Identity tools from Google help you quickly build an auth system that will grow with your business and reduce the friction of getting users into your app.

Google Sign-In

Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, and other Google services.

Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.

See some case studies of successful Google Sign-In integrations.

Seamless sign-in experiences

With Smart Lock for Passwords on Android, you get frictionless sign-in and sign-up flows for your apps.

Users can create new accounts on your service with a single tap and get automatically signed-in across devices. In turn, you reduce the risk of forgotten user passwords and missed conversion opportunities when users get frustrated trying to sign in or move on to another activity.

When a user saves their password to Smart Lock for Passwords on Android or Chrome, they can skip entering their credentials on all of their devices.


Featured apps:

AliExpress LinkedIn New York Times Netflix Wego

See some case studies of successful Smart Lock for Passwords integrations.

Firebase Authentication

Firebase Authentication makes building secure authentication easy, providing sign-in and on-boarding for your users on all their devices.

It provides backend services to securely authenticate users, paired with easy-to-use client SDKs. It can authenticate users using passwords and federated identity provider credentials.

Firebase Authentication also provides UI libraries to implement a full authentication experience in your app.

See some case studies of successful Firebase Authentication integrations.

SMS Retriever API

Verify your users by SMS without making them deal with verification codes. By using the SMS Retriever API, your Android app can automatically retrieve verification codes intended for your app, without having to request full SMS reading permissions.

Identity Platform for G Suite

Google’s SAML and OpenID Connect support can be used with G Suite. There are multiple approaches that can be used based on the type of app, and the platform the app runs on.

IT apps Mobile IT apps
SaaS apps SaaS mobile apps

Auth protocols

OAuth 2.0

Securely call Google APIs with OAuth 2.0 authorization.

OpenID Connect

Build your own sign-in solution with Google's OpenID Connect endpoint.