Starting
September 8, 2025, every new line item will need to declare whether or not they will serve Eurpoean Union (EU) political ads. Display & Video 360 API and SDF uploads that don't provide declarations will fail. See our
deprecations page for more details on how to update your integration to make this declaration.
Method: advertisers.creatives.create
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Creates a new creative. Returns the newly created creative if successful.
A "Standard" user role or greater for the parent advertiser or partner is required to make this request.
HTTP request
POST https://displayvideo.googleapis.com/v4/advertisers/{creative.advertiserId}/creatives
The URL uses gRPC Transcoding syntax.
Path parameters
| Parameters |
creative.advertiserId |
string (int64 format)
Output only. The unique ID of the advertiser the creative belongs to.
|
Request body
The request body contains an instance of Creative.
Response body
If successful, the response body contains a newly created instance of Creative.
Authorization scopes
Requires the following OAuth scope:
https://www.googleapis.com/auth/display-video
For more information, see the OAuth 2.0 Overview.
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Last updated 2025-03-27 UTC.
[null,null,["Last updated 2025-03-27 UTC."],[],["The Display & Video 360 API v4, in beta, allows users with a \"Standard\" role or higher to create new creatives via a POST request to `https://displayvideo.googleapis.com/v4/advertisers/{creative.advertiserId}/creatives`. The request body must include a Creative instance. Successful creation returns the new Creative instance in the response body. This action requires the `https://www.googleapis.com/auth/display-video` OAuth scope, and `creative.advertiserId` path parameter is required.\n"],null,["# Method: advertisers.creatives.create\n\n- [HTTP request](#body.HTTP_TEMPLATE)\n- [Path parameters](#body.PATH_PARAMETERS)\n- [Request body](#body.request_body)\n- [Response body](#body.response_body)\n- [Authorization scopes](#body.aspect)\n- [Try it!](#try-it)\n\nCreates a new creative. Returns the newly created creative if successful.\n\nA [\"Standard\" user role](//support.google.com/displayvideo/answer/2723011) or greater for the parent advertiser or partner is required to make this request.\n\n### HTTP request\n\n`POST https://displayvideo.googleapis.com/v4/advertisers/{creative.advertiserId}/creatives`\n\nThe URL uses [gRPC Transcoding](https://google.aip.dev/127) syntax.\n\n### Path parameters\n\n| Parameters ||\n|-------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `creative.advertiserId` | `string (`[int64](https://developers.google.com/discovery/v1/type-format)` format)` Output only. The unique ID of the advertiser the creative belongs to. |\n\n### Request body\n\nThe request body contains an instance of [Creative](/display-video/api/reference/rest/v4/advertisers.creatives#Creative).\n\n### Response body\n\nIf successful, the response body contains a newly created instance of [Creative](/display-video/api/reference/rest/v4/advertisers.creatives#Creative).\n\n### Authorization scopes\n\nRequires the following OAuth scope:\n\n- `https://www.googleapis.com/auth/display-video`\n\nFor more information, see the [OAuth 2.0 Overview](/identity/protocols/OAuth2)."]]
