Önceki Search Ads 360 Reporting API kullanımdan kaldırıldı. Artık yeni Search Ads 360 Reporting API'yi kullanarak raporlarınızı oluşturabilirsiniz.
Search Ads 360 Conversion API'deki get ve getByCustomerId yöntemlerinin desteğinin 2025'in 3. çeyreğinde sonlandırılacağını unutmayın. Dönüşüm verilerine erişmeye devam etmek için yeni Search Ads 360 Reporting API'yi kullanarak dönüşüm kaynağını kullanarak bir rapor oluşturmanız gerekir. Daha fazla ayrıntıyı burada bulabilirsiniz.
Koleksiyonlar ile düzeninizi koruyun
İçeriği tercihlerinize göre kaydedin ve kategorilere ayırın.
Varsayılan olarak bir dönüşüm,
dönüşüm gerçekleştiğini, dönüşümün kaynağını ve isteğe bağlı olarak parasal bir değeri girebilirsiniz. Şu durumda:
Dönüşümlerinizle ilgili ek veri toplamak (ör. satın alınan öğenin ülkesi)
ve hatta bir telefon aramasının süresi gibi farklı açılardan bakıldığında, özel Floodlight değişkenlerini
Search Ads 360'a yükleyebilirsiniz.
Verileri yükledikten sonra:
Verileri görüntülemek veya aşağıdaki amaçlarla kullanmak için Search Ads 360'ta raporlama sütunları oluşturun:
Floodlight sütununu filtreleyin.
Verileri formül sütunlarında kullanabilirsiniz.
Verileri, raporları segmentlere ayırmak ve gruplandırmak için kullanabilirsiniz.
Her değişkene belirli bir metrik için benzersiz bir kolay ad atanır
ve aşağıdaki veri türlerinden birine ait olmalıdır:
Metrik: Search Ads 360'ın dönüşüm raporlarında topladığı sayısal veriler. Örneğin,
Örneğin, metrik değişkenleri genel kargo maliyetlerini takip etmek ya da
Satın alınan öğelerin sayısı.
Boyut: Belirli bir alandaki verileri filtrelemek için kullanılabilen sayısal veya metin verileri
rapordur. Örneğin, boyut değişkenleri bir mağaza adını veya sayısal ürün kimliğini izleyebilir ve
daha sonra, Floodlight raporlarında
sütunu altında belirli bir mağazaya ait verileri içeren
belirler.
Bir müşteri satın alma işlemini telefonla tamamlarsa aşağıdakileri yapabilirsiniz:
Conversion.insert()
dönüşümü yükleme ve özel metriklere ilişkin verileri dahil etme isteğinde bulunur:
POSThttps://www.googleapis.com/doubleclicksearch/v2/conversionAuthorization:BeareryourOAuth2.0accesstokenContent-type:application/json{'kind':'doubleclicksearch#conversionList','conversion':[{'agencyId':'12300000000000456',// Replace with your ID'advertiserId':'78900000000000123',// Replace with your ID'engineAccountId':'101100000000000123',// Replace with your ID'campaignId':'13400000003156701',// Replace with your ID'adGroupId':'58700000128508001',// Replace with your ID'criterionId':'43700001095692142',// Replace with your ID'adId':'0','conversionId':'test_20140121_01','state':'ACTIVE','type':'TRANSACTION','revenueMicros':10000000,// To report $10 of revenue, specify 10 million revenueMicros'currencyCode':'USD','segmentationType':'FLOODLIGHT','segmentationId':'25700000001472562',// Replace with your ID'conversionTimestamp':'1390073000011','floodlightOrderId':'test','customMetric':[{'name':'sales','value':2.0},{'name':'shipping','value':3.0}],'customDimension':[{'name':'product_type','value':'shoes'},{'name':'product_id','value':'shoe2'}]}]}
Search Ads 360 yanıtlarını işleme
Diğer Conversion.insert()larda olduğu gibi
veya Conversion.update() istek,
istek başarılı olursa yanıt, Search Ads 360 dahili temsilinin tamamını içerir
dönüşüm elde edersiniz.
[null,null,["Son güncelleme tarihi: 2024-08-20 UTC."],[[["\u003cp\u003eCustom Floodlight variables allow you to upload additional data about your conversions, such as product details or shipping information, to Search Ads 360.\u003c/p\u003e\n"],["\u003cp\u003eThis uploaded data can be used to create reporting columns, filter reports, build formula columns, segment data, and download reports via the API.\u003c/p\u003e\n"],["\u003cp\u003eCustom Floodlight variables are configured initially in Campaign Manager and then set up in Search Ads 360 by your customer service contact.\u003c/p\u003e\n"],["\u003cp\u003eEach variable has a friendly name and a data type: "Metric" for numeric, aggregated data, and "Dimension" for filtering and segmenting data.\u003c/p\u003e\n"],["\u003cp\u003eTo upload custom data, use the \u003ccode\u003eConversion.insert()\u003c/code\u003e or \u003ccode\u003eConversion.update()\u003c/code\u003e requests with the appropriate fields for metrics and dimensions, ensuring the variable names match the configuration in Search Ads 360.\u003c/p\u003e\n"]]],["Custom Floodlight variables allow tracking of additional conversion data beyond default information. To use them, set them up in Campaign Manager and Search Ads 360. Variables can be metrics (numeric, aggregated data) or dimensions (text/numeric, filterable data). Upload data via `Conversion.insert()` or `Conversion.update()` requests, including the variable's friendly name and value within `customMetric` or `customDimension` fields. This uploaded data can then be used in Search Ads 360 for reporting, filtering, formula columns, segmentation, and API-driven report downloads.\n"],null,["# Upload Data for Custom Floodlight Variables\n\nBy default, a conversion contains a limited amount of descriptive data, such as the time the\nconversion occurred, the source of the conversion, and optionally a monetary value. If you\ncollect additional data about your conversions, such as the country to which a purchased item\nis shipped, product IDs, or even the duration of a telephone call, you can use [custom Floodlight variables](https://support.google.com/dcm/partner/answer/2823222) to track\nthe data and upload it to Search Ads 360.\n\nAfter you upload the data, you can:\n\n- Create reporting columns in Search Ads 360 to display the data or use it to\n filter a Floodlight column.\n\n- Use the data in formula columns.\n\n- Use the data to segment and group reports.\n\n- Use the Search Ads 360 API to\n [download reports that contain the data](/search-ads/v2/how-tos/reporting/custom-metrics-dimensions).\n\n[Learn more](https://support.google.com/searchads/answer/4397154) about using the\nuploaded data.\n\nSetting up custom Floodlight variables\n--------------------------------------\n\nYou initially set up custom Floodlight variables as part of\n[configuring Floodlight in\nCampaign Manager](https://support.google.com/dcm/partner/answer/2823222). Then, your Search Ads 360 customer service contact will\n[set up the custom\nvariables in Search Ads 360](https://support.google.com/searchads/answer/4397154#setup). After these steps are done, you can specify data\nfor the variables when you add or modify conversions.\n\nVariable name and type\n----------------------\n\nEach variable is assigned a **friendly name** that is unique for a given\nadvertiser and one of the following data types:\n\n- **Metric**: Numeric data that Search Ads 360 aggregates in conversion reports. For\n example, metric variables can be used to keep track of overall shipping costs or to keep\n count of items purchased.\n\n- **Dimension** : Numeric or text data that can be used to filter data in a\n report. For example, dimension variables can track a store name or numeric product ID, and\n then be used in [a Floodlight reporting\n column](https://support.google.com/searchads/answer/2558771) that contains only the data from a specific store or for a specific\n product.\n\nUploading the custom data\n-------------------------\n\nTo upload data for a **metric** custom Floodlight variable, include the\nfollowing field in a\n[`Conversion.insert()`](/search-ads/v2/reference/conversion/insert)\nor [`Conversion.update()`](/search-ads/v2/reference/conversion/update)\nrequest: \n\n```text\n 'customMetric': [\n {\n 'name': 'friendly-name',\n 'value': Number\n },\n ]\n```\n\nTo upload data for a **dimension** custom Floodlight variable, include the\nfollowing field in a\n[`Conversion.insert()`](/search-ads/v2/reference/conversion/insert)\nor [`Conversion.update()`](/search-ads/v2/reference/conversion/update)\nrequest: \n\n```text\n 'customDimension': [\n {\n 'name': 'friendly-name',\n 'value': String\n },\n ]\n```\n| **Important:** Make sure the name you specify in the request matches the name of a custom Floodlight variable as it has been configured in Search Ads 360. Otherwise the request will fail and respond with error message like this: \n| `The request was not valid. Details: [Custom dimension/metric does not exist:\n| Dimension_1]\"`\n\nExample\n-------\n\nFor example, an advertiser has the following custom Floodlight variables configured for\nSearch Ads 360:\n\n- sales (metric)\n- shipping (metric)\n- product_type (dimension)\n- product_id (dimension)\n\nIf a customer completes a purchase over the telephone, you can make the following\n[`Conversion.insert()`](/search-ads/v2/reference/conversion/insert)\nrequest to upload the conversion and include data for the custom metrics: \n\n```carbon\nPOST https://www.googleapis.com/doubleclicksearch/v2/conversion\nAuthorization: Bearer your OAuth 2.0 access token\nContent-type: application/json\n\n{\n 'kind': 'doubleclicksearch#conversionList',\n 'conversion' : [{\n 'agencyId': '12300000000000456', // Replace with your ID\n 'advertiserId': '78900000000000123', // Replace with your ID\n 'engineAccountId': '101100000000000123', // Replace with your ID\n 'campaignId': '13400000003156701', // Replace with your ID\n 'adGroupId': '58700000128508001', // Replace with your ID\n 'criterionId': '43700001095692142', // Replace with your ID\n 'adId': '0',\n 'conversionId': 'test_20140121_01',\n 'state': 'ACTIVE',\n 'type': 'TRANSACTION',\n 'revenueMicros': 10000000, // To report $10 of revenue, specify 10 million revenueMicros\n 'currencyCode': 'USD',\n 'segmentationType': 'FLOODLIGHT',\n 'segmentationId': '25700000001472562', // Replace with your ID\n 'conversionTimestamp': '1390073000011',\n 'floodlightOrderId': 'test',\n 'customMetric': [\n {\n 'name': 'sales',\n 'value': 2.0\n },\n {\n 'name': 'shipping',\n 'value': 3.0\n }\n ],\n 'customDimension': [\n {\n 'name': 'product_type',\n 'value': 'shoes'\n },\n {\n 'name': 'product_id',\n 'value': 'shoe 2'\n }\n ]\n }]\n}\n```\n\nHandle Search Ads 360 responses\n-------------------------------\n\nAs with other [`Conversion.insert()`](/search-ads/v2/reference/conversion/insert)\nor [`Conversion.update()`](/search-ads/v2/reference/conversion/update) requests,\nif the request succeeds, the response includes the full Search Ads 360 internal representation\nfor each uploaded conversion.\n\nIf the request fails to validate or upload, the response includes failure messages.\nFor more information about these failure messages, see [Handle\nSearch Ads 360 responses](/search-ads/v2/how-tos/conversions/insert#if-the-request-does-not-succeed) for insert requests."]]
