Page Summary
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A metric goal for an experiment is defined by a specific metric and a desired direction for that metric.
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The
metricfield specifies the type of metric being tracked, such as clicks, impressions, or conversions. -
The
directionfield indicates the desired change in the metric, such as an increase, decrease, or no change.
A metric goal for an experiment.
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The metric direction of the goal. For example, increase, decrease, no change. |
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The metric of the goal. For example, clicks, impressions, cost, conversions, etc. |