Possible types of a conversion action.
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Not specified. |
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Used for return value only. Represents value unknown in this version. |
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Conversions that occur when a user clicks on an ad's call extension. |
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Conversions that occur when a user on a mobile device clicks a phone number. |
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Conversions that occur when a user downloads a mobile app from the Google Play Store. |
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Conversions that occur when a user makes a purchase in an app through Android billing. |
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Call conversions that are tracked by the advertiser and uploaded. |
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Conversions that are tracked by the advertiser and uploaded with attributed clicks. |
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Conversions that occur on a webpage. |
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Conversions that occur when a user calls a dynamically-generated phone number from an advertiser's website. |
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Store Sales conversion based on first-party or third-party merchant data uploads. Only customers on the allowlist can use store sales direct upload types. |
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Store Sales conversion based on first-party or third-party merchant data uploads and/or from in-store purchases using cards from payment networks. Only customers on the allowlist can use store sales types. Read only. |
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Android app first open conversions tracked through Firebase. |
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Android app in app purchase conversions tracked through Firebase. |
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Android app custom conversions tracked through Firebase. |
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iOS app first open conversions tracked through Firebase. |
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iOS app in app purchase conversions tracked through Firebase. |
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iOS app custom conversions tracked through Firebase. |
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Android app first open conversions tracked through Third Party App Analytics. |
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Android app in app purchase conversions tracked through Third Party App Analytics. |
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Android app custom conversions tracked through Third Party App Analytics. |
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iOS app first open conversions tracked through Third Party App Analytics. |
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iOS app in app purchase conversions tracked through Third Party App Analytics. |
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iOS app custom conversions tracked through Third Party App Analytics. |
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Conversions that occur when a user pre-registers a mobile app from the Google Play Store. Read only. |
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Conversions that track all Google Play downloads which aren't tracked by an app-specific type. Read only. |
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Floodlight activity that counts the number of times that users have visited a particular webpage after seeing or clicking on one of an advertiser's ads. Read only. |
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Floodlight activity that tracks the number of sales made or the number of items purchased. Can also capture the total value of each sale. Read only. |
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Conversions that track local actions from Google's products and services after interacting with an ad. Read only. |
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Conversions reported when a user submits a lead form. Read only. |
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Deprecated: The Salesforce integration will be going away and replaced with an improved way to import your conversions from Salesforce. - see https://support.google.com/google-ads/answer/14728349 |
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Conversions imported from Search Ads 360 Floodlight data. Read only. |
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Call conversions that occur on Smart campaign Ads without call tracking setup, using Smart campaign custom criteria. Read only. |
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The user clicks on a call element within Google Maps. Smart campaign only. Read only. |
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The user requests directions to a business location within Google Maps. Smart campaign only. Read only. |
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Call conversions that occur on Smart campaign Ads with call tracking setup, using Smart campaign custom criteria. Read only. |
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Conversions that occur when a user visits an advertiser's retail store. Read only. |
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Conversions created from website events (such as form submissions or page loads), that don't use individually coded event snippets. Read only. |
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Conversions that come from linked Universal Analytics goals. |
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Conversions that come from linked Universal Analytics transactions. |
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Conversions that come from linked Google Analytics 4 custom event conversions. |
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Conversions that come from linked Google Analytics 4 purchase conversions. |