Serve users with Limited Ads
As of January 14th 2021, the IMA iOS SDK
allows limited ads to be served
when the user does not give consent to cookies, the user denies consent to
cookies, or when IMA does not receive a valid TC string in GDPR and ePrivacy
regions following the grace period of IAB TCFv2 integration.
For client-side SDKs you must use the
ltd parameter to
trigger a limited ads request.
Please see this
Limited ads guide for
more information.
It is also possible to enable limited ads automatically through integrating with
a Consent Management Platform (CMP). This is supported on
version 3.11.1 of the iOS SDK and all later versions.
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Last updated 2025-04-14 UTC.
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