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Wix 如何透過 Google API 將統計資料和功能直接整合到 Wix UI 中，為使用者產生價值
發布日期：2024 年 2 月 5 日
挑戰
Wix 為全球希望建立專業網站，並且打造網路形象的超過 2.5 億名使用者提供了一個平台。Wix 希望能藉由在 Wix SEO 生態系統 (包括 Wix Studio) 中整合 Google 工具，為使用者創造更多價值，讓從建立索引到產生數據分析報表的使用者歷程變得更加輕鬆豐富。
完成事項
在 2022 年和 2023 年期間，Wix 與 Google 合作，定義哪些 Google 統計資料和功能符合 Wix 網站擁有者的需求，然後諮詢 Google 團隊，使用可從 Google 的 API (例如 Search Console API 和 Site Verification API) 公開取得的資料，製作了多份報表。這些報表收錄了 Google 產品的統計資料和功能，因此 Wix 選擇這些報表，並將其與 Wix 資訊結合，放在 Wix UI 中最能讓使用者一眼發現的位置。
為了盡可能讓大多數使用者輕鬆存取這些整合內容，Wix 決定針對不同使用者專業程度，導入一系列工具：
透過 Search Console 整合功能提交 Sitemap
Wix 會使用 Site Verification API 和 Search Console API 建構相關功能，自動驗證網站擁有權，然後透過 Wix 資訊主頁，將該網站的 Sitemap 提交給 Search Console 驗證網域擁有權是所有 CMS 整合機制的基本步驟。
Wix 網站檢查工具
Wix 運用 Google 的 URL Inspection API 將使用者的網頁傳送至 Google 的 API，直接在 Wix 資訊主頁中追蹤網站的索引問題，以及檢查使用者的網頁。這項整合功能會檢查特定網頁的建立索引狀態 (包括任何索引建立錯誤)、並且執行匯總作業與其他工作。這樣一來，Wix 使用者就能大致瞭解網站的健康狀態，並取得必要的修正資訊，確保 Google 能為網站內容建立索引。
Wix 數據分析報表
Wix 利用 Search Console API 的報表功能製作了 4 份新的報表，透過整合式 SEO 報表，協助使用者取得訪客與自家網站互動情形的深入分析詳細資料。Wix 使用者可以直接在 Wix 資訊主頁中追蹤點擊次數、曝光次數，以及流量與主要查詢的變化。
成果
將 Google 工具整合至 Wix 生態系統，已證實能為使用者帶來重大變革。
目前為止，目前已有超過 200 萬個 Wix 網站與自家的 Search Console 帳戶連結，並透過新的整合功能將 Sitemap 提交給 Google。此外，他們也定期使用網站檢查和數據分析報表等新功能，以排解建立索引錯誤、修正問題，並取得深入分析，瞭解這些功能帶給成效的變化。Wix 發現，這些使用者在透過 Wix 連結至自家 Search Console 帳戶後一年 (2022 年 7 月至 2023 年 7 月) 內，與連結前相比，平均流量提升了 15%。此外，某些使用者未將自家網站連結至 Search Console，因此無法取得新功能，也無法瞭解自家網站在搜尋結果中的成效。相較於這些使用者，已連結帳戶的類似使用者其 GPV (Gross Product Value，Wix 使用者在特定時間透過自家網站賺取的收益額) 提升了 15%。
24%
Wix 電子商務網站在使用新功能後
每月 GPV 增幅
在一年 (2022 年 7 月至 2023 年 7 月) 內，使用新功能的 Wix 電子商務網站，每月 GPV 提高了 24%。Wix 發現，這些使用者在他們的 SEO 歷程中，運用了 Google 和 Wix 提供的其他工具，協助他們確定及修正策略。
此外，Wix 網站檢查工具也帶來了正面影響。Wix 報告顯示，在一年當中 (2022 年 7 月至 2023 年 7 月)，首次使用工具的網站平均流量增加 5%，平均 GPV 增加 16%這些結果顯示，能夠簡化使用者的網站監控程序，幫助他們更有效率地追蹤及修正影響搜尋引擎排名的問題。
Wix 的 SEO 主管 Nati Elimelech 表示：
「將 Google 的 API 整合至 Wix 中，為我們的使用者帶來重大變革。不但能用於數據分析，還可以簡化整個網站的建立和最佳化程序。無論使用者的專業程度為何，他們都能在網路上取得成功，而這也確實反映出了整合機制的強大之處。這不僅僅是技術升級，更能讓所有人輕鬆取得實用的進階 SEO 工具，並且從中獲益。」
如果您是 CMS 且有意與我們合作，請填寫這份表單，或透過社群媒體與我們聯絡。
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[null,null,[],[[["\u003cp\u003eWix integrated Google Search Console and other Google APIs to simplify SEO tasks for its users directly within the Wix platform.\u003c/p\u003e\n"],["\u003cp\u003eOver 2 million Wix sites have connected to Search Console through this integration, leading to a 15% average traffic increase and a 15% increase in GPV.\u003c/p\u003e\n"],["\u003cp\u003eEcommerce Wix sites using the new features experienced a 24% increase in monthly GPV.\u003c/p\u003e\n"],["\u003cp\u003eThe Wix Site Inspection tool, powered by Google's URL Inspection API, contributed to a 5% average traffic increase and a 16% increase in GPV for first-time users.\u003c/p\u003e\n"]]],["Wix integrated Google's Search Console and Site Verification APIs into its platform to enhance user experience. They built tools like sitemap submission, a Site Inspection tool, and Analytics Reports, all accessible within the Wix UI. These integrations enable users to verify site ownership, track indexing issues, and monitor performance metrics. As a result, users experienced significant benefits, including a 15% average traffic increase and a 24% increase in monthly GPV for ecommerce sites that utilized the features.\n"],null,["# Wix SEO Case Study | Google Search Central\n\nHow Wix generated value for their users by integrating stats and functionality via Google APIs directly into the Wix UI\n=======================================================================================================================\n\nPublished on February 5, 2024\n\nChallenge\n---------\n\n\nWix provides a platform to over 250 million users worldwide looking to create a professional\nwebsite and build their online presence. Wix wanted to generate greater value for their users by\nintegrating Google tools throughout the [Wix SEO ecosystem](https://www.wix.com/seo)\n(including [Wix Studio](https://www.wix.com/studio/marketing/seo))\nto make the whole user journey from indexing to analytics reports easier and richer.\n\nWhat was done\n-------------\n\n\nOver the course of 2022 and 2023, Wix collaborated with Google to define which Google stats and\nfunctionality would match the needs of Wix site owners, then built several reports in consultation\nwith the Google team, using publicly available data from Google's APIs (for example,\n[Search Console API](/webmaster-tools) and [Site Verification API](/site-verification)).\nWix chose these reports because they curate stats and functionality from Google's\nproducts and combine them with Wix information, in the places Wix users find most\nintuitive within the Wix UI.\n\n\nTo make these integrations as accessible as possible by the majority of its users, Wix decided to\nimplement a series of tools targeting their user's different levels of expertise:\n\n- [Sitemap submission with Search Console integration](#sitemaps)\n- [Wix Site Inspection tool](#site-inspection)\n- [Wix Analytics Reports](#analytics)\n\n### Sitemap submission with Search Console integration\n\n\nUsing the [Site Verification API](/site-verification) and the\n[Search Console API](/webmaster-tools),\nWix built functionality to automatically verify ownership of a site and then submit that site's\nsitemap to Search Console right from the Wix dashboard. Verifying ownership of the domain is a\nfundamental step with any CMS integration.\n\n### Wix Site Inspection tool\n\n\nUsing Google's [URL Inspection API](/webmaster-tools/v1/urlInspection.index/inspect),\nWix helped users track their site's indexing issues and inspect their pages directly from\nthe Wix Dashboard by sending site pages to Google's API. This integration checks the indexing\nstatus of a particular page, including any indexing errors, and performs aggregation, among other tasks.\nIn this way, Wix users can get an overview of their site's health and get the information they\nneed to fix whatever is needed to make sure their content can be indexed by Google.\n\n### Wix Analytics Reports\n\n\nLeveraging the [reporting functionality of the Search Console API](/webmaster-tools/v1/searchanalytics),\nWix built 4 new reports to help their users get detailed insights on how visitors interact with\ntheir site, using integrated SEO reports. Wix users can track clicks, impressions, changes in\ntraffic and main queries, right from the Wix Dashboard.\n\nResults\n-------\n\n\nIntegrating Google tools into the Wix ecosystem has proven to be a game-changer for their users.\n\n\nSo far, over 2 million Wix sites connected their Search Console account and submitted a sitemap to\nGoogle through the new integration. They also regularly used the new features, such as Site\nInspection and Analytics Reports to troubleshoot indexing errors, fix them and get insights on\nresulting changes in performance. For those users, Wix saw an average traffic increase of 15% over\nthe course of one year after the user connected to their Search Console account via Wix\n(July 2022 -- July 2023), compared to their traffic before connecting. Additionally, these\nusers experienced a 15% increase in GPV (Gross Product Value, which is the amount of money earned by a\nWix user from their website in a specific period) in comparison to similar users who did not\nconnect their site to Search Console and therefore had no access to the new features or to direct\ninformation about their site's performance on search. \n15~%~\n\nIncrease in average traffic for \n\nWix sites using the new features \n24~%~\n\nIncrease in monthly GPV for \n\necommerce Wix sites that used the new features\n\n\nEcommerce Wix sites which used the new features over the course of a year (July 2022 -- July\n2023) saw a higher monthly GPV increase of 24%. Wix noticed that these users are stepping forward\ninto their SEO journey by using other tools (provided by Google and Wix) to help inform and refine\ntheir strategy.\n\n\nThe Wix Site Inspection tool also made a positive impact. Wix reported an increase in average traffic of\n5% for sites that used the tool for the first time over the course of a year (July 2022 --\nJuly 2023), along with a 16% increase in GPV on average. These results suggest that a simplified\nsite monitoring process for users can help them more effectively track and fix issues that are\naffecting their search engine rankings.\n\n\nNati Elimelech, Wix's Head of SEO, said:\n*\"Integrating Google's APIs into Wix has been a game-changer for our users. It's more than\njust about analytics; it's about simplifying the entire web creation and optimization process.\nSeeing our users, regardless of their expertise level, achieve online success, truly reflects\nthe power of these integrations. It's not just a technical upgrade; it's about making advanced\nSEO tools accessible and useful for everyone.\"*\n\n\nIf you're a CMS and interested in collaborating with us,\n[reach out using this form](https://forms.gle/taGyhNnAczn3VgGDA)\nor through our\n[social media](https://twitter.com/googlesearchc)."]]
