conversion_action

A conversion action.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

conversion_action.app_id

Field descriptionApp ID for an app conversion action.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.attribution_model_settings.attribution_model

Field descriptionThe attribution model type of this conversion action.
CategoryATTRIBUTE
Data Type
EXTERNAL
GOOGLE_ADS_LAST_CLICK
GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN
GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK
GOOGLE_SEARCH_ATTRIBUTION_LINEAR
GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED
GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.searchads360.v0.enums.AttributionModelEnum.AttributionModel
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.attribution_model_settings.data_driven_model_status

Field descriptionThe status of the data-driven attribution model for the conversion action.
CategoryATTRIBUTE
Data Type
AVAILABLE
EXPIRED
NEVER_GENERATED
STALE
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.searchads360.v0.enums.DataDrivenModelStatusEnum.DataDrivenModelStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.category

Field descriptionThe category of conversions reported for this conversion action.
CategoryATTRIBUTE
Data Type
ADD_TO_CART
BEGIN_CHECKOUT
BOOK_APPOINTMENT
CONTACT
CONVERTED_LEAD
DEFAULT
DOWNLOAD
ENGAGEMENT
GET_DIRECTIONS
IMPORTED_LEAD
LEAD
OUTBOUND_CLICK
PAGE_VIEW
PHONE_CALL_LEAD
PURCHASE
QUALIFIED_LEAD
REQUEST_QUOTE
SIGNUP
STORE_SALE
STORE_VISIT
SUBMIT_LEAD_FORM
SUBSCRIBE_PAID
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.searchads360.v0.enums.ConversionActionCategoryEnum.ConversionActionCategory
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.click_through_lookback_window_days

Field descriptionThe maximum number of days that may elapse between an interaction (for example, a click) and a conversion event.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.creation_time

Field descriptionTimestamp of the Floodlight activity's creation, formatted in ISO 8601.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.floodlight_settings.activity_group_tag

Field descriptionString used to identify a Floodlight activity group when reporting conversions.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.floodlight_settings.activity_id

Field descriptionID of the Floodlight activity in DoubleClick Campaign Manager (DCM).
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.floodlight_settings.activity_tag

Field descriptionString used to identify a Floodlight activity when reporting conversions.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.id

Field descriptionThe ID of the conversion action.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.include_in_client_account_conversions_metric

Field descriptionWhether this conversion action should be included in the "client_account_conversions" metric.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.include_in_conversions_metric

Field descriptionWhether this conversion action should be included in the "conversions" metric.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.name

Field descriptionThe name of the conversion action. This field is required and should not be empty when creating new conversion actions.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.owner_customer

Field descriptionThe resource name of the conversion action owner customer, or null if this is a system-defined conversion action.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.primary_for_goal

Field descriptionIf a conversion action's primary_for_goal bit is false, the conversion action is non-biddable for all campaigns regardless of their customer conversion goal or campaign conversion goal. However, custom conversion goals do not respect primary_for_goal, so if a campaign has a custom conversion goal configured with a primary_for_goal = false conversion action, that conversion action is still biddable. By default, primary_for_goal will be true if not set. In V9, primary_for_goal can only be set to false after creation through an 'update' operation because it's not declared as optional.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.resource_name

Field descriptionThe resource name of the conversion action. Conversion action resource names have the form: customers/{customer_id}/conversionActions/{conversion_action_id}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

conversion_action.status

Field descriptionThe status of this conversion action for conversion event accrual.
CategoryATTRIBUTE
Data Type
ENABLED
HIDDEN
REMOVED
UNKNOWN
UNSPECIFIED
Type URLgoogle.ads.searchads360.v0.enums.ConversionActionStatusEnum.ConversionActionStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.type

Field descriptionThe type of this conversion action.
CategoryATTRIBUTE
Data Type
AD_CALL
ANDROID_APP_PRE_REGISTRATION
ANDROID_INSTALLS_ALL_OTHER_APPS
CLICK_TO_CALL
FIREBASE_ANDROID_CUSTOM
FIREBASE_ANDROID_FIRST_OPEN
FIREBASE_ANDROID_IN_APP_PURCHASE
FIREBASE_IOS_CUSTOM
FIREBASE_IOS_FIRST_OPEN
FIREBASE_IOS_IN_APP_PURCHASE
FLOODLIGHT_ACTION
FLOODLIGHT_TRANSACTION
GOOGLE_ANALYTICS_4_CUSTOM
GOOGLE_ANALYTICS_4_PURCHASE
GOOGLE_HOSTED
GOOGLE_PLAY_DOWNLOAD
GOOGLE_PLAY_IN_APP_PURCHASE
LEAD_FORM_SUBMIT
SALESFORCE
SEARCH_ADS_360
SMART_CAMPAIGN_AD_CLICKS_TO_CALL
SMART_CAMPAIGN_MAP_CLICKS_TO_CALL
SMART_CAMPAIGN_MAP_DIRECTIONS
SMART_CAMPAIGN_TRACKED_CALLS
STORE_SALES
STORE_SALES_DIRECT_UPLOAD
STORE_VISITS
THIRD_PARTY_APP_ANALYTICS_ANDROID_CUSTOM
THIRD_PARTY_APP_ANALYTICS_ANDROID_FIRST_OPEN
THIRD_PARTY_APP_ANALYTICS_ANDROID_IN_APP_PURCHASE
THIRD_PARTY_APP_ANALYTICS_IOS_CUSTOM
THIRD_PARTY_APP_ANALYTICS_IOS_FIRST_OPEN
THIRD_PARTY_APP_ANALYTICS_IOS_IN_APP_PURCHASE
UNIVERSAL_ANALYTICS_GOAL
UNIVERSAL_ANALYTICS_TRANSACTION
UNKNOWN
UNSPECIFIED
UPLOAD_CALLS
UPLOAD_CLICKS
WEBPAGE
WEBPAGE_CODELESS
WEBSITE_CALL
Type URLgoogle.ads.searchads360.v0.enums.ConversionActionTypeEnum.ConversionActionType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.value_settings.always_use_default_value

Field descriptionControls whether the default value and default currency code are used in place of the value and currency code specified in conversion events for this conversion action.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.value_settings.default_currency_code

Field descriptionThe currency code to use when conversion events for this conversion action are sent with an invalid or missing currency code, or when this conversion action is configured to always use the default value.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.value_settings.default_value

Field descriptionThe value to use when conversion events for this conversion action are sent with an invalid, disallowed or missing value, or when this conversion action is configured to always use the default value.
CategoryATTRIBUTE
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse