Integrating LG U+AD with Mediation

This guide is intended for publishers who are interested in using Google Mobile Ads mediation with LG U+AD. It walks you through getting a mediation adapter set up with your current Android app and setting up additional request parameters.

LG U+AD Resources
Customer support


Helpful primers

The following Help Center articles provide background information on mediation:

Add LG U+AD to your project

Include network adapter and SDK

Download the LG U+AD SDK and adapter from the links above.

In Android Studio, include the JAR files in your project's libs folder. Make sure that your build.gradle file includes the following:

compile fileTree(dir: 'libs', include: ['*.jar'])

Configure the AndroidManifest.xml file

Modify your AndroidManifest.xml file as instructed in the LG U+AD documentation.

Your app doesn't need to call LG U+AD directly—the Google Mobile Ads SDK calls the LG U+AD adapter to fetch ads on your behalf. If you don't wish to specify any additional request parameters, then you're done! The rest of this page details how to provide more information to LG U+AD.

Initialize your ad object with an Activity instance

In the constructor for a new ad object (for example, AdView), you must pass in an object of type Context. This Context is passed on to other ad networks when using mediation. Some ad networks require a more restrictive Context that is of type Activity and may not be able to serve ads without an Activity instance. Therefore, we recommend passing in an Activity instance when initializing ad objects to ensure a consistent experience with your mediated ad networks.

Specify additional request parameters (Optional)

You can optionally add targeting information (such as location, birthday, gender, and COPPA preferences) that can be used by networks to serve more finely targeted ads.

Location targeting

If a user has granted your app location permissions, AdMob automatically passes this location data to the SDK. The SDK uses this data to improve ad targeting without requiring any code changes in your app.

Auto-populated location information is not forwarded to mediation networks and auto-location may be disabled entirely. Therefore, the SDK provides the ability to set location manually in the AdRequest. In this example, the location is set before loading the ad request:

Location location = new Location("");
// New York

AdRequest request = new AdRequest.Builder()

where the user's location is obtained by a suitable method.

Out of respect for user privacy, Google asks that you specify location only if that information is already being used by your app.

Demographic targeting

You can optionally add demographic targeting information such as user's gender and birthday to your AdRequest. This information can be used by networks to serve more finely targeted ads.

AdMob provides methods for setting gender and birthday. These are passed along to all networks that accept them. Here is an example:

AdRequest request = new AdRequest.Builder()
    .setBirthday(new GregorianCalendar(1985, 1, 1).getTime())  // January 1, 1985


AdMob for Android
AdMob for Android