Starting
September 8, 2025, every new line item will need to declare whether or not they will serve Eurpoean Union (EU) political ads. Display & Video 360 API and SDF uploads that don't provide declarations will fail. See our
deprecations page for more details on how to update your integration to make this declaration.
HouseholdIncome
Stay organized with collections
Save and categorize content based on your preferences.
Possible household income targeting options.
Enums |
HOUSEHOLD_INCOME_UNSPECIFIED |
Default value when household income is not specified in this version. This enum is a placeholder for default value and does not represent a real household income option. |
HOUSEHOLD_INCOME_UNKNOWN |
The household income of the audience is unknown. |
HOUSEHOLD_INCOME_LOWER_50_PERCENT |
The audience is in the lower 50% of U.S. household incomes. |
HOUSEHOLD_INCOME_TOP_41_TO_50_PERCENT |
The audience is in the top 41-50% of U.S. household incomes. |
HOUSEHOLD_INCOME_TOP_31_TO_40_PERCENT |
The audience is in the top 31-40% of U.S. household incomes. |
HOUSEHOLD_INCOME_TOP_21_TO_30_PERCENT |
The audience is in the top 21-30% of U.S. household incomes. |
HOUSEHOLD_INCOME_TOP_11_TO_20_PERCENT |
The audience is in the top 11-20% of U.S. household incomes. |
HOUSEHOLD_INCOME_TOP_10_PERCENT |
The audience is in the top 10% of U.S. household incomes. |
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-03-27 UTC.
[null,null,["Last updated 2025-03-27 UTC."],[],[],null,["# HouseholdIncome\n\nPossible household income targeting options.\n\n| Enums ||\n|-----------------------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `HOUSEHOLD_INCOME_UNSPECIFIED` | Default value when household income is not specified in this version. This enum is a placeholder for default value and does not represent a real household income option. |\n| `HOUSEHOLD_INCOME_UNKNOWN` | The household income of the audience is unknown. |\n| `HOUSEHOLD_INCOME_LOWER_50_PERCENT` | The audience is in the lower 50% of U.S. household incomes. |\n| `HOUSEHOLD_INCOME_TOP_41_TO_50_PERCENT` | The audience is in the top 41-50% of U.S. household incomes. |\n| `HOUSEHOLD_INCOME_TOP_31_TO_40_PERCENT` | The audience is in the top 31-40% of U.S. household incomes. |\n| `HOUSEHOLD_INCOME_TOP_21_TO_30_PERCENT` | The audience is in the top 21-30% of U.S. household incomes. |\n| `HOUSEHOLD_INCOME_TOP_11_TO_20_PERCENT` | The audience is in the top 11-20% of U.S. household incomes. |\n| `HOUSEHOLD_INCOME_TOP_10_PERCENT` | The audience is in the top 10% of U.S. household incomes. |"]]