Serve users with Limited Ads

AI-generated Key Takeaways

• As of January 14th, 2021, the IMA Android SDK supports serving limited ads under specific user consent conditions or lack of a valid TC string in relevant regions.

• To trigger a limited ads request using client-side SDKs, you must use the ltd parameter.

• Limited ads can also be enabled automatically by integrating with a Consent Management Platform (CMP) in Android SDK version 3.16.2 and later.

Select platform: HTML5 Android iOS

As of January 14th 2021, the IMA Android SDK allows limited ads to be served when the user does not give consent to cookies, the user denies consent to cookies, or when IMA does not receive a valid TC string in GDPR and ePrivacy regions following the grace period of IAB TCFv2 integration.

For client-side SDKs you must use the ltd parameter to trigger a limited ads request. Please see this Limited ads guide for more information.

It is also possible to enable limited ads automatically through integrating with a Consent Management Platform (CMP). This is supported on version 3.16.2 of the Android SDK and all later versions.