Mantenha tudo organizado com as coleções
Salve e categorize o conteúdo com base nas suas preferências.
Estrutura da conta
De modo geral, a configuração de uma parceria de feeds locais envolve:
Uma conta de múltiplos clientes e subcontas no nome da loja
Uma subconta específica chamada de "Parceria de feed local" Provedor de LFP
de inventário local usada para enviar dados de listagens locais sem custo financeiro e anúncios de inventário local
em nome do varejista.
Comerciantes subcontas vinculadas a um Perfil da Empresa no Google com as
lojas on-line.
Comerciantes subcontas vinculadas à conta do MC da LFP.
A estrutura resultante é:
Como a conta do MC da LFP é usada apenas para transmissão de dados, vincular um
O Perfil da Empresa no Google não é necessário para esta conta.
Gerenciamento e criação de subcontas
É possível gerenciar e criar subcontas do Merchant Center usando o
A interface da MCA do Merchant Center da seguinte forma:
Como fazer login na conta MCA
Clique em "Contas". no menu superior esquerdo
Clique em "Adicionar conta" e siga as etapas seguintes
[null,null,["Última atualização 2025-07-25 UTC."],[[["\u003cp\u003eLocal Feeds Partnerships utilize a multi-client account structure with sub-accounts for the retailer, Local Feed Partnership provider, and individual merchants.\u003c/p\u003e\n"],["\u003cp\u003eMerchants' sub-accounts must be linked to both a Google Business Profile and the Local Feed Partnership provider account for proper store mapping and inventory data transmission.\u003c/p\u003e\n"],["\u003cp\u003eThe Local Feed Partnership provider account acts as a central hub for submitting Free Local Listings and Local Inventory Ads data on behalf of the retailer.\u003c/p\u003e\n"],["\u003cp\u003eSub-accounts can be managed and created through the Merchant Center UI or programmatically using the Merchant API, with the API recommended for managing large numbers of accounts.\u003c/p\u003e\n"]]],[],null,["Account structure\n-----------------\n\n*** ** * ** ***\n\nAt a high level, a Local Feeds Partnership set up involves:\n\n- A Multi-Client account and sub-accounts in the retailer's name\n- A specific sub-account referred to as \"Local Feed Partnership\" (LFP) provider account used to submit Free Local Listings and Local inventory ads data on retailer's behalf.\n- Merchants' sub-accounts linked to a Google Business Profile containing their stores.\n- Merchants' sub-accounts linked to the LFP MC account.\n\nThe resulting structure is:\n\n| **Key Point:** The retailers' Merchant Center accounts need [to be linked to a\n| Google business profile in order](https://developers.google.com/merchant/storebuilder/local/sections/account_structure/3_0_google_business_profile_linking.md) to map the offers to the correct store in the dedicated Google Business profile. The retailers' Merchant Center sub-accounts also need to be linked to the LFP MC sub-account in order to have inventory data (price, quantity and store code) bypass inventory or guideline checks once a \"Trusted\" status is achieved.\n\nSince the LFP MC account is only used for data transmission purposes, linking a\nGoogle Business profile is not needed for this account.\n\nSub-account management and creation\n-----------------------------------\n\nMerchant Center sub-accounts can be managed and created either through the\nMerchant Center MCA UI by:\n\n- Logging into the MCA Account\n- Click \"Accounts\" on the top left menu\n- Click \"Add Account\" and follow the subsequent steps\n\nor [using the Merchant API](https://developers.google.com/merchant/api/guides/accounts/sub-accounts).\n| **Tip:** if you have many accounts to manage, the [Merchant API](https://developers.google.com/merchant/api/guides/accounts/sub-accounts) is the recommended option to manage all your sub-accounts."]]
