Ad Performance Report

The Ad Performance report includes all statistics aggregated at the ad level, one row per ad. If other segment fields are used, you may get more than one row per ad. See segmentation for more information. This is a single attribution report when CriterionId or IsNegative is requested. The CriterionId field will return any criteria that triggered the ad, not just keywords. Discovery campaigns are not supported when this report has Criteria fields added.

Attribute AccentColor AccountCurrencyCode AccountDescriptiveName AccountTimeZone AdGroupId AdGroupName AdGroupStatus AdStrengthInfo AdType AllowFlexibleColor Automated BaseAdGroupId BaseCampaignId BusinessName CallOnlyPhoneNumber CallToActionText CampaignId CampaignName CampaignStatus CombinedApprovalStatus ConversionAdjustment CreativeDestinationUrl CreativeFinalAppUrls CreativeFinalMobileUrls CreativeFinalUrls CreativeFinalUrlSuffix CreativeTrackingUrlTemplate CreativeUrlCustomParameters CustomerDescriptiveName Description Description1 Description2 DevicePreference DisplayUrl EnhancedDisplayCreativeLandscapeLogoImageMediaId EnhancedDisplayCreativeLogoImageMediaId EnhancedDisplayCreativeMarketingImageMediaId EnhancedDisplayCreativeMarketingImageSquareMediaId ExpandedDynamicSearchCreativeDescription2 ExpandedTextAdDescription2 ExpandedTextAdHeadlinePart3 ExternalCustomerId FormatSetting GmailCreativeHeaderImageMediaId GmailCreativeLogoImageMediaId GmailCreativeMarketingImageMediaId GmailTeaserBusinessName GmailTeaserDescription GmailTeaserHeadline Headline HeadlinePart1 HeadlinePart2 Id ImageAdUrl ImageCreativeImageHeight ImageCreativeImageWidth ImageCreativeMimeType ImageCreativeName IsNegative LabelIds Labels LongHeadline MainColor MarketingImageCallToActionText MarketingImageCallToActionTextColor MarketingImageDescription MarketingImageHeadline MultiAssetResponsiveDisplayAdAccentColor MultiAssetResponsiveDisplayAdAllowFlexibleColor MultiAssetResponsiveDisplayAdBusinessName MultiAssetResponsiveDisplayAdCallToActionText MultiAssetResponsiveDisplayAdDescriptions MultiAssetResponsiveDisplayAdDynamicSettingsPricePrefix MultiAssetResponsiveDisplayAdDynamicSettingsPromoText MultiAssetResponsiveDisplayAdFormatSetting MultiAssetResponsiveDisplayAdHeadlines MultiAssetResponsiveDisplayAdLandscapeLogoImages MultiAssetResponsiveDisplayAdLogoImages MultiAssetResponsiveDisplayAdLongHeadline MultiAssetResponsiveDisplayAdMainColor MultiAssetResponsiveDisplayAdMarketingImages MultiAssetResponsiveDisplayAdSquareMarketingImages MultiAssetResponsiveDisplayAdYouTubeVideos Path1 Path2 PolicySummary PricePrefix PromoText ResponsiveSearchAdDescriptions ResponsiveSearchAdHeadlines ResponsiveSearchAdPath1 ResponsiveSearchAdPath2 ShortHeadline Status SystemManagedEntitySource UniversalAppAdDescriptions UniversalAppAdHeadlines UniversalAppAdHtml5MediaBundles UniversalAppAdImages UniversalAppAdMandatoryAdText UniversalAppAdYouTubeVideos

Segment AdNetworkType1 AdNetworkType2 ClickType ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName CriterionId CriterionType Date DayOfWeek Device ExternalConversionSource Month MonthOfYear Quarter Slot Week Year

Metric AbsoluteTopImpressionPercentage ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AllConversionRate AllConversions AllConversionValue AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AveragePageviews AveragePosition AverageTimeOnSite BounceRate ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions ClickAssistedConversionValue Clicks ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CostPerCurrentModelAttributedConversion CrossDeviceConversions Ctr CurrentModelAttributedConversions CurrentModelAttributedConversionValue EngagementRate Engagements GmailForwards GmailSaves GmailSecondaryClicks ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions ImpressionAssistedConversionValue Impressions InteractionRate Interactions InteractionTypes PercentNewVisitors TopImpressionPercentage ValuePerAllConversion ValuePerConversion ValuePerCurrentModelAttributedConversion VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews ViewThroughConversions

Download this table in CSV format

AD_PERFORMANCE_REPORT
AbsoluteTopImpressionPercentage	The percent of your ad impressions that are shown as the very first ad above the organic search results. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Impr. (Abs. Top) % XML Attribute imprAbsTop Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource Slot
AccentColor	The accent color for the responsive display ad. Type String Display Name Accent color (responsive) XML Attribute accentColorResponsive Behavior Attribute Filterable True Supports Zero Impressions True
AccountCurrencyCode	The currency of the Customer account. Type String Display Name Currency XML Attribute currency Behavior Attribute Filterable True Supports Zero Impressions True
AccountDescriptiveName	The descriptive name of the Customer account. Type String Display Name Account XML Attribute account Behavior Attribute Filterable True Supports Zero Impressions True
AccountTimeZone	Name of the timezone selected for the Customer account. For example: "(GMT-05:00) Eastern Time". This field does not reflect the current state of daylight saving time for the timezone. Type String Display Name Time zone XML Attribute timeZone Behavior Attribute Filterable True Supports Zero Impressions True
ActiveViewCpm	Average cost of viewable impressions (ActiveViewImpressions). Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Active View avg. CPM XML Attribute activeViewAvgCPM Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewCtr	How often people clicked your ad after it became viewable. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Active View viewable CTR XML Attribute activeViewViewableCTR Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewImpressions	How often your ad has become viewable on a Display Network site. Type Long Display Name Active View viewable impressions XML Attribute activeViewViewableImpressions Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewMeasurability	The ratio of impressions that could be measured by Active View over the number of served impressions. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Active View measurable impr. / impr. XML Attribute activeViewMeasurableImprImpr Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewMeasurableCost	The cost of the impressions you received that were measurable by Active View. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Active View measurable cost XML Attribute activeViewMeasurableCost Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewMeasurableImpressions	The number of times your ads are appearing on placements in positions where they can be seen. Type Long Display Name Active View measurable impr. XML Attribute activeViewMeasurableImpr Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewViewability	The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Active View viewable impr. / measurable impr. XML Attribute activeViewViewableImprMeasurableImpr Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
AdGroupId	The ID of the AdGroup. Type Long Display Name Ad group ID XML Attribute adGroupID Behavior Attribute Filterable True Supports Zero Impressions True
AdGroupName	The name of the AdGroup. Type String Display Name Ad group XML Attribute adGroup Behavior Attribute Filterable True Supports Zero Impressions True
AdGroupStatus	Status of the ad group. Type AdGroupStatus Display Name Ad group state XML Attribute adGroupState Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN unknown ENABLED enabled PAUSED paused REMOVED removed
AdNetworkType1	First level network type. Type AdNetworkType1 Display Name Network XML Attribute network Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN unknown SEARCH Search Network CONTENT Display Network YOUTUBE_SEARCH YouTube Search YOUTUBE_WATCH YouTube Videos MIXED Cross-network
AdNetworkType2	Second level network type (includes search partners). Type AdNetworkType2 Display Name Network (with search partners) XML Attribute networkWithSearchPartners Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN unknown SEARCH Google search SEARCH_PARTNERS Search partners CONTENT Display Network YOUTUBE_SEARCH YouTube Search YOUTUBE_WATCH YouTube Videos MIXED Cross-network
AdStrengthInfo	The strength information of the ad. Type AdStrengthInfo Display Name Ad strength XML Attribute adStrength Behavior Attribute Filterable True Supports Zero Impressions True
AdType	The type of the Ad. If the ad's type is not supported in the report request's API version, this field will have the value "unknown". Type Type Display Name Ad type XML Attribute adType Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values DEPRECATED_AD Other IMAGE_AD Image ad PRODUCT_AD Shopping ad TEMPLATE_AD Display ad TEXT_AD Text ad THIRD_PARTY_REDIRECT_AD Third party ad DYNAMIC_SEARCH_AD Dynamic search ad CALL_ONLY_AD Call only ad EXPANDED_TEXT_AD Expanded text ad RESPONSIVE_DISPLAY_AD Responsive ad SHOWCASE_AD Showcase ad GOAL_OPTIMIZED_SHOPPING_AD Goal-optimized Shopping ad EXPANDED_DYNAMIC_SEARCH_AD Expanded dynamic search ad GMAIL_AD Gmail ad RESPONSIVE_SEARCH_AD Responsive search ad MULTI_ASSET_RESPONSIVE_DISPLAY_AD Responsive display ad UNIVERSAL_APP_AD Universal app ad UNKNOWN unknown
AllConversionRate	AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name All conv. rate XML Attribute allConvRate Behavior Metric Filterable True Supports Zero Impressions True
AllConversions	Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name All conv. XML Attribute allConv Behavior Metric Filterable True Supports Zero Impressions True
AllConversionValue	The total value of all of your conversions, including those that are estimated. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name All conv. value XML Attribute allConvValue Behavior Metric Filterable True Supports Zero Impressions True
AllowFlexibleColor	Whether the responsive display ad colors must be strictly used. Type Enum Display Name Allow flexible color (responsive) XML Attribute allowFlexibleColorResponsive Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values TRUE true FALSE false
Automated	Indicates if this ad is automatically created by Google Ads. Type Enum Display Name Auto-applied ad suggestion XML Attribute autoAppliedAdSuggestion Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values TRUE true FALSE false
AverageCost	The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Avg. Cost XML Attribute avgCost Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageCpc	The total cost of all clicks divided by the total number of clicks received. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Avg. CPC XML Attribute avgCPC Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageCpe	The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Avg. CPE XML Attribute avgCPE Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageCpm	Average Cost-per-thousand impressions (CPM). Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Avg. CPM XML Attribute avgCPM Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageCpv	The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Avg. CPV XML Attribute avgCPV Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
AveragePageviews	Average number of pages viewed per session. Imported from Google Analytics. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Pages / session XML Attribute pagesSession Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource Slot
AveragePosition	Your ad's position relative to those of other advertisers. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Avg. position XML Attribute avgPosition Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageTimeOnSite	Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Avg. session duration (seconds) XML Attribute avgSessionDurationSeconds Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource Slot
BaseAdGroupId	The ID of base ad group of trial ad groups. For regular ad groups, this is equal to AdGroupId. For campaign-level user lists, this will always be 0. Type Long Display Name Base Ad group ID XML Attribute baseAdGroupID Behavior Attribute Filterable True Supports Zero Impressions True
BaseCampaignId	The ID of base campaign of trial campaigns. For regular campaigns, this is equal to CampaignId. Type Long Display Name Base Campaign ID XML Attribute baseCampaignID Behavior Attribute Filterable True Supports Zero Impressions True
BounceRate	Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". Imported from Google Analytics. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Bounce rate XML Attribute bounceRate Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource Slot
BusinessName	The business name in a reponsive display ad. Type String Display Name Business name XML Attribute businessName Behavior Attribute Filterable True Supports Zero Impressions True
CallOnlyPhoneNumber	The phone number of call-only ad. Type String Display Name Call-only ad phone number XML Attribute callOnlyAdPhoneNumber Behavior Attribute Filterable False Supports Zero Impressions True
CallToActionText	The call-to-action text for the responsive display ad. Type String Display Name Call to action text (responsive) XML Attribute callToActionTextResponsive Behavior Attribute Filterable True Supports Zero Impressions True
CampaignId	The ID of the Campaign. Type Long Display Name Campaign ID XML Attribute campaignID Behavior Attribute Filterable True Supports Zero Impressions True
CampaignName	The name of the Campaign. Type String Display Name Campaign XML Attribute campaign Behavior Attribute Filterable True Supports Zero Impressions True
CampaignStatus	The status of the Campaign. Type CampaignStatus Display Name Campaign state XML Attribute campaignState Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN unknown ENABLED enabled PAUSED paused REMOVED removed
ClickAssistedConversions	The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. Type Long Display Name Click Assisted Conv. XML Attribute clickAssistedConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource Slot
ClickAssistedConversionsOverLastClickConversions	The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Click Assisted Conv. / Last Click Conv. XML Attribute clickAssistedConvLastClickConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource Slot
ClickAssistedConversionValue	The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Click Assisted Conv. Value XML Attribute clickAssistedConvValue Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource Slot
Clicks	The number of clicks. Type Long Display Name Clicks XML Attribute clicks Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
ClickType	Indicates the click type for metric fields such as Impressions. Since ads that serve can be attributed to multiple click types, metric fields may be double-counted and thus totals may not be accurate, especially for Display network campaigns. Type ClickType Display Name Click type XML Attribute clickType Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values URL_CLICKS Headline CALLS Phone calls OTHER Other PRODUCT_EXTENSION_CLICKS Product plusbox offer SITELINKS Sitelink PRODUCT_LISTING_AD_CLICKS Shopping ad - Standard GET_DIRECTIONS Driving direction OFFER_PRINTS Print offer BREADCRUMBS Breadcrumbs CALL_TRACKING Manually dialed phone calls MOBILE_CALL_TRACKING Mobile phone calls LOCATION_EXPANSION Get location details STORE_LOCATOR Show nearby locations IN_APP_LINK Mobile app extension PRODUCT_LISTING_AD_LOCAL Shopping ad - Local APP_DEEPLINK App engagement ad deep link PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL Shopping ad - MultiChannel Local PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE Shopping ad - MultiChannel Online PRODUCT_LISTING_ADS_COUPON Shopping ad - Coupon PRODUCT_LISTING_AD_TRANSACTABLE Shopping ad - Sell on Google PRODUCT_AD_APP_DEEPLINK Shopping ad - App Deeplink SHOWCASE_AD_CATEGORY_LINK Shopping - Showcase - Category SHOWCASE_AD_LOCAL_STOREFRONT_LINK Shopping - Showcase - Local storefront SHOWCASE_AD_ONLINE_PRODUCT_LINK Shopping - Showcase - Online product SHOWCASE_AD_LOCAL_PRODUCT_LINK Shopping - Showcase - Local product PRICE_EXTENSION Price Extension VIDEO_WEBSITE_CLICKS Website VIDEO_CALL_TO_ACTION_CLICKS Call-to-Action overlay VIDEO_APP_STORE_CLICKS App store VIDEO_CARD_ACTION_HEADLINE_CLICKS Cards VIDEO_END_CAP_CLICKS End cap CLICK_ON_ENGAGEMENT_AD Click on engagement ad LOCATION_FORMAT_MAP Map LOCATION_FORMAT_LANDING_PAGE Go to landing page LOCATION_FORMAT_STORE_INFO Go to store info LOCATION_FORMAT_DIRECTIONS Directions LOCATION_FORMAT_CALL Call LOCATION_FORMAT_TEXT Text LOCATION_FORMAT_IMAGE Image(s) BROADBAND_PLAN Broadband Plan WIRELESS_PLAN Wireless Plan VISUAL_SITELINKS Visual Sitelinks PROMOTION_EXTENSION Promotion Extension SWIPEABLE_GALLERY_AD_HEADLINE Ad Headline SWIPEABLE_GALLERY_AD_SWIPES Swipes SWIPEABLE_GALLERY_AD_SEE_MORE See More SWIPEABLE_GALLERY_AD_SITELINK_ONE Sitelink 1 SWIPEABLE_GALLERY_AD_SITELINK_TWO Sitelink 2 SWIPEABLE_GALLERY_AD_SITELINK_THREE Sitelink 3 SWIPEABLE_GALLERY_AD_SITELINK_FOUR Sitelink 4 SWIPEABLE_GALLERY_AD_SITELINK_FIVE Sitelink 5 HOTEL_PRICE Hotel price HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION Hotel Book-on-Google room selection MAPS_PIN_CLICK Maps Pin Clicks UNKNOWN unknown Not compatible with the following fields: AbsoluteTopImpressionPercentage AverageCpe AverageCpv AveragePageviews AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions ConversionLagBucket EngagementRate Engagements ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions PercentNewVisitors TopImpressionPercentage VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews ViewThroughConversions
CombinedApprovalStatus	Approval status that combines review state and status. Type PolicyApprovalStatus Display Name Approval status XML Attribute approvalStatus Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN POLICY_APPROVAL_STATUS_UNKNOWN APPROVED Approved APPROVED_LIMITED Approved (limited) ELIGIBLE Eligible UNDER_REVIEW Under review DISAPPROVED Disapproved SITE_SUSPENDED Site suspended
ConversionAdjustment	Whether the conversion was adjusted or the conversion is original one. Type Enum Display Name Conversion adjustment XML Attribute conversionAdjustment Behavior Attribute Filterable True Supports Zero Impressions False Predicate values / display values TRUE Adjustments FALSE Original conversions Not compatible with the following fields: AbsoluteTopImpressionPercentage ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AveragePageviews AveragePosition AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions Clicks Cost CostPerAllConversion CostPerConversion CostPerCurrentModelAttributedConversion Ctr EngagementRate Engagements GmailForwards GmailSaves GmailSecondaryClicks ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions Impressions InteractionRate InteractionTypes Interactions PercentNewVisitors TopImpressionPercentage ValuePerConversion VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews
ConversionAdjustmentLagBucket	The number of days between the impression and the conversion or between the impression and adjustments to the conversion. Type ConversionAdjustmentLagBucket Display Name Days to conversion or adjustment XML Attribute daysToConversionOrAdjustment Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values UNKNOWN Unknown CONVERSION_0_TO_1_DAY <1 day (impr. to conv.) CONVERSION_1_TO_2_DAYS 1-2 days (impr. to conv.) CONVERSION_2_TO_3_DAYS 2-3 days (impr. to conv.) CONVERSION_3_TO_4_DAYS 3-4 days (impr. to conv.) CONVERSION_4_TO_5_DAYS 4-5 days (impr. to conv.) CONVERSION_5_TO_6_DAYS 5-6 days (impr. to conv.) CONVERSION_6_TO_7_DAYS 6-7 days (impr. to conv.) CONVERSION_7_TO_8_DAYS 7-8 days (impr. to conv.) CONVERSION_8_TO_9_DAYS 8-9 days (impr. to conv.) CONVERSION_9_TO_10_DAYS 9-10 days (impr. to conv.) CONVERSION_10_TO_11_DAYS 10-11 days (impr. to conv.) CONVERSION_11_TO_12_DAYS 11-12 days (impr. to conv.) CONVERSION_12_TO_13_DAYS 12-13 days (impr. to conv.) CONVERSION_13_TO_14_DAYS 13-14 days (impr. to conv.) CONVERSION_14_TO_21_DAYS 14-21 days (impr. to conv.) CONVERSION_21_TO_30_DAYS 21-30 days (impr. to conv.) CONVERSION_30_TO_45_DAYS 30-45 days (impr. to conv.) CONVERSION_45_TO_60_DAYS 45-60 days (impr. to conv.) CONVERSION_60_TO_90_DAYS 60-90 days (impr. to conv.) ADJUSTMENT_0_TO_1_DAY <1 day (impr. to adj.) ADJUSTMENT_1_TO_2_DAYS 1-2 days (impr. to adj.) ADJUSTMENT_2_TO_3_DAYS 2-3 days (impr. to adj.) ADJUSTMENT_3_TO_4_DAYS 3-4 days (impr. to adj.) ADJUSTMENT_4_TO_5_DAYS 4-5 days (impr. to adj.) ADJUSTMENT_5_TO_6_DAYS 5-6 days (impr. to adj.) ADJUSTMENT_6_TO_7_DAYS 6-7 days (impr. to adj.) ADJUSTMENT_7_TO_8_DAYS 7-8 days (impr. to adj.) ADJUSTMENT_8_TO_9_DAYS 8-9 days (impr. to adj.) ADJUSTMENT_9_TO_10_DAYS 9-10 days (impr. to adj.) ADJUSTMENT_10_TO_11_DAYS 10-11 days (impr. to adj.) ADJUSTMENT_11_TO_12_DAYS 11-12 days (impr. to adj.) ADJUSTMENT_12_TO_13_DAYS 12-13 days (impr. to adj.) ADJUSTMENT_13_TO_14_DAYS 13-14 days (impr. to adj.) ADJUSTMENT_14_TO_21_DAYS 14-21 days (impr. to adj.) ADJUSTMENT_21_TO_30_DAYS 21-30 days (impr. to adj.) ADJUSTMENT_30_TO_45_DAYS 30-45 days (impr. to adj.) ADJUSTMENT_45_TO_60_DAYS 45-60 days (impr. to adj.) ADJUSTMENT_60_TO_90_DAYS 60-90 days (impr. to adj.) ADJUSTMENT_90_TO_145_DAY 90-145 days (impr. to adj.) CONVERSION_UNKNOWN Unknown (impr. to conv.) ADJUSTMENT_UNKNOWN Unknown (impr. to adj.) Not compatible with the following fields: AbsoluteTopImpressionPercentage ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AveragePageviews AveragePosition AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions Clicks Cost CostPerAllConversion CostPerConversion CostPerCurrentModelAttributedConversion Ctr EngagementRate Engagements GmailForwards GmailSaves GmailSecondaryClicks ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions Impressions InteractionRate InteractionTypes Interactions PercentNewVisitors TopImpressionPercentage ValuePerConversion VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews
ConversionCategoryName	A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: "Download", "Lead", "Purchase/Sale", "Signup", "View of a key page", and "Other". Type String Display Name Conversion category XML Attribute conversionCategory Behavior Segment Filterable True Supports Zero Impressions False Not compatible with the following fields: AbsoluteTopImpressionPercentage ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AveragePageviews AveragePosition AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions Clicks Cost Ctr EngagementRate Engagements GmailForwards GmailSaves GmailSecondaryClicks ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions Impressions InteractionRate InteractionTypes Interactions PercentNewVisitors TopImpressionPercentage VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews
ConversionLagBucket	Days between click and conversion. Type ConversionLagBucket Display Name Days to conversion XML Attribute daysToConversion Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values UNKNOWN Unknown CONVERSION_0_TO_1_DAY <1 day CONVERSION_1_TO_2_DAYS 1-2 days CONVERSION_2_TO_3_DAYS 2-3 days CONVERSION_3_TO_4_DAYS 3-4 days CONVERSION_4_TO_5_DAYS 4-5 days CONVERSION_5_TO_6_DAYS 5-6 days CONVERSION_6_TO_7_DAYS 6-7 days CONVERSION_7_TO_8_DAYS 7-8 days CONVERSION_8_TO_9_DAYS 8-9 days CONVERSION_9_TO_10_DAYS 9-10 days CONVERSION_10_TO_11_DAYS 10-11 days CONVERSION_11_TO_12_DAYS 11-12 days CONVERSION_12_TO_13_DAYS 12-13 days CONVERSION_13_TO_14_DAYS 13-14 days CONVERSION_14_TO_21_DAYS 14-21 days CONVERSION_21_TO_30_DAYS 21-30 days CONVERSION_30_TO_45_DAYS 30-45 days CONVERSION_45_TO_60_DAYS 45-60 days CONVERSION_60_TO_90_DAYS 60-90 days Not compatible with the following fields: AbsoluteTopImpressionPercentage ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AveragePageviews AveragePosition AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions ClickType Clicks Cost CostPerAllConversion CostPerConversion CostPerCurrentModelAttributedConversion Ctr EngagementRate Engagements GmailForwards GmailSaves GmailSecondaryClicks ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions Impressions InteractionRate InteractionTypes Interactions PercentNewVisitors TopImpressionPercentage ValuePerConversion VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews
ConversionRate	The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Conv. rate XML Attribute convRate Behavior Metric Filterable True Supports Zero Impressions True
Conversions	The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Conversions XML Attribute conversions Behavior Metric Filterable True Supports Zero Impressions True
ConversionTrackerId	ID of the conversion tracker. Type Long Display Name Conversion Tracker Id XML Attribute conversionTrackerId Behavior Segment Filterable True Supports Zero Impressions False Not compatible with the following fields: AbsoluteTopImpressionPercentage ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AveragePageviews AveragePosition AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions Clicks Cost Ctr EngagementRate Engagements GmailForwards GmailSaves GmailSecondaryClicks ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions Impressions InteractionRate InteractionTypes Interactions PercentNewVisitors TopImpressionPercentage VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews
ConversionTypeName	The name of the conversion type. Prevents zero-conversion rows from being returned. Type String Display Name Conversion name XML Attribute conversionName Behavior Segment Filterable True Supports Zero Impressions False Not compatible with the following fields: AbsoluteTopImpressionPercentage ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AveragePageviews AveragePosition AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions Clicks Cost Ctr EngagementRate Engagements GmailForwards GmailSaves GmailSecondaryClicks ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions Impressions InteractionRate InteractionTypes Interactions PercentNewVisitors TopImpressionPercentage VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews
ConversionValue	The sum of conversion values for all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Total conv. value XML Attribute totalConvValue Behavior Metric Filterable True Supports Zero Impressions True
Cost	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Cost XML Attribute cost Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
CostPerAllConversion	Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Cost / all conv. XML Attribute costAllConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionLagBucket
CostPerConversion	The Cost attributable to conversion-tracked clicks divided by the number of conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Cost / conv. XML Attribute costConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionLagBucket
CostPerCurrentModelAttributedConversion	Shows how your historic CostPerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Cost / conv. (current model) XML Attribute costConvCurrentModel Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionLagBucket
CreativeDestinationUrl	Destination URL of the ad. Type String Display Name Destination URL XML Attribute destinationURL Behavior Attribute Filterable True Supports Zero Impressions True
CreativeFinalAppUrls	List of final app URLs of the ad. List entries will start with one of: a) "android-app:" (for Android apps) or b) "os-app:" (for iOS apps). List elements are returned in JSON list format. Type List Display Name App final URL XML Attribute appFinalURL Behavior Attribute Filterable True Supports Zero Impressions True
CreativeFinalMobileUrls	List of final mobile URLs of the ad. List elements are returned in JSON list format. Type List Display Name Mobile final URL XML Attribute mobileFinalURL Behavior Attribute Filterable True Supports Zero Impressions True
CreativeFinalUrls	List of final URLs of the ad. List elements are returned in JSON list format. Type List Display Name Final URL XML Attribute finalURL Behavior Attribute Filterable True Supports Zero Impressions True
CreativeFinalUrlSuffix	The URL template for appending params to final URL of an ad. Type String Display Name Final URL suffix XML Attribute finalURLSuffix Behavior Attribute Filterable True Supports Zero Impressions True
CreativeTrackingUrlTemplate	Tracking template of the ad. Type String Display Name Tracking template XML Attribute trackingTemplate Behavior Attribute Filterable True Supports Zero Impressions True
CreativeUrlCustomParameters	List of custom parameters of the ad. CustomParameters elements are returned in JSON map format. Type CustomParameters Display Name Custom parameter XML Attribute customParameter Behavior Attribute Filterable True Supports Zero Impressions True
CriterionId	The Criterion ID. Type Long Display Name Keyword ID XML Attribute keywordID Behavior Segment Filterable True Supports Zero Impressions False
CriterionType	The type of criterion. Type ApiCriterionType Display Name Criteria Type XML Attribute criteriaType Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values UNKNOWN unknown AD_SCHEDULE Ad Schedule AGE_RANGE Age APP_PAYMENT_MODEL App Payment Model CARRIER Carrier CONTENT_LABEL Content Label CUSTOM_AFFINITY Custom Affinity GENDER Gender LOCATION_GROUPS Location Groups IP_BLOCK IP Block KEYWORD Keyword LANGUAGE Language LOCATION Location MOBILE_APPLICATION Mobile Application MOBILE_APP_CATEGORY Mobile App Category MOBILE_DEVICE Mobile Device OPERATING_SYSTEM_VERSION Operating System Version PARENT Parental status PLACEMENT Placement PLATFORM Platform PREFERRED_CONTENT Preferred Content PRODUCT_PARTITION Product Partition PRODUCT_SCOPE Product Scope PROXIMITY Proximity USER_INTEREST User Interest USER_LIST User List VERTICAL Vertical WEBPAGE Webpage YOUTUBE_CHANNEL YouTube Channel YOUTUBE_VIDEO YouTube Video CUSTOM_IN_MARKET Custom In-Market
CrossDeviceConversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Cross-device conv. XML Attribute crossDeviceConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: Slot
Ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name CTR XML Attribute ctr Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
CurrentModelAttributedConversions	Shows how your historic Conversions data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Conversions (current model) XML Attribute conversionsCurrentModel Behavior Metric Filterable True Supports Zero Impressions True
CurrentModelAttributedConversionValue	Shows how your historic ConversionValue data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Conv. value (current model) XML Attribute convValueCurrentModel Behavior Metric Filterable True Supports Zero Impressions True
CustomerDescriptiveName	The descriptive name of the Customer. Type String Display Name Client name XML Attribute clientName Behavior Attribute Filterable True Supports Zero Impressions True
Date	The date formatted as yyyy-MM-dd. Type Date Display Name Day XML Attribute day Behavior Segment Filterable True Supports Zero Impressions True
DayOfWeek	The name of the day of the week, e.g., "Monday". Type DayOfWeek Display Name Day of week XML Attribute dayOfWeek Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values MONDAY Monday TUESDAY Tuesday WEDNESDAY Wednesday THURSDAY Thursday FRIDAY Friday SATURDAY Saturday SUNDAY Sunday
Description	The descriptive text of an expanded text ad or responsive display ad. Type String Display Name Description XML Attribute description Behavior Attribute Filterable True Supports Zero Impressions True
Description1	Line 1 description of the Ad. Type String Display Name Description line 1 XML Attribute descriptionLine1 Behavior Attribute Filterable True Supports Zero Impressions True
Description2	Line 2 description of the Ad. Type String Display Name Description line 2 XML Attribute descriptionLine2 Behavior Attribute Filterable True Supports Zero Impressions True
Device	Device type where the impression was shown. Type DeviceType Display Name Device XML Attribute device Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN Other DESKTOP Computers HIGH_END_MOBILE Mobile devices with full browsers TABLET Tablets with full browsers CONNECTED_TV Devices streaming video content to TV screens Not compatible with the following fields: AveragePageviews AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions PercentNewVisitors
DevicePreference	Platform ID of the device preference. You can look up the corresponding name and other information in the Platforms reference. Type Long Display Name Device preference XML Attribute devicePreference Behavior Attribute Filterable True Supports Zero Impressions True
DisplayUrl	Display URL of the Ad. Type String Display Name Display URL XML Attribute displayURL Behavior Attribute Filterable True Supports Zero Impressions True
EngagementRate	How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Engagement rate XML Attribute engagementRate Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
Engagements	The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. Type Long Display Name Engagements XML Attribute engagements Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
EnhancedDisplayCreativeLandscapeLogoImageMediaId	The ID of the landscape logo image. Type Long Display Name Landscape logo ID (responsive) XML Attribute landscapeLogoIDResponsive Behavior Attribute Filterable True Supports Zero Impressions True
EnhancedDisplayCreativeLogoImageMediaId	The ID of the logo image used in the ResponsiveDisplayAd. Type Long Display Name Logo ID (responsive) XML Attribute logoIDResponsive Behavior Attribute Filterable True Supports Zero Impressions True
EnhancedDisplayCreativeMarketingImageMediaId	"The ID of the marketing image used in the ResponsiveDisplayAd." Type Long Display Name Image ID (responsive) XML Attribute imageIDResponsive Behavior Attribute Filterable True Supports Zero Impressions True
EnhancedDisplayCreativeMarketingImageSquareMediaId	The ID of the square marketing image. Type Long Display Name Square image ID (responsive) XML Attribute squareImageIDResponsive Behavior Attribute Filterable True Supports Zero Impressions True
ExpandedDynamicSearchCreativeDescription2	The description 2 of the expanded dynamic search ad. Type String Display Name Expanded Dynamic Search Ad Description 2 XML Attribute expandedDynamicSearchAdDescription2 Behavior Attribute Filterable True Supports Zero Impressions True
ExpandedTextAdDescription2	The description 2 of the expanded text ad. Type String Display Name Expanded Text Ad Description 2 XML Attribute expandedTextAdDescription2 Behavior Attribute Filterable True Supports Zero Impressions True
ExpandedTextAdHeadlinePart3	The headline part 3 of the expanded text ad. Type String Display Name Expanded Text Ad Headline 3 XML Attribute expandedTextAdHeadline3 Behavior Attribute Filterable True Supports Zero Impressions True
ExternalConversionSource	The source of conversion such as website, import from calls. Type ExternalConversionSource Display Name Conversion source XML Attribute conversionSource Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values UNKNOWN Other WEBPAGE Website ANALYTICS Analytics UPLOAD Import from clicks AD_CALL_METRICS Calls from ads OFFERS Offers ENGAGEMENT Engagement ads WEBSITE_CALL_METRICS Calls from website STORE_VISITS Store visits ANDROID_IN_APP Android in-app action ANDROID_DOWNLOAD Android app install (from Google Play) IOS_IN_APP iOS in-app action IOS_FIRST_OPEN iOS app install (first open) APP_UNSPECIFIED Mobile app ANDROID_FIRST_OPEN Android app install (first open) UPLOAD_CALLS Import from calls FIREBASE Firebase CLICK_TO_CALL Phone number clicks SALESFORCE Salesforce.com STORE_SALES_CRM Store sales (data partner) STORE_SALES_PAYMENT_NETWORK Store sales (automated) GOOGLE_PLAY Google Play THIRD_PARTY_APP_ANALYTICS Third-party app analytics GOOGLE_ATTRIBUTION Google Attribution STORE_SALES_DIRECT Store sales (direct upload) Not compatible with the following fields: AbsoluteTopImpressionPercentage ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AveragePageviews AveragePosition AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions Clicks Cost Ctr EngagementRate Engagements GmailForwards GmailSaves GmailSecondaryClicks ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions Impressions InteractionRate InteractionTypes Interactions PercentNewVisitors TopImpressionPercentage VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews
ExternalCustomerId	The Customer ID. Type Long Display Name Customer ID XML Attribute customerID Behavior Attribute Filterable True Supports Zero Impressions True
FormatSetting	The format setting of the responsive display ad. Type DisplayAdFormatSetting Display Name Ad format preference (responsive) XML Attribute adFormatPreferenceResponsive Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN DISPLAY_AD_FORMAT_SETTING_UNKNOWN ALL_FORMATS All formats NON_NATIVE None native NATIVE Native
GmailCreativeHeaderImageMediaId	The ID of the header image in the GmailAd. Type Long Display Name Gmail ad header image media id XML Attribute gmailAdHeaderImageMediaId Behavior Attribute Filterable True Supports Zero Impressions True
GmailCreativeLogoImageMediaId	The ID of the logo image in the GmailAd teaser. Type Long Display Name Gmail ad logo image media id XML Attribute gmailAdLogoImageMediaId Behavior Attribute Filterable True Supports Zero Impressions True
GmailCreativeMarketingImageMediaId	The ID of the marketing image in the GmailAd. Type Long Display Name Gmail ad marketing image media id XML Attribute gmailAdMarketingImageMediaId Behavior Attribute Filterable True Supports Zero Impressions True
GmailForwards	The number of times your ad was forwarded to someone else as a message. Type Long Display Name Gmail forwards XML Attribute gmailForwards Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
GmailSaves	The number of times someone has saved your Gmail ad to their inbox as a message. Type Long Display Name Gmail saves XML Attribute gmailSaves Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
GmailSecondaryClicks	The number of clicks to your landing page on the expanded state of Gmail ads. Type Long Display Name Gmail clicks to website XML Attribute gmailClicksToWebsite Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
GmailTeaserBusinessName	The business name in the GmailAd teaser. Type String Display Name Gmail ad business name XML Attribute gmailAdBusinessName Behavior Attribute Filterable True Supports Zero Impressions True
GmailTeaserDescription	The description in the GmailAd teaser. Type String Display Name Gmail ad description XML Attribute gmailAdDescription Behavior Attribute Filterable True Supports Zero Impressions True
GmailTeaserHeadline	The headline in the GmailAd teaser. Type String Display Name Gmail ad headline XML Attribute gmailAdHeadline Behavior Attribute Filterable True Supports Zero Impressions True
Headline	The ad headline for a TextAd. For other ad types such as TemplateAds, this field will contain a string representation of the key attributes of the ad. Type String Display Name Ad XML Attribute ad Behavior Attribute Filterable True Supports Zero Impressions True
HeadlinePart1	The first part of an expanded text ad headline. Type String Display Name Headline 1 XML Attribute headline1 Behavior Attribute Filterable True Supports Zero Impressions True
HeadlinePart2	The second part of an expanded text ad headline. Type String Display Name Headline 2 XML Attribute headline2 Behavior Attribute Filterable True Supports Zero Impressions True
Id	ID of the main object of this row. Type Long Display Name Ad ID XML Attribute adID Behavior Attribute Filterable True Supports Zero Impressions True
ImageAdUrl	Prefix this value with "https://tpc.googlesyndication.com/pageadimg/imgad?id=" to get the full URL. Type String Display Name Image Ad URL XML Attribute imageAdURL Behavior Attribute Filterable False Supports Zero Impressions True
ImageCreativeImageHeight	The height of the image ad. For other ad types, this will have no values. Type Integer Display Name Image Height XML Attribute imageHeight Behavior Attribute Filterable True Supports Zero Impressions True
ImageCreativeImageWidth	The width of the image ad. For other ad types, this will have no values. Type Integer Display Name Image Width XML Attribute imageWidth Behavior Attribute Filterable True Supports Zero Impressions True
ImageCreativeMimeType	Image mime type. Only populated for image ads. Type Integer Display Name Image Mime Type XML Attribute imageMimeType Behavior Attribute Filterable True Supports Zero Impressions True
ImageCreativeName	Name for the image ad. Type String Display Name Image ad name XML Attribute imageAdName Behavior Attribute Filterable True Supports Zero Impressions True
ImpressionAssistedConversions	Total number of conversions for which this object triggered assist impressions prior to the last click. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. Type Long Display Name Impr. Assisted Conv. XML Attribute imprAssistedConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource Slot
ImpressionAssistedConversionsOverLastClickConversions	Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Impr. Assisted Conv. / Last Click Conv. XML Attribute imprAssistedConvLastClickConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource Slot
ImpressionAssistedConversionValue	Total value of all conversions for which this object triggered assist impressions. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Impr. Assisted Conv. Value XML Attribute imprAssistedConvValue Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource Slot
Impressions	Count of how often your ad has appeared on a search results page or website on the Google Network. Type Long Display Name Impressions XML Attribute impressions Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
InteractionRate	How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Interaction Rate XML Attribute interactionRate Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
Interactions	The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. Type Long Display Name Interactions XML Attribute interactions Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
InteractionTypes	The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. Type EnumSet Display Name Interaction Types XML Attribute interactionTypes Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
IsNegative	Indicates if the criterion for this row is a negative (exclusion) criterion. Type Enum Display Name Is negative XML Attribute isNegative Behavior Attribute Filterable True Supports Zero Impressions False Predicate values / display values TRUE true FALSE false
LabelIds	List of label IDs for the main object of this row. List elements are returned in JSON list format. Type List Display Name Label IDs XML Attribute labelIDs Behavior Attribute Filterable True Supports Zero Impressions True
Labels	List of label names for the main object of this row. List elements are returned in JSON list format. Type List Display Name Labels XML Attribute labels Behavior Attribute Filterable True Supports Zero Impressions True
LongHeadline	The long format of the headline in a responsive display ad. Type String Display Name Long headline XML Attribute longHeadline Behavior Attribute Filterable True Supports Zero Impressions True
MainColor	The main color for the responsive display ad. Type String Display Name Main color (responsive) XML Attribute mainColorResponsive Behavior Attribute Filterable True Supports Zero Impressions True
MarketingImageCallToActionText	The call-to-action text for the GmailAd. Type String Display Name Gmail ad marketing image call to action text XML Attribute gmailAdMarketingImageCallToActionText Behavior Attribute Filterable True Supports Zero Impressions True
MarketingImageCallToActionTextColor	The call-to-action text color for the GmailAd. Type String Display Name Gmail ad marketing image call to action text color XML Attribute gmailAdMarketingImageCallToActionTextColor Behavior Attribute Filterable True Supports Zero Impressions True
MarketingImageDescription	The description of the marketing image in the GmailAd. Type String Display Name Gmail ad marketing image description XML Attribute gmailAdMarketingImageDescription Behavior Attribute Filterable True Supports Zero Impressions True
MarketingImageHeadline	The headline of the marketing image in the GmailAd. Type String Display Name Gmail ad marketing image headline XML Attribute gmailAdMarketingImageHeadline Behavior Attribute Filterable True Supports Zero Impressions True
Month	The first day of the month, formatted as yyyy-MM-dd. Type String Display Name Month XML Attribute month Behavior Segment Filterable True Supports Zero Impressions True
MonthOfYear	The name of the month of the year, e.g., "December". Type MonthOfYear Display Name Month of Year XML Attribute monthOfYear Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values JANUARY January FEBRUARY February MARCH March APRIL April MAY May JUNE June JULY July AUGUST August SEPTEMBER September OCTOBER October NOVEMBER November DECEMBER December
MultiAssetResponsiveDisplayAdAccentColor	The accentColor setting for a MultiAssetResponsiveDisplayAd. Type String Display Name Accent color (multi asset responsive display) XML Attribute accentColorMultiAssetResponsiveDisplay Behavior Attribute Filterable True Supports Zero Impressions True
MultiAssetResponsiveDisplayAdAllowFlexibleColor	The allowFlexibleColor setting for a MultiAssetResponsiveDisplayAd. Type Enum Display Name Allow flexible color (multi asset responsive display) XML Attribute allowFlexibleColorMultiAssetResponsiveDisplay Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values TRUE true FALSE false
MultiAssetResponsiveDisplayAdBusinessName	The businessName setting for a MultiAssetResponsiveDisplayAd. Type String Display Name Business name (multi asset responsive display) XML Attribute businessNameMultiAssetResponsiveDisplay Behavior Attribute Filterable True Supports Zero Impressions True
MultiAssetResponsiveDisplayAdCallToActionText	The callToActionText setting for a MultiAssetResponsiveDisplayAd. Type String Display Name Call to action text (multi asset responsive display) XML Attribute callToActionTextMultiAssetResponsiveDisplay Behavior Attribute Filterable True Supports Zero Impressions True
MultiAssetResponsiveDisplayAdDescriptions	The descriptions setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and TextAsset entities. List elements are returned in JSON list format. Type List Display Name Descriptions (multi asset responsive display) XML Attribute descriptionsMultiAssetResponsiveDisplay Behavior Attribute Filterable False Supports Zero Impressions True
MultiAssetResponsiveDisplayAdDynamicSettingsPricePrefix	The dynamicSettingsPricePrefix setting for a MultiAssetResponsiveDisplayAd. Type String Display Name Price prefix (multi asset responsive display) XML Attribute pricePrefixMultiAssetResponsiveDisplay Behavior Attribute Filterable True Supports Zero Impressions True
MultiAssetResponsiveDisplayAdDynamicSettingsPromoText	The dynamicSettingsPromoText setting for a MultiAssetResponsiveDisplayAd. Type String Display Name Promotion text (multi asset responsive display) XML Attribute promotionTextMultiAssetResponsiveDisplay Behavior Attribute Filterable True Supports Zero Impressions True
MultiAssetResponsiveDisplayAdFormatSetting	The formatSetting setting for a MultiAssetResponsiveDisplayAd. Type DisplayAdFormatSetting Display Name Ad format preference (multi asset responsive display) XML Attribute adFormatPreferenceMultiAssetResponsiveDisplay Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN DISPLAY_AD_FORMAT_SETTING_UNKNOWN ALL_FORMATS All formats NON_NATIVE None native NATIVE Native
MultiAssetResponsiveDisplayAdHeadlines	The headline setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and TextAsset entities. List elements are returned in JSON list format. Type List Display Name Headlines (multi asset responsive display) XML Attribute headlinesMultiAssetResponsiveDisplay Behavior Attribute Filterable False Supports Zero Impressions True
MultiAssetResponsiveDisplayAdLandscapeLogoImages	The landscapeLogoImages setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and ImageAsset entities. List elements are returned in JSON list format. Type List Display Name Landscape logos (multi asset responsive display) XML Attribute landscapeLogosMultiAssetResponsiveDisplay Behavior Attribute Filterable False Supports Zero Impressions True
MultiAssetResponsiveDisplayAdLogoImages	The logoImages setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and ImageAsset entities. List elements are returned in JSON list format. Type List Display Name Logos (multi asset responsive display) XML Attribute logosMultiAssetResponsiveDisplay Behavior Attribute Filterable False Supports Zero Impressions True
MultiAssetResponsiveDisplayAdLongHeadline	The longHeadline setting for a MultiAssetResponsiveDisplayAd. Type AssetLink Display Name Long headline (multi asset responsive display) XML Attribute longHeadlineMultiAssetResponsiveDisplay Behavior Attribute Filterable False Supports Zero Impressions True
MultiAssetResponsiveDisplayAdMainColor	The mainColor setting for a MultiAssetResponsiveDisplayAd. Type String Display Name Main color (multi asset responsive display) XML Attribute mainColorMultiAssetResponsiveDisplay Behavior Attribute Filterable True Supports Zero Impressions True
MultiAssetResponsiveDisplayAdMarketingImages	The marketingImages setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and ImageAsset entities. List elements are returned in JSON list format. Type List Display Name Images (multi asset responsive display) XML Attribute imagesMultiAssetResponsiveDisplay Behavior Attribute Filterable False Supports Zero Impressions True
MultiAssetResponsiveDisplayAdSquareMarketingImages	The squareMarketingImages setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and ImageAsset entities. List elements are returned in JSON list format. Type List Display Name Square images (multi asset responsive display) XML Attribute squareImagesMultiAssetResponsiveDisplay Behavior Attribute Filterable False Supports Zero Impressions True
MultiAssetResponsiveDisplayAdYouTubeVideos	YouTube video ID of the YouTube assets of multi-asset responsive display ad. List elements are returned in JSON list format. Type List Display Name Youtube videos (multi asset responsive display) XML Attribute youtubeVideosMultiAssetResponsiveDisplay Behavior Attribute Filterable False Supports Zero Impressions True
Path1	The text that appears in the ad with the displayed URL for an expanded text ad. Type String Display Name Path 1 XML Attribute path1 Behavior Attribute Filterable True Supports Zero Impressions True
Path2	In addition to "Path1", more text that appears in the ad with the displayed URL for an expanded text ad. Type String Display Name Path 2 XML Attribute path2 Behavior Attribute Filterable True Supports Zero Impressions True
PercentNewVisitors	Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". Imported from Google Analytics. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name % new sessions XML Attribute newSessions Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName Device ExternalConversionSource Slot
PolicySummary	Policy information for an ad. Type AdGroupAdPolicySummary Display Name Policy XML Attribute policy Behavior Attribute Filterable False Supports Zero Impressions True
PricePrefix	The prefix shown before prices. Type String Display Name Price prefix (responsive) XML Attribute pricePrefixResponsive Behavior Attribute Filterable True Supports Zero Impressions True
PromoText	The promotion text for the responsive display ad. Type String Display Name Promotion text (responsive) XML Attribute promotionTextResponsive Behavior Attribute Filterable True Supports Zero Impressions True
Quarter	The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01. Type String Display Name Quarter XML Attribute quarter Behavior Segment Filterable True Supports Zero Impressions True
ResponsiveSearchAdDescriptions	A JSON string including details about all descriptive text for a responsive search ad, including the asset text, pinning, and performance label. List elements are returned in JSON list format. Type List Display Name Responsive Search Ad descriptions XML Attribute responsiveSearchAdDescriptions Behavior Attribute Filterable False Supports Zero Impressions True
ResponsiveSearchAdHeadlines	A JSON string including details about all headlines for a responsive search ad, including the asset text, pinning, and performance label. List elements are returned in JSON list format. Type List Display Name Responsive Search Ad headlines XML Attribute responsiveSearchAdHeadlines Behavior Attribute Filterable False Supports Zero Impressions True
ResponsiveSearchAdPath1	The text that appears in the ad with the displayed URL for a responsive search ad. Type String Display Name Responsive Search Ad path 1 XML Attribute responsiveSearchAdPath1 Behavior Attribute Filterable True Supports Zero Impressions True
ResponsiveSearchAdPath2	In addition to "ResponsiveSearchAdPath1", more text that appears in the ad with the displayed URL for a responsive search ad. Type String Display Name Responsive Search Ad path 2 XML Attribute responsiveSearchAdPath2 Behavior Attribute Filterable True Supports Zero Impressions True
ShortHeadline	The short format of the headline in a responsive display ad. Type String Display Name Short headline XML Attribute shortHeadline Behavior Attribute Filterable True Supports Zero Impressions True
Slot	The position of the Ad. Type Slot Display Name Top vs. Other XML Attribute topVsOther Behavior Segment Filterable True Supports Zero Impressions True Predicate values / display values SearchRhs Google search: Side SearchTop Google search: Top SearchOther Google search: Other Content Google Display Network AfsTop Search partners: Top AfsOther Search partners: Other Mixed Cross-network Unknown Not compatible with the following fields: AbsoluteTopImpressionPercentage AveragePageviews AverageTimeOnSite BounceRate ClickAssistedConversionValue ClickAssistedConversions ClickAssistedConversionsOverLastClickConversions CrossDeviceConversions ImpressionAssistedConversionValue ImpressionAssistedConversions ImpressionAssistedConversionsOverLastClickConversions PercentNewVisitors TopImpressionPercentage
Status	The status of the main object in this row. For example, in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup. Type Status Display Name Ad state XML Attribute adState Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values ENABLED enabled PAUSED paused DISABLED disabled
SystemManagedEntitySource	Indicates the source of a system-generated entity. Type SystemManagedEntitySource Display Name System managed Entity Source XML Attribute systemManagedEntitySource Behavior Attribute Filterable True Supports Zero Impressions True Predicate values / display values UNKNOWN Other AD_VARIATIONS Ad Variations
TopImpressionPercentage	The percent of your ad impressions that are shown anywhere above the organic search results. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Impr. (Top) % XML Attribute imprTop Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource Slot
UniversalAppAdDescriptions	The list of descriptions of the Universal App ad. List elements are returned in JSON list format. Type List Display Name Universal App Ad descriptions XML Attribute universalAppAdDescriptions Behavior Attribute Filterable False Supports Zero Impressions True
UniversalAppAdHeadlines	The list of headers of the Universal App ad. List elements are returned in JSON list format. Type List Display Name Universal App Ad headlines XML Attribute universalAppAdHeadlines Behavior Attribute Filterable False Supports Zero Impressions True
UniversalAppAdHtml5MediaBundles	The HTML5 media bundles attached to the ad. List elements are returned in JSON list format. Type List Display Name Universal App Ad html5 media bundles XML Attribute universalAppAdHtml5MediaBundles Behavior Attribute Filterable False Supports Zero Impressions True
UniversalAppAdImages	The marketing images attached to the ad. List elements are returned in JSON list format. Type List Display Name Universal App Ad images XML Attribute universalAppAdImages Behavior Attribute Filterable False Supports Zero Impressions True
UniversalAppAdMandatoryAdText	The ad text that must be displayed when the ad is served. Type AssetLink Display Name Universal App Ad mandatory ad text XML Attribute universalAppAdMandatoryAdText Behavior Attribute Filterable False Supports Zero Impressions True
UniversalAppAdYouTubeVideos	The YouTube videos attached to the ad. List elements are returned in JSON list format. Type List Display Name Universal App Ad youTube videos XML Attribute universalAppAdYouTubeVideos Behavior Attribute Filterable False Supports Zero Impressions True
ValuePerAllConversion	The value, on average, of all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Value / all conv. XML Attribute valueAllConv Behavior Metric Filterable True Supports Zero Impressions True
ValuePerConversion	The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Value / conv. XML Attribute valueConv Behavior Metric Filterable True Supports Zero Impressions True
ValuePerCurrentModelAttributedConversion	Shows how your historic ValuePerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Value / conv. (current model) XML Attribute valueConvCurrentModel Behavior Metric Filterable True Supports Zero Impressions True
VideoQuartile100Rate	Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Video played to 100% XML Attribute videoPlayedTo100 Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
VideoQuartile25Rate	Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Video played to 25% XML Attribute videoPlayedTo25 Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
VideoQuartile50Rate	Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Video played to 50% XML Attribute videoPlayedTo50 Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
VideoQuartile75Rate	Percentage of impressions where the viewer watched 75% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Video played to 75% XML Attribute videoPlayedTo75 Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
VideoViewRate	The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name View rate XML Attribute viewRate Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
VideoViews	The number of times your video ads were viewed. Type Long Display Name Views XML Attribute views Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType ConversionAdjustment ConversionAdjustmentLagBucket ConversionCategoryName ConversionLagBucket ConversionTrackerId ConversionTypeName ExternalConversionSource
ViewThroughConversions	The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. Type Long Display Name View-through conv. XML Attribute viewThroughConv Behavior Metric Filterable True Supports Zero Impressions True Not compatible with the following fields: ClickType
Week	The date for the Monday of the week, formatted as yyyy-MM-dd. Type String Display Name Week XML Attribute week Behavior Segment Filterable True Supports Zero Impressions True
Year	The year, formatted as yyyy. Type Integer Display Name Year XML Attribute year Behavior Segment Filterable True Supports Zero Impressions True