呼叫 Conversion.update() 方法，對一或多個現有轉換進行下列類型的變更：
- 修改收益、貨幣代碼或數量。
- 修改廣告客戶提供的訂單 ID 和任何 Floodlight 自訂變數。
- 如要移除轉換，請將
conversion.state從ACTIVE變更為REMOVED。
Search Ads 360 不支援變更下列項目：
- 轉換日期。
- 轉換類型。
- 促成轉換的關鍵字、廣告或造訪。
- Floodlight 活動或活動名稱。
不過，您隨時可以將現有轉換標示為「已移除」，並上傳包含更新日期、類型、歸因 ID 或 Floodlight 活動的新轉換 (請務必一併指定新的 conversionId)。
和 Conversion.insert() 一樣，如果您的更新要求指定多個轉換，Search Ads 360 會盡可能嘗試更新每個轉換，而不是將整批更新視為一次全部或無效交易。如果批次中的部分更新失敗，其他項目可能仍會成功。建議您針對每個更新後的轉換閱讀回覆，確保更新成功。
傳送更新要求
您在 Conversion.update() 中指定的大部分欄位會用來識別您要更新的轉換。您可以使用下列任一技巧找出現有的轉換：
- 指定轉換的
clickId- 所有編輯的轉換都必須在產生點擊 ID 後的 60 天內。
- 指定轉換的
criterionId(關鍵字 ID)
這兩種技巧都需要指定轉換的 conversionId、conversionTimestamp 和交易 type。
此外，如果原始轉換已指定 revenueMicros 和 currencyCode 或 quantityMillis，即使您未變更原始轉換，更新要求也必須指定這項資料。
按點擊 ID 識別轉換
如果轉換原本有指定點擊 ID，您可以傳送 Conversion.update() 要求，指定下列欄位：
clickIdconversionIdconversionTimestamptypestate(只有在您想將狀態變更為「已移除」或「有效」時才需要)quantityMillis(僅限在原始轉換中指定)revenueMicros(僅限在原始轉換中指定)currencyCode(僅限在原始轉換中指定)
範例
以下是兩項現有轉換的範例：
{
"kind": "doubleclicksearch#conversionList",
"conversion" : [{
"clickId" : "COiYmPDTv7kCFcP0KgodOzQAAA",
"conversionId" : "test_20130906_10",
"conversionTimestamp" : "1378710000000",
"segmentationType" : "FLOODLIGHT",
"segmentationName" : "Test",
"type": "TRANSACTION",
"revenueMicros": "100000000", // 100 million revenueMicros is equivalent to $100 of revenue
"currencyCode": "USD"
},
{
"clickId": "COiYmPDTv7kCFcP0KgodOzQAAA",
"conversionId": "test_1383337059137",
"conversionTimestamp": "1378710000000",
"segmentationType" : "FLOODLIGHT",
"segmentationName" : "Test",
"type": "ACTION",
"quantityMillis": "1000"
}]
}
以下要求會更新上一個範例中的其中一個轉換，並移除另一個轉換：
JSON
請注意，Conversion.update() 要求會使用 PUT HTTP 方法。
PUT https://www.googleapis.com/doubleclicksearch/v2/conversion
Authorization: Bearer your OAuth 2.0 access token
Content-type: application/json
{
"kind": "doubleclicksearch#conversionList",
"conversion": [
{
"clickId": "COiYmPDTv7kCFcP0KgodOzQAAA", // Replace with data from your site
"conversionId": "test_20130906_10",
"conversionTimestamp": "1378710000000",
"type": "TRANSACTION",
"revenueMicros": "90000000", // 90 million revenueMicros is equivalent to $90 of revenue
"currencyCode": "USD"
},
{
"clickId": "COiYmPDTv7kCFcP0KgodOzQAAA", // Replace with data from your site
"conversionId": "test_1383337059137",
"conversionTimestamp": "1378710000000",
"type": "ACTION",
"quantityMillis": "1000",
"state": "REMOVED"
}
]
}
Java
/**
* Instantiate the Doubleclicksearch service, create a conversion that updates an existing conversion,
* and upload the conversions.
*/
public static void main(String[] args) throws Exception {
Doubleclicksearch service = getService(); // See Set Up Your Application.
// Set up a List to keep track of each conversion you create.
List<Conversion> conversions = new Vector<Conversion>();
// Create a conversion and add it to the conversion list.
// Just to get a little fancy, the updateConversionFromVisit() method can be used for all
// visit conversions, including conversions that don't specify quantity, revenue, or currency.
// If quantityMillis wasn't specified in the original conversion, specify -1L for the
// quantityMillis parameter. Likewise, if revenueMicros wasn't specified originally,
// specify -1L for the revenueMicros parameter and an empty string for currency.
conversionList = updateConversionFromVisit(
conversionList,
"COiYmPDTv7kCFcP0KgodOzQAAA", // clickId. Replace with data from your site
"test_20130906_10", // conversionId
1378710000000L, // timeStamp
"TRANSACTION", // type
"", // state
-1L, // quantityMillis
90000000L, // revenueMicros. Equivalent to $90 of revenue
"USD"); // currencyCode
// Here's a conversion that needs to be removed. Just set the state parameter to "REMOVED".
conversionList = updateConversionFromVisit(
conversionList,
"COiYmPDTv7kCFcP0KgodOzQAAA", // clickId. Replace with data from your site
"test_1383337059137", // conversionId
1378710000000L, // timeStamp
"ACTION", // type
"REMOVED", // state
1000L, // quantityMillis
-1L, // revenueMicros
""); // currencyCode
// Upload the List and handle the response.
uploadConversions(conversions, service); // See an example in Add New Conversions.
}
/**
* Create a conversion and add it to a List<Conversion>.
*/
private static List<Conversion> updateConversionFromVisit(List<Conversion> conversions,
String clickId,
String conversionId,
Long timeStamp,
String type,
String state,
Long quantity,
Long revenue,
String currency) {
// Identifies the existing conversion.
Conversion conversion = new Conversion()
.setClickId(clickId)
.setConversionId(conversionId)
.setConversionTimestamp(BigInteger.valueOf(timeStamp))
.setType(type);
// Only add these fields if the value is not empty greater than -1.
if(!state.isEmpty()) conversion.setState(state);
if (quantity > -1L) {
conversion.setQuantityMillis(quantity);
}
if (revenue > -1L) {
conversion.setRevenueMicros(revenue);
if (!currency.isEmpty()) {
conversion.setCurrencyCode(currency);
} else {
System.err.println(String.format(
"Can't add conversion %s. It specifies revenue but no currency.",
conversion.getConversionId()));
return conversions;
}
}
conversions.add(conversion);
return conversions;
}
Python
def update_conversion(service):
"""Change the revenue for one existing conversion and remove another.
Args:
service: An authorized Doubleclicksearch service. See Set Up Your Application.
"""
request = service.conversion().update(
body=
{
'conversion' : [{
'clickId' : 'COiYmPDTv7kCFcP0KgodOzQAAA', // Replace with data from your site
'conversionId' : 'test_20130906_13',
'conversionTimestamp' : '1378710000000',
'segmentationType' : 'FLOODLIGHT',
'segmentationName' : 'Test',
'type': 'TRANSACTION',
'revenueMicros': '90000000', // 90 million revenueMicros is equivalent to $90 of revenue
'currencyCode': 'USD'
},
{
'clickId': 'COiYmPDTv7kCFcP0KgodOzQAAA', // Replace with data from your site
'conversionId': 'test_1383337059137_01',
'conversionTimestamp': '1378710000000',
'segmentationType' : 'FLOODLIGHT',
'segmentationName' : 'Test',
'type': 'ACTION',
'quantityMillis': '1000',
'state': 'REMOVED'
}]
}
)
pprint.pprint(request.execute())
按關鍵字 ID 識別轉換
如果您沒有點擊 ID 的存取權，或轉換原本歸因於關鍵字或關鍵字/廣告，可以傳送指定下列欄位的 Conversion.update() 要求：
criterionId(關鍵字 ID)conversionIdconversionTimestamptypestate(只有在您想將狀態變更為「已移除」或「有效」時才需要)quantityMillis(僅限在原始轉換中指定)revenueMicros(僅限在原始轉換中指定)currencyCode(僅限在原始轉換中指定)
您可以視需要指定其他 ID，例如轉換的廣告 ID、廣告活動 ID 等，但這並非硬性規定。Search Ads 360 只需要上述清單中的 ID，就能識別現有的轉換。
範例
以下是現有的轉換範例：
{
"kind": "doubleclicksearch#conversionList",
"conversion" : [{
"agencyId": "12300000000000456",
"advertiserId": "45600000000010291",
"engineAccountId": "700000000042441",
"campaignId": "71700000002044839",
"adGroupId": "58700000032026064",
"criterionId": "43700004289911004",
"adId": "44700000155906860",
"conversionId": "test_1383157519886",
"conversionTimestamp": "1378710000000",
"type": "ACTION",
"quantityMillis": "1000",
"segmentationType": "FLOODLIGHT",
"segmentationName": "Test"
}]
}
以下要求會更新轉換的時間戳記：
JSON
請注意，Conversion.update() 要求會使用 PUT HTTP 方法。
PUT https://www.googleapis.com/doubleclicksearch/v2/conversion
Authorization: Bearer your OAuth 2.0 access token
Content-type: application/json
{
"kind": "doubleclicksearch#conversionList",
"conversion": [
{
"criterionId": "43700004289911004", // Replace with your ID
"conversionId": "test_1383157519886",
"conversionTimestamp": "1378710000000",
"type": "ACTION",
"quantityMillis": "3000"
}
]
}
Java
// Send conversion data to updateConversion, which creates a conversion and adds it
// to the conversion list.
conversionList = updateConversionFromKeyword(conversionList,
43700004289911004L, // criterionId. Replace with your ID
"test_1383157519886", // conversionId
1378710000000L, // timeStamp
"ACTION", // type
"", // state
3000L, // quantityMillis
-1L, // revenueMicros
""); // currencyCode
private static List<Conversion> updateConversionFromKeyword(List<Conversion> conversions,
Long criterionId,
String conversionId,
Long timeStamp,
String type,
String state,
Long quantity,
Long revenue,
String currency
) {
Conversion conversion = new Conversion()
.setCriterionId(criterionId)
.setConversionId(conversionId)
.setConversionTimestamp(BigInteger.valueOf(timeStamp))
.setType(type);
// Only add these fields if the value is not empty greater than -1.
if(!state.isEmpty()) conversion.setState(state);
if (quantity > -1L) {
conversion.setQuantityMillis(quantity);
}
if (revenue > -1L) {
conversion.setRevenueMicros(revenue);
if (!currency.isEmpty()) {
conversion.setCurrencyCode(currency);
} else {
System.err.println(String.format(
"Can't add conversion %s. It specifies revenue but no currency.",
conversion.getConversionId()));
return conversions;
}
}
conversions.add(conversion);
return conversions;
}
Python
def update_conversion(service):
"""Change the timestamp of a conversion. Use only the keyword id (criterionId)
to identify the conversion.
Args:
service: An authorized Doubleclicksearch service. See Set Up Your Application.
"""
request = service.conversion().update(
body=
{
'conversion': [{
'criterionId': '43700004289911004', // Replace with your ID
'conversionId': 'test_1383157519886',
'conversionTimestamp': '1378760000000',
'type': 'ACTION',
'quantityMillis': '1000'
}]
}
)
pprint.pprint(request.execute())
處理 Search Ads 360 回應
更新要求的回應與插入要求的回應相同：只有在要求中的所有轉換成功更新時，Search Ads 360 才會指出成功。
要求成功後，回應會包含每個更新轉換的完整 Search Ads 360 內部表示法，例如廣告活動 ID、廣告群組 ID 和關鍵字 (條件) ID。
如果一或多項更新無法驗證或上傳，回應中會包含每個更新失敗的失敗訊息。回應中不含成功更新的轉換相關訊息。如要進一步瞭解這些失敗訊息，請參閱「處理 Search Ads 360 回應」一文的插入要求。