您可以完成此快速入门,熟悉如何发送事件数据。
在以下任一情况下使用 Data Manager API:
将 Google Ads 代码转化或 Google Analytics
purchase事件作为代码转化的额外数据源发送,以最大限度地提高广告互动信号,并增强数据和整体效果。此功能适用于所有 Google Ads 账号,但仅适用于已列入许可名单的 Google Analytics 媒体资源。 如果您有兴趣将 Google Analytics 媒体资源添加到许可名单中,请填写此表单。
选择要查看的指南版本。
- 如果您要管理的广告客户账号中包含某个 Google 账号,并且您要使用该账号的凭据,请选择广告客户。
- 如果您使用的是数据合作伙伴账号中用户的 Google 账号凭据,并且想要管理与数据合作伙伴账号建立合作伙伴关联的广告客户账号,请选择数据合作伙伴。
在本快速入门中,您将完成以下步骤:
- 准备一个
Destination来接收事件数据。 - 准备要发送的事件数据。
- 为事件构建
IngestionService请求。 - 使用 Google APIs Explorer 发送请求。
- 了解成功和失败响应。
准备目的地
在发送数据之前,您需要为数据准备至少一个 Destination。以下是可供您使用的 Destination 示例:
{
"operatingAccount": {
"accountType": "OPERATING_ACCOUNT_TYPE",
"accountId": "OPERATING_ACCOUNT_ID"
},
"loginAccount": {
"accountType": "LOGIN_ACCOUNT_TYPE",
"accountId": "LOGIN_ACCOUNT_ID"
},
"productDestinationId": "PRODUCT_DESTINATION_ID"
}
以下是 Destination 的字段。如需了解详情和查看不同场景下的目标平台示例,请参阅配置目标平台。
operatingAccount接收活动的账号。
对于作为附加数据源发送的事件,操作账号可以是 Google Ads 账号,也可以是 Google Analytics 媒体资源。
如果
accountType为GOOGLE_ANALYTICS_PROPERTY,则请求的凭据必须适用于对相应媒体资源拥有“编辑者”或“管理员”角色的 Google Analytics 用户。对于线下转化和增强型潜在客户转化,操作账号必须是 Google Ads 账号。
loginAccount- 凭据的 Google 账号所对应的账号是用户。
productDestinationIdoperatingAccount中接收事件的实体的 ID。对于作为额外数据源发送的事件,
productDestinationId必须是以下值之一:将
type设置为WEBPAGE的 Google Ads 转化 ID。在 Google Ads 界面中,WEBPAGE转化操作的转化来源为网站。Google Analytics 网站数据流的衡量 ID。您无法将事件作为额外的数据源发送到 Google Analytics iOS 应用或 Android 应用数据流。
对于线下转化或增强型潜在客户转化,
productDestinationId必须是type设置为UPLOAD_CLICKS的 Google Ads 转化操作的 ID。在 Google Ads 界面中,UPLOAD_CLICKS转化操作的转化来源为网站(从点击导入)。
本指南中的示例展示了如何构建将所有事件发送到同一目的地的请求。如果您想在同一请求中为多个目的地发送事件,请参阅为多个目的地发送事件。
准备事件数据
请考虑以下事件数据。每个表都对应一个转化事件。每个转化事件都包含事件的时间戳、转化操作和转化价值。
每个事件可能包含广告标识符(例如 gclid)或用户标识符(例如电子邮件地址、电话号码和地址信息)。事件还可以包含:
- 在发生事件时评估的用户相关信息,例如客户价值,或者客户是新客户、回访客户还是再次吸引的客户。
- 购物车数据。
- 目的地的其他事件参数或用户属性,例如 Google Analytics 的
client_id或user_id。
以下是事件数据:
事件 1
| 活动 1 | |
|---|---|
conversion_time |
2025-06-10 15:07:01-05:00 |
conversion_action_id |
123456789 |
transaction_id |
ABC798654321 |
conversion_value |
30.03 |
currency |
USD |
gclid |
GCLID_1 |
emails |
|
given_name |
John |
family_name |
Smith-Jones |
region_code |
us |
postal_code |
94045 |
customer_type |
NEW |
customer_value_bucket |
HIGH |
client_id |
1234567890.1761581763 |
user_id |
user_ABC12345 |
ad_unit_name |
Banner_01 |
event_name |
purchase |
| 购物车中的商品 | |
item_id |
SKU_12345 |
item_name |
Stan and Friends Tee |
item_affiliation |
Google Merchandise Store |
item_coupon |
SUMMER_FUN |
item_discount |
2.22 |
item_index |
0 |
item_brand |
Google |
item_category |
Apparel |
item_category2 |
Adult |
item_category3 |
Shirts |
item_category4 |
Crew |
item_category5 |
Short sleeve |
item_list_id |
related_products |
item_list_name |
Related Products |
item_price |
10.01 |
item_quantity |
3 |
事件 2
| 活动 #2 | |
|---|---|
conversion_time |
June 10, 2025 11:42:33PM America/New_York |
conversion_action_id |
123456789 |
transaction_id |
DEF999911111 |
conversion_value |
42.02 |
currency |
eur |
gclid |
GCLID_2 |
emails |
|
given_name |
zoë |
family_name |
pérez |
region_code |
PT |
postal_code |
1229-076 |
customer_type |
RETURNING |
client_id |
9876543210.1761582117 |
user_id |
user_DEF9876 |
ad_unit_name |
Banner_02 |
event_name |
purchase |
| 购物车中的商品 | |
item_id |
SKU_12346 |
item_name |
Google Grey Women's Tee |
item_affiliation |
Google Merchandise Store |
item_coupon |
SUMMER_FUN |
item_discount |
3.33 |
item_index |
1 |
item_brand |
Google |
item_category |
Apparel |
item_category2 |
Adult |
item_category3 |
Shirts |
item_category4 |
Crew |
item_category5 |
Short sleeve |
item_list_id |
related_products |
item_list_name |
Related Products |
item_price |
21.01 |
item_quantity |
2 |
设置数据格式
根据格式设置指南中的规定设置字段格式。以下是格式化后的活动数据:
事件 1
| 活动 1 | |
|---|---|
conversion_time |
2025-06-10T15:07:01-05:00 |
conversion_action_id |
123456789 |
transaction_id |
ABC798654321 |
conversion_value |
30.03 |
currency |
USD |
gclid |
GCLID_1 |
emails |
|
given_name |
john |
family_name |
smith-jones |
region_code |
US |
postal_code |
94045 |
customer_type |
NEW |
customer_value_bucket |
HIGH |
client_id |
1234567890.1761581763 |
user_id |
user_ABC12345 |
ad_unit_name |
Banner_01 |
event_name |
purchase |
| 购物车中的商品 | |
item_id |
SKU_12345 |
item_name |
Stan and Friends Tee |
item_affiliation |
Google Merchandise Store |
item_coupon |
SUMMER_FUN |
item_discount |
2.22 |
item_index |
0 |
item_brand |
Google |
item_category |
Apparel |
item_category2 |
Adult |
item_category3 |
Shirts |
item_category4 |
Crew |
item_category5 |
Short sleeve |
item_list_id |
related_products |
item_list_name |
Related Products |
item_price |
10.01 |
item_quantity |
3 |
事件 2
| 活动 #2 | |
|---|---|
conversion_time |
2025-06-10T23:42:33-05:00 |
conversion_action_id |
123456789 |
transaction_id |
DEF999911111 |
conversion_value |
42.02 |
currency |
EUR |
gclid |
GCLID_2 |
emails |
|
given_name |
zoë |
family_name |
pérez |
region_code |
PT |
postal_code |
1229-076 |
customer_type |
RETURNING |
client_id |
9876543210.1761582117 |
user_id |
user_DEF9876 |
ad_unit_name |
Banner_02 |
event_name |
purchase |
| 购物车中的商品 | |
item_id |
SKU_12346 |
item_name |
Google Grey Women's Tee |
item_affiliation |
Google Merchandise Store |
item_coupon |
SUMMER_FUN |
item_discount |
3.33 |
item_index |
1 |
item_brand |
Google |
item_category |
Apparel |
item_category2 |
Adult |
item_category3 |
Shirts |
item_category4 |
Crew |
item_category5 |
Short sleeve |
item_list_id |
related_products |
item_list_name |
Related Products |
item_price |
21.01 |
item_quantity |
2 |
对数据进行哈希处理和编码
此外,格式化后的电子邮件地址、名字和姓氏必须使用 SHA-256 算法进行哈希处理,并使用十六进制或 Base64 编码进行编码。以下是使用十六进制编码进行格式化、哈希处理和编码后的事件数据:
事件 1
| 活动 1 | |
|---|---|
conversion_time |
2025-06-10T15:07:01-05:00 |
conversion_action_id |
123456789 |
transaction_id |
ABC798654321 |
conversion_value |
30.03 |
currency |
USD |
gclid |
GCLID_1 |
emails |
|
given_name |
96D9632F363564CC3032521409CF22A852F2032EEC099ED5967C0D000CEC607A |
family_name |
DB98D2607EFFFA28AFF66975868BF54C075ECA7157E35064DCE08E20B85B1081 |
region_code |
US |
postal_code |
94045 |
customer_type |
NEW |
customer_value_bucket |
HIGH |
client_id |
1234567890.1761581763 |
user_id |
user_ABC12345 |
ad_unit_name |
Banner_01 |
event_name |
purchase |
| 购物车中的商品 | |
item_id |
SKU_12345 |
item_name |
Stan and Friends Tee |
item_affiliation |
Google Merchandise Store |
item_coupon |
SUMMER_FUN |
item_discount |
2.22 |
item_index |
0 |
item_brand |
Google |
item_category |
Apparel |
item_category2 |
Adult |
item_category3 |
Shirts |
item_category4 |
Crew |
item_category5 |
Short sleeve |
item_list_id |
related_products |
item_list_name |
Related Products |
item_price |
10.01 |
item_quantity |
3 |
事件 2
| 活动 #2 | |
|---|---|
conversion_time |
2025-06-10T23:42:33-05:00 |
conversion_action_id |
123456789 |
transaction_id |
DEF999911111 |
conversion_value |
42.02 |
currency |
EUR |
gclid |
GCLID_2 |
emails |
|
given_name |
2752B88686847FA5C86F47B94CE652B7B3F22A91C37617D451A4DB9AFA431450 |
family_name |
6654977D57DDDD3C0329CA741B109EF6CD6430BEDD00008AAD213DF25683D77F |
region_code |
PT |
postal_code |
1229-076 |
customer_type |
RETURNING |
client_id |
9876543210.1761582117 |
user_id |
user_DEF9876 |
ad_unit_name |
Banner_02 |
event_name |
purchase |
| 购物车中的商品 | |
item_id |
SKU_12346 |
item_name |
Google Grey Women's Tee |
item_affiliation |
Google Merchandise Store |
item_coupon |
SUMMER_FUN |
item_discount |
3.33 |
item_index |
1 |
item_brand |
Google |
item_category |
Apparel |
item_category2 |
Adult |
item_category3 |
Shirts |
item_category4 |
Crew |
item_category5 |
Short sleeve |
item_list_id |
related_products |
item_list_name |
Related Products |
item_price |
21.01 |
item_quantity |
2 |
将数据转换为 Event 对象
将每个事件的格式化和哈希处理后的数据转换为 Event。按如下所示填充以下字段:
将
eventTimestamp设置为事件发生的时间。Google Analytics 的事件必须具有过去 72 小时内的
eventTimestamp。为您的使用场景设置必填字段。
使用场景 标识符 transactionIdeventSource线下转化或增强型潜在客户转化 必需。设置以下至少一项: adIdentifiers,且至少设置了gclid、gbraid或wbraid中的一个- 会话属性
userData
可选 必需。设置为 EventSource的枚举值之一。作为附加数据源发送到 Google Ads 目标平台的事件 必需。设置以下至少一项: adIdentifiers,且至少设置了gclid、gbraid或wbraid中的一个userData
必需 可选。如果设置,则必须为 WEB。作为附加数据源发送到 Google Analytics 目标平台的事件 必需。设置以下至少一项: clientIdadIdentifiers(已设置gclid)userId
必需 可选。如果设置,则必须为 WEB。如果您要将事件作为附加数据源发送到 Google Ads 目标平台,请查看 Google 如何处理附加数据源中的数据。
填写您知道相应活动值的任何其他字段。如需查看可用字段的完整列表,请参阅
Event参考文档。
Google 如何处理其他数据源中的数据
在同一转化操作中,Google 会使用 transactionId 来去重来自不同来源(例如网站代码和 Data Manager API 提取请求)的转化事件。下表说明了如何处理提取请求中的数据。
| 场景 | 数据字段 | 处理方式 |
|---|---|---|
transactionId 匹配现有代码事件
|
conversionValue(带 currencyCode) |
已更新。来自 注意:在转化操作的初始 14 天试用期内,价值更新功能处于停用状态。在试用期结束之前,Google Ads 报告中不会替换该代码的值。 |
transactionId 匹配现有代码事件 |
除 conversionValue 或 currencyCode 以外的其他字段(例如,adIdentifiers.gclid)
|
忽略。来自额外数据源的其他字段值将不会覆盖 Google 代码最初为匹配的交易记录的字段值。 |
transactionId 与任何现有事件都不匹配 |
所有提供的数据(例如 userData、conversionValue、currencyCode)
|
用于创建新的转化事件。然后,Google 会尝试使用您提供的标识符(例如 注意:在最初的 14 天试用期内,这些新创建的转化会显示在报告中,但不会用于出价。试用期结束后,这些转化会自动变为可出价的转化。 |
添加会话属性
如果您要发送线下转化数据或增强型潜在客户转化数据,请在没有其他广告标识符(例如 GCLID 或 WBRAID)的情况下添加会话属性。除了其他广告标识符之外,您还可以添加会话属性。
会话属性可提供有关用户与您网站的互动的更多背景信息和信号,从而提升转化衡量、报告和出价的准确性。
在 Data Manager API 中,您可以使用两种方法来发送会话属性:
建议:将
adIdentifiers的sessionAttributes字段设置为采用 base64 编码的会话属性字符串。按照如何捕获 session_attributes 中的说明修改表单提交页面,以捕获编码后的字符串。如果您无法使用 JavaScript,请捕获各个会话属性字段,并将每个字段作为单独的
ExperimentalField添加到experimentalFields列表中:gad_campaignidsession_start_time_usecgad_sourcelanding_page_urllanding_page_referrer
如果您有
landing_page_user_agent会话属性的值,请在adIdentifiers.landingPageDeviceInfo的userAgent字段中发送该值。以下是发送单个键值对时的最佳实践:
- 持续发送
gad_campaignid和session_start_time_usec。这些字段对于准确归因至关重要。 - 请勿提供不准确或不完整的
landing_page_url值,例如占位字符串、内部应用路径或不完整的网址。如果您没有准确的完整网址,请省略landing_page_url。
以下是一个示例事件的部分内容,其中
experimentalFields包含gad_campaignid和session_start_time_usec的条目,并且landingPageDeviceInfo字段中包含用户代理:{ ..., "experimentalFields": [ { "field": "gad_campaignid", "value": "21288051566" }, { "field": "session_start_time_usec", "value": "1767711548052000" } ], "adIdentifiers": { "landingPageDeviceInfo": { "userAgent": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/143.0.0.0 Safari/537.36" } } }
添加 Google Analytics 信息
如果作为附加数据源发送的事件的目标位置包含 Google Analytics 媒体资源,请按指示填充以下字段:
eventName必需。Google Analytics 事件的名称。
transactionId必需。事件的唯一标识符。
- 至少一个标识符
必须设置以下字段中的至少一个:
clientId:Web 客户端的用户实例的唯一标识符。请参阅将事件发送到 Measurement Protocol。userId:用户的唯一标识符。如需了解详情,请参阅使用 User-ID 跨平台衡量活动。
destinationReferences如果请求级
destinations列表包含多个 Google AnalyticsDestination,则此属性为必需属性。向destinationReferences添加一个条目,以指定哪个 Google Analytics 目标账号应接收相应事件。如需详细了解目的地引用,请参阅将事件发送到多个目的地。如果未设置
destinationReferences或该参数包含多个指向 Google Analytics 目的地的条目,Data Manager API 会拒绝该事件,并返回MULTIPLE_DESTINATIONS_FOR_GOOGLE_ANALYTICS_EVENT错误。userId可选。用户的 User-ID。
additionalEventParameters可选,但建议填写。使用其他
Event字段中未捕获的任何 Google Analytics 事件参数填充此列表。这些参数可以包括purchase事件中的其他推荐参数,也可以包括您想捕获的其他参数。针对EventParameter的parameterName使用 Google Analytics 参数名称。例如,如果您有与交易相关的税费,请向
additionalEventParameters添加一个条目,并将parameterName设置为tax,并将value设置为税费。我们不建议为
transactionId、currency或valueGoogle Analytics 事件参数添加条目。请改为填充Event的transactionId、currency和conversionValue,这些属性优先于additionalEventParameters中的任何条目。
为购买事件添加购物车数据
使用所购商品的相关信息填充 Event 的 cartData 字段。对于购买的每件商品,请向 CartData 的 items 列表中添加一个 Item 对象,并按指示填充以下字段:
itemId- 必需。商品的唯一标识符。
unitPrice必需。不含税、运费和事件级(交易级)折扣的单价。
如果商品有商品级折扣,请使用折扣后的单价。例如,如果某商品的单价为
27.67,单位折扣为6.66,则将unitPrice设置为21.01。quantity必需。购买的相应商品的数量。
additionalItemParameters使用未在其他
Item字段中捕获的任何商品级范围参数填充此列表。使用ItemParameter的parameterName的 Google Analytics 商品参数名称。例如,如果您有商品的品牌和类别,请向商品的
additionalItemParameters添加一个条目,其中parameterName设置为item_brand,value设置为品牌名称;再添加一个条目,其中parameterName设置为item_category,value设置为商品的类别。我们不建议为
quantity、price或item_idGoogle Analytics 商品参数添加条目。请改为填充Item的itemId、unitPrice和quantity,这些属性的优先级高于additionalItemParameters中的任何条目。
以下是第二个事件的格式化、哈希处理和编码数据的示例 Event,其中包含 Google Analytics 的其他数据:
{
"adIdentifiers": {
"gclid": "GCLID_2"
},
"conversionValue": 42.02,
"currency": "EUR",
"eventTimestamp": "2025-06-10T23:42:33-05:00",
"transactionId": "DEF999911111",
"eventSource": "WEB",
"userData": {
"userIdentifiers": [
{
"emailAddress": "3E693CF7E5B67880BFF33B2D2626DADB7BF1D4BC737192E47CF8BAA89ACF2250"
},
{
"emailAddress": "223EBDA6F6889B1494551BA902D9D381DAF2F642BAE055888E96343D53E9F9C4"
},
{
"address": {
"givenName": "2752B88686847FA5C86F47B94CE652B7B3F22A91C37617D451A4DB9AFA431450",
"familyName": "6654977D57DDDD3C0329CA741B109EF6CD6430BEDD00008AAD213DF25683D77F",
"regionCode": "PT",
"postalCode": "1229-076"
}
}
],
},
"userProperties": {
"customerType": "RETURNING"
},
"eventName": "purchase",
"clientId": "9876543210.1761582117",
"userId": "user_DEF9876",
"additionalEventParameters": [
{
"parameterName": "ad_unit_name",
"value": "Banner_02"
}
],
"cartData": {
"transactionDiscount": 6.66,
"items": [
{
"itemId": "SKU_12346",
"quantity": 2,
"unitPrice": 21.01,
"additionalItemParameters": [
{
"parameterName": "item_name",
"value": "Google Grey Women's Tee"
},
{
"parameterName": "affiliation",
"value": "Google Merchandise Store"
},
{
"parameterName": "coupon",
"value": "SUMMER_FUN"
},
{
"parameterName": "discount",
"value": "3.33"
},
{
"parameterName": "index",
"value": "1"
},
{
"parameterName": "item_brand",
"value": "Google"
},
{
"parameterName": "item_category",
"value": "Apparel"
},
{
"parameterName": "item_category2",
"value": "Adult"
},
{
"parameterName": "item_category3",
"value": "Shirts"
},
{
"parameterName": "item_category4",
"value": "Crew"
},
{
"parameterName": "item_category5",
"value": "Short sleeve"
},
{
"parameterName": "item_list_id",
"value": "related_products"
},
{
"parameterName": "item_list_name",
"value": "Related Products"
}
]
}
]
}
}
构建请求正文
如需构建请求正文,请合并 destinations 和 events,设置 encoding 字段,并添加您要包含的任何其他请求字段,例如 validateOnly 和 consent。
本指南中的示例未使用加密,但您可以按照加密用户数据中的说明向流程添加加密。
发送请求
以下是在浏览器中尝试发出请求的步骤:
- 选择 REST 标签页,然后点击在 API Explorer 中打开,以在新标签页或窗口中打开 API Explorer。
- 在 API 探索器的请求正文中,将以
REPLACE_WITH开头的每个字符串(例如REPLACE_WITH_OPERATING_ACCOUNT_TYPE)替换为相关值。 - 点击 API 浏览器页面底部的执行,然后完成授权提示以发送请求。
- 将
validateOnly设置为true,以验证请求但不应用更改。准备好应用更改后,请将validateOnly设置为false。
如果您安装了客户端库,请选择所选编程语言对应的标签页,查看有关如何构建和发送请求的完整代码示例。
REST
{ "destinations": [ { "operatingAccount": { "accountType": "OPERATING_ACCOUNT_TYPE", "accountId": "OPERATING_ACCOUNT_ID" }, "loginAccount": { "accountType": "LOGIN_ACCOUNT_TYPE", "accountId": "LOGIN_ACCOUNT_ID" }, "productDestinationId": "CONVERSION_ACTION_ID" } ], "encoding": "HEX", "events": [ { "adIdentifiers": { "gclid": "GCLID_1" }, "conversionValue": 30.03, "currency": "USD", "eventTimestamp": "2025-06-10T20:07:01Z", "transactionId": "ABC798654321", "eventSource": "WEB", "userData": { "userIdentifiers": [ { "address": { "givenName": "96D9632F363564CC3032521409CF22A852F2032EEC099ED5967C0D000CEC607A", "familyName": "DB98D2607EFFFA28AFF66975868BF54C075ECA7157E35064DCE08E20B85B1081", "regionCode": "US", "postalCode": "94045" } } ] }, "userProperties": { "customerType": "NEW", "customerValueBucket": "HIGH" }, "eventName": "purchase", "clientId": "1234567890.1761581763", "userId": "user_ABC12345", "additionalEventParameters": [ { "parameterName": "ad_unit_name", "value": "Banner_01" } ], "cartData": { "transactionDiscount": 6.66, "items": [ { "itemId": "SKU_12345", "quantity": 3, "unitPrice": 10.01, "additionalItemParameters": [ { "parameterName": "item_name", "value": "Stan and Friends Tee" }, { "parameterName": "affiliation", "value": "Google Merchandise Store" }, { "parameterName": "coupon", "value": "SUMMER_FUN" }, { "parameterName": "discount", "value": "2.22" }, { "parameterName": "index", "value": "0" }, { "parameterName": "item_brand", "value": "Google" }, { "parameterName": "item_category", "value": "Apparel" }, { "parameterName": "item_category2", "value": "Adult" }, { "parameterName": "item_category3", "value": "Shirts" }, { "parameterName": "item_category4", "value": "Crew" }, { "parameterName": "item_category5", "value": "Short sleeve" }, { "parameterName": "item_list_id", "value": "related_products" }, { "parameterName": "item_list_name", "value": "Related Products" } ] } ] } }, { "adIdentifiers": { "gclid": "GCLID_2" }, "conversionValue": 42.02, "currency": "EUR", "eventTimestamp": "2025-06-11T04:42:33Z", "transactionId": "DEF999911111", "eventSource": "WEB", "userData": { "userIdentifiers": [ { "emailAddress": "3E693CF7E5B67880BFF33B2D2626DADB7BF1D4BC737192E47CF8BAA89ACF2250" }, { "emailAddress": "223EBDA6F6889B1494551BA902D9D381DAF2F642BAE055888E96343D53E9F9C4" }, { "address": { "givenName": "2752B88686847FA5C86F47B94CE652B7B3F22A91C37617D451A4DB9AFA431450", "familyName": "6654977D57DDDD3C0329CA741B109EF6CD6430BEDD00008AAD213DF25683D77F", "regionCode": "PT", "postalCode": "1229-076" } } ] }, "userProperties": { "customerType": "RETURNING" }, "eventName": "purchase", "clientId": "9876543210.1761582117", "userId": "user_DEF9876", "additionalEventParameters": [ { "parameterName": "ad_unit_name", "value": "Banner_02" } ], "cartData": { "transactionDiscount": 6.66, "items": [ { "itemId": "SKU_12346", "quantity": 2, "unitPrice": 21.01, "additionalItemParameters": [ { "parameterName": "item_name", "value": "Google Grey Women's Tee" }, { "parameterName": "affiliation", "value": "Google Merchandise Store" }, { "parameterName": "coupon", "value": "SUMMER_FUN" }, { "parameterName": "discount", "value": "3.33" }, { "parameterName": "index", "value": "1" }, { "parameterName": "item_brand", "value": "Google" }, { "parameterName": "item_category", "value": "Apparel" }, { "parameterName": "item_category2", "value": "Adult" }, { "parameterName": "item_category3", "value": "Shirts" }, { "parameterName": "item_category4", "value": "Crew" }, { "parameterName": "item_category5", "value": "Short sleeve" }, { "parameterName": "item_list_id", "value": "related_products" }, { "parameterName": "item_list_name", "value": "Related Products" } ] } ] } } ], "validateOnly": true }
.NET
// Copyright 2025 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. using System.Text.Json; using CommandLine; using Google.Ads.DataManager.Util; using Google.Ads.DataManager.V1; using Google.Protobuf.WellKnownTypes; using static Google.Ads.DataManager.V1.ProductAccount.Types; namespace Google.Ads.DataManager.Samples { // <summary> // Sends an <see cref="IngestEventsRequest" /> without using encryption. // // Event data is read from a data file. See the <c>events_1.json</c> file in the // <c>sampledata</c> directory for an example. // </summary> public class IngestEvents { private static readonly int MaxEventsPerRequest = 2_000; [Verb("ingest-events", HelpText = "Sends an IngestEventsRequest without using encryption.")] public class Options { [Option( "operatingAccountType", Required = true, HelpText = "Account type of the operating account" )] public AccountType OperatingAccountType { get; set; } [Option( "operatingAccountId", Required = true, HelpText = "ID of the operating account" )] public string OperatingAccountId { get; set; } = null!; [Option( "loginAccountType", Required = false, HelpText = "Account type of the login account" )] public AccountType? LoginAccountType { get; set; } [Option("loginAccountId", Required = false, HelpText = "ID of the login account")] public string? LoginAccountId { get; set; } [Option( "linkedAccountProduct", Required = false, HelpText = "Account type of the linked account" )] public AccountType? LinkedAccountType { get; set; } [Option("linkedAccountId", Required = false, HelpText = "ID of the linked account")] public string? LinkedAccountId { get; set; } [Option( "conversionActionId", Required = true, HelpText = "ID of the conversion action" )] public string ConversionActionId { get; set; } = null!; [Option( "jsonFile", Required = true, HelpText = "JSON file containing user data to ingest" )] public string JsonFile { get; set; } = null!; [Option( "validateOnly", Default = true, HelpText = "Whether to enable validateOnly on the request" )] public bool ValidateOnly { get; set; } } public void Run(Options options) { RunExample( options.OperatingAccountType, options.OperatingAccountId, options.LoginAccountType, options.LoginAccountId, options.LinkedAccountType, options.LinkedAccountId, options.ConversionActionId, options.JsonFile, options.ValidateOnly ); } private void RunExample( AccountType operatingAccountType, string operatingAccountId, AccountType? loginAccountType, string? loginAccountId, AccountType? linkedAccountType, string? linkedAccountId, string conversionActionId, string jsonFile, bool validateOnly ) { if (loginAccountId == null ^ loginAccountType == null) { throw new ArgumentException( "Must specify either both or neither of login account ID and login account " + "type" ); } if (linkedAccountId == null ^ linkedAccountType == null) { throw new ArgumentException( "Must specify either both or neither of linked account ID and linked account " + "type" ); } // Reads member data from the data file. List<EventRecord> eventRecords = ReadEventData(jsonFile); // Gets an instance of the UserDataFormatter for normalizing and formatting the data. UserDataFormatter userDataFormatter = new UserDataFormatter(); // Builds the events collection for the request. var events = new List<Event>(); foreach (var eventRecord in eventRecords) { var eventBuilder = new Event(); try { eventBuilder.EventTimestamp = Timestamp.FromDateTime( DateTime.Parse(eventRecord.Timestamp ?? "").ToUniversalTime() ); } catch (FormatException) { Console.WriteLine( $"Skipping event with invalid timestamp: {eventRecord.Timestamp}" ); continue; } if (string.IsNullOrEmpty(eventRecord.TransactionId)) { Console.WriteLine("Skipping event with no transaction ID"); continue; } eventBuilder.TransactionId = eventRecord.TransactionId; if (!string.IsNullOrEmpty(eventRecord.EventSource)) { if ( System.Enum.TryParse( eventRecord.EventSource, true, out EventSource eventSource ) ) { eventBuilder.EventSource = eventSource; } else { Console.WriteLine( $"Skipping event with invalid event source: {eventRecord.EventSource}" ); continue; } } if (!string.IsNullOrEmpty(eventRecord.Gclid)) { eventBuilder.AdIdentifiers = new AdIdentifiers { Gclid = eventRecord.Gclid }; } if (!string.IsNullOrEmpty(eventRecord.Currency)) { eventBuilder.Currency = eventRecord.Currency; } if (eventRecord.Value.HasValue) { eventBuilder.ConversionValue = eventRecord.Value.Value; } var userDataBuilder = new UserData(); // Adds a UserIdentifier for each valid email address for the eventRecord. if (eventRecord.Emails != null) { foreach (var email in eventRecord.Emails) { try { string preparedEmail = userDataFormatter.ProcessEmailAddress( email, UserDataFormatter.Encoding.Hex ); // Adds an email address identifier with the encoded email hash. userDataBuilder.UserIdentifiers.Add( new UserIdentifier { EmailAddress = preparedEmail } ); } catch (ArgumentException) { // Skips invalid input. continue; } } } // Adds a UserIdentifier for each valid phone number for the eventRecord. if (eventRecord.PhoneNumbers != null) { foreach (var phoneNumber in eventRecord.PhoneNumbers) { try { string preparedPhoneNumber = userDataFormatter.ProcessPhoneNumber( phoneNumber, UserDataFormatter.Encoding.Hex ); // Adds a phone number identifier with the encoded phone hash. userDataBuilder.UserIdentifiers.Add( new UserIdentifier { PhoneNumber = preparedPhoneNumber } ); } catch (ArgumentException) { // Skips invalid input. continue; } } } if (userDataBuilder.UserIdentifiers.Any()) { eventBuilder.UserData = userDataBuilder; } events.Add(eventBuilder); } // Builds the Destination for the request. var destinationBuilder = new Destination { OperatingAccount = new ProductAccount { AccountType = operatingAccountType, AccountId = operatingAccountId, }, ProductDestinationId = conversionActionId, }; if (loginAccountType.HasValue && loginAccountId != null) { destinationBuilder.LoginAccount = new ProductAccount { AccountType = loginAccountType.Value, AccountId = loginAccountId, }; } if (linkedAccountType.HasValue && linkedAccountId != null) { destinationBuilder.LinkedAccount = new ProductAccount { AccountType = linkedAccountType.Value, AccountId = linkedAccountId, }; } IngestionServiceClient ingestionServiceClient = IngestionServiceClient.Create(); int requestCount = 0; // Batches requests to send up to the maximum number of events per request. for (var i = 0; i < events.Count; i += MaxEventsPerRequest) { IEnumerable<Event> batch = events.Skip(i).Take(MaxEventsPerRequest); requestCount++; var request = new IngestEventsRequest { Destinations = { destinationBuilder }, // Adds events from the current batch. Events = { batch }, Consent = new Consent { AdPersonalization = ConsentStatus.ConsentGranted, AdUserData = ConsentStatus.ConsentGranted, }, // Sets validate_only. If true, then the Data Manager API only validates the // request but doesn't apply changes. ValidateOnly = validateOnly, Encoding = V1.Encoding.Hex, }; // Sends the data to the Data Manager API. IngestEventsResponse response = ingestionServiceClient.IngestEvents(request); Console.WriteLine($"Response for request #{requestCount}:\n{response}"); } Console.WriteLine($"# of requests sent: {requestCount}"); } private class EventRecord { public List<string>? Emails { get; set; } public List<string>? PhoneNumbers { get; set; } public string? Timestamp { get; set; } public string? TransactionId { get; set; } public string? EventSource { get; set; } public double? Value { get; set; } public string? Currency { get; set; } public string? Gclid { get; set; } } private List<EventRecord> ReadEventData(string jsonFile) { string jsonString = File.ReadAllText(jsonFile); var options = new JsonSerializerOptions { PropertyNameCaseInsensitive = true }; return JsonSerializer.Deserialize<List<EventRecord>>(jsonString, options) ?? new List<EventRecord>(); } } }
Java
// Copyright 2025 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. package com.google.ads.datamanager.samples; import com.beust.jcommander.Parameter; import com.google.ads.datamanager.samples.common.BaseParamsConfig; import com.google.ads.datamanager.util.UserDataFormatter; import com.google.ads.datamanager.util.UserDataFormatter.Encoding; import com.google.ads.datamanager.v1.AdIdentifiers; import com.google.ads.datamanager.v1.Consent; import com.google.ads.datamanager.v1.ConsentStatus; import com.google.ads.datamanager.v1.Destination; import com.google.ads.datamanager.v1.Event; import com.google.ads.datamanager.v1.EventSource; import com.google.ads.datamanager.v1.IngestEventsRequest; import com.google.ads.datamanager.v1.IngestEventsResponse; import com.google.ads.datamanager.v1.IngestionServiceClient; import com.google.ads.datamanager.v1.ProductAccount; import com.google.ads.datamanager.v1.ProductAccount.AccountType; import com.google.ads.datamanager.v1.UserData; import com.google.ads.datamanager.v1.UserIdentifier; import com.google.common.base.Strings; import com.google.common.collect.Lists; import com.google.common.reflect.TypeToken; import com.google.gson.GsonBuilder; import com.google.protobuf.util.Timestamps; import java.io.BufferedReader; import java.io.IOException; import java.lang.reflect.Type; import java.nio.charset.StandardCharsets; import java.nio.file.Files; import java.nio.file.Paths; import java.text.ParseException; import java.util.ArrayList; import java.util.List; import java.util.logging.Logger; /** * Sends an {@link IngestEventsRequest} without using encryption. * * <p>Event data is read from a data file. See the {@code events_1.json} file in the {@code * resources/sampledata} directory for a sample file. */ public class IngestEvents { private static final Logger LOGGER = Logger.getLogger(IngestEvents.class.getName()); /** The maximum number of events allowed per request. */ private static final int MAX_EVENTS_PER_REQUEST = 2_000; private static final class ParamsConfig extends BaseParamsConfig<ParamsConfig> { @Parameter( names = "--operatingAccountType", required = true, description = "Account type of the operating account") AccountType operatingAccountType; @Parameter( names = "--operatingAccountId", required = true, description = "ID of the operating account") String operatingAccountId; @Parameter( names = "--loginAccountType", required = false, description = "Account type of the login account") AccountType loginAccountType; @Parameter( names = "--loginAccountId", required = false, description = "ID of the login account") String loginAccountId; @Parameter( names = "--linkedAccountType", required = false, description = "Account type of the linked account") AccountType linkedAccountType; @Parameter( names = "--linkedAccountId", required = false, description = "ID of the linked account") String linkedAccountId; @Parameter( names = "--conversionActionId", required = true, description = "ID of the conversion action") String conversionActionId; @Parameter( names = "--jsonFile", required = true, description = "JSON file containing user data to ingest") String jsonFile; @Parameter( names = "--validateOnly", required = false, arity = 1, description = "Whether to enable validateOnly on the request") boolean validateOnly = true; } public static void main(String[] args) throws IOException { ParamsConfig paramsConfig = new ParamsConfig().parseOrExit(args); if ((paramsConfig.loginAccountId == null) != (paramsConfig.loginAccountType == null)) { throw new IllegalArgumentException( "Must specify either both or neither of login account ID and login account type"); } if ((paramsConfig.linkedAccountId == null) != (paramsConfig.linkedAccountType == null)) { throw new IllegalArgumentException( "Must specify either both or neither of linked account ID and linked account type"); } new IngestEvents().runExample(paramsConfig); } /** * Runs the example. This sample assumes that the login and operating account are the same. * * @param params the parameters for the example */ private void runExample(ParamsConfig params) throws IOException { // Reads event data from the JSON file. List<EventRecord> eventRecords = readEventData(params.jsonFile); // Gets an instance of the UserDataFormatter for normalizing and formatting the data. UserDataFormatter userDataFormatter = UserDataFormatter.create(); // Builds the events collection for the request. List<Event> events = new ArrayList<>(); for (EventRecord eventRecord : eventRecords) { Event.Builder eventBuilder = Event.newBuilder(); try { eventBuilder.setEventTimestamp(Timestamps.parse(eventRecord.timestamp)); } catch (ParseException pe) { LOGGER.warning( () -> String.format("Skipping event with invalid timestamp: %s", eventRecord.timestamp)); continue; } if (Strings.isNullOrEmpty(eventRecord.transactionId)) { LOGGER.warning("Skipping event with no transaction ID"); continue; } eventBuilder.setTransactionId(eventRecord.transactionId); if (!Strings.isNullOrEmpty(eventRecord.eventSource)) { try { eventBuilder.setEventSource(EventSource.valueOf(eventRecord.eventSource)); } catch (IllegalArgumentException iae) { LOGGER.warning("Skipping event with invalid event source: " + eventRecord.eventSource); continue; } } if (!Strings.isNullOrEmpty(eventRecord.gclid)) { eventBuilder.setAdIdentifiers(AdIdentifiers.newBuilder().setGclid(eventRecord.gclid)); } if (!Strings.isNullOrEmpty(eventRecord.currency)) { eventBuilder.setCurrency(eventRecord.currency); } if (eventRecord.value != null) { eventBuilder.setConversionValue(eventRecord.value); } UserData.Builder userDataBuilder = UserData.newBuilder(); // Adds a UserIdentifier for each valid email address for the eventRecord. if (eventRecord.emails != null) { for (String email : eventRecord.emails) { String preparedEmail; try { preparedEmail = userDataFormatter.processEmailAddress(email, Encoding.HEX); } catch (IllegalArgumentException iae) { // Skips invalid input. continue; } // Sets the email address identifier to the encoded email hash. userDataBuilder.addUserIdentifiers( UserIdentifier.newBuilder().setEmailAddress(preparedEmail)); } } // Adds a UserIdentifier for each valid phone number for the eventRecord. if (eventRecord.phoneNumbers != null) { for (String phoneNumber : eventRecord.phoneNumbers) { String preparedPhoneNumber; try { preparedPhoneNumber = userDataFormatter.processPhoneNumber(phoneNumber, Encoding.HEX); } catch (IllegalArgumentException iae) { // Skips invalid input. continue; } // Sets the phone number identifier to the encoded phone number hash. userDataBuilder.addUserIdentifiers( UserIdentifier.newBuilder().setPhoneNumber(preparedPhoneNumber)); } } if (userDataBuilder.getUserIdentifiersCount() > 0) { eventBuilder.setUserData(userDataBuilder); } events.add(eventBuilder.build()); } // Builds the Destination for the request. Destination.Builder destinationBuilder = Destination.newBuilder() .setOperatingAccount( ProductAccount.newBuilder() .setAccountType(params.operatingAccountType) .setAccountId(params.operatingAccountId)) .setProductDestinationId(params.conversionActionId); if (params.loginAccountType != null && params.loginAccountId != null) { destinationBuilder.setLoginAccount( ProductAccount.newBuilder() .setAccountType(params.loginAccountType) .setAccountId(params.loginAccountId)); } if (params.linkedAccountType != null && params.linkedAccountId != null) { destinationBuilder.setLinkedAccount( ProductAccount.newBuilder() .setAccountType(params.linkedAccountType) .setAccountId(params.linkedAccountId)); } try (IngestionServiceClient ingestionServiceClient = IngestionServiceClient.create()) { int requestCount = 0; // Batches requests to send up to the maximum number of events per request. for (List<Event> eventsBatch : Lists.partition(events, MAX_EVENTS_PER_REQUEST)) { requestCount++; // Builds the request. IngestEventsRequest request = IngestEventsRequest.newBuilder() .addDestinations(destinationBuilder) // Adds events from the current batch. .addAllEvents(eventsBatch) .setConsent( Consent.newBuilder() .setAdPersonalization(ConsentStatus.CONSENT_GRANTED) .setAdUserData(ConsentStatus.CONSENT_GRANTED)) // Sets validate_only. If true, then the Data Manager API only validates the request // but doesn't apply changes. .setValidateOnly(params.validateOnly) // Sets encoding to match the encoding used. .setEncoding(com.google.ads.datamanager.v1.Encoding.HEX) .build(); LOGGER.info(() -> String.format("Request:%n%s", request)); IngestEventsResponse response = ingestionServiceClient.ingestEvents(request); LOGGER.info(String.format("Response for request #:%n%s", requestCount, response)); } LOGGER.info("# of requests sent: " + requestCount); } } /** Data object for a single row of input data. */ @SuppressWarnings("unused") private static class EventRecord { private List<String> emails; private List<String> phoneNumbers; private String timestamp; private String transactionId; private String eventSource; private Double value; private String currency; private String gclid; } /** Reads the data file and parses each line into a {@link EventRecord} object. */ private List<EventRecord> readEventData(String jsonFile) throws IOException { try (BufferedReader jsonReader = Files.newBufferedReader(Paths.get(jsonFile), StandardCharsets.UTF_8)) { // Define the type for Gson to deserialize into (List of EventRecord objects) Type recordListType = new TypeToken<ArrayList<EventRecord>>() {}.getType(); // Parse the JSON string from the file into a List of EventRecord objects return new GsonBuilder().create().fromJson(jsonReader, recordListType); } } }
节点
#!/usr/bin/env node // Copyright 2025 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // https://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. 'use strict'; import {IngestionServiceClient} from '@google-ads/datamanager'; import {protos} from '@google-ads/datamanager'; const { Event: DataManagerEvent, Destination, Encoding: DataManagerEncoding, EventSource, Consent, ConsentStatus, IngestEventsRequest, ProductAccount, UserData, UserIdentifier, } = protos.google.ads.datamanager.v1; import {UserDataFormatter, Encoding} from '@google-ads/data-manager-util'; import * as fs from 'fs'; import * as yargs from 'yargs'; const MAX_EVENTS_PER_REQUEST = 10000; interface Arguments { operating_account_type: string; operating_account_id: string; conversion_action_id: string; json_file: string; validate_only: boolean; login_account_type?: string; login_account_id?: string; linked_account_type?: string; linked_account_id?: string; [x: string]: unknown; } interface EventRow { timestamp: string; transactionId: string; eventSource?: string; gclid?: string; currency?: string; value?: number; emails?: string[]; phoneNumbers?: string[]; } /** * The main function for the IngestEvents sample. */ async function main() { const argv: Arguments = yargs .option('operating_account_type', { describe: 'The account type of the operating account.', type: 'string', required: true, }) .option('operating_account_id', { describe: 'The ID of the operating account.', type: 'string', required: true, }) .option('conversion_action_id', { describe: 'The ID of the conversion action.', type: 'string', required: true, }) .option('json_file', { describe: 'JSON file containing user data to ingest.', type: 'string', required: true, }) .option('validate_only', { describe: 'Whether to enable validate_only on the request.', type: 'boolean', default: true, }) .option('login_account_type', { describe: 'The account type of the login account.', type: 'string', }) .option('login_account_id', { describe: 'The ID of the login account.', type: 'string', }) .option('linked_account_type', { describe: 'The account type of the linked account.', type: 'string', }) .option('linked_account_id', { describe: 'The ID of the linked account.', type: 'string', }) .option('config', { describe: 'Path to a JSON file with arguments.', type: 'string', }) .config('config') .check((args: Arguments) => { if ( (args.login_account_type && !args.login_account_id) || (!args.login_account_type && args.login_account_id) ) { throw new Error( 'Must specify either both or neither of login account type ' + 'and login account ID', ); } if ( (args.linked_account_type && !args.linked_account_id) || (!args.linked_account_type && args.linked_account_id) ) { throw new Error( 'Must specify either both or neither of linked account type ' + 'and linked account ID', ); } return true; }) .parseSync(); // Reads event data from the JSON file. const eventRows: EventRow[] = readEventDataFile(argv.json_file); // Builds the events collection for the request. const events = []; const formatter = new UserDataFormatter(); for (const eventRow of eventRows) { const event = DataManagerEvent.create(); try { const date = new Date(eventRow.timestamp); event.eventTimestamp = { seconds: Math.floor(date.getTime() / 1000), nanos: (date.getTime() % 1000) * 1e6, }; } catch (e) { console.warn( `Invalid timestamp format: ${eventRow.timestamp}. Skipping row.`, ); continue; } if (!eventRow.transactionId) { console.warn('Skipping event with no transaction ID'); continue; } event.transactionId = eventRow.transactionId; if (eventRow.eventSource) { const eventSourceEnumValue: number | undefined = EventSource[eventRow.eventSource as keyof typeof EventSource]; if (eventSourceEnumValue === undefined) { console.warn( `Skipping event with invalid event_source: ${eventRow.eventSource}`, ); continue; } event.eventSource = eventSourceEnumValue; } if (eventRow.gclid) { event.adIdentifiers = {gclid: eventRow.gclid}; } if (eventRow.currency) { event.currency = eventRow.currency; } if (eventRow.value) { event.conversionValue = eventRow.value; } const userData = UserData.create(); // Adds a UserIdentifier for each valid email address for the eventRecord. if (eventRow.emails) { for (const email of eventRow.emails) { try { const processedEmail = formatter.processEmailAddress( email, Encoding.HEX, ); userData.userIdentifiers.push( UserIdentifier.create({emailAddress: processedEmail}), ); } catch (e) { console.warn(`Invalid email address: ${email}. Skipping.`); } } } // Adds a UserIdentifier for each valid phone number for the eventRecord. if (eventRow.phoneNumbers) { for (const phoneNumber of eventRow.phoneNumbers) { try { const processedPhone = formatter.processPhoneNumber( phoneNumber, Encoding.HEX, ); userData.userIdentifiers.push( UserIdentifier.create({phoneNumber: processedPhone}), ); } catch (e) { console.warn(`Invalid phone: ${phoneNumber}. Skipping.`); } } } if (userData.userIdentifiers.length > 0) { event.userData = userData; } events.push(event); } // Sets up the Destination. const operatingAccountType = convertToAccountType( argv.operating_account_type, 'operating_account_type', ); const destination = Destination.create({ operatingAccount: ProductAccount.create({ accountType: operatingAccountType, accountId: argv.operating_account_id, }), productDestinationId: argv.conversion_action_id, }); // The login account is optional. if (argv.login_account_type) { const loginAccountType = convertToAccountType( argv.login_account_type, 'login_account_type', ); destination.loginAccount = ProductAccount.create({ accountType: loginAccountType, accountId: argv.login_account_id, }); } // The linked account is optional. if (argv.linked_account_type) { const linkedAccountType = convertToAccountType( argv.linked_account_type, 'linked_account_type', ); destination.linkedAccount = ProductAccount.create({ accountType: linkedAccountType, accountId: argv.linked_account_id, }); } const client = new IngestionServiceClient(); let requestCount = 0; // Batches requests to send up to the maximum number of events per request. for (let i = 0; i < events.length; i += MAX_EVENTS_PER_REQUEST) { requestCount++; const eventsBatch = events.slice(i, i + MAX_EVENTS_PER_REQUEST); // Builds the request. const request = IngestEventsRequest.create({ destinations: [destination], // Adds events from the current batch. events: eventsBatch, consent: Consent.create({ adUserData: ConsentStatus.CONSENT_GRANTED, adPersonalization: ConsentStatus.CONSENT_GRANTED, }), // Sets encoding to match the encoding used. encoding: DataManagerEncoding.HEX, // Sets validate_only. If true, then the Data Manager API only validates the request validateOnly: argv.validate_only, }); const [response] = await client.ingestEvents(request); console.log(`Response for request #${requestCount}:\n`, response); } console.log(`# of requests sent: ${requestCount}`); } /** * Reads the event data from the given JSON file. * @param {string} jsonFile The path to the JSON file. * @return {EventRow[]} An array of event data. */ function readEventDataFile(jsonFile: string): EventRow[] { const fileContent = fs.readFileSync(jsonFile, 'utf8'); return JSON.parse(fileContent); } /** * Validates that a given string is an enum value for the AccountType enum, and * if validation passes, returns the AccountType enum value. * @param proposedValue the name of an AccountType enum value * @param paramName the name of the parameter to use in the error message if validation fails * @returns {protos.google.ads.datamanager.v1.ProductAccount.AccountType} The corresponding enum value. * @throws {Error} If the string is not an AccountType enum value. */ function convertToAccountType( proposedValue: string, paramName: string, ): protos.google.ads.datamanager.v1.ProductAccount.AccountType { const AccountType = ProductAccount.AccountType; const accountTypeEnumNames = Object.keys(AccountType).filter(key => isNaN(Number(key)), ); if (!accountTypeEnumNames.includes(proposedValue)) { throw new Error(`Invalid ${paramName}: ${proposedValue}`); } return AccountType[proposedValue as keyof typeof AccountType]; } if (require.main === module) { main().catch(console.error); }
PHP
<?php // Copyright 2025 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // https://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. /** * Sample of sending an IngestEventsRequest without encryption. */ require_once dirname(__DIR__, 1) . '/vendor/autoload.php'; use Google\Ads\DataManager\V1\AdIdentifiers; use Google\Ads\DataManager\V1\Client\IngestionServiceClient; use Google\Ads\DataManager\V1\Consent; use Google\Ads\DataManager\V1\ConsentStatus; use Google\Ads\DataManager\V1\Destination; use Google\Ads\DataManager\V1\Encoding as DataManagerEncoding; use Google\Ads\DataManager\V1\Event; use Google\Ads\DataManager\V1\EventSource; use Google\Ads\DataManager\V1\IngestEventsRequest; use Google\Ads\DataManager\V1\ProductAccount; use Google\Ads\DataManager\V1\ProductAccount\AccountType; use Google\Ads\DataManager\V1\UserData; use Google\Ads\DataManager\V1\UserIdentifier; use Google\Ads\DataManagerUtil\Encoding; use Google\Ads\DataManagerUtil\Formatter; use Google\ApiCore\ApiException; use Google\Protobuf\Timestamp; // The maximum number of events allowed per request. const MAX_EVENTS_PER_REQUEST = 2000; /** * Reads the JSON-formatted event data file. * * @param string $jsonFile The event data file. * @return array A list of associative arrays, each representing an event. */ function readEventDataFile(string $jsonFile): array { $jsonContent = file_get_contents($jsonFile); if ($jsonContent === false) { throw new \RuntimeException(sprintf('Could not read JSON file: %s', $jsonFile)); } $events = json_decode($jsonContent, true); if (json_last_error() !== JSON_ERROR_NONE) { throw new \RuntimeException(sprintf('Invalid JSON in file: %s', $jsonFile)); } return $events; } /** * Runs the sample. * * @param int $operatingAccountType The account type of the operating account. * @param string $operatingAccountId The ID of the operating account. * @param string $conversionActionId The ID of the conversion action. * @param string $jsonFile The JSON file containing event data. * @param bool $validateOnly Whether to enable validateOnly on the request. * @param int|null $loginAccountType The account type of the login account. * @param string|null $loginAccountId The ID of the login account. * @param int|null $linkedAccountType The account type of the linked account. * @param string|null $linkedAccountId The ID of the linked account. */ function main( int $operatingAccountType, string $operatingAccountId, string $conversionActionId, string $jsonFile, bool $validateOnly, ?int $loginAccountType = null, ?string $loginAccountId = null, ?int $linkedAccountType = null, ?string $linkedAccountId = null ): void { // Reads event data from the data file. $eventRecords = readEventDataFile($jsonFile); // Gets an instance of the UserDataFormatter for normalizing and formatting the data. $formatter = new Formatter(); // Builds the events collection for the request. $events = []; foreach ($eventRecords as $eventRecord) { $event = new Event(); if (empty($eventRecord['timestamp'])) { error_log('Skipping event with no timestamp.'); continue; } try { $dateTime = new DateTime($eventRecord['timestamp']); $timestamp = new Timestamp(); $timestamp->fromDateTime($dateTime); $event->setEventTimestamp($timestamp); } catch (\Exception $e) { error_log(sprintf('Skipping event with invalid timestamp: %s', $eventRecord['timestamp'])); continue; } if (empty($eventRecord['transactionId'])) { error_log('Skipping event with no transaction ID'); continue; } $event->setTransactionId($eventRecord['transactionId']); if (!empty($eventRecord['eventSource'])) { try { $event->setEventSource(EventSource::value($eventRecord['eventSource'])); } catch (\UnexpectedValueException $e) { error_log('Skipping event with invalid event source: ' . $eventRecord['eventSource']); continue; } } if (!empty($eventRecord['gclid'])) { $event->setAdIdentifiers((new AdIdentifiers())->setGclid($eventRecord['gclid'])); } if (!empty($eventRecord['currency'])) { $event->setCurrency($eventRecord['currency']); } if (isset($eventRecord['value'])) { $event->setConversionValue($eventRecord['value']); } $userData = new UserData(); $identifiers = []; if (!empty($eventRecord['emails'])) { foreach ($eventRecord['emails'] as $email) { try { $preparedEmail = $formatter->processEmailAddress($email, Encoding::Hex); $identifiers[] = (new UserIdentifier())->setEmailAddress($preparedEmail); } catch (\InvalidArgumentException $e) { // Skips invalid input. error_log(sprintf('Skipping invalid email: %s', $e->getMessage())); continue; } } } if (!empty($eventRecord['phoneNumbers'])) { foreach ($eventRecord['phoneNumbers'] as $phoneNumber) { try { $preparedPhoneNumber = $formatter->processPhoneNumber($phoneNumber, Encoding::Hex); $identifiers[] = (new UserIdentifier())->setPhoneNumber($preparedPhoneNumber); } catch (\InvalidArgumentException $e) { // Skips invalid input. error_log(sprintf('Skipping invalid phone number: %s', $e->getMessage())); continue; } } } if (!empty($identifiers)) { $userData->setUserIdentifiers($identifiers); $event->setUserData($userData); } $events[] = $event; } // Builds the destination for the request. $destination = (new Destination()) ->setOperatingAccount((new ProductAccount()) ->setAccountType($operatingAccountType) ->setAccountId($operatingAccountId)) ->setProductDestinationId($conversionActionId); if ($loginAccountType !== null && $loginAccountId !== null) { $destination->setLoginAccount((new ProductAccount()) ->setAccountType($loginAccountType) ->setAccountId($loginAccountId)); } if ($linkedAccountType !== null && $linkedAccountId !== null) { $destination->setLinkedAccount((new ProductAccount()) ->setAccountType($linkedAccountType) ->setAccountId($linkedAccountId)); } $client = new IngestionServiceClient(); try { $requestCount = 0; // Batches requests to send up to the maximum number of events per request. foreach (array_chunk($events, MAX_EVENTS_PER_REQUEST) as $eventsBatch) { $requestCount++; // Builds the request. $request = (new IngestEventsRequest()) ->setDestinations([$destination]) ->setEvents($eventsBatch) ->setConsent((new Consent()) ->setAdUserData(ConsentStatus::CONSENT_GRANTED) ->setAdPersonalization(ConsentStatus::CONSENT_GRANTED) ) ->setValidateOnly($validateOnly) ->setEncoding(DataManagerEncoding::HEX); echo "Request:\n" . json_encode(json_decode($request->serializeToJsonString()), JSON_PRETTY_PRINT) . "\n"; $response = $client->ingestEvents($request); echo "Response for request #{$requestCount}:\n" . json_encode(json_decode($response->serializeToJsonString()), JSON_PRETTY_PRINT) . "\n"; } echo "# of requests sent: {$requestCount}\n"; } catch (ApiException $e) { echo 'Error sending request: ' . $e->getMessage() . "\n"; } finally { $client->close(); } } // Command-line argument parsing $options = getopt( '', [ 'operating_account_type:', 'operating_account_id:', 'login_account_type::', 'login_account_id::', 'linked_account_type::', 'linked_account_id::', 'conversion_action_id:', 'json_file:', 'validate_only::' ] ); $operatingAccountType = $options['operating_account_type'] ?? null; $operatingAccountId = $options['operating_account_id'] ?? null; $conversionActionId = $options['conversion_action_id'] ?? null; $jsonFile = $options['json_file'] ?? null; // Only validates requests by default. $validateOnly = true; if (array_key_exists('validate_only', $options)) { $value = $options['validate_only']; // `getopt` with `::` returns boolean `false` if the option is passed without a value. if ($value === false || !in_array($value, ['true', 'false'], true)) { echo "Error: --validate_only requires a value of 'true' or 'false'.\n"; exit(1); } $validateOnly = ($value === 'true'); } if (empty($operatingAccountType) || empty($operatingAccountId) || empty($conversionActionId) || empty($jsonFile)) { echo 'Usage: php ingest_events.php ' . '--operating_account_type=<account_type> ' . '--operating_account_id=<account_id> ' . '--conversion_action_id=<conversion_action_id> ' . "--json_file=<path_to_json>\n" . 'Optional: --login_account_type=<account_type> --login_account_id=<account_id> ' . '--linked_account_type=<account_type> --linked_account_id=<account_id> ' . "--validate_only=<true|false>\n"; exit(1); } // Converts the operating account type string to an AccountType enum. $parsedOperatingAccountType = AccountType::value($operatingAccountType); if (isset($options['login_account_type']) != isset($options['login_account_id'])) { throw new \InvalidArgumentException( 'Must specify either both or neither of login account type and login account ID' ); } $parsedLoginAccountType = null; if (isset($options['login_account_type'])) { // Converts the login account type string to an AccountType enum. $parsedLoginAccountType = AccountType::value($options['login_account_type']); } if (isset($options['linked_account_type']) != isset($options['linked_account_id'])) { throw new \InvalidArgumentException( 'Must specify either both or neither of linked account type and linked account ID' ); } $parsedLinkedAccountType = null; if (isset($options['linked_account_type'])) { // Converts the linked account type string to an AccountType enum. $parsedLinkedAccountType = AccountType::value($options['linked_account_type']); } main( $parsedOperatingAccountType, $operatingAccountId, $conversionActionId, $jsonFile, $validateOnly, $parsedLoginAccountType, $options['login_account_id'] ?? null, $parsedLinkedAccountType, $options['linked_account_id'] ?? null );
Python
#!/usr/bin/env python # Copyright 2025 Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # https://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. """Sample of sending an IngestEventsRequest without encryption.""" import argparse import json import logging from typing import Any, Dict, List, Optional from google.ads import datamanager_v1 from google.ads.datamanager_util import Formatter from google.ads.datamanager_util.format import Encoding from google.protobuf.timestamp_pb2 import Timestamp _logger = logging.getLogger(__name__) # The maximum number of events allowed per request. _MAX_EVENTS_PER_REQUEST = 10_000 def main( operating_account_type: datamanager_v1.ProductAccount.AccountType, operating_account_id: str, conversion_action_id: str, json_file: str, validate_only: bool, login_account_type: Optional[ datamanager_v1.ProductAccount.AccountType ] = None, login_account_id: Optional[str] = None, linked_account_type: Optional[ datamanager_v1.ProductAccount.AccountType ] = None, linked_account_id: Optional[str] = None, ) -> None: """Runs the sample. Args: operating_account_type: the account type of the operating account. operating_account_id: the ID of the operating account. json_file: the JSON file containing event data. validate_only: whether to enable validate_only on the request. login_account_type: the account type of the login account. login_account_id: the ID of the login account. linked_account_type: the account type of the linked account. linked_account_id: the ID of the linked account. """ # Gets an instance of the formatter. formatter: Formatter = Formatter() # Reads the input file. event_rows: List[Dict[str, Any]] = read_event_data_file(json_file) events: List[datamanager_v1.Event] = [] for event_row in event_rows: event = datamanager_v1.Event() try: event_timestamp = Timestamp() event_timestamp.FromJsonString(str(event_row["timestamp"])) event.event_timestamp = event_timestamp except ValueError: _logger.warning( "Invalid timestamp format: %s. Skipping row.", event_row["timestamp"], ) continue if "transactionId" not in event_row: _logger.warning("Skipping event with no transaction ID") continue event.transaction_id = event_row["transactionId"] if "eventSource" in event_row: event.event_source = event_row["eventSource"] if "gclid" in event_row: event.ad_identifiers = datamanager_v1.AdIdentifiers( gclid=event_row["gclid"] ) if "currency" in event_row: event.currency = event_row["currency"] if "value" in event_row: event.conversion_value = event_row["value"] user_data = datamanager_v1.UserData() # Adds a UserIdentifier for each valid email address for the event row. if "emails" in event_row: for email in event_row["emails"]: try: processed_email: str = formatter.process_email_address( email, Encoding.HEX ) user_data.user_identifiers.append( datamanager_v1.UserIdentifier( email_address=processed_email ) ) except ValueError: # Skips invalid input. _logger.warning( "Invalid email address: %s. Skipping.", event_row["email_address"], ) # Adds a UserIdentifier for each valid phone number for the event row. if "phoneNumbers" in event_row: for phone_number in event_row["phoneNumbers"]: try: processed_phone: str = formatter.process_phone_number( phone_number, Encoding.HEX ) user_data.user_identifiers.append( datamanager_v1.UserIdentifier( phone_number=processed_phone ) ) except ValueError: # Skips invalid input. _logger.warning( "Invalid phone: %s. Skipping.", event_row["phone_number"], ) if user_data.user_identifiers: event.user_data = user_data # Adds the event to the list of events to send in the request. events.append(event) # Configures the destination. destination: datamanager_v1.Destination = datamanager_v1.Destination() destination.operating_account.account_type = operating_account_type destination.operating_account.account_id = operating_account_id destination.product_destination_id = str(conversion_action_id) if login_account_type or login_account_id: if bool(login_account_type) != bool(login_account_id): raise ValueError( "Must specify either both or neither of login " + "account type and login account ID" ) destination.login_account.account_type = login_account_type destination.login_account.account_id = login_account_id if linked_account_type or linked_account_id: if bool(linked_account_type) != bool(linked_account_id): raise ValueError( "Must specify either both or neither of linked account " + "type and linked account ID" ) destination.linked_account.account_type = linked_account_type destination.linked_account.account_id = linked_account_id # Creates a client for the ingestion service. client: datamanager_v1.IngestionServiceClient = ( datamanager_v1.IngestionServiceClient() ) # Batches requests to send up to the maximum number of events per # request. request_count = 0 for i in range(0, len(events), _MAX_EVENTS_PER_REQUEST): request_count += 1 events_batch = events[i : i + _MAX_EVENTS_PER_REQUEST] # Sends the request. request: datamanager_v1.IngestEventsRequest = ( datamanager_v1.IngestEventsRequest( destinations=[destination], # Adds events from the current batch. events=events_batch, consent=datamanager_v1.Consent( ad_user_data=datamanager_v1.ConsentStatus.CONSENT_GRANTED, ad_personalization=datamanager_v1.ConsentStatus.CONSENT_GRANTED, ), # Sets encoding to match the encoding used. encoding=datamanager_v1.Encoding.HEX, # Sets validate_only. If true, then the Data Manager API only # validates the request but doesn't apply changes. validate_only=validate_only, ) ) # Sends the request. response: datamanager_v1.IngestEventsResponse = client.ingest_events( request=request ) # Logs the response. _logger.info("Response for request #%d:\n%s", request_count, response) _logger.info("# of requests sent: %d", request_count) def read_event_data_file(json_file: str) -> List[Dict[str, Any]]: """Reads the JSON-formatted event data file. Args: json_file: the event data file. """ with open(json_file, "r") as f: return json.load(f) if __name__ == "__main__": # Configures logging. logging.basicConfig(level=logging.INFO) parser = argparse.ArgumentParser( description=("Sends events from a JSON file to a destination."), fromfile_prefix_chars="@", ) # The following argument(s) should be provided to run the example. parser.add_argument( "--operating_account_type", type=str, required=True, help="The account type of the operating account.", ) parser.add_argument( "--operating_account_id", type=str, required=True, help="The ID of the operating account.", ) parser.add_argument( "--conversion_action_id", type=int, required=True, help="The ID of the conversion action", ) parser.add_argument( "--login_account_type", type=str, required=False, help="The account type of the login account.", ) parser.add_argument( "--login_account_id", type=str, required=False, help="The ID of the login account.", ) parser.add_argument( "--linked_account_type", type=str, required=False, help="The account type of the linked account.", ) parser.add_argument( "--linked_account_id", type=str, required=False, help="The ID of the linked account.", ) parser.add_argument( "--json_file", type=str, required=True, help="JSON file containing user data to ingest.", ) parser.add_argument( "--validate_only", choices=["true", "false"], default="true", help="""Whether to enable validate_only on the request. Must be 'true' or 'false'. Defaults to 'true'.""", ) args = parser.parse_args() main( args.operating_account_type, args.operating_account_id, args.conversion_action_id, args.json_file, args.validate_only == "true", args.login_account_type, args.login_account_id, args.linked_account_type, args.linked_account_id, )
成功响应
如果请求成功,则会返回一个包含 requestId 的对象的响应。
{
"requestId": "126365e1-16d0-4c81-9de9-f362711e250a"
}
记录返回的 requestId,以便在处理请求中的每个目的地时检索诊断信息。
失败响应
如果请求失败,系统会返回错误响应状态代码(例如 400 Bad
Request)以及包含错误详细信息的响应。
例如,包含纯文本字符串而非十六进制编码值的 emailAddress 会生成以下响应:
{
"error": {
"code": 400,
"message": "There was a problem with the request.",
"status": "INVALID_ARGUMENT",
"details": [
{
"@type": "type.googleapis.com/google.rpc.ErrorInfo",
"reason": "INVALID_ARGUMENT",
"domain": "datamanager.googleapis.com"
},
{
"@type": "type.googleapis.com/google.rpc.BadRequest",
"fieldViolations": [
{
"field": "events.events[0].user_data.user_identifiers",
"description": "Email is not hex encoded.",
"reason": "INVALID_HEX_ENCODING"
}
]
}
]
}
}
未经过哈希处理且仅经过十六进制编码的 emailAddress 会产生以下响应:
{
"error": {
"code": 400,
"message": "There was a problem with the request.",
"status": "INVALID_ARGUMENT",
"details": [
{
"@type": "type.googleapis.com/google.rpc.ErrorInfo",
"reason": "INVALID_ARGUMENT",
"domain": "datamanager.googleapis.com"
},
{
"@type": "type.googleapis.com/google.rpc.BadRequest",
"fieldViolations": [
{
"field": "events.events[0]",
"reason": "INVALID_SHA256_FORMAT"
}
]
}
]
}
}
为多个目标平台发送事件
如果您的数据包含针对不同目的地的事件,您可以使用目的地引用在同一请求中发送这些事件。
例如,如果您有一个转化操作 ID 为 123456789 的事件,以及另一个转化操作 ID 为 777111122 的事件,请通过设置每个 Destination 的 reference,在单个请求中发送这两个事件。reference 由用户定义。唯一的要求是每个 Destination 都具有唯一的 reference。以下是针对相应请求修改后的 destinations 列表:
"destinations": [
{
"operatingAccount": {
"accountType": "OPERATING_ACCOUNT_TYPE",
"accountId": "OPERATING_ACCOUNT_ID"
},
"loginAccount": {
"accountType": "LOGIN_ACCOUNT_TYPE",
"accountId": "LOGIN_ACCOUNT_ID"
},
"productDestinationId": "PRODUCT_DESTINATION_ID",
"reference": "destination_a"
},
{
"operatingAccount": {
"accountType": "OPERATING_ACCOUNT_2_TYPE",
"accountId": "OPERATING_ACCOUNT_2_ID"
},
"loginAccount": {
"accountType": "LOGIN_ACCOUNT_2_TYPE",
"accountId": "LOGIN_ACCOUNT_2_ID"
},
"productDestinationId": "777111122",
"reference": "destination_b"
}
]
设置每个 Event 的 destinationReferences,以将其发送到一个或多个特定目的地。例如,以下 Event 仅适用于第一个 Destination,因此其 destinationReferences 列表仅包含第一个 Destination 的 reference:
{
"adIdentifiers": {
"gclid": "GCLID_1"
},
"conversionValue": 1.99,
"currency": "USD",
"eventTimestamp": "2025-06-10T20:07:01Z",
"transactionId": "ABC798654321",
"eventSource": "WEB",
"destinationReferences": [
"destination_a"
]
}
destinationReferences 字段是一个列表,因此您可以为事件指定多个目的地。如果您未设置 Event 的 destinationReferences,Data Manager API 会将相应事件发送到请求中的所有目标。
如果某个事件有多个目标,Data Manager API 会将相关字段发送到每个目标。例如,如果某个事件同时具有 Google Ads 目的地和 Google Analytics 目的地,则当该 API 将事件发送到 Google Analytics 目的地时,会包含 clientId 或 eventName 等 Google Analytics 字段;而当该 API 将事件发送到 Google Ads 目的地时,会包含 customVariables 等 Google Ads 字段。