Criteria ID
Unique and persistent assigned ID.
Best available English name of the geo target.
Canonical Name
The constructed fully qualified English name consisting of the target's own name, and that of its parent and country. This field is meant only for disambiguating similar target names.
Parent ID
The criteria ID of a parent. This field is included only for legacy support, so IDs might not be consistent across datasets.
Country Code
The ISO-3166-1 alpha-2 country code that is associated with the target.
Target Type

Allowable values:

  • Airport
  • Autonomous Community
  • Borough
  • Canton
  • City
  • City Region
  • Congressional District
  • Country
  • County
  • Department
  • District
  • DMA Region
  • Governorate
  • Municipality
  • National Park
  • Neighborhood
  • Okrug
  • Postal Code
  • Prefecture
  • Province
  • Region
  • State
  • Territory
  • TV Region
  • Union Territory
  • University

Allowable values:

  • Active: Location is currently valid.
  • Removal Planned: Location is obsolete and will be removed in the next

Non-targetable locations

Some countries or territories are not targetable in Search Ads 360 but might appear in reports based on the user's location of interest or physical location.

Check the list of restricted countries

DMA regions

Contact The Nielsen Company directly for DMA data.