Maksimum Performans Öğe Grupları

Maksimum Performans öğe grubu, Maksimum Performans kampanyanızı oluştururken eklediğiniz resim, logo, başlık, açıklama ve videolardan oluşur. Google Ads, reklamınızın yayınlandığı Google Ads kanalına (ör. YouTube, Gmail veya Arama) göre bu öğeleri otomatik olarak karıştırıp eşleştirir.

Bir öğe grubu kampanyalar arasında paylaşılamaz. Her kampanya için en az bir öğe grubu gerekir. Kampanya başına maksimum 100 öğe grubu bulunur.

Önemli: Perakende harici bir Maksimum Performans kampanyasında, gerekli minimum öğeleri bu AssetGroup öğesine bağlayan bir AssetGroup ve tüm AssetGroupAsset nesnelerin aynı toplu dönüştürme isteğinde oluşturulmalıdır. Öğe şartları, bazı durumlarda perakende kampanyaları için yine de geçerli olabilir.

Öğe grupları

Önemli Nokta: Maksimum Performans kampanyaları için etkileşimli kılavuzu kullanarak nasıl öğe grubu oluşturacağınızı öğrenin.

Öğe grubu, bir temaya odaklanan veya bir hedef kitleyle ilgili öğelerden oluşan bir koleksiyondur. Öğe grubu, tüm reklamlarınızı derleyip reklam hedefiniz doğrultusunda geçerli tüm reklam biçimleri için envanter oluşturmak amacıyla kullanılır. Öğe grupları hakkında daha fazla bilgi edinin.

Öğe grupları bir veya daha fazla nihai URL içerir. En az bir nihai URL gereklidir. Belirli bir öğe grubu ve kampanya hedefleri için dönüşüm yoluyla en alakalı URL'yi kullanın. Öğe grubunun nihai URL'si WEBPAGE kampanya ölçütlerinden hariç tutulamaz.

Önemli Nokta: Perakende harici Maksimum Performans kampanyalarında, minimum sayıda öğe şartının karşılanabilmesi için AssetGroupService kullanılarak AssetGroup nesne oluşturulamaz. Bunun yerine, ilişkili AssetGroupAsset nesneleriyle birlikte bir toplu değiştirme isteği kullanın.

Öğe gruplarını öğelere bağlama

Önemli Nokta: Maksimum Performans kampanyaları için etkileşimli kılavuzu kullanarak öğeleri öğe gruplarına nasıl bağlayacağınızı öğrenin.

AssetGroup, yeni bir AssetGroupAsset oluşturulup aşağıdaki koşullar sağlanarak Asset'e bağlanır:

• AssetGroup öğesinin kaynak adı
• Asset öğesinin kaynak adı
• AssetGroup içindeki Asset öğesinin AssetFieldType kadarı

Bir AssetGroup, birden fazla Asset nesnesine bağlanabilir. Bir Asset, birden fazla öğe grubuna bağlanabilir. Bir Asset, farklı AssetGroup nesnelerinde farklı alan türlerine sahip olabilir.

AssetGroup işlemleri atomik olmalıdır. Kısmi hata desteklenmez. Öğe grupları toplu işlemde değiştirilemez.

İpucu: Belirli bir alan türünün spesifikasyon ve koşullarını karşılayan Google Ads hesabınızda öğeleri bulmak için arama isteklerini kullanmayı deneyin. Ayrıca hesabınızda geçerli bir öğe grubu oluşturmak için gereken öğelere sahip olup olmadığınızı kontrol edin.

Maksimum Performans perakende kampanyalarındaki öğelere öğe grupları bağlama

Minimum öğe gereksinimlerini karşılamadan Maksimum Performans perakende kampanyalarında AssetGroup nesne oluşturabilirsiniz. Ancak herhangi bir Maksimum Performans kampanyasında bulunan bir AssetGroupAsset kullanarak Asset ile AssetGroup arasında bağlantı kurulması, tüm öğe koşullarının geçerli olmasını tetikler. Diğer bir deyişle, Maksimum Performans perakende kampanyalarındaki AssetGroup nesneleri yalnızca iki durumda olabilir:

• Bağlı Asset nesne olmadan
• Tüm Asset gereksinimleri karşılanıyor

En iyi uygulama olarak, envanterin tamamında erişimi en üst düzeye çıkarmak için öğe yüklemenizi öneririz. Ancak gerekli tüm öğeleri tek bir istekte bağlamanız gerekir ve öğe gruplarına ayrı isteklerle teker teker öğe ekleyemezsiniz.

Java

/** Creates a list of MutateOperations that create a new AssetGroup. */
private List<MutateOperation> createAssetGroupOperations(
    long customerId,
    String assetGroupResourceName,
    List<String> headlineAssetResourceNames,
    List<String> descriptionAssetResourceNames)
    throws IOException {
  List<MutateOperation> mutateOperations = new ArrayList<>();
  String campaignResourceName =
      ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID);
  // Creates the AssetGroup.
  AssetGroup assetGroup =
      AssetGroup.newBuilder()
          .setName("Performance Max asset group #" + getPrintableDateTime())
          .setCampaign(campaignResourceName)
          .addFinalUrls("http://www.example.com")
          .addFinalMobileUrls("http://www.example.com")
          .setStatus(AssetGroupStatus.PAUSED)
          .setResourceName(assetGroupResourceName)
          .build();
  AssetGroupOperation assetGroupOperation =
      AssetGroupOperation.newBuilder().setCreate(assetGroup).build();
  mutateOperations.add(
      MutateOperation.newBuilder().setAssetGroupOperation(assetGroupOperation).build());

  // For the list of required assets for a Performance Max campaign, see
  // https://developers.google.com/google-ads/api/docs/performance-max/assets

  // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
  // and providing:
  //   the resource name of the AssetGroup
  //   the resource name of the Asset
  //   the field_type of the Asset in this AssetGroup.

  // To learn more about AssetGroups, see
  // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

  // Links the previously created multiple text assets.

  // Links the headline assets.
  for (String resourceName : headlineAssetResourceNames) {
    AssetGroupAsset assetGroupAsset =
        AssetGroupAsset.newBuilder()
            .setFieldType(AssetFieldType.HEADLINE)
            .setAssetGroup(assetGroupResourceName)
            .setAsset(resourceName)
            .build();
    AssetGroupAssetOperation assetGroupAssetOperation =
        AssetGroupAssetOperation.newBuilder().setCreate(assetGroupAsset).build();
    mutateOperations.add(
        MutateOperation.newBuilder()
            .setAssetGroupAssetOperation(assetGroupAssetOperation)
            .build());
  }

  // Links the description assets.
  for (String resourceName : descriptionAssetResourceNames) {
    AssetGroupAsset assetGroupAsset =
        AssetGroupAsset.newBuilder()
            .setFieldType(AssetFieldType.DESCRIPTION)
            .setAssetGroup(assetGroupResourceName)
            .setAsset(resourceName)
            .build();
    AssetGroupAssetOperation assetGroupAssetOperation =
        AssetGroupAssetOperation.newBuilder().setCreate(assetGroupAsset).build();
    mutateOperations.add(
        MutateOperation.newBuilder()
            .setAssetGroupAssetOperation(assetGroupAssetOperation)
            .build());
  }

  // Creates and links the long headline text asset.
  List<MutateOperation> createAndLinkTextAssetOperations =
      createAndLinkTextAsset(customerId, "Travel the World", AssetFieldType.LONG_HEADLINE);
  mutateOperations.addAll(createAndLinkTextAssetOperations);

  // Creates and links the business name text asset.
  createAndLinkTextAssetOperations =
      createAndLinkTextAsset(customerId, "Interplanetary Cruises", AssetFieldType.BUSINESS_NAME);
  mutateOperations.addAll(createAndLinkTextAssetOperations);

  // Creates and links the image assets.

  // Creates and links the Logo Asset.
  createAndLinkTextAssetOperations =
      createAndLinkImageAsset(
          customerId, "https://gaagl.page.link/bjYi", AssetFieldType.LOGO, "Marketing Logo");
  mutateOperations.addAll(createAndLinkTextAssetOperations);

  // Creates and links the Marketing Image Asset.
  createAndLinkTextAssetOperations =
      createAndLinkImageAsset(
          customerId,
          "https://gaagl.page.link/Eit5",
          AssetFieldType.MARKETING_IMAGE,
          "Marketing Image");
  mutateOperations.addAll(createAndLinkTextAssetOperations);

  // Creates and links the Square Marketing Image Asset.
  createAndLinkTextAssetOperations =
      createAndLinkImageAsset(
          customerId,
          "https://gaagl.page.link/bjYi",
          AssetFieldType.SQUARE_MARKETING_IMAGE,
          "Square Marketing Image");
  mutateOperations.addAll(createAndLinkTextAssetOperations);

  return mutateOperations;
}
AddPerformanceMaxCampaign.java
      

C#

/// <summary>
/// Creates a list of MutateOperations that create a new asset_group.
/// </summary>
/// <param name="campaignResourceName">The campaign resource name.</param>
/// <param name="assetGroupResourceName">The asset group resource name.</param>
/// <param name="headlineAssetResourceNames">The headline asset resource names.</param>
/// <param name="descriptionAssetResourceNames">The description asset resource
/// names.</param>
/// <param name="resourceNameGenerator">A generator for unique temporary ID's.</param>
/// <param name="config">The Google Ads config.</param>
/// <returns>A list of MutateOperations that create the new asset group.</returns>
private List<MutateOperation> CreateAssetGroupOperations(
    string campaignResourceName,
    string assetGroupResourceName,
    List<string> headlineAssetResourceNames,
    List<string> descriptionAssetResourceNames,
    AssetGroupAssetTemporaryResourceNameGenerator resourceNameGenerator,
    GoogleAdsConfig config)
{
    List<MutateOperation> operations = new List<MutateOperation>();

    // Create the AssetGroup
    operations.Add(
        new MutateOperation()
        {
            AssetGroupOperation = new AssetGroupOperation()
            {
                Create = new AssetGroup()
                {
                    Name = "Performance Max asset group #" +
                        ExampleUtilities.GetRandomString(),
                    Campaign = campaignResourceName,
                    FinalUrls = { "http://www.example.com" },
                    FinalMobileUrls = { "http://www.example.com" },
                    Status = AssetGroupStatus.Paused,
                    ResourceName = assetGroupResourceName
                }
            }
        }
    );

    // For the list of required assets for a Performance Max campaign, see
    // https://developers.google.com/google-ads/api/docs/performance-max/assets

    // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
    // and providing:
    //   the resource name of the AssetGroup
    //   the resource name of the Asset
    //   the field_type of the Asset in this AssetGroup.
    //
    // To learn more about AssetGroups, see
    // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

    // Link the previously created multiple text assets.

    // Link the headline assets.
    foreach (string resourceName in headlineAssetResourceNames)
    {
        operations.Add(
            new MutateOperation()
            {
                AssetGroupAssetOperation = new AssetGroupAssetOperation()
                {
                    Create = new AssetGroupAsset()
                    {
                        FieldType = AssetFieldType.Headline,
                        AssetGroup = assetGroupResourceName,
                        Asset = resourceName
                    }
                }
            }
        );
    }

    // Link the description assets.
    foreach (string resourceName in descriptionAssetResourceNames)
    {
        operations.Add(
            new MutateOperation()
            {
                AssetGroupAssetOperation = new AssetGroupAssetOperation()
                {
                    Create = new AssetGroupAsset()
                    {
                        FieldType = AssetFieldType.Description,
                        AssetGroup = assetGroupResourceName,
                        Asset = resourceName
                    }
                }
            }
        );
    }

    // Create and link the long headline text asset.
    operations.AddRange(
        CreateAndLinkTextAsset(
            assetGroupResourceName,
            resourceNameGenerator.Next(),
            "Travel the World",
            AssetFieldType.LongHeadline
        )
    );

    // Create and link the business name text asset.
    operations.AddRange(
        CreateAndLinkTextAsset(
            assetGroupResourceName,
            resourceNameGenerator.Next(),
            "Interplanetary Cruises",
            AssetFieldType.BusinessName
        )
    );

    // Create and link the image assets.

    // Create and link the Logo Asset.
    operations.AddRange(
        CreateAndLinkImageAsset(
            assetGroupResourceName,
            resourceNameGenerator.Next(),
            "https://gaagl.page.link/bjYi",
            AssetFieldType.Logo,
            "Marketing Logo",
            config
        )
    );

    // Create and link the Marketing Image Asset.
    operations.AddRange(
        CreateAndLinkImageAsset(
            assetGroupResourceName,
            resourceNameGenerator.Next(),
            "https://gaagl.page.link/Eit5",
            AssetFieldType.MarketingImage,
            "Marketing Image",
            config
        )
    );

    // Create and link the Square Marketing Image Asset.
    operations.AddRange(
        CreateAndLinkImageAsset(
            assetGroupResourceName,
            resourceNameGenerator.Next(),
            "https://gaagl.page.link/bjYi",
            AssetFieldType.SquareMarketingImage,
            "Square Marketing Image",
            config
        )
    );

    return operations;
}
AddPerformanceMaxCampaign.cs
      

PHP

private static function createAssetGroupOperations(
    int $customerId,
    array $headlineAssetResourceNames,
    array $descriptionAssetResourceNames
): array {
    $operations = [];
    // Creates a new mutate operation that creates an asset group operation.
    $operations[] = new MutateOperation([
        'asset_group_operation' => new AssetGroupOperation([
            'create' => new AssetGroup([
                'resource_name' => ResourceNames::forAssetGroup(
                    $customerId,
                    self::ASSET_GROUP_TEMPORARY_ID
                ),
                'name' => 'Performance Max asset group #' . Helper::getPrintableDatetime(),
                'campaign' => ResourceNames::forCampaign(
                    $customerId,
                    self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
                'final_urls' => ['http://www.example.com'],
                'final_mobile_urls' => ['http://www.example.com'],
                'status' => AssetGroupStatus::PAUSED
            ])
        ])
    ]);

    // For the list of required assets for a Performance Max campaign, see
    // https://developers.google.com/google-ads/api/docs/performance-max/assets

    // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
    // and providing:
    // -  the resource name of the AssetGroup
    // -  the resource name of the Asset
    // -  the field_type of the Asset in this AssetGroup
    //
    // To learn more about AssetGroups, see
    // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups.

    // Links the previously created multiple text assets.

    // Links the headline assets.
    foreach ($headlineAssetResourceNames as $resourceName) {
        $operations[] = new MutateOperation([
            'asset_group_asset_operation' => new AssetGroupAssetOperation([
                'create' => new AssetGroupAsset([
                    'asset' => $resourceName,
                    'asset_group' => ResourceNames::forAssetGroup(
                        $customerId,
                        self::ASSET_GROUP_TEMPORARY_ID
                    ),
                    'field_type' => AssetFieldType::HEADLINE
                ])
            ])
        ]);
    }
    // Links the description assets.
    foreach ($descriptionAssetResourceNames as $resourceName) {
        $operations[] = new MutateOperation([
            'asset_group_asset_operation' => new AssetGroupAssetOperation([
                'create' => new AssetGroupAsset([
                    'asset' => $resourceName,
                    'asset_group' => ResourceNames::forAssetGroup(
                        $customerId,
                        self::ASSET_GROUP_TEMPORARY_ID
                    ),
                    'field_type' => AssetFieldType::DESCRIPTION
                ])
            ])
        ]);
    }

    // Creates and links the long headline text asset.
    $operations = array_merge($operations, self::createAndLinkTextAsset(
        $customerId,
        'Travel the World',
        AssetFieldType::LONG_HEADLINE
    ));
    // Creates and links the business name text asset.
    $operations = array_merge($operations, self::createAndLinkTextAsset(
        $customerId,
        'Interplanetary Cruises',
        AssetFieldType::BUSINESS_NAME
    ));

    // Creates and links the image assets.

    // Creates and links the Logo Asset.
    $operations = array_merge($operations, self::createAndLinkImageAsset(
        $customerId,
        'https://gaagl.page.link/bjYi',
        AssetFieldType::LOGO,
        'Marketing Logo'
    ));
    // Creates and links the Marketing Image Asset.
    $operations = array_merge($operations, self::createAndLinkImageAsset(
        $customerId,
        'https://gaagl.page.link/Eit5',
        AssetFieldType::MARKETING_IMAGE,
        'Marketing Image'
    ));
    // Creates and links the Square Marketing Image Asset.
    $operations = array_merge($operations, self::createAndLinkImageAsset(
        $customerId,
        'https://gaagl.page.link/bjYi',
        AssetFieldType::SQUARE_MARKETING_IMAGE,
        'Square Marketing Image'
    ));

    return $operations;
}
AddPerformanceMaxCampaign.php
      

Python

def create_asset_group_operation(
    client,
    customer_id,
    headline_asset_resource_names,
    description_asset_resource_names,
):
    """Creates a list of MutateOperations that create a new asset_group.

    A temporary ID will be assigned to this asset group so that it can
    be referenced by other objects being created in the same Mutate request.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        headline_asset_resource_names: a list of headline resource names.
        description_asset_resource_names: a list of description resource names.

    Returns:
        MutateOperations that create a new asset group and related assets.
    """
    asset_group_service = client.get_service("AssetGroupService")
    campaign_service = client.get_service("CampaignService")

    operations = []

    # Create the AssetGroup
    mutate_operation = client.get_type("MutateOperation")
    asset_group = mutate_operation.asset_group_operation.create
    asset_group.name = f"Performance Max asset group #{uuid4()}"
    asset_group.campaign = campaign_service.campaign_path(
        customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
    )
    asset_group.final_urls.append("http://www.example.com")
    asset_group.final_mobile_urls.append("http://www.example.com")
    asset_group.status = client.enums.AssetGroupStatusEnum.PAUSED
    asset_group.resource_name = asset_group_service.asset_group_path(
        customer_id,
        _ASSET_GROUP_TEMPORARY_ID,
    )
    operations.append(mutate_operation)

    # For the list of required assets for a Performance Max campaign, see
    # https://developers.google.com/google-ads/api/docs/performance-max/assets

    # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
    # and providing:
    #   the resource name of the AssetGroup
    #   the resource name of the Asset
    #   the field_type of the Asset in this AssetGroup.
    #
    # To learn more about AssetGroups, see
    # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

    # Link the previously created multiple text assets.

    # Link the headline assets.
    for resource_name in headline_asset_resource_names:
        mutate_operation = client.get_type("MutateOperation")
        asset_group_asset = mutate_operation.asset_group_asset_operation.create
        asset_group_asset.field_type = client.enums.AssetFieldTypeEnum.HEADLINE
        asset_group_asset.asset_group = asset_group_service.asset_group_path(
            customer_id,
            _ASSET_GROUP_TEMPORARY_ID,
        )
        asset_group_asset.asset = resource_name
        operations.append(mutate_operation)

    #  Link the description assets.
    for resource_name in description_asset_resource_names:
        mutate_operation = client.get_type("MutateOperation")
        asset_group_asset = mutate_operation.asset_group_asset_operation.create
        asset_group_asset.field_type = (
            client.enums.AssetFieldTypeEnum.DESCRIPTION
        )
        asset_group_asset.asset_group = asset_group_service.asset_group_path(
            customer_id,
            _ASSET_GROUP_TEMPORARY_ID,
        )
        asset_group_asset.asset = resource_name
        operations.append(mutate_operation)

    # Create and link the long headline text asset.
    mutate_operations = create_and_link_text_asset(
        client,
        customer_id,
        "Travel the World",
        client.enums.AssetFieldTypeEnum.LONG_HEADLINE,
    )
    operations.extend(mutate_operations)

    # Create and link the business name text asset.
    mutate_operations = create_and_link_text_asset(
        client,
        customer_id,
        "Interplanetary Cruises",
        client.enums.AssetFieldTypeEnum.BUSINESS_NAME,
    )
    operations.extend(mutate_operations)

    # Create and link the image assets.

    # Create and link the Logo Asset.
    mutate_operations = create_and_link_image_asset(
        client,
        customer_id,
        "https://gaagl.page.link/bjYi",
        client.enums.AssetFieldTypeEnum.LOGO,
        "Marketing Logo",
    )
    operations.extend(mutate_operations)

    # Create and link the Marketing Image Asset.
    mutate_operations = create_and_link_image_asset(
        client,
        customer_id,
        "https://gaagl.page.link/Eit5",
        client.enums.AssetFieldTypeEnum.MARKETING_IMAGE,
        "Marketing Image",
    )
    operations.extend(mutate_operations)

    # Create and link the Square Marketing Image Asset.
    mutate_operations = create_and_link_image_asset(
        client,
        customer_id,
        "https://gaagl.page.link/bjYi",
        client.enums.AssetFieldTypeEnum.SQUARE_MARKETING_IMAGE,
        "Square Marketing Image",
    )
    operations.extend(mutate_operations)
    return operations
add_performance_max_campaign.py
      

Ruby

# Creates a list of MutateOperations that create a new asset_group.
#
# A temporary ID will be assigned to this asset group so that it can
# be referenced by other objects being created in the same Mutate request.
def create_asset_group_operation(
    client,
    customer_id,
    headline_asset_resource_names,
    description_asset_resource_names)
  operations = []

  # Create the AssetGroup
  operations << client.operation.mutate do |m|
    m.asset_group_operation = client.operation.create_resource.asset_group do |ag|
      ag.name = "Performance Max asset group #{SecureRandom.uuid}"
      ag.campaign = client.path.campaign(
        customer_id,
        PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
      ag.final_urls << "http://www.example.com"
      ag.final_mobile_urls << "http://www.example.com"
      ag.status = :PAUSED
      ag.resource_name = client.path.asset_group(
        customer_id,
        ASSET_GROUP_TEMPORARY_ID)
    end
  end

  # For the list of required assets for a Performance Max campaign, see
  # https://developers.google.com/google-ads/api/docs/performance-max/assets
  #
  # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
  # and providing:
  #   the resource name of the AssetGroup
  #   the resource name of the Asset
  #   the field_type of the Asset in this AssetGroup.
  #
  # To learn more about AssetGroups, see
  # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

  # Link the previously created multiple text assets.

  # Link the headline assets.
  headline_asset_resource_names.each do |resource_name|
    operations << client.operation.mutate do |m|
      m.asset_group_asset_operation = client.operation.create_resource
          .asset_group_asset do |aga|
        aga.field_type = :HEADLINE
        aga.asset_group = client.path.asset_group(
          customer_id,
          ASSET_GROUP_TEMPORARY_ID)
        aga.asset = resource_name
      end
    end
  end

  #  Link the description assets.
  description_asset_resource_names.each do |resource_name|
    operations << client.operation.mutate do |m|
      m.asset_group_asset_operation = client.operation.create_resource
          .asset_group_asset do |aga|
        aga.field_type = :DESCRIPTION
        aga.asset_group = client.path.asset_group(
          customer_id,
          ASSET_GROUP_TEMPORARY_ID)
        aga.asset = resource_name
      end
    end
  end

  # Create and link the long headline text asset.
  operations += create_and_link_text_asset(
    client,
    customer_id,
    "Travel the World",
    :LONG_HEADLINE)

  # Create and link the business name text asset.
  operations += create_and_link_text_asset(
    client,
    customer_id,
    "Interplanetary Cruises",
    :BUSINESS_NAME)

  # Create and link the image assets.

  # Create and link the Logo Asset.
  operations += create_and_link_image_asset(
    client,
    customer_id,
    "https://gaagl.page.link/bjYi",
    :LOGO,
    "Marketing Logo")

  # Create and link the Marketing Image Asset.
  operations += create_and_link_image_asset(
    client,
    customer_id,
    "https://gaagl.page.link/Eit5",
    :MARKETING_IMAGE,
    "Marketing Image")

  # Create and link the Square Marketing Image Asset.
  operations += create_and_link_image_asset(
    client,
    customer_id,
    "https://gaagl.page.link/bjYi",
    :SQUARE_MARKETING_IMAGE,
    "Square Marketing Image")

  operations
end
add_performance_max_campaign.rb
      

Perl

sub create_asset_group_operations {
  my (
    $customer_id,
    $headline_asset_resource_names,
    $description_asset_resource_names
  ) = @_;

  my $operations = [];
  # Create a mutate operation that creates an asset group operation.
  push @$operations,
    Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation->
    new({
      assetGroupOperation =>
        Google::Ads::GoogleAds::V16::Services::AssetGroupService::AssetGroupOperation
        ->new({
          create => Google::Ads::GoogleAds::V16::Resources::AssetGroup->new({
              resourceName =>
                Google::Ads::GoogleAds::V16::Utils::ResourceNames::asset_group(
                $customer_id, ASSET_GROUP_TEMPORARY_ID
                ),
              name     => "Performance Max asset group #" . uniqid(),
              campaign =>
                Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
                $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
              finalUrls       => ["http://www.example.com"],
              finalMobileUrls => ["http://www.example.com"],
              status          =>
                Google::Ads::GoogleAds::V16::Enums::AssetGroupStatusEnum::PAUSED
            })})});

  # For the list of required assets for a Performance Max campaign, see
  # https://developers.google.com/google-ads/api/docs/performance-max/assets.

  # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
  # and providing:
  # - the resource name of the AssetGroup
  # - the resource name of the Asset
  # - the fieldType of the Asset in this AssetGroup
  #
  # To learn more about AssetGroups, see
  # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups.

  # Link the previously created multiple text assets.

  # Link the headline assets.
  foreach my $resource_name (@$headline_asset_resource_names) {
    push @$operations,
      Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation
      ->new({
        assetGroupAssetOperation =>
          Google::Ads::GoogleAds::V16::Services::AssetGroupAssetService::AssetGroupAssetOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V16::Resources::AssetGroupAsset->new({
                asset      => $resource_name,
                assetGroup =>
                  Google::Ads::GoogleAds::V16::Utils::ResourceNames::asset_group(
                  $customer_id, ASSET_GROUP_TEMPORARY_ID
                  ),
                fieldType => HEADLINE
              })})});
  }

  # Link the description assets.
  foreach my $resource_name (@$description_asset_resource_names) {
    push @$operations,
      Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation
      ->new({
        assetGroupAssetOperation =>
          Google::Ads::GoogleAds::V16::Services::AssetGroupAssetService::AssetGroupAssetOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V16::Resources::AssetGroupAsset->new({
                asset      => $resource_name,
                assetGroup =>
                  Google::Ads::GoogleAds::V16::Utils::ResourceNames::asset_group(
                  $customer_id, ASSET_GROUP_TEMPORARY_ID
                  ),
                fieldType => DESCRIPTION
              })})});
  }

  # Create and link the long headline text asset.
  push @$operations,
    @{create_and_link_text_asset($customer_id, "Travel the World",
      LONG_HEADLINE)};

  # Create and link the business name text asset.
  push @$operations,
    @{
    create_and_link_text_asset($customer_id, "Interplanetary Cruises",
      BUSINESS_NAME)};

  # Create and link the image assets.

  # Create and link the logo asset.
  push @$operations,
    @{
    create_and_link_image_asset($customer_id, "https://gaagl.page.link/bjYi",
      LOGO, "Marketing Logo")};

  # Create and link the marketing image asset.
  push @$operations,
    @{
    create_and_link_image_asset(
      $customer_id,    "https://gaagl.page.link/Eit5",
      MARKETING_IMAGE, "Marketing Image"
    )};

  # Create and link the square marketing image asset.
  push @$operations,
    @{
    create_and_link_image_asset(
      $customer_id,           "https://gaagl.page.link/bjYi",
      SQUARE_MARKETING_IMAGE, "Square Marketing Image"
    )};

  return $operations;
}
add_performance_max_campaign.pl
      

Birden fazla öğe grubu

Öğeler, alandaki URL'lerde kullanılacak kadar genel değilse ve URL genişletmesi kullanıyorsanız farklı nihai URL'ler için benzersiz öğe grupları oluşturabilirsiniz.

Öğelerinizi kitleye göre özelleştirmek istiyorsanız aynı nihai URL için birden fazla öğe grubu da oluşturabilirsiniz. Ayrıca her tema için birden fazla öğe grubu oluşturabilirsiniz.