Google 搜尋中的電子商務網站最佳做法
「在 Google 搜尋中被客戶看見」,這是所有電子商務網站都要面臨的重大挑戰。開發客戶並建立關係是提升業績的重要因素,Google 可以協助購物者在購物歷程的各階段找到您的網站。
這組指南旨在協助開發人員建立網站,確保網站能與 Google 服務順利搭配運作,並遵循搜尋引擎最佳化 (SEO) 的最佳做法。雖然這組指南的重點在於線上商務網站 (電子商務),但即使您的網站商品只在實體店面販售,許多要點仍同樣適用。當您將電子商務資料和網站結構提供給 Google 後,Google 就能更輕鬆找到和剖析您的內容,並顯示在 Google 搜尋和其他 Google 平台上,協助購物者更容易找到您的網站和產品。
以下是各主題頁面的簡短說明。
除非另有註明,否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權,程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間:2025-02-17 (世界標準時間)。
[null,null,["上次更新時間:2025-02-17 (世界標準時間)。"],[[["Ecommerce sites can leverage Google Search to enhance customer acquisition and growth by ensuring their websites are easily discoverable."],["These guides provide SEO best practices for developers to optimize ecommerce websites for Google Search, focusing on data sharing and site structure."],["Sharing product data and site structure with Google enables easier content discovery and parsing, leading to improved visibility in Google Search and other surfaces."],["By following these guidelines, ecommerce sites can help shoppers find their products and website more effectively, boosting online visibility and driving traffic."]]],["Ecommerce sites should focus on sharing data and site structure with Google to enhance discoverability. Key actions include: using structured data to clarify content meaning, choosing the right method to share product data, and designing an effective URL structure. Strategically launching a new site, writing quality reviews, and understanding UX patterns, especially pagination, are also important. Building an easy to navigate website will help Google understand your website and what content is most important.\n"]]