Resource: CustomTargetingValue
The CustomTargetingValue
resource.
JSON representation |
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{ "name": string, "adTagName": string, "displayName": string, "matchType": enum ( |
Fields | |
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name |
Identifier. The resource name of the |
adTagName |
Immutable. Name of the |
displayName |
Optional. Descriptive name for the |
matchType |
Required. The way in which the CustomTargetingValue.name strings will be matched. |
status |
Output only. Status of the |
CustomTargetingValueMatchType
Match type of the custom targeting value.
Enums | |
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CUSTOM_TARGETING_VALUE_MATCH_TYPE_UNSPECIFIED |
Not specified value. |
EXACT |
Used for exact matching. For example, the targeting value car=honda will only match to the ad request car=honda. |
BROAD |
Used for lenient matching when at least one of the words in the ad request matches the targeted value. The targeting value car=honda will match to ad requests containing the word honda. So ad requests car=honda or car=honda civic or car=buy honda or car=how much does a honda cost will all have the line item delivered. This match type can not be used within an audience segment rule. |
PREFIX |
Used for 'starts with' matching when the first few characters in the ad request match all of the characters in the targeted value. The targeting value car=honda will match to ad requests car=honda or car=hondas for sale but not to car=I want a honda. |
BROAD_PREFIX |
This is a combination of MatchType#BROAD and MatchType#PREFIX matching. The targeting value car=honda will match to ad requests that contain words that start with the characters in the targeted value, for example with car=civic hondas. This match type can not be used within an audience segment rule. |
SUFFIX |
Used for 'ends with' matching when the last characters in the ad request match all of the characters in the targeted value. The targeting value car=honda will match with ad requests car=honda or car=I want a honda but not to car=hondas for sale. This match type can not be used within line item targeting. |
CONTAINS |
Used for 'within' matching when the string in the ad request contains the string in the targeted value. The targeting value car=honda will match with ad requests car=honda, car=I want a honda, and also with car=hondas for sale, but not with car=misspelled hond a. This match type can not be used within line item targeting. |
CustomTargetingValueStatus
Status of the custom targeting value.
Enums | |
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CUSTOM_TARGETING_VALUE_STATUS_UNSPECIFIED |
Not specified value. |
ACTIVE |
Custom targeting value is active. |
INACTIVE |
Custom targeting value is inactive. |
Methods |
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API to retrieve a CustomTargetingValue object. |
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API to retrieve a list of CustomTargetingValue objects. |