to "IDFA ATT alerts shown" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER
USER_MESSAGES_IDFA_ATT_DECLINE_RATE

Percentage of iOS ATT alerts triggered by the IDFA message where the user chose to deny tracking.

Corresponds to "IDFA ATT decline rate" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: PERCENT
USER_MESSAGES_IDFA_EXPLAINERS_SHOWN

Number of times an IDFA explainer message was shown to users.

Corresponds to "IDFA explainers shown" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER
USER_MESSAGES_IDFA_IAB_MESSAGES_SHOWN

Number of times a European regulations message was shown immediately before the iOS ATT alert.

Corresponds to "IDFA IAB messages shown" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER
USER_MESSAGES_IDFA_NO_DECISION

Number of IDFA explainer messages where the user didn't choose anything.

Corresponds to "IDFA no decision" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER
USER_MESSAGES_OFFERWALL_MESSAGES_SHOWN

Number of times an Offerwall message was shown to users.

Corresponds to "Offerwall messages shown" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER
USER_MESSAGES_OFFERWALL_SUCCESSFUL_ENGAGEMENTS

The number of messages where the user gained an entitlement.

Corresponds to "Monetized Offerwall engagements" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER
USER_MESSAGES_POST_OFFERWALL_PAGEVIEWS

The number of pages viewed by users after gaining an entitlement. Only counts pages included for Offerwall.

Corresponds to "Post-offerwall page views" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER
USER_MESSAGES_TOTAL_ESTIMATED_REVENUE

Revenue earned through Offerwall, including Rewarded ad revenue and third-party integrations.

Corresponds to "Estimated Offerwall revenue" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: MONEY
USER_MESSAGES_UPTC_MESSAGES_SHOWN

Number of times an ads personalization controls message was shown to users.

Corresponds to "Ads personalization messages shown" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER
USER_MESSAGES_UPTC_PERSONALIZATION_OPT_OUT_RATIO

Percentage of ads personalization controls messages where users chose the opt-out option.

Corresponds to "Personalization opt-out ratio" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: PERCENT
VIDEO_ERROR_100_COUNT

The number of errors of type 100 in reporting.

Corresponds to "VAST error 100 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_101_COUNT

The number of errors of type 101 in reporting.

Corresponds to "VAST error 101 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_102_COUNT

The number of errors of type 102 in reporting.

Corresponds to "VAST error 102 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_200_COUNT

The number of errors of type 200 in reporting.

Corresponds to "VAST error 200 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_201_COUNT

The number of errors of type 201 in reporting.

Corresponds to "VAST error 201 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_202_COUNT

The number of errors of type 202 in reporting.

Corresponds to "VAST error 202 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_203_COUNT

The number of errors of type 203 in reporting.

Corresponds to "VAST error 203 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_300_COUNT

The number of errors of type 300 in reporting.

Corresponds to "VAST error 300 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_301_COUNT

The number of errors of type 301 in reporting.

Corresponds to "VAST error 301 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_302_COUNT

The number of errors of type 302 in reporting.

Corresponds to "VAST error 302 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_303_COUNT

The number of errors of type 303 in reporting.

Corresponds to "VAST error 303 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_400_COUNT

The number of errors of type 400 in reporting.

Corresponds to "VAST error 400 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_401_COUNT

The number of errors of type 401 in reporting.

Corresponds to "VAST error 401 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_402_COUNT

The number of errors of type 402 in reporting.

Corresponds to "VAST error 402 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_403_COUNT

The number of errors of type 403 in reporting.

Corresponds to "VAST error 403 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_405_COUNT

The number of errors of type 405 in reporting.

Corresponds to "VAST error 405 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_406_COUNT

The number of errors of type 406 in reporting.

Corresponds to "VAST error 406 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_407_COUNT

The number of errors of type 407 in reporting.

Corresponds to "VAST error 407 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_408_COUNT

The number of errors of type 408 in reporting.

Corresponds to "VAST error 408 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_409_COUNT

The number of errors of type 409 in reporting.

Corresponds to "VAST error 409 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_410_COUNT

The number of errors of type 410 in reporting.

Corresponds to "VAST error 410 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_500_COUNT

The number of errors of type 500 in reporting.

Corresponds to "VAST error 500 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_501_COUNT

The number of errors of type 501 in reporting.

Corresponds to "VAST error 501 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_502_COUNT

The number of errors of type 502 in reporting.

Corresponds to "VAST error 502 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_503_COUNT

The number of errors of type 503 in reporting.

Corresponds to "VAST error 503 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_600_COUNT

The number of errors of type 600 in reporting.

Corresponds to "VAST error 600 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_601_COUNT

The number of errors of type 601 in reporting.

Corresponds to "VAST error 601 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_602_COUNT

The number of errors of type 602 in reporting.

Corresponds to "VAST error 602 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_603_COUNT

The number of errors of type 603 in reporting.

Corresponds to "VAST error 603 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_604_COUNT

The number of errors of type 604 in reporting.

Corresponds to "VAST error 604 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_900_COUNT

The number of errors of type 900 in reporting.

Corresponds to "VAST error 900 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_ERROR_901_COUNT

The number of errors of type 901 in reporting.

Corresponds to "VAST error 901 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE

The number of user interactions with a video, on average, such as pause, full screen, mute, etc.

Corresponds to "Average interaction rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
VIDEO_INTERACTION_COLLAPSES

The number of times a user collapses a video, either to its original size or to a different size.

Corresponds to "Collapses" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_INTERACTION_EXPANDS

The number of times a user expands a video.

Corresponds to "Expands" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_INTERACTION_FULL_SCREENS

The number of times ad clip played in full screen mode.

Corresponds to "Full screens" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_INTERACTION_MUTES

The number of times video player was in mute state during play of ad clip.

Corresponds to "Mutes" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_INTERACTION_PAUSES

The number of times user paused ad clip.

Corresponds to "Pauses" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_INTERACTION_RESUMES

The number of times the user unpaused the video.

Corresponds to "Resumes" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_INTERACTION_REWINDS

The number of times a user rewinds the video.

Corresponds to "Rewinds" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_INTERACTION_UNMUTES

The number of times a user unmutes the video.

Corresponds to "Unmutes" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_INTERACTION_VIDEO_SKIPS

The number of times a skippable video is skipped.

Corresponds to "Skips" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_REAL_TIME_CREATIVE_SERVES

The number of total creative serves in video realtime reporting.

Corresponds to "Total creative serves" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_100_COUNT

The number of errors of type 100 in video realtime reporting.

Corresponds to "VAST error 100 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_101_COUNT

The number of errors of type 101 in video realtime reporting.

Corresponds to "VAST error 101 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_102_COUNT

The number of errors of type 102 in video realtime reporting.

Corresponds to "VAST error 102 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_200_COUNT

The number of errors of type 200 in video realtime reporting.

Corresponds to "VAST error 200 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_201_COUNT

The number of errors of type 201 in video realtime reporting.

Corresponds to "VAST error 201 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_202_COUNT

The number of errors of type 202 in video realtime reporting.

Corresponds to "VAST error 202 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_203_COUNT

The number of errors of type 203 in video realtime reporting.

Corresponds to "VAST error 203 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_300_COUNT

The number of errors of type 300 in video realtime reporting.

Corresponds to "VAST error 300 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_301_COUNT

The number of errors of type 301 in video realtime reporting.

Corresponds to "VAST error 301 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_302_COUNT

The number of errors of type 302 in video realtime reporting.

Corresponds to "VAST error 302 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_303_COUNT

The number of errors of type 303 in video realtime reporting.

Corresponds to "VAST error 303 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_400_COUNT

The number of errors of type 400 in video realtime reporting.

Corresponds to "VAST error 400 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_401_COUNT

The number of errors of type 401 in video realtime reporting.

Corresponds to "VAST error 401 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_402_COUNT

The number of errors of type 402 in video realtime reporting.

Corresponds to "VAST error 402 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_403_COUNT

The number of errors of type 403 in video realtime reporting.

Corresponds to "VAST error 403 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_405_COUNT

The number of errors of type 405 in video realtime reporting.

Corresponds to "VAST error 405 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_406_COUNT

The number of errors of type 406 in video realtime reporting.

Corresponds to "VAST error 406 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_407_COUNT

The number of errors of type 407 in video realtime reporting.

Corresponds to "VAST error 407 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_408_COUNT

The number of errors of type 408 in video realtime reporting.

Corresponds to "VAST error 408 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_409_COUNT

The number of errors of type 409 in video realtime reporting.

Corresponds to "VAST error 409 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_410_COUNT

The number of errors of type 410 in video realtime reporting.

Corresponds to "VAST error 410 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_500_COUNT

The number of errors of type 500 in video realtime reporting.

Corresponds to "VAST error 500 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_501_COUNT

The number of errors of type 501 in video realtime reporting.

Corresponds to "VAST error 501 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_502_COUNT

The number of errors of type 502 in video realtime reporting.

Corresponds to "VAST error 502 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_503_COUNT

The number of errors of type 503 in video realtime reporting.

Corresponds to "VAST error 503 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_600_COUNT

The number of errors of type 600 in video realtime reporting.

Corresponds to "VAST error 600 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_601_COUNT

The number of errors of type 601 in video realtime reporting.

Corresponds to "VAST error 601 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_602_COUNT

The number of errors of type 602 in video realtime reporting.

Corresponds to "VAST error 602 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_603_COUNT

The number of errors of type 603 in video realtime reporting.

Corresponds to "VAST error 603 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_604_COUNT

The number of errors of type 604 in video realtime reporting.

Corresponds to "VAST error 604 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_900_COUNT

The number of errors of type 900 in video realtime reporting.

Corresponds to "VAST error 900 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_ERROR_901_COUNT

The number of errors of type 901 in video realtime reporting.

Corresponds to "VAST error 901 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_IMPRESSIONS

The number of total impressions in video realtime reporting.

Corresponds to "Total impressions" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_MATCHED_QUERIES

The number of matched queries in video realtime reporting.

Corresponds to "Total responses served" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_TOTAL_ERROR_COUNT

The number of all errors in video realtime reporting.

Corresponds to "Total error count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_TOTAL_QUERIES

The number of total queries in video realtime reporting.

Corresponds to "Total ad requests" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_REAL_TIME_UNMATCHED_QUERIES

The number of unmatched queries in video realtime reporting.

Corresponds to "Total unmatched ad requests" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER
VIDEO_VIEWERSHIP_AUTO_PLAYS

Number of times that the publisher specified a video ad played automatically.

Corresponds to "Auto-plays" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE

Average percentage of the video watched by users.

Corresponds to "Average view rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME

Average time(seconds) users watched the video.

Corresponds to "Average view time" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE
VIDEO_VIEWERSHIP_CLICK_TO_PLAYS

Number of times that the publisher specified a video ad was clicked to play.

Corresponds to "Click-to-plays" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_VIEWERSHIP_COMPLETES

The number of times the video played to completion.

Corresponds to "Completes" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_VIEWERSHIP_COMPLETION_RATE

Percentage of times the video played to the end.

Corresponds to "Completion rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
VIDEO_VIEWERSHIP_ENGAGED_VIEWS

The number of engaged views: ad is viewed to completion or for 30s, whichever comes first.

Corresponds to "Engaged views" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_VIEWERSHIP_FIRST_QUARTILES

The number of times the video played to 25% of its length.

Corresponds to "First quartiles" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_VIEWERSHIP_MIDPOINTS

The number of times the video reached its midpoint during play.

Corresponds to "Midpoints" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_VIEWERSHIP_SKIP_BUTTONS_SHOWN

The number of times a skip button is shown in video.

Corresponds to "Skip buttons shown" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_VIEWERSHIP_STARTS

The number of impressions where the video was played.

Corresponds to "Starts" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_VIEWERSHIP_THIRD_QUARTILES

The number of times the video played to 75% of its length.

Corresponds to "Third quartiles" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT

The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error.

Corresponds to "Total error count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE

The percentage of video error count.

Corresponds to "Total error rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
VIDEO_VIEWERSHIP_VIDEO_LENGTH

Duration of the video creative.

Corresponds to "Video length" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE
VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE

View-through rate represented as a percentage.

Corresponds to "Video view through rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT
YIELD_GROUP_AUCTIONS_WON

Number of winning bids received from Open Bidding buyers, even when the winning bid is placed at the end of a mediation for mobile apps chain.

Corresponds to "Yield group auctions won" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
YIELD_GROUP_BIDS

Number of bids received from Open Bidding buyers, regardless of whether the returned bid competes in an auction.

Corresponds to "Yield group bids" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
YIELD_GROUP_BIDS_IN_AUCTION

Number of bids received from Open Bidding buyers that competed in the auction.

Corresponds to "Yield group bids in auction" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
YIELD_GROUP_CALLOUTS

Number of times a yield partner is asked to return bid to fill a yield group request.

Corresponds to "Yield group callouts" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
YIELD_GROUP_ESTIMATED_CPM

The estimated net rate for yield groups or individual yield group partners.

Corresponds to "Yield group estimated CPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
YIELD_GROUP_ESTIMATED_REVENUE

Total net revenue earned by a yield group, based upon the yield group estimated CPM and yield group impressions recorded.

Corresponds to "Yield group estimated revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
YIELD_GROUP_IMPRESSIONS

Number of matched yield group requests where a yield partner delivered their ad to publisher inventory.

Corresponds to "Yield group impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
YIELD_GROUP_MEDIATION_FILL_RATE

Yield group Mediation fill rate indicating how often a network fills an ad request.

Corresponds to "Yield group mediation fill rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE
YIELD_GROUP_MEDIATION_MATCHED_QUERIES

Total requests where a Mediation chain was served.

Corresponds to "Yield group mediation matched queries" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
YIELD_GROUP_MEDIATION_PASSBACKS

The number of mediation chain passback across all channels.

Corresponds to "Yield group mediation passbacks" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER
YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM

Revenue per thousand impressions based on data collected by Ad Manager from third-party ad network reports.

Corresponds to "Yield group mediation third party ECPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE
YIELD_GROUP_REVENUE_PAID_THROUGH_MCM_AUTOPAYMENT

The yield group revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network.

Corresponds to "Yield group revenue paid through MCM auto-payment" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY
YIELD_GROUP_SUCCESSFUL_RESPONSES

Number of times a yield group buyer successfully returned a bid in response to a yield group callout.

Corresponds to "Yield group successful responses" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Filter

A filter over one or more fields.

JSON representation 
{

  // Union field type can be only one of the following:
  "fieldFilter": {
    object (FieldFilter)
  },
  "notFilter": {
    object (Filter)
  },
  "andFilter": {
    object (FilterList)
  },
  "orFilter": {
    object (FilterList)
  }
  // End of list of possible types for union field type.
}
Fields
Union field type. The type determines how the underlying filters are combined. type can be only one of the following:
fieldFilter

object (FieldFilter)

A filter on a single field.
notFilter

object (Filter)

A filter whose result is negated.
andFilter

object (FilterList)

A list of filters whose results are AND-ed.
orFilter

object (FilterList)

A list of filters whose results are OR-ed.

FieldFilter

A filter on a specific field.

JSON representation 
{
  "field": {
    object (Field)
  },
  "operation": enum (Operation),
  "values": [
    {
      object (ReportValue)
    }
  ],
  "slice": {
    object (Slice)
  },
  "timePeriodIndex": integer,
  "metricValueType": enum (MetricValueType)
}
Fields
field

object (Field)

Required. The field to filter on.
operation

enum (Operation)

Required. The operation of this filter.
values[]

object (ReportValue)

Required. Values to filter to.
slice

object (Slice)

Optional. Use to filter on a specific slice of data.
timePeriodIndex

integer

Optional. When using time period columns, use this to filter on a specific column.
metricValueType

enum (MetricValueType)

Optional. Use to specify which metric value type to filter on. Defaults to PRIMARY.

Field

A dimension or a metric in a report.

JSON representation 
{

  // Union field field can be only one of the following:
  "dimension": enum (Dimension),
  "metric": enum (Metric)
  // End of list of possible types for union field field.
}
Fields
Union field field. Either a dimension or a metric. field can be only one of the following:
dimension

enum (Dimension)

The dimension this field represents.
metric

enum (Metric)

The metric this field represents.

Operation

Supported filter operations.

Enums
IN

For scalar operands, checks if the operand is in the set of provided filter values.

For list operands, checks if any element in the operand is in the set of provided filter values.

Default value.
NOT_IN

For scalar operands, checks that the operand is not in the set of provided filter values.

For list operands, checks that none of the elements in the operand is in the set of provided filter values.
CONTAINS

For scalar string operands, checks if the operand contains any of the provided filter substrings.

For string list operands, checks if any string in the operand contains any of the provided filter substrings.
NOT_CONTAINS

For scalar string operands, checks that the operand contains none of the provided filter substrings.

For string list operands, checks that none of the strings in the operand contain none of the provided filter substrings.
LESS_THAN Operand is less than the provided filter value.
LESS_THAN_EQUALS Operand is less than or equal to provided filter value.
GREATER_THAN Operand is greater than provided filter value.
GREATER_THAN_EQUALS Operand is greater than or equal to provided filter value.
BETWEEN Operand is between provided filter values.
MATCHES Operand matches against a regular expression or set of regular expressions (one must match).
NOT_MATCHES Operand negative matches against a regular expression or set of regular expressions (none must match).

ReportValue

Represents a single value in a report.

JSON representation 
{

  // Union field value can be only one of the following:
  "intValue": string,
  "doubleValue": number,
  "stringValue": string,
  "boolValue": boolean,
  "intListValue": {
    object (IntList)
  },
  "stringListValue": {
    object (StringList)
  },
  "doubleListValue": {
    object (DoubleList)
  },
  "bytesValue": string
  // End of list of possible types for union field value.
}
Fields
Union field value. The value of the field, depends on the field's data format. value can be only one of the following:
intValue

string (int64 format)

For integer values.
doubleValue

number

For double values.
stringValue

string

For string values.
boolValue

boolean

For boolean values.
intListValue

object (IntList)

For lists of integer values.
stringListValue

object (StringList)

For lists of string values.
doubleListValue

object (DoubleList)

For lists of double values.
bytesValue

string (bytes format)

For bytes values.

A base64-encoded string.

IntList

A list of integer values.

JSON representation 
{
  "values": [
    string
  ]
}
Fields
values[]

string (int64 format)

The values

StringList

A list of string values.

JSON representation 
{
  "values": [
    string
  ]
}
Fields
values[]

string

The values

DoubleList

A list of double values.

JSON representation 
{
  "values": [
    number
  ]
}
Fields
values[]

number

The values

Slice

Use to specify a slice of data.

For example, in a report, to focus on just data from the US, specify COUNTRY_NAME for dimension and value: "United States".

JSON representation 
{
  "dimension": enum (Dimension),
  "value": {
    object (ReportValue)
  }
}
Fields
dimension

enum (Dimension)

Required. The dimension to slice on.
value

object (ReportValue)

Required. The value of the dimension.

MetricValueType

Possible metric value types to add.

Enums
PRIMARY The values for the primary dateRange.
PRIMARY_PERCENT_OF_TOTAL Each metrics' percent of the total for the primary dateRange.
COMPARISON The values for the comparisonDateRange.
COMPARISON_PERCENT_OF_TOTAL Each metrics' percent of the total for the comparisonDateRange.
ABSOLUTE_CHANGE The absolute change between the primary and comparison date ranges.
RELATIVE_CHANGE The relative change between the primary and comparison date ranges.

FilterList

A list of filters.

JSON representation 
{
  "filters": [
    {
      object (Filter)
    }
  ]
}
Fields
filters[]

object (Filter)

Required. A list of filters.

TimeZoneSource

The source to determine the time zone for the report.

Enums
TIME_ZONE_SOURCE_UNSPECIFIED Unspecified default value.
PUBLISHER Use the publisher's time zone in network settings.
AD_EXCHANGE Use the time zone of the ad exchange. Only compatible with Ad Exchange dimensions and metrics.
UTC Use UTC time zone. Only compatible with Revenue Verification reports.
PROVIDED Use the time zone provided in the ReportDefinition.time_zone field. Has limited dimension and metric compatibility compared with PUBLISHER, and reports may take longer to run since the dates are dynamically calculated at request time.

DateRange

A date range for a report.

JSON representation 
{

  // Union field date_range_type can be only one of the following:
  "fixed": {
    object (FixedDateRange)
  },
  "relative": enum (RelativeDateRange)
  // End of list of possible types for union field date_range_type.
}
Fields
Union field date_range_type. Either a fixed or relative date range. date_range_type can be only one of the following:
fixed

object (FixedDateRange)

A fixed date range.
relative

enum (RelativeDateRange)

A relative date range.

FixedDateRange

A date range between two fixed dates (inclusive of end date).

JSON representation 
{
  "startDate": {
    object (Date)
  },
  "endDate": {
    object (Date)
  }
}
Fields
startDate

object (Date)

Required. The start date of this date range.
endDate

object (Date)

Required. The end date (inclusive) of this date range.

Date

Represents a whole or partial calendar date, such as a birthday. The time of day and time zone are either specified elsewhere or are insignificant. The date is relative to the Gregorian Calendar. This can represent one of the following:

  • A full date, with non-zero year, month, and day values.
  • A month and day, with a zero year (for example, an anniversary).
  • A year on its own, with a zero month and a zero day.
  • A year and month, with a zero day (for example, a credit card expiration date).

Related types:

JSON representation 
{
  "year": integer,
  "month": integer,
  "day": integer
}
Fields
year

integer

Year of the date. Must be from 1 to 9999, or 0 to specify a date without a year.
month

integer

Month of a year. Must be from 1 to 12, or 0 to specify a year without a month and day.
day

integer

Day of a month. Must be from 1 to 31 and valid for the year and month, or 0 to specify a year by itself or a year and month where the day isn't significant.

RelativeDateRange

Options for relative date ranges.

Enums
RELATIVE_DATE_RANGE_UNSPECIFIED Default value. This value is unused.
TODAY The date the report is run.
YESTERDAY The date a day before the date that the report is run.
THIS_WEEK The full week in which this report is run. Could include dates in the future.
THIS_WEEK_TO_DATE From the beginning of the calendar week (Monday to Sunday) in which the up to and including the day the report is run.
THIS_MONTH The full month in which this report is run. Could include dates in the future.
THIS_MONTH_TO_DATE From the beginning of the calendar month in which the report is run, to up to and including the day the report is run.
THIS_QUARTER The full quarter in which this report is run. Could include dates in the future.
THIS_QUARTER_TO_DATE From the beginning of the calendar quarter in which the report is run, up to and including the day the report is run.
THIS_YEAR The full year in which this report is run. Could include dates in the future.
THIS_YEAR_TO_DATE From the beginning of the calendar year in which the report is run, to up to and including the day the report is run.
LAST_WEEK The entire previous calendar week, Monday to Sunday (inclusive), preceding the calendar week the report is run.
LAST_MONTH The entire previous calendar month preceding the calendar month the report is run.
LAST_QUARTER The entire previous calendar quarter preceding the calendar quarter the report is run.
LAST_YEAR The entire previous calendar year preceding the calendar year the report is run.
LAST_7_DAYS The 7 days preceding the day the report is run.
LAST_30_DAYS The 30 days preceding the day the report is run.
LAST_60_DAYS The 60 days preceding the day the report is run.
LAST_90_DAYS The 90 days preceding the day the report is run.
LAST_180_DAYS The 180 days preceding the day the report is run.
LAST_360_DAYS The 360 days preceding the day the report is run.
LAST_365_DAYS The 365 days preceding the day the report is run.
LAST_3_MONTHS The entire previous 3 calendar months preceding the calendar month the report is run.
LAST_6_MONTHS The entire previous 6 calendar months preceding the calendar month the report is run.
LAST_12_MONTHS The entire previous 6 calendar months preceding the calendar month the report is run.
ALL_AVAILABLE From 3 years before the report is run, to the day before the report is run, inclusive.
PREVIOUS_PERIOD

Only valid when used in the comparisonDateRange field. The complete period preceding the date period provided in dateRange.

In the case where dateRange is a FixedDateRange of N days, this will be a period of N days where the end date is the date preceding the start date of the dateRange.

In the case where dateRange is a RelativeDateRange, this will be a period of the same timeframe preceding the dateRange. In the case where the dateRange does not capture the full period because a report is run in the middle of that period, this will still be the full preceding period. For example, if dateRange is THIS_WEEK, but the report is run on a Wednesday, THIS_WEEK will be Monday - Wednesday, but PREVIOUS_PERIOD will be Monday - Sunday.
SAME_PERIOD_PREVIOUS_YEAR

Only valid when used in the comparisonDateRange field. The period starting 1 year prior to the date period provided in dateRange.

In the case where dateRange is a FixedDateRange, this will be a date range starting 1 year prior to the dateRange start date and ending 1 year prior to the dateRange end date.

In the case where dateRange is a RelativeDateRange, this will be a period of the same timeframe exactly 1 year prior to the dateRange. In the case where the dateRange does not capture the full period because a report is run in the middle of that period, this will still be the full period 1 year prior. For example, if date range is THIS_WEEK, but the report is run on a Wednesday, THIS_WEEK will be Monday - Wednesday, but SAME_PERIOD_PREVIOUS_YEAR will be Monday - Sunday.

ReportType

Supported report types.

Enums
REPORT_TYPE_UNSPECIFIED Default value. This value is unused.
HISTORICAL Historical.
REACH Reach.
PRIVACY_AND_MESSAGING Privacy and messaging.
AD_SPEED Ad speed.

TimePeriodColumn

Valid time period columns.

Enums
TIME_PERIOD_COLUMN_UNSPECIFIED Default value. Report will have no time period column.
TIME_PERIOD_COLUMN_DATE A column for each date in the report.
TIME_PERIOD_COLUMN_WEEK A column for each week in the report.
TIME_PERIOD_COLUMN_MONTH A column for each month in the report.
TIME_PERIOD_COLUMN_QUARTER A column for each quarter in the report.

Flag

A flag for a report. Flags are used show if certain thresholds are met. Result rows that match the filter will have the corresponding [MetricValueGroup.flagValues][MetricValueGroup] index set to true. For more information about flags see: https://support.google.com/admanager/answer/15079975

JSON representation 
{
  "filters": [
    {
      object (Filter)
    }
  ],
  "name": string
}
Fields
filters[]

object (Filter)

Required. Filters to apply for the flag.
name

string

Optional. Name of the flag. The flag names RED, YELLOW, GREEN, BLUE, PURPLE, and GREY correspond to the colored flags that appear in the UI. The UI won't display flags with other names, but they are available for use by API clients.

Sort

Represents a sorting in a report.

JSON representation 
{
  "field": {
    object (Field)
  },
  "descending": boolean,
  "slice": {
    object (Slice)
  },
  "timePeriodIndex": integer,
  "metricValueType": enum (MetricValueType)
}
Fields
field

object (Field)

Required. A field (dimension or metric) to sort by.
descending

boolean

Optional. The sort order. If true the sort will be descending.
slice

object (Slice)

Optional. Use to sort on a specific slice of data.
timePeriodIndex

integer

Optional. When using time period columns, use this to sort on a specific column.
metricValueType

enum (MetricValueType)

Optional. Use to specify which metric value type to sort on. Defaults to PRIMARY.

ScheduleOptions

The options for a scheduled report.

JSON representation 
{
  "schedule": {
    object (Schedule)
  },
  "deliveryCondition": enum (DeliveryCondition),
  "flags": [
    {
      object (Flag)
    }
  ]
}
Fields
schedule

object (Schedule)

Information pertaining to schedule itself.
deliveryCondition

enum (DeliveryCondition)

Option for when to deliver the scheduled report.
flags[]

object (Flag)

Optional. The flags evaluated when ReportDeliveryOption.WHEN_FLAG_PRESENT is specified.

Schedule

The schedule for the report

JSON representation 
{
  "startDate": {
    object (Date)
  },
  "endDate": {
    object (Date)
  },
  "frequency": enum (Frequency),
  "startTime": {
    object (TimeOfDay)
  },

  // Union field frequency_schedule can be only one of the following:
  "weeklySchedule": {
    object (WeeklySchedule)
  },
  "monthlySchedule": {
    object (MonthlySchedule)
  }
  // End of list of possible types for union field frequency_schedule.
}
Fields
startDate

object (Date)

Date for the first run of the report.
endDate

object (Date)

Date for the final run of the report.
frequency

enum (Frequency)

Frequency to run report.
startTime

object (TimeOfDay)

Indicates start time for schedule to run Will use the timeZone from ReportDefinition. Defaults to the publisher's time zone if not specified.

For HOURLY, TWO_TIMES_DAILY, THREE_TIMES_DAILY, or FOUR_TIMES_DAILY, this will be the time of day that the first report will run on the first day. For example, if the start time is 2:00 PM, and the frequency is THREE_TIMES_DAILY, the first day will have reports scheduled at 2:00 PM, 10:00 PM. Each subsequent day will have reports scheduled at 6:00 AM, 2:00 PM, 10:00 PM.
Union field frequency_schedule. The scheduled values based on the frequency selected. WEEKLY - uses WeeklySchedule MONTHLY - uses MonthlySchedule frequency_schedule can be only one of the following:
weeklySchedule

object (WeeklySchedule)

Days of week to schedule report run.
monthlySchedule

object (MonthlySchedule)

Days of month to schedule report run.

WeeklySchedule

Days of week to schedule report run.

JSON representation 
{
  "weeklyScheduledDays": [
    enum (DayOfWeek)
  ]
}
Fields
weeklyScheduledDays[]

enum (DayOfWeek)

Specifies days of the week on which to run report.

DayOfWeek

Represents a day of the week.

Enums
DAY_OF_WEEK_UNSPECIFIED The day of the week is unspecified.
MONDAY Monday
TUESDAY Tuesday
WEDNESDAY Wednesday
THURSDAY Thursday
FRIDAY Friday
SATURDAY Saturday
SUNDAY Sunday

MonthlySchedule

Days of Month to schedule report run.

JSON representation 
{
  "monthlyScheduledDays": [
    integer
  ]
}
Fields
monthlyScheduledDays[]

integer

Specifies days of the month to run report. Range is from 1-31. Will ignore days that are not valid for the given month.

Frequency

Frequency to run report.

Enums
FREQUENCY_UNSPECIFIED No Frequency specified.
HOURLY Schedule report to run every hour.
TWO_TIMES_DAILY Schedule report to run twice a day (every 12 hours).
THREE_TIMES_DAILY Schedule report to run three times a day (every 8 hours).
FOUR_TIMES_DAILY Schedule report to run four times a day (every 6 hours).
DAILY Schedule report to run on a daily basis.
WEEKLY Schedule report to run on a weekly basis.
MONTHLY Schedule report to run on a monthly basis.

TimeOfDay

Represents a time of day. The date and time zone are either not significant or are specified elsewhere. An API may choose to allow leap seconds. Related types are google.type.Date and google.protobuf.Timestamp.

JSON representation 
{
  "hours": integer,
  "minutes": integer,
  "seconds": integer,
  "nanos": integer
}
Fields
hours

integer

Hours of a day in 24 hour format. Must be greater than or equal to 0 and typically must be less than or equal to 23. An API may choose to allow the value "24:00:00" for scenarios like business closing time.
minutes

integer

Minutes of an hour. Must be greater than or equal to 0 and less than or equal to 59.
seconds

integer

Seconds of a minute. Must be greater than or equal to 0 and typically must be less than or equal to 59. An API may allow the value 60 if it allows leap-seconds.
nanos

integer

Fractions of seconds, in nanoseconds. Must be greater than or equal to 0 and less than or equal to 999,999,999.

DeliveryCondition

Condition for when to email the scheduled report.

Enums
NEVER Never deliver report.
ALWAYS Always deliver report.
WHEN_FLAG_CONDITIONS_MET Deliver report when flag's conditions are met.

Methods

create

 API to create a Report object.

get

 API to retrieve a Report object.

list

 API to retrieve a list of Report objects.

patch

 API to update a Report object.

run

 Initiates the execution of an existing report asynchronously.