A partir del 8 de septiembre de 2025, cada elemento de la línea nuevo deberá declarar si publicará anuncios políticos de la Unión Europea (UE). Las cargas de la API de Display & Video 360 y del SDF que no proporcionen declaraciones fallarán. Consulta nuestra página de bajas para obtener más detalles sobre cómo actualizar tu integración y realizar esta declaración.
Una palabra clave de segmentación negativa que pertenece a una lista de palabras clave negativas.
Representación JSON
{"name": string,"keywordValue": string}
Campos
name
string
Solo salida. El nombre del recurso de la palabra clave negativa.
keywordValue
string
Obligatorio. Inmutable. La palabra clave de segmentación negativa, por ejemplo, car insurance
Debe estar codificado en UTF-8, con un tamaño máximo de 255 bytes. La cantidad máxima de caracteres es 80. La cantidad máxima de palabras es 10.
Los caracteres válidos están restringidos a caracteres ASCII. El único escape de URL permitido es para representar los espacios en blanco entre las palabras. Se ignoran los espacios en blanco iniciales o finales.
[null,null,["Última actualización: 2025-07-25 (UTC)"],[[["\u003cp\u003eDisplay & Video 360 API v1 is sunsetted.\u003c/p\u003e\n"],["\u003cp\u003eA NegativeKeyword resource represents a negatively targeted keyword within a negative keyword list.\u003c/p\u003e\n"],["\u003cp\u003eNegativeKeyword resources have a \u003ccode\u003ename\u003c/code\u003e and \u003ccode\u003ekeywordValue\u003c/code\u003e attribute, the latter being the targeted keyword itself with restrictions on character length and encoding.\u003c/p\u003e\n"],["\u003cp\u003eSeveral methods like \u003ccode\u003ebulkEdit\u003c/code\u003e, \u003ccode\u003ecreate\u003c/code\u003e, \u003ccode\u003edelete\u003c/code\u003e, \u003ccode\u003elist\u003c/code\u003e, and \u003ccode\u003ereplace\u003c/code\u003e are available to manage NegativeKeyword resources within negative keyword lists.\u003c/p\u003e\n"]]],["The core content details the `NegativeKeyword` resource within the Display & Video 360 API. This resource represents a negatively targeted keyword with `name` and `keywordValue` fields. `keywordValue` must be a UTF-8 encoded string (max 255 bytes, 80 characters, 10 words). Available methods include `bulkEdit`, `create`, `delete`, `list`, and `replace`, allowing for bulk changes, individual creations/deletions, listing, and full replacement of negative keywords within lists. The v1 version of the API has been sunset.\n"],null,["# REST Resource: advertisers.negativeKeywordLists.negativeKeywords\n\n| Display \\& Video 360 API v1 has been sunset.\n- [Resource: NegativeKeyword](#NegativeKeyword)\n - [JSON representation](#NegativeKeyword.SCHEMA_REPRESENTATION)\n- [Methods](#METHODS_SUMMARY)\n\nResource: NegativeKeyword\n-------------------------\n\nA negatively targeted keyword that belongs to a negative keyword list.\n\n| JSON representation |\n|----------------------------------------------------|\n| ``` { \"name\": string, \"keywordValue\": string } ``` |\n\n| Fields ||\n|----------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `name` | `string` Output only. The resource name of the negative keyword. |\n| `keywordValue` | `string` Required. Immutable. The negatively targeted keyword, for example `car insurance`. Must be UTF-8 encoded with a maximum size of 255 bytes. Maximum number of characters is 80. Maximum number of words is 10. Valid characters are restricted to ASCII characters only. The only URL-escaping permitted is for representing whitespace between words. Leading or trailing whitespace is ignored. |\n\n| Methods ------- ||\n|-----------------------------------------------------------------------------------------------------------------|-------------------------------------------------------------------|\n| ### [bulkEdit](/display-video/api/reference/rest/v1/advertisers.negativeKeywordLists.negativeKeywords/bulkEdit) | Bulk edits negative keywords in a single negative keyword list. |\n| ### [create](/display-video/api/reference/rest/v1/advertisers.negativeKeywordLists.negativeKeywords/create) | Creates a negative keyword in a negative keyword list. |\n| ### [delete](/display-video/api/reference/rest/v1/advertisers.negativeKeywordLists.negativeKeywords/delete) | Deletes a negative keyword from a negative keyword list. |\n| ### [list](/display-video/api/reference/rest/v1/advertisers.negativeKeywordLists.negativeKeywords/list) | Lists negative keywords in a negative keyword list. |\n| ### [replace](/display-video/api/reference/rest/v1/advertisers.negativeKeywordLists.negativeKeywords/replace) | Replaces all negative keywords in a single negative keyword list. |"]]