The Data Manager API is in closed beta. To express interest in joining the closed beta, fill out this form.

Audiences overview

Use the Data Manager API to send the following types of audience data:

Customer Match audiences for Google Ads and Display & Video 360
Mobile device ID audiences for Google Ads and Display & Video 360
Publisher Advertiser Identity Reconciliation (PAIR) audiences for Display & Video 360

The Data Manager API uses confidential matching to process Customer Match data and supports encryption.

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Last updated 2025-10-01 UTC.

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