Privacy Sandbox on Android
Privacy Sandbox on Android 引入了新技术,可更好地保护用户隐私,并为移动应用打造高效的个性化广告体验。Privacy Sandbox 包含可保护隐私的 API,每个 API 都需要 AdServices normal
权限,以便在不依赖跨应用标识符的情况下支持核心广告用例。
详细了解 Android 的 Privacy Sandbox 计划和 AdMob。
Topics API
Topics API 是 Privacy Sandbox 的一部分,旨在根据用户的应用使用情况来粗略推断设备上的兴趣信号。这些信号或“主题”是易于识别的类别,根据用户使用的应用推断出来。
应用和广告平台可以根据主题来判断哪些广告是相关的。
主题支持针对用户兴趣投放广告 (IBA) 用例,且无需跨移动应用跟踪各个用户。
Google 移动广告 SDK 22.4.0 会访问 Topics API,并默认声明以下权限:
<!-- Topics API permission. -->
<uses-permission android:name="android.permission.ACCESS_ADSERVICES_TOPICS" />
如果您想停止参与 AdMob 对 Android 的 Topics API 的测试,请参阅 Android 说明,了解如何阻止权限合并。
Attribution Reporting API(包含调试报告)
Attribution Reporting API 是 Privacy Sandbox 的一部分,旨在消除对跨多方用户标识符的依赖,更好地保护用户隐私,同时支持跨移动应用进行归因和转化衡量的关键应用场景。
Google 移动广告 SDK 22.4.0 会使用调试报告访问 Attribution Reporting API,并默认声明以下权限:
<!-- Attribution Reporting API (with debug reports) permissions. -->
<uses-permission android:name="android.permission.ACCESS_ADSERVICES_ATTRIBUTION" />
<uses-permission android:name="android.permission.ACCESS_ADSERVICES_AD_ID" />
如果您想停止参与 AdMob 对 Android 的 Attribution Reporting API 的测试,请参阅 Android 说明,了解如何阻止权限合并。
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC):2025-02-20。
[null,null,["最后更新时间 (UTC):2025-02-20。"],[[["The Privacy Sandbox on Android enhances user privacy while enabling personalized advertising in mobile apps, using new technologies like the Topics and Attribution Reporting APIs."],["The Topics API infers user interests based on app usage to deliver relevant ads without cross-app tracking, requiring the `ACCESS_ADSERVICES_TOPICS` permission."],["The Attribution Reporting API provides improved privacy for attribution and conversion measurement, utilizing the `ACCESS_ADSERVICES_ATTRIBUTION` and `ACCESS_ADSERVICES_AD_ID` permissions for debugging reports."],["Developers can opt out of AdMob's testing of these APIs by managing permissions as outlined in Android's instructions."]]],["The Privacy Sandbox on Android introduces new technologies to enhance user privacy and enable personalized advertising. It includes Privacy-Preserving APIs, such as the Topics API, which infers user interests from app usage, and the Attribution Reporting API for conversion measurement. Both APIs require Ad Services permissions. The Google Mobile Ads SDK 22.4.0 utilizes these APIs and declares default permissions. Users can opt out of AdMob's testing of these APIs by preventing the merging of permissions, per Android's instructions.\n"]]