IMA SDK는 광고가 사용자에게 표시되는 시점을 알 수 있어야 광고 서버에 올바른 신호를 다시 보낼 수 있습니다. IMA는 Active View 보고를 사용하여 광고의 조회가능성을 측정합니다. 이 가이드에서는 IMA에서 Active View 보고가 작동하는 방식과 SDK가 조회 가능성 신호를 올바르게 포착할 수 있는지 확인하는 방법을 설명합니다.
[null,null,["최종 업데이트: 2025-09-05(UTC)"],[[["\u003cp\u003eThe IMA SDK leverages Active View reporting to determine and relay ad visibility to the ad server, ensuring accurate measurements for billing and performance analysis.\u003c/p\u003e\n"],["\u003cp\u003eActive View relies on the \u003ccode\u003eAdDisplayContainer\u003c/code\u003e and \u003ccode\u003eVideoAdPlayer\u003c/code\u003e components to gather spatial information about the ad's position on the screen.\u003c/p\u003e\n"],["\u003cp\u003eAd viewability can be confirmed by monitoring HTTP requests for \u003ccode\u003eactive_view_vide_measurable_impression\u003c/code\u003e instances and the presence of the \u003ccode\u003emtos\u003c/code\u003e parameter, signaling successful measurement.\u003c/p\u003e\n"],["\u003cp\u003eIf custom video displays are used, adjustments to the layout might be needed to guarantee proper metric collection and accurate Active View reporting.\u003c/p\u003e\n"]]],[],null,["Select platform: [HTML5](/interactive-media-ads/docs/sdks/html5/client-side/viewability \"View this page for the HTML5 platform docs.\") [Android](/interactive-media-ads/docs/sdks/android/client-side/viewability \"View this page for the Android platform docs.\") [iOS](/interactive-media-ads/docs/sdks/ios/client-side/viewability \"View this page for the iOS platform docs.\")\n\n\u003cbr /\u003e\n\nThe IMA SDK must be able to tell when ads are visible to users so that it can\nsend the correct signals back to the ad server. IMA uses\n[Active View reporting](//support.google.com/admanager/answer/3154105)\nto measure the viewability of ads. This guide explains how Active View\nreporting works with IMA, as well as how to verify that the SDK is able to\ncorrectly capture viewability signals.\n\nHow Active View reporting works with the IMA SDK\n\n1. The [`AdDisplayContainer`](/interactive-media-ads/docs/sdks/android/client-side/api/reference/com/google/ads/interactivemedia/v3/api/AdDisplayContainer)\n is created by passing in an instance of\n [`VideoAdPlayer`](/interactive-media-ads/docs/sdks/android/client-side/api/reference/com/google/ads/interactivemedia/v3/api/player/VideoAdPlayer).\n\n2. Active View receives measurements on that `VideoAdPlayer`\n (`getLocationOnScreen` and `getGlobalVisibleRect`).\n\nVerifying that the SDK can measure ad viewability\n\nTo check whether that the SDK is able to capture viewability signals, look for\nnetwork requests sent to `https://pagead2.googlesyndication.com/pcs/activeview`\nand check for the `mtos` parameter. For more information, see\n[Monitor Active View measurement](//support.google.com/admanager/answer/6123557).\n| **Note:** If you use your own video display and maintain full control over playback, you might need to modify your layout to ensure that the necessary metrics are being correctly returned. For additional assitance, reach out to us on the [IMA support forum](//groups.google.com/g/ima-sdk)."]]
