Starting
September 8, 2025, every new line item will need to declare whether or not they will serve Eurpoean Union (EU) political ads. Display & Video 360 API and SDF uploads that don't provide declarations will fail. See our
deprecations page for more details on how to update your integration to make this declaration.
Gender
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Possible gender targeting options.
Enums |
GENDER_UNSPECIFIED |
Default value when gender is not specified in this version. This enum is a place holder for default value and does not represent a real gender option. |
GENDER_MALE |
The audience gender is male. |
GENDER_FEMALE |
The audience gender is female. |
GENDER_UNKNOWN |
The audience gender is unknown. |
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Last updated 2025-03-27 UTC.
[null,null,["Last updated 2025-03-27 UTC."],[],["Display & Video 360 API v4, currently in beta, supports gender targeting. The API offers four gender options through enums: `GENDER_UNSPECIFIED`, serving as a default placeholder; `GENDER_MALE` for male audiences; `GENDER_FEMALE` for female audiences; and `GENDER_UNKNOWN` to indicate an unknown gender. `GENDER_UNSPECIFIED` does not represent a real gender option.\n"],null,["# Gender\n\nPossible gender targeting options.\n\n| Enums ||\n|----------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `GENDER_UNSPECIFIED` | Default value when gender is not specified in this version. This enum is a place holder for default value and does not represent a real gender option. |\n| `GENDER_MALE` | The audience gender is male. |\n| `GENDER_FEMALE` | The audience gender is female. |\n| `GENDER_UNKNOWN` | The audience gender is unknown. |"]]