竞争洞察报告可帮助您根据购物广告和自然商品详情（也称为非付费商品详情）的展示次数，了解您在商品类别层面面临的竞争局面，并采取相应行动来提高您的曝光度。如需了解特定商品和品牌，请参阅畅销商品报告。
您的账号必须符合最低资格要求，并且您必须确保您或任何第三方在使用“竞争性曝光度”数据时遵守 Merchant Center 条款及条件。
了解哪些报告表格和字段可通过 Content API for Shopping 获取。
竞争洞察数据
竞争性曝光度数据按国家/地区、Google 商品类别和流量来源分组。
您必须在所有竞争性曝光度查询的 WHERE 子句中指定国家/地区和类别值。您可以更改 WHERE 子句中的值，以自定义报告的日期、流量来源、国家/地区和类别。
如果查询包含多个国家/地区和类别值，则可能需要更长时间才能执行完毕，或者会超时。
查看曝光度与您差不多的商家
您可以查询 CompetitiveVisibilityCompetitorView，以查看展示次数与您的商家类似的商家。
示例如下。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 reports.search 方法：
SELECT competitive_visibility.domain,
competitive_visibility.category_id,
competitive_visibility.country_code,
competitive_visibility.traffic_source,
competitive_visibility.is_your_domain,
competitive_visibility.rank,
competitive_visibility.ads_organic_ratio,
competitive_visibility.page_overlap_rate,
competitive_visibility.higher_position_rate,
competitive_visibility.relative_visibility
FROM CompetitiveVisibilityCompetitorView
WHERE competitive_visibility.date BETWEEN '2023-06-02' AND '2023-06-27'
AND competitive_visibility.category_id = 536
AND competitive_visibility.country_code = 'US'
AND competitive_visibility.traffic_source = 'ADS'
ORDER BY competitive_visibility.rank
您可以更改 WHERE 子句中的值，以针对其他日期、流量类型、国家/地区和类别自定义报告。
点击运行，即可在 API Explorer 中试用该示例。点击运行后，请将请求网址中的商家 ID 占位符更新为您自己的商家 ID。您可以修改查询。完整查询必须保持在一行中，才能与 API 浏览器搭配使用。
以下是上述查询的示例回答：
{
"results": [
{
"competitiveVisibility": {
"domain": "examplepetstore.com",
"isYourDomain": false,
"countryCode": "US",
"categoryId": "536",
"trafficSource": "ADS",
"rank": "4",
"adsOrganicRatio": 8,
"pageOverlapRate": 0.19,
"higherPositionRate": 0.46,
"relativeVisibility": 0.5
}
},
{
"competitiveVisibility": {
"domain": "example.com",
"isYourDomain": true,
"countryCode": "US",
"categoryId": "536",
"trafficSource": "ADS",
"rank": "5",
"adsOrganicRatio": 30,
"pageOverlapRate": 1,
"higherPositionRate": 0,
"relativeVisibility": 0
}
},
]
}
查看曝光度最高的商家
您可以查询 CompetitiveVisibilityTopMerchantView，了解哪些商家在 Google 上特定类别中的展示次数最多，以及您的商家表现如何。
示例如下。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 reports.search 方法：
SELECT
competitive_visibility.domain,
competitive_visibility.category_id,
competitive_visibility.country_code,
competitive_visibility.traffic_source,
competitive_visibility.is_your_domain,
competitive_visibility.rank,
competitive_visibility.ads_organic_ratio,
competitive_visibility.page_overlap_rate,
competitive_visibility.higher_position_rate
FROM CompetitiveVisibilityTopMerchantView
WHERE competitive_visibility.date BETWEEN '2022-08-01' AND '2022-09-01'
AND competitive_visibility.category_id = 100
AND competitive_visibility.country_code = 'US'
AND competitive_visibility.traffic_source = 'ORGANIC'
ORDER BY competitive_visibility.rank
点击运行，即可在 API Explorer 中试用该示例。点击运行后，请将请求网址中的商家 ID 占位符更新为您自己的商家 ID。您可以修改查询。完整查询必须保持在一行中，才能与 API 浏览器搭配使用。
以下是上述查询的示例回答：
{
"results": [
{
"competitiveVisibility": {
"domain": "examplepetstore.com",
"isYourDomain": false,
"countryCode": "US",
"categoryId": "100",
"trafficSource": "ORGANIC",
"rank": "1",
"adsOrganicRatio": 0.2,
"pageOverlapRate": 0.3,
"higherPositionRate": 0.45
}
},
{
"competitiveVisibility": {
"domain": "example.com",
"isYourDomain": false,
"countryCode": "US",
"categoryId": "100",
"trafficSource": "ORGANIC",
"rank": "2",
"adsOrganicRatio": 5,
"pageOverlapRate": 0.67,
"higherPositionRate": 0.89
}
}
]
}
将您的曝光度与类别基准进行比较
您可以查询 CompetitiveVisibilityBenchmarkView，了解您的展示次数随时间变化的趋势与其他卖家的平均趋势相比如何。
示例如下。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 reports.search 方法：
SELECT
competitive_visibility.category_id,
competitive_visibility.country_code,
competitive_visibility.traffic_source,
competitive_visibility.date,
competitive_visibility.your_domain_visibility_trend,
competitive_visibility.category_benchmark_visibility_trend
FROM CompetitiveVisibilityBenchmarkView
WHERE competitive_visibility.date BETWEEN '2022-09-01' AND '2022-09-07'
AND competitive_visibility.category_id = 100
AND competitive_visibility.country_code = 'US'
AND competitive_visibility.traffic_source = 'ORGANIC'
ORDER BY competitive_visibility.date
点击运行，即可在 API Explorer 中试用该示例。点击运行后，请将请求网址中的商家 ID 占位符更新为您自己的商家 ID。您可以修改查询。完整查询必须保持在一行中，才能与 API 浏览器搭配使用。
以下是上述查询的示例回答：
{
"results": [
{
"competitiveVisibility": {
"date": {
"year": 2022,
"month": 9,
"day": 1
},
"countryCode": "US",
"categoryId": "100",
"trafficSource": "ORGANIC",
"yourDomainVisibilityTrend": 0,
"categoryBenchmarkVisibilityTrend": 0
}
},
{
"competitiveVisibility": {
"date": {
"year": 2022,
"month": 9,
"day": 2
},
"countryCode": "US",
"categoryId": "100",
"trafficSource": "ORGANIC",
"yourDomainVisibilityTrend": 0.3,
"categoryBenchmarkVisibilityTrend": -0.15
}
},
]
}