Search campaigns are shown in Google Search results pages and Google partner sites, to target people while they search with Google for the products and services you offer. This campaign type is well-suited for advertisers wanting to drive sales, leads, or traffic to their website, by showing ads to people actively looking for their products and services.
AI Max for Search campaigns
AI Max for Search enhances standard Search campaigns by leveraging Google's AI to improve performance and reach. It's not a separate campaign type but rather a set of AI-powered features you can enable within your existing Smart Bidding-enabled Search campaigns.
Campaign creation
Google Ads scripts supports mutate and search, which allow direct access to the Google Ads API and most of its features, including Search campaign creation and management workflows. Requests are formatted in JSON and use the same format as the API's REST endpoints. The concepts presented can be used for any campaign type supported by the Google Ads API. Search campaigns are not supported through any specialized AdsApp functions.
This guide covers the following topics:
- Campaign creation using mutates
- Uploading assets to use when creating campaigns
- Required components of Search campaigns
- Optional components of Search campaigns
- Reporting on Search campaigns