FixedCpmGoal

Enum describing the goal of the Fixed CPM bidding strategy.

Proto definition

Enums

REACH

Maximize reach, that is the number of users who saw the ads in this campaign.

TARGET_FREQUENCY

Target Frequency CPM bidder. Optimize bidding to reach a single user with the requested frequency.

UNKNOWN

Used for return value only. Represents value unknown in this version.

UNSPECIFIED

Not specified.