Upgrade your Customer Match workflows from the Google Ads API to the Data Manager API to gain access to several improvements and features.
Here's a comparison between using the Data Manager API and the Google Ads API to manage Customer Match audiences:
| Data Manager API | Google Ads API | |
|---|---|---|
| Ingestion workflow complexity | Streamlined workflow consisting solely of ingestion requests. No management of jobs is required. | Job workflow that requires creating, populating, running, and monitoring offline jobs. |
| Support for confidential matching | Supported. | Not supported. |
| Encryption | Supports encryption. | Not supported. |
| Developer token | Not required. | Required. |
| Manage multiple audiences | Send data to multiple audiences in the same request. | Separate offline jobs and requests required for each audience. |