自
2025 年 9 月 8 日起，每個新委刊項都必須聲明是否會放送歐盟政治廣告。如果透過 Display & Video 360 API 和 SDF 上傳的檔案未提供聲明，系統就會失敗。如要進一步瞭解如何更新整合服務以進行這項聲明，請參閱
淘汰項目頁面。
目標對象類型
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
本頁面說明可用的目標對象類型，並指定如何使用 Display & Video 360 API 擷取目標對象。
Google 目標對象
Google 目標對象是指已識別出興趣相似性、人生大事或近期購買意願的使用者名單。目標對象是由 Google 建立及維護。您可以使用 googleAudiences.list 方法擷取可用的 GoogleAudience 資源。
第一方和夥伴目標對象
使用第一方或合作夥伴資料建立的目標對象，會在 Display & Video 360 API 中以 FirstPartyAndPartnerAudience 資源的形式呈現。這個資源包含多種個別目標對象類型，包括資源的 audienceType 欄位中的目標顧客比對、以代碼為依據、以活動為依據和授權的目標對象。
您可以使用 firstPartyAndPartnerAudiences.list 方法擷取第一方和第三方目標對象。視要求的 accessor 聯集參數中，要求是否使用廣告主或其父項合作夥伴的 ID，系統可能會傳回不同的目標對象清單。
您可以透過 Display & Video 360 API，使用客戶聯絡資訊或行動裝置 ID 建立及更新目標顧客比對目標對象。詳情請參閱本指南後續的「上傳目標顧客比對目標對象」頁面。您也可以透過 Display & Video 360 UI 建立目標客戶比對目標對象，以及其他類型的第一方目標對象。
自訂名單
自訂名單可讓 Display & Video 360 客戶指定曾表示特定興趣或正在尋找特定商品的使用者。您可以透過 Display & Video 360 使用者介面建立自訂清單。您可以使用 customLists.list 方法，透過 Display & Video 360 API 擷取可用的 CustomList 資源。
合併目標對象
合併目標對象是使用者設定的目標對象，由現有 Google、第一方和第三方目標對象的聯集和交集建立。您可以透過 Display & Video 360 UI 建立這些廣告活動。您可以使用 combinedAudiences.list 方法擷取可用的 CombinedAudience 資源。
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間：2025-07-25 (世界標準時間)。
[null,null,["上次更新時間：2025-07-25 (世界標準時間)。"],[[["\u003cp\u003eThis page explains how to retrieve different audience types, including Google Audiences, first- and third-party audiences, custom lists, and combined audiences, using the Display & Video 360 API.\u003c/p\u003e\n"],["\u003cp\u003eGoogle provides Google Audiences, while first- and third-party audiences are based on your own or third-party data and encompass various types like Customer Match, tag-based, activity-based, and licensed audiences.\u003c/p\u003e\n"],["\u003cp\u003eCustom lists target users with specific interests, are created in the Display & Video 360 UI, and can be retrieved via the API.\u003c/p\u003e\n"],["\u003cp\u003eCombined audiences are user-defined combinations of other audience types, created in the Display & Video 360 UI, and retrievable using the API.\u003c/p\u003e\n"]]],[],null,["# Audience Types\n\nThis page describes the available audience types and specifies how they can be\nretrieved using the Display \\& Video 360 API.\n\nGoogle Audiences\n----------------\n\nGoogle Audiences are lists of users with an identified affinity, life event, or\nrecent purchase intent. Audiences are created and maintained by Google. You can\nretrieve available [`GoogleAudience`](/display-video/api/reference/rest/current/googleAudiences#GoogleAudience) resources using the\n[`googleAudiences.list`](/display-video/api/reference/rest/current/googleAudiences/list) method.\n| **Key Point:** [Extended Demographic Google Audiences](/display-video/api/reference/rest/current/googleAudiences#GoogleAudienceType.ENUM_VALUES.GOOGLE_AUDIENCE_TYPE_EXTENDED_DEMOGRAPHIC) are not retrievable or targetable using the Display \\& Video 360 API.\n\nFirst-party and partner audiences\n---------------------------------\n\nAudiences created using first-party or partner data are represented in the\nDisplay \\& Video 360 API as [`FirstPartyAndPartnerAudience`](/display-video/api/reference/rest/current/firstPartyAndPartnerAudiences#FirstPartyAndPartnerAudience) resources. This\nresource encompasses a number of individual audience types, including Customer\nMatch, tag-based, activity-based, and licensed audiences, in the resource's\n[`audienceType`](/display-video/api/reference/rest/current/firstPartyAndPartnerAudiences#FirstPartyAndPartnerAudience.FIELDS.audience_type) field.\n\nYou can retrieve first and third-party audiences using the\n[`firstPartyAndPartnerAudiences.list`](/display-video/api/reference/rest/current/firstPartyAndPartnerAudiences/list) method. Different lists of\naudiences may be returned depending on whether the request uses the ID of an\nadvertiser or its parent partner in the required\n[`accessor`](/display-video/api/reference/rest/current/firstPartyAndPartnerAudiences/list#body.QUERY_PARAMETERS.oneof_accessor) union parameter.\n| **Note:** [Estimated audience size fields](/display-video/api/reference/rest/current/firstPartyAndPartnerAudiences#FirstPartyAndPartnerAudience.FIELDS.display_audience_size) are available in the resource object, but are only included in the resource when individually retrieved using the [`firstPartyAndPartnerAudiences.get`](/display-video/api/reference/rest/current/firstPartyAndPartnerAudiences/get) method.\n\nYou can create and update Customer Match audiences generated using customer\ncontact information or mobile device IDs through the Display \\& Video 360 API. See the\n[Upload Customer Match Audience](/display-video/api/guides/audiences/upload-customer-match) page later in this guide for\nmore information. You can also create Customer Match audiences, along with other\ntypes first-party audiences, through the Display \\& Video 360 UI.\n\nCustom lists\n------------\n\n[Custom lists](//support.google.com/displayvideo/answer/7583366) allow Display \\& Video 360 customers to target users who have\nindicated specific interests or are looking for specific items. You can create\ncustom lists through the Display \\& Video 360 UI. You can retrieve available\n[`CustomList`](/display-video/api/reference/rest/current/customLists#CustomList) resources through the Display \\& Video 360 API using the\n[`customLists.list`](/display-video/api/reference/rest/current/customLists/list) method.\n\nCombined audiences\n------------------\n\n[Combined audiences](//support.google.com/displayvideo/answer/9001225) are user-configured audiences created by the union\nand intersection of existing Google, first-party, and third-party audiences. You\ncan create them through the Display \\& Video 360 UI. You can retrieve available\n[`CombinedAudience`](/display-video/api/reference/rest/current/combinedAudiences#CombinedAudience) resources using the\n[`combinedAudiences.list`](/display-video/api/reference/rest/current/combinedAudiences/list) method."]]
