Introduction to Google Analytics 4

Google Analytics 4 is an analytics service that helps you measure traffic and engagement across various platforms, like websites and apps. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights.

Learn about Google Analytics 4

If you're new to Google Analytics, we recommend starting with the Google Analytics Certification on Skillshop. The certification course offers videos and training modules to help you learn about Google Analytics and how you can get the most out of it for your business. You can also watch a subset of these training videos on our YouTube channel.

For information about the Google Analytics 4 property, see Meet the next generation of Google Analytics.

Get started with Google Analytics for developers

Before using the Google Analytics APIs and other developer products, make sure you've followed the steps in Get started with Google Analytics to set up your account, create a property, add a data stream, and set up data collection.

Set up measurement

For more details on setting up Google Analytics, see the following developer guides:

Automate your Analytics solution

Google Analytics 4 offers the following developer products that you can use to manage your Google Analytics integration at scale:

  • Run reports and export audiences using the Data API.
  • Configure your accounts, properties, and data streams with the Admin API.
  • Send events for server-to-server and offline interactions with the Measurement Protocol.
  • Process deletions of data associated with a given user identifier with the User Deletion API.