You can apply a discount to an item in an ecommerce event by adding the
discount parameter with the value of the discount. Don't use the percentage
discount with the
An online store charges $6 per pair of socks. A customer purchases 3 pairs of
socks with a $2 discount per pair. In this example, the
purchase event tag
would look like the following:
Report on the discount
|Dimension or metric
|The coupon used to purchase an item (e.g., a product you sell).
|The coupon name or code that you specify for discounted items.
|The total revenue from items only, excluding tax and shipping. Item
If you want to apply event-level discounts, you must create your own custom metric to report on event-level discounts.