Kể từ ngày 8 tháng 9 năm 2025, mỗi mục hàng mới sẽ cần phải khai báo xem mục hàng đó có phân phát quảng cáo chính trị ở Liên minh Châu Âu (EU) hay không. Display & Video 360 API và các tệp SDF được tải lên mà không cung cấp thông tin khai báo sẽ không thành công. Hãy xem trang thông báo về những nội dung không dùng nữa để biết thêm thông tin về cách cập nhật quy trình tích hợp để đưa ra nội dung khai báo này.
Các chế độ cài đặt kiểm soát mục tiêu hiệu suất của chiến dịch hoặc đơn đặt hàng quảng cáo.
Biểu diễn dưới dạng JSON
{"performanceGoalType": enum (PerformanceGoalType),// Union field performance_goal_value can be only one of the following:"performanceGoalAmountMicros": string,"performanceGoalPercentageMicros": string,"performanceGoalString": string// End of list of possible types for union field performance_goal_value.}
Trường kết hợp performance_goal_value. Bắt buộc. Giá trị mục tiêu hiệu suất tương ứng với một performance_goal_type nhất định. performance_goal_value chỉ có thể là một trong những trạng thái sau đây:
[null,null,["Cập nhật lần gần đây nhất: 2025-07-25 UTC."],[[["\u003cp\u003eDisplay & Video 360 API v2 is no longer supported.\u003c/p\u003e\n"],["\u003cp\u003ePerformance goals can be set for campaigns and insertion orders, and are controlled through settings that define the goal type and its corresponding value.\u003c/p\u003e\n"],["\u003cp\u003ePerformance goals can be based on various metrics like CPM, CPC, CPA, CTR, Viewability, CPIAVC and others, each with a specific type and value format.\u003c/p\u003e\n"],["\u003cp\u003ePerformance goal values can be represented as monetary amounts in micros, percentages in micros or custom KPI strings depending on the selected goal type.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eperformanceGoalType\u003c/code\u003e dictates how the \u003ccode\u003eperformance_goal_value\u003c/code\u003e should be interpreted, with options like \u003ccode\u003ePERFORMANCE_GOAL_TYPE_CPM\u003c/code\u003e, \u003ccode\u003ePERFORMANCE_GOAL_TYPE_CPC\u003c/code\u003e, etc.that map to specific metrics.\u003c/p\u003e\n"]]],[],null,["# PerformanceGoal\n\n| Display \\& Video 360 API v2 has sunset.\n- [JSON representation](#SCHEMA_REPRESENTATION)\n- [PerformanceGoalType](#PerformanceGoalType)\n\nSettings that control the performance goal of a campaign or insertion order.\n\n| JSON representation |\n|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| ``` { \"performanceGoalType\": enum (/display-video/api/reference/rest/v2/PerformanceGoal#PerformanceGoalType), // Union field `performance_goal_value` can be only one of the following: \"performanceGoalAmountMicros\": string, \"performanceGoalPercentageMicros\": string, \"performanceGoalString\": string // End of list of possible types for union field `performance_goal_value`. } ``` |\n\n| Fields ||\n|-----------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `performanceGoalType` | `enum (`[PerformanceGoalType](/display-video/api/reference/rest/v2/PerformanceGoal#PerformanceGoalType)`)` Required. The type of the performance goal. |\n| Union field `performance_goal_value`. Required. The performance goal value corresponding to a given [performance_goal_type](/display-video/api/reference/rest/v2/PerformanceGoal#FIELDS.performance_goal_type). `performance_goal_value` can be only one of the following: ||\n| `performanceGoalAmountMicros` | `string (`[int64](https://developers.google.com/discovery/v1/type-format)` format)` The goal amount, in micros of the advertiser's currency. Applicable when [performanceGoalType](/display-video/api/reference/rest/v2/PerformanceGoal#FIELDS.performance_goal_type) is one of: - `PERFORMANCE_GOAL_TYPE_CPM` - `PERFORMANCE_GOAL_TYPE_CPC` - `PERFORMANCE_GOAL_TYPE_CPA` - `PERFORMANCE_GOAL_TYPE_CPIAVC` - `PERFORMANCE_GOAL_TYPE_VCPM` For example 1500000 represents 1.5 standard units of the currency. |\n| `performanceGoalPercentageMicros` | `string (`[int64](https://developers.google.com/discovery/v1/type-format)` format)` The decimal representation of the goal percentage in micros. Applicable when [performanceGoalType](/display-video/api/reference/rest/v2/PerformanceGoal#FIELDS.performance_goal_type) is one of: - `PERFORMANCE_GOAL_TYPE_CTR` - `PERFORMANCE_GOAL_TYPE_VIEWABILITY` - `PERFORMANCE_GOAL_TYPE_CLICK_CVR` - `PERFORMANCE_GOAL_TYPE_IMPRESSION_CVR` - `PERFORMANCE_GOAL_TYPE_VTR` - `PERFORMANCE_GOAL_TYPE_AUDIO_COMPLETION_RATE` - `PERFORMANCE_GOAL_TYPE_VIDEO_COMPLETION_RATE` For example, 70000 represents 7% (decimal 0.07). |\n| `performanceGoalString` | `string` A key performance indicator (KPI) string, which can be empty. Must be UTF-8 encoded with a length of no more than 100 characters. Applicable when [performanceGoalType](/display-video/api/reference/rest/v2/PerformanceGoal#FIELDS.performance_goal_type) is set to `PERFORMANCE_GOAL_TYPE_OTHER`. |\n\nPerformanceGoalType\n-------------------\n\nPossible types of performance goals.\n\n| Enums ||\n|-----------------------------------------------|----------------------------------------------------------------------------------------------------------|\n| `PERFORMANCE_GOAL_TYPE_UNSPECIFIED` | Performance goal type is not specified or is unknown in this version. |\n| `PERFORMANCE_GOAL_TYPE_CPM` | The performance goal is set in CPM (cost per mille). |\n| `PERFORMANCE_GOAL_TYPE_CPC` | The performance goal is set in CPC (cost per click). |\n| `PERFORMANCE_GOAL_TYPE_CPA` | The performance goal is set in CPA (cost per action). |\n| `PERFORMANCE_GOAL_TYPE_CTR` | The performance goal is set in CTR (click-through rate) percentage. |\n| `PERFORMANCE_GOAL_TYPE_VIEWABILITY` | The performance goal is set in Viewability percentage. |\n| `PERFORMANCE_GOAL_TYPE_CPIAVC` | The performance goal is set as CPIAVC (cost per impression audible and visible at completion). |\n| `PERFORMANCE_GOAL_TYPE_CPE` | The performance goal is set in CPE (cost per engagement). |\n| `PERFORMANCE_GOAL_TYPE_CLICK_CVR` | The performance goal is set in click conversion rate (conversions per click) percentage. |\n| `PERFORMANCE_GOAL_TYPE_IMPRESSION_CVR` | The performance goal is set in impression conversion rate (conversions per impression) percentage. |\n| `PERFORMANCE_GOAL_TYPE_VCPM` | The performance goal is set in VCPM (cost per thousand viewable impressions). |\n| `PERFORMANCE_GOAL_TYPE_VTR` | The performance goal is set in YouTube view rate (YouTube views per impression) percentage. |\n| `PERFORMANCE_GOAL_TYPE_AUDIO_COMPLETION_RATE` | The performance goal is set in audio completion rate (complete audio listens per impression) percentage. |\n| `PERFORMANCE_GOAL_TYPE_VIDEO_COMPLETION_RATE` | The performance goal is set in video completion rate (complete video views per impression) percentage. |\n| `PERFORMANCE_GOAL_TYPE_OTHER` | The performance goal is set to Other. |"]]
