Serve users with Limited Ads
Stay organized with collections
Save and categorize content based on your preferences.
As of January 14th 2021, the IMA Android SDK
allows limited ads to be served
when the user does not give consent to cookies, the user denies consent to
cookies, or when IMA does not receive a valid TC string in GDPR and ePrivacy
regions following the grace period of IAB TCFv2 integration.
For client-side SDKs you must use the
ltd parameter to
trigger a limited ads request.
Please see this
Limited ads guide for
more information.
It is also possible to enable limited ads automatically through integrating with
a Consent Management Platform (CMP). This is supported on
version 3.16.2 of the Android SDK and all later versions.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-28 UTC.
[null,null,["Last updated 2025-08-28 UTC."],[[["\u003cp\u003eAs of January 14, 2021, the IMA Android SDK can serve limited ads when user consent for cookies is not granted or a valid TC string is not received in GDPR and ePrivacy regions.\u003c/p\u003e\n"],["\u003cp\u003eTo request limited ads, client-side SDKs must utilize the \u003ccode\u003eltd\u003c/code\u003e parameter.\u003c/p\u003e\n"],["\u003cp\u003eAutomatic enablement of limited ads is possible through integration with a Consent Management Platform (CMP), supported on Android SDK version 3.16.2 and later.\u003c/p\u003e\n"]]],[],null,["# Serve users with Limited Ads\n\nAs of January 14th 2021, the IMA Android SDK\nallows [limited ads](//support.google.com/admanager/answer/9882911) to be served\nwhen the user does not give consent to cookies, the user denies consent to\ncookies, or when IMA does not receive a valid TC string in GDPR and ePrivacy\nregions following the grace period of IAB TCFv2 integration.\nFor client-side SDKs you must use the [`ltd`](//support.google.com/admanager/table/9749596#ltd) parameter to trigger a limited ads request. Please see this [Limited ads guide](//support.google.com/admanager/answer/9882911) for more information.\n\n\u003cbr /\u003e\n\nIt is also possible to enable limited ads automatically through integrating with\na Consent Management Platform (CMP). This is supported on\n\nversion 3.16.2 of the Android SDK and all later versions."]]