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This guide shows you how to integrate a mediation adapter with your current Android app and set up additional request parameters.

Prerequisites

Important: Please verify you have the necessary account permissions to complete mediation configuration. These permissions include access to inventory management, app access, and privacy and messaging features. To learn more please see the following new user roles article.

Before you can integrate mediation for an ad format, you need to integrate that ad format into your app:

• Banner Ads
• Interstitial Ads
• Rewarded Ads
• Rewarded Interstitial Ads
• Native Ads

New to mediation? Read Introduction to mediation.

Check which ad network adapter class loaded the ad

Here is some sample code that logs the ad network class name for a banner ad:

Java

public void onAdLoaded() {
  Log.d("Banner adapter class name: " + ad.getResponseInfo().getMediationAdapterClassName());
}

Kotlin

override fun onAdLoaded() {
  Log.d("Banner adapter class name:" + ad.responseInfo.mediationAdapterClassName)
}

Refer to the ResponseInfo documentation on getMediationAdapterClassName() for details about this method.

Initialize your ad object with an Activity instance

In the constructor for a new ad object (for example, AdManagerAdView), you must pass in an object of type Context. This Context is passed on to other ad networks when using mediation. Some ad networks require a more restrictive Context that is of type Activity and may not be able to serve ads without an Activity instance. Therefore, we recommend passing in an Activity instance when initializing ad objects to ensure a consistent experience with your mediated ad networks.

Banner ads mediation

Make sure to disable refresh in all third-party ad networks UI for banner ad units used in Ad Manager mediation. This will prevent a double refresh since Ad Manager also triggers a refresh based on your banner ad unit's refresh rate.

Rewarded ads mediation

We recommend that you override all default reward values by setting reward values in the Ad Manager UI. To do this, select the Override reward settings from third-party ad networks when using mediation box so that the reward is consistent across all networks. Some ad networks don't provide a reward value or type at all. By overriding the reward value, the reward is consistent no matter which ad network served the ad.

Refer to set up and traffic rewarded ads for apps for more information.

Native ads mediation

The following are some best practices to consider when implementing native mediation.

Native ad presentation policy

Each ad network has its own policies. When using mediation, it's important to remember that your app still needs to abide by the policies of the mediated network that provided the ad.

Use loadAd() instead of loadAds()

The loadAds() method currently serves only Google ads. For mediated ads, use loadAd() instead.

CCPA and GDPR

Important: Please verify you have Account Management permission to complete configuration for EU Consent and GDPR, CCPA, and User Messaging Platform. To learn more please see the following new user roles article.

If you need to comply with the California Consumer Privacy Act (CCPA) or General Data Protection Regulation (GDPR), follow the steps in CCPA settings or GDPR settings to add your mediation partners in Ad Manager Privacy & messaging's CCPA or GDPR ad partners list. Failure to do so can lead to partners failing to serve ads on your app.

Learn more about enabling CCPA restricted data processing and obtaining GDPR consent with Google User Messaging Platform (UMP) SDK.