Integrate Liftoff Monetize with mediation

Note: Vungle is now Liftoff Monetize.

This guide shows you how to use the Google Mobile Ads SDK to load and display ads from Liftoff Monetize using AdMob Mediation, covering both bidding and waterfall integrations. It covers how to add Liftoff Monetize to an ad unit's mediation configuration, and how to integrate the Vungle SDK and adapter into an Android app.

Supported integrations and ad formats

The mediation adapter for Liftoff Monetize has the following capabilities:

Integration
Bidding
Waterfall
Formats
App Open	^1, 2
Banner	^1
Interstitial
Rewarded
Rewarded Interstitial	^1
Native	^1, 2

¹ Bidding integration for this format is in open beta.

² Waterfall integration for this format is in open beta.

Requirements

• Android API level 21 or higher

• [For bidding]: To integrate all supported ad formats in bidding, use Liftoff Monetize adapter 7.3.0.0 or higher (latest version recommended)

• Latest Google Mobile Ads SDK

• Complete the mediation Get started guide

Step 1: Set up configurations in Liftoff Monetize UI

Sign up or log in to your Liftoff Monetize account.

Add your app to the Liftoff Monetize dashboard by clicking the Add Application button.

Fill out the form, entering all the necessary details.

Once your app is created, select your app from the Liftoff Monetize Applications dashboard.

Take note of the App ID.

Add new placements

To create a new placement to be used with AdMob mediation, navigate to the Liftoff Monetize Placements dashboard, click the Add Placement button and select your app from the drop-down list.

Note: While Liftoff Monetize automatically creates a "default" placement when you first create your app, we recommend creating a new placement for mediation with AdMob.

Details for adding new placements are included below:

App Open

Select Interstitial and enter a Placement Name. Then, select Yes for Skippable and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.

Banner

Select Banner, enter a Placement Name and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.

300x250 Banner

Select MREC, enter a Placement Name and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.

Interstitial

Select Interstitial, enter a Placement Name, and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.

Rewarded

Select Rewarded, enter a Placement Name and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.

Rewarded Interstitial

Note: Rewarded interstitial requires assistance to set up. Reach out to your account manager at Liftoff Monetize or [e-mail].

Select Rewarded. Enter a Placement Name, enable Skippable and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.

Important: For rewarded interstitial ads, the skippable timing cannot be 0. Contact your Liftoff Monetize account manager to adjust it.

Native

Select Native, enter a Placement Name and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.

Note: The In-App Bidding toggle is not available for native ads by default. To enable it, reach out to your Liftoff Monetize account manager.

Take note of the Reference ID and click Sounds Good.

App Open

Banner

300x250 Banner

Interstitial

Rewarded

Rewarded Interstitial

Native

Locate your Reporting API Key

Bidding

This step isn't required for bidding integrations.

Waterfall

In addition to the App ID and the Reference ID, you'll also need your Liftoff Monetize Reporting API Key to set up your AdMob ad unit ID. Navigate to the Liftoff Monetize Reports dashboard and click the Reporting API Key button to view your Reporting API Key.

Turn on test mode

To enable test ads, go to your Liftoff Monetize dashboard and navigate to Applications.

Select your app for which you would like to enable test ads under the Placement Reference ID section of your app. Test ads can be enabled by selecting Test Mode to Show test ads only under the Status section.

Step 2: Set up Liftoff Monetize demand in AdMob UI

Configure mediation settings for your ad unit

You need to add Liftoff Monetize to the mediation configuration for your ad unit.

First, sign in to your AdMob account. Next, navigate to the Mediation tab. If you have an existing mediation group you'd like to modify, click the name of that mediation group to edit it, and skip ahead to Add Liftoff Monetize as an ad source.

To create a new mediation group, select Create Mediation Group.

Enter your ad format and platform, then click Continue.

Give your mediation group a name, and select locations to target. Next, set the mediation group status to Enabled, and then click Add Ad Units.

Associate this mediation group with one or more of your existing AdMob ad units. Then click Done.

You should now see the ad units card populated with the ad units you selected:

Add Liftoff Monetize as an ad source

Bidding

Under the Bidding card in the Ad Sources section, select Add Ad Source. Then select Liftoff Monetize .
Click How to sign a partnership agreement and set up a bidding partnership with Liftoff Monetize.
Click Acknowledge & agree, then click Continue.
If you already have a mapping for Liftoff Monetize, you can select it. Otherwise, click Add mapping.
Next, enter the Application ID and Placement Reference ID obtained in the previous section. Then click Done.

Important: The Application ID must be associated with the targeted app as in the Liftoff Monetize UI.

Waterfall

Under the Waterfall card in the Ad Sources section, select Add Ad Source. Then select Liftoff Monetize.

Select Liftoff Monetize and enable the Optimize switch. Enter the Reporting API Key obtained in the previous section to set up ad source optimization for Liftoff Monetize. Then enter an eCPM value for Liftoff Monetize and click Continue.

Note: You only need to set up ad source optimization once per network.

If you already have a mapping for Liftoff Monetize, you can select it. Otherwise, click Add mapping.

Next, enter the Application ID and Placement Reference ID obtained in the previous section. Then click Done.

Important: The Application ID must be associated with the targeted app as in the Liftoff Monetize UI.

Note: Ad source optimization takes a few days to gather enough data to accurately calculate eCPM for a mediation network. In the meantime, the ad source optimization status is PENDING, so you must manually set an eCPM value for the network. Once the eCPM can be calculated, the ad source automatically starts updating the eCPM on your behalf.

Add Liftoff to GDPR and US state regulations ad partners list

Important: Verify that you have Account Management permission to complete the configuration for EU Consent and GDPR, CPRA, and User Messaging Platform. See Manage user access to your account for details.

Follow the steps in GDPR settings and US state regulations settings to add Liftoff to the GDPR and US state regulations ad partners list in the AdMob UI.

Step 3: Import the Vungle SDK and adapter

Note: Failure to integrate the compatible Vungle and Google Mobile Ads SDK versions might lead to build issues.

Android Studio integration (recommended)

In your app-level build.gradle.kts file, add the following implementation dependencies and configurations. Use the latest versions of the Vungle SDK and adapter:

dependencies {
    implementation("com.google.android.gms:play-services-ads:23.6.0")
    implementation("com.google.ads.mediation:vungle:7.4.2.0")
}

Manual integration

• Download the latest Vungle Android SDK and extract the .jar files under the libs folder and add it to your project.

• Navigate to the Liftoff Monetize adapter artifacts on Google's Maven Repository. Select the latest version, download the Vungle adapter's .aar file, and add it to your project.

Step 4: Implement privacy settings on Liftoff Monetize SDK

EU consent and GDPR

Under the Google EU User Consent Policy, you must ensure that certain disclosures are given to, and consents obtained from, users in the European Economic Area (EEA) regarding the use of device identifiers and personal data. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). When seeking consent, you must identify each ad network in your mediation chain that may collect, receive, or use personal data and provide information about each network's use. Google currently is unable to pass the user's consent choice to such networks automatically.

Liftoff Monetize includes an API that lets you pass consent to the Vungle SDK. The following sample code shows how to pass this consent information to the Vungle SDK. If you choose to call this method, it is recommended that you do so prior to requesting ads through the Google Mobile Ads SDK.

Java

import com.vungle.ads.VunglePrivacySettings;
// ...

VunglePrivacySettings.setGDPRStatus(true, "v1.0.0");

Kotlin

import com.vungle.ads.VunglePrivacySettings
// ...

VunglePrivacySettings.setGDPRStatus(true, "v1.0.0")

See GDPR recommended implementation instructions for more details and the values that can be provided in the method.

US states privacy laws

U.S. states privacy laws require giving users the right to opt out of the "sale" of their "personal information" (as the law defines those terms), with the opt-out offered via a prominent "Do Not Sell My Personal Information" link on the "selling" party's homepage. The U.S. states privacy laws compliance guide offers the ability to enable restricted data processing for Google ad serving, but Google is unable to apply this setting to each ad network in your mediation chain. Therefore, you must identify each ad network in your mediation chain that may participate in the sale of personal information and follow guidance from each of those networks to ensure compliance.

Liftoff Monetize includes an API that lets you pass consent to the Vungle SDK. The following sample code shows how to pass this consent information to the Vungle SDK. If you choose to call this method, it is recommended that you do so prior to requesting ads through the Google Mobile Ads SDK.

Java

import com.vungle.ads.VunglePrivacySettings;
// ...

VunglePrivacySettings.setCCPAStatus(true);

Kotlin

import com.vungle.ads.VunglePrivacySettings
// ...

VunglePrivacySettings.setCCPAStatus(true)

See CCPA implementation for more details and the values that can be provided in the method.

Step 5: Add required code

No additional code required for Liftoff Monetize integration.

Step 6: Test your implementation

Enable test ads

Make sure you register your test device for AdMob and enable test mode in Liftoff Monetize UI.

Important: Disable test mode for AdMob and Liftoff Monetize before releasing your app.

Verify test ads

To verify that you are receiving test ads from Liftoff Monetize, enable single ad source testing in ad inspector using the Liftoff Monetize (Bidding) and Liftoff Monetize (Waterfall) ad source(s).

Optional steps

Network-specific parameters

The Liftoff Monetize adapter supports the following additional request parameters which can be passed to the adapter:

userId

A string representing Liftoff Monetize's Incentivized User ID.

adOrientation

An integer specifying the presentation orientation for full-screen ads.

Here's a code example of how to create an ad request that sets these parameters:

Java

Bundle extras = new Bundle();
extras.putString(VungleConstants.KEY_USER_ID, "myUserID");
extras.putInt(VungleConstants.KEY_ORIENTATION, 1);

AdRequest request = new AdRequest.Builder()
   .addNetworkExtrasBundle(VungleAdapter.class, extras) // Rewarded.
   .addNetworkExtrasBundle(VungleInterstitialAdapter.class, extras) // Interstitial.
   .build();

Kotlin

val extras = Bundle()
extras.putString(VungleConstants.KEY_USER_ID, "myUserID")
extras.putInt(VungleConstants.KEY_ORIENTATION, 1)

val request = AdRequest.Builder()
   .addNetworkExtrasBundle(VungleAdapter::class, extras) // Rewarded.
   .addNetworkExtrasBundle(VungleInterstitialAdapter.class, extras) // Interstitial.
   .build()

Native ads rendering

The Liftoff Monetize adapter returns its native ads as NativeAd objects. It populates the following native ads field descriptions for a NativeAd.

Field	Assets always included by Liftoff Monetize adapter
Headline
Image	1
Media view
Body
App icon
Call to action
Star rating
Store
Price

¹ The Liftoff Monetize adapter does not provide direct access to the main image asset for its native ads. Instead, the adapter populates the MediaView with a video or an image.

Error codes

If the adapter fails to receive an ad from Liftoff Monetize, publishers can check the underlying error from the ad response using ResponseInfo.getAdapterResponses() under the following classes:

Format	Class name
App Open (Bidding)	com.google.ads.mediation.vungle.VungleMediationAdapter
App Open (Waterfall)	com.google.ads.mediation.vungle.VungleMediationAdapter
Banner (Bidding)	com.google.ads.mediation.vungle.VungleMediationAdapter
Banner (Waterfall)	com.vungle.mediation.VungleInterstitialAdapter
Interstitial (Bidding)	com.google.ads.mediation.vungle.VungleMediationAdapter
Interstitial (Waterfall)	com.vungle.mediation.VungleInterstitialAdapter
Rewarded (Bidding)	com.google.ads.mediation.vungle.VungleMediationAdapter
Rewarded (Waterfall)	com.vungle.mediation.VungleAdapter
Rewarded Interstitial (Bidding)	com.google.ads.mediation.vungle.VungleMediationAdapter
Rewarded Interstitial (Waterfall)	com.google.ads.mediation.vungle.VungleMediationAdapter
Native (Bidding)	com.google.ads.mediation.vungle.VungleMediationAdapter
Native (Waterfall)	com.google.ads.mediation.vungle.VungleMediationAdapter

Here are the codes and accompanying messages thrown by the Liftoff Monetize adapter when an ad fails to load:

Error code	Domain	Reason
101	com.google.ads.mediation.vungle	Invalid server parameters (e.g. app ID or placement ID).
102	com.google.ads.mediation.vungle	The requested banner size does not map to a valid Liftoff Monetize ad size.
103	com.google.ads.mediation.vungle	Liftoff Monetize requires an Activitycontext to request ads.
104	com.google.ads.mediation.vungle	The Vungle SDK cannot load multiple ads for the same placement ID.
105	com.google.ads.mediation.vungle	The Vungle SDK failed to initialize.
106	com.google.ads.mediation.vungle	Vungle SDK returned a successful load callback, but Banners.getBanner() or Vungle.getNativeAd() returned null.
107	com.google.ads.mediation.vungle	Vungle SDK is not ready to play the ad.
108	com.google.ads.mediation.vungle	Vungle SDK returned invalid bidding token.

For errors that come from the Vungle SDK, refer to Error Codes: Vungle SDK for iOS and Android.

Liftoff Monetize Android Mediation Adapter Changelog

Version 7.4.2.0

• Verified compatibility with Vungle SDK 7.4.2.

Built and tested with:

• Google Mobile Ads SDK version 23.5.0.
• Vungle SDK version 7.4.2.

Version 7.4.1.0

• Verified compatibility with Vungle SDK 7.4.1.

Built and tested with:

• Google Mobile Ads SDK version 23.3.0.
• Vungle SDK version 7.4.1.

Version 7.4.0.1

• Added custom ad size support for bidding and waterfall banner ads.

Built and tested with:

• Google Mobile Ads SDK version 23.2.0.
• Vungle SDK version 7.4.0.

Version 7.4.0.0

• Extended the VungleInterstitialAdapter class from VungleMediationAdapter to add waterfall support for the app open ad format on Google Ad Manager.
• Verified compatibility with Vungle SDK 7.4.0.

Built and tested with:

• Google Mobile Ads SDK version 23.2.0.
• Vungle SDK version 7.4.0.

Version 7.3.2.0

• Verified compatibility with Vungle SDK 7.3.2.

Built and tested with:

• Google Mobile Ads SDK version 23.0.0.
• Vungle SDK version 7.3.2.

Version 7.3.1.0

• Verified compatibility with Vungle SDK 7.3.1.

Built and tested with:

• Google Mobile Ads SDK version 23.0.0.
• Vungle SDK version 7.3.1.

Version 7.3.0.0

• Updated the minimum required Google Mobile Ads SDK version to 23.0.0.
• Verified compatibility with Vungle SDK 7.3.0.
• Added waterfall and bidding support for app open ad format.

Built and tested with:

• Google Mobile Ads SDK version 23.0.0.
• Vungle SDK version 7.3.0.

Version 7.1.0.0

• Verified compatibility with Vungle SDK 7.1.0.

Built and tested with:

• Google Mobile Ads SDK version 22.3.0.
• Vungle SDK version 7.1.0.

Version 7.0.0.1

• Fixed an issue where Google Mobile Ads SDK was not recording impressions for bidding native ads.
• Reverted the adapter to depend on Google Mobile Ads SDK version 22.3.0.

Built and tested with:

• Google Mobile Ads SDK version 22.3.0.
• Vungle SDK version 7.0.0.

Version 7.0.0.0

• Added support to load multiple ads with the same placement ID for all waterfall ad formats.
• Rebranded adapter name from Vungle to Liftoff Monetize.
• Verified compatibility with Vungle SDK 7.0.0.

Built and tested with:

• Google Mobile Ads SDK version 22.4.0.
• Vungle SDK version 7.0.0.

Version 6.12.1.1

• Updated adapter to use new VersionInfo class.
• Updated the minimum required Google Mobile Ads SDK version to 22.0.0.

Built and tested with:

• Google Mobile Ads SDK version 22.0.0.
• Vungle SDK version 6.12.1.

Version 6.12.1.0

• Verified compatibility with Vungle SDK 6.12.1.

Built and tested with:

• Google Mobile Ads SDK version 21.4.0.
• Vungle SDK version 6.12.1.

Version 6.12.0.1

• Added bidding support for banner ad format.
• Verified compatibility with Vungle SDK 6.12.0.
• Updated the minimum required Google Mobile Ads SDK version to 21.4.0.

Built and tested with:

• Google Mobile Ads SDK version 21.4.0.
• Vungle SDK version 6.12.0.

Version 6.12.0.0

• Added waterfall mediation and bidding support for rewarded interstitial ad format.
• Added bidding support for native ad format.

Built and tested with:

• Google Mobile Ads SDK version 21.1.0.
• Vungle SDK version 6.12.0.

Version 6.11.0.3

• Added waterfall mediation support for native ad format.
• Updated the minimum required Google Mobile Ads SDK version to 21.1.0.

Built and tested with:

• Google Mobile Ads SDK version 21.1.0.
• Vungle SDK version 6.11.0.

Version 6.11.0.2

• Added support for loading multiple ads for the same placement ID in rewarded bidding ads.

Built and tested with:

• Google Mobile Ads SDK version 21.0.0.
• Vungle SDK version 6.11.0.

Version 6.11.0.1

• Updated compileSdkVersion and targetSdkVersion to API 31.
• Updated the minimum required Google Mobile Ads SDK version to 21.0.0.
• Updated the minimum required Android API level to 19.

Built and tested with:

• Google Mobile Ads SDK version 21.0.0.
• Vungle SDK version 6.11.0.

Version 6.11.0.0

• Verified compatibility with Vungle SDK 6.11.0.

Built and tested with:

• Google Mobile Ads SDK version 20.6.0.
• Vungle SDK version 6.11.0.

Version 6.10.5.0

• Verified compatibility with Vungle SDK 6.10.5.
• Updated the minimum required Google Mobile Ads SDK version to 20.6.0.

Built and tested with:

• Google Mobile Ads SDK version 20.6.0.
• Vungle SDK version 6.10.5.

Version 6.10.4.0

• Verified compatibility with Vungle SDK 6.10.4.

Built and tested with:

• Google Mobile Ads SDK version 20.5.0.
• Vungle SDK version 6.10.4.

Version 6.10.3.0

• Verified compatibility with Vungle SDK 6.10.3.

Built and tested with:

• Google Mobile Ads SDK version 20.5.0.
• Vungle SDK version 6.10.3.

Version 6.10.2.1

• Verified compatibility with Vungle SDK 6.10.2.
• Added bidding support for interstitial and rewarded ad formats.
• Updated the minimum required Google Mobile Ads SDK version to 20.5.0.

Built and tested with:

• Google Mobile Ads SDK version 20.5.0.
• Vungle SDK version 6.10.2.

Version 6.10.2.0

• Verified compatibility with Vungle SDK 6.10.2.
• Fixed an adapter issue by replacing parameter serverParameters, with mediationExtras to obtain Vungle network-specific parameters, when requesting Banner and Interstitial ads.

Built and tested with:

• Google Mobile Ads SDK version 20.3.0.
• Vungle SDK version 6.10.2.

Version 6.10.1.0

• Verified compatibility with Vungle SDK 6.10.1.
• Updated the minimum required Google Mobile Ads SDK version to 20.3.0.
• MREC Ads are now supported with Vungle's banner API.
• Updated standardized error codes and messages.

Built and tested with:

• Google Mobile Ads SDK version 20.3.0.
• Vungle SDK version 6.10.1.

Version 6.9.1.1

• Updated the minimum required Google Mobile Ads SDK version to 20.0.0.

Built and tested with:

• Google Mobile Ads SDK version 20.0.0.
• Vungle SDK version 6.9.1.

Version 6.9.1.0

• Verified compatibility with Vungle SDK 6.9.1.
• Added support for OMSDK.
• Various bug fixes.
• Rewarded Ad Support for Vungle onAdViewed callback.
• Updated the minimum required Google Mobile Ads SDK version to 19.7.0.

Built and tested with:

• Google Mobile Ads SDK version 19.7.0.
• Vungle SDK version 6.9.1.

Version 6.8.1.1

• Updated the minimum required Google Mobile Ads SDK version to 19.6.0.

Built and tested with:

• Google Mobile Ads SDK version 19.6.0.
• Vungle SDK version 6.8.1.

Version 6.8.1.0

• Verified compatibility with Vungle SDK 6.8.1.
• Updated the minimum required Google Mobile Ads SDK version to 19.5.0.

Built and tested with:

• Google Mobile Ads SDK version 19.5.0.
• Vungle SDK version 6.8.1.

Version 6.8.0.0

• Verified compatibility with Vungle SDK 6.8.0.
• Updated the adapter to not forward onAdClosed() when banner ads are refreshed or destroyed.
• Remove FlexFeed and FlexView (deprecated in Vungle 6.8.0).
• Updated the minimum required Google Mobile Ads SDK version to 19.4.0.

Built and tested with:

• Google Mobile Ads SDK version 19.4.0.
• Vungle SDK version 6.8.0.

Version 6.7.1.0

• Verified compatibility with Vungle SDK 6.7.1.
• Fixed a bug where ads wouldn't load if an ad was loaded using an application context.
• Updated targetSdkVersion to API 29.
• Updated the minimum required Google Mobile Ads SDK version to 19.3.0.

Built and tested with:

• Google Mobile Ads SDK version 19.3.0.
• Vungle SDK version 6.7.1.

Version 6.7.0.0

• Verified compatibility with Vungle SDK 6.7.0.
• Updated the adapter to support inline adaptive banner requests.
• Interstitial and rewarded ads are now unmuted by default.
• Interstitial ads now forward the onAdLeftApplication() callback when clicked.
• Updated the minimum required Google Mobile Ads SDK version to 19.2.0.

Built and tested with:

• Google Mobile Ads SDK version 19.2.0.
• Vungle SDK version 6.7.0.

Version 6.5.3.0

• Verified compatibility with Vungle SDK 6.5.3.
• Add support for the newly-introduced Vungle's Banner format.
• Updated the minimum required Google Mobile Ads SDK version to 19.0.1.

Built and tested with:

• Google Mobile Ads SDK version 19.0.1.
• Vungle SDK version 6.5.3.

Version 6.4.11.1

• Fixed an issue where banner ads failed to refresh.

Version 6.4.11.0

• Verified compatibility with Vungle SDK 6.4.11.
• Added support for banner ads.
• Migrated the adapter to AndroidX.
• Updated the minimum required Google Mobile Ads SDK version to 18.2.0.

Version 6.3.24.1

• Updated adapter to support new open-beta Rewarded API.
• Updated the minimum required Google Mobile Ads SDK version to 17.2.0.

Version 6.3.24.0

• Verified compatibility with Vungle SDK 6.3.24.

Version 6.3.17.0

• Verified compatibility with Vungle SDK 6.3.17.

Version 6.3.12.0

• Verified compatibility with Vungle SDK 6.3.12.

Version 6.2.5.1

• Updated the adapter to invoke the onRewardedVideoComplete() ad event.

Version 6.2.5.0

• Verified compatibility with Vungle SDK 6.2.5.

Version 5.3.2.1

• Updated adapter to correctly report clicks to the Google Mobile Ads SDK.

Version 5.3.2.0

• Verified compatibility with Vungle SDK 5.3.2.
• Updated the Adpater project for Android Studio 3.0.
• Added the following methods to Bundle builder class.
  • setOrdinalViewCount : This field is used to pass the mediation ordinal, whenever Publisher receives the ordinal data reports from Vungle.
  • setFlexViewCloseTimeInSec : This option is used to make flex view ads dismiss on their own after the specified number of seconds.

Version 5.3.0.0

• Verified compatibility with Vungle SDK 5.3.0.

Version 5.1.0.0

• Updated the adapter to make it compatible with Vungle SDK 5.1.0.
• Changed the version naming system to [Vungle SDK version].[adapter patch version].

Earlier versions

• Added support for interstitial and rewarded video ad formats.