Here's a detailed schema for the GQV data feed, with field descriptions and sample values.
| GQV Data Feed Column Name | Data Type | Sample Value | Description |
|---|---|---|---|
QueryLabel |
string | GENERIC |
"BRAND" or "GENERIC" |
ReportDate |
string | 2022-09-25 |
Same as the report date for the standard Google Ads report, such as "2021-10-31" |
TimeGranularity |
string | WEEKLY_SUNDAY |
Same as in Google Ads report. |
GeoCriteriaId |
int64 | 21144 |
Criterion ID of the geo location this breakout is for. |
GeoName |
string | Hawaii |
Name of the geo location this breakout is for. |
GeoType |
string | STATE |
"COUNTRY", "STATE", or "DMA_REGION" |
IndexedQueryVolume |
double | 0.123123123 |
Consistent, baselined and normalized query volume index. |